BADM 270 C
Business Integration
Winter 2015
INSTRUCTOR
Office
Phone
E-mail
Dr. Dustin Quirk
418
403-343-4022
dustin.quirk@rdc.ab.ca
or via Blackboard messages
CLASS TIMES
Section C
Wednesdays and Fridays
1:30 PM – 2:50 PM
Downtown – Room 407
OFFICE HOURS
Monday to Friday
Wednesdays
12:30 PM - 1:20 PM
5:00 PM - 5:50 PM
or by appointment
ACADEMIC CALENDAR ENTRY
Integration of learning from other courses in the Business Administration program and development of
strategic thinking. In addition to studying the theory and application of business strategy, students will also
run their own companies in a competitive business simulation, analyse the performance of companies and
the environment, and make presentations to management.
ACADEMIC CREDIT (HOURS)
3.0
PREREQUISITE/COREQUISITE
This course requires that students possess a solid background in the major functional areas of business,
and as a result, it is essential that students have completed all prerequisite courses. The prerequisite for
BADM 270 is completion of all first year Business Administration diploma courses. BADM 260 or BUS
310 (Introduction to Finance) is also a prerequisite or co-requisite of this course.
LEARNING OUTCOMES
The objectives of this course are to integrate learning from other courses in the Business Administration
diploma program and to develop strategic thinking. Upon successfully completing this course, you should
be able to:
•
•
•
•
•
•
•
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illustrate how strategic planning integrates into the core business functions;
analyze and evaluate a firm’s business strategy;
apply strategic planning process models to business problems and issues;
analyze and solve business problems;
formulate a strategic plan;
manage and organize team work;
employ entrepreneurial and strategic approaches to managing a firm; and
demonstrate professional behaviour.
BADM 270 – Course Outline
Red Deer College
Page 1 of 7
COURSE TOPICS
See Tentative Timetable on last page.
LEARNING ACTIVITIES
Learning activities in this course include lectures, in-class and on-line discussions, team projects, on-line
assignments and the use of a computerized business simulation. The course is divided into two main
parts. In the first part of the course, the case study approach is used to explore the theory and application
of business strategy. The main goals are to learn the principles of strategic planning and apply process
models to real business problems and issues. In the second part of the course, a computerized business
simulation is used to learn and develop an integrated understanding of how all the business functions and
specialties (Marketing, Finance, Accounting, Human Resources, Operations, Economics, etc…) contribute
to the success of the firm and maximization of shareholder wealth.
REQUIRED TEXTBOOK
Business Integration – BADM 270
Fall 2014 and Winter 2015
Custom publication available at the RDC Bookstore based on Essentials of Strategic Management (4th edition) by Gamble and
Thompson. McGraw-Hill, 2015.
REQUIRED SOFTWARE/REGISTRATION
MikesBikes Advanced is a computerized business simulation that will be utilized in this course. All
students are required to register with SmartSims and pay a $42 registration fee (details to be provided in
class). You will need to register with SmartSims before the mid-term theory exam.
COURSE REQUIREMENTS
1) Professionalism
•
Students are expected to demonstrate business professional behaviors. Assessment of
student performance includes an individual grade for professionalism that consists of a
combination of attendance, preparedness, appropriate participation in class and on-line
discussions, conduct in class, teamwork, and presentation of work.
2) Attendance
•
Regular attendance is expected. Lack of attendance may impact the students’ ability to
successfully complete the course. Students who miss a class are responsible for the material
they have missed. Attendance is also important for the successful completion of group work
in your team.
3) Class Participation/Team Work
•
Students are expected to participate in class discussions throughout the course as well as
make meaningful contributions to their team’s work.
•
Contribution to the team for group reports/presentations is critical. Peer reviews will be
completed for most team activities, and based on the results of the peer reviews, individual
marks may be adjusted at the discretion of the instructor.
4) Homework and Assignments
•
Students are expected to have read in advance the materials to be taken up in class.
BADM 270 – Course Outline
Red Deer College
Page 2 of 7
•
Students are expected to satisfactorily complete all assignments, cases and examinations on
time. An unexcused failure to submit an assignment will result in a mark of zero.
•
Assignments are due at the start of class on the specified dates - unless otherwise specified
by the instructor. Late assignments will not be accepted.
5) Examination
•
There will be one mid-term theory exam weighted at 25% of your final grade. You must be
registered with SmartSims to play MikesBikes Advanced before the mid-term theory exam
date. You will receive a mark of zero on the mid-term theory exam if you have not registered.
•
Any student missing an exam without having made arrangements with the instructor prior to
the exam will receive a grade of zero for that exam.
6) General
•
Students who are encountering difficulty with the course are urged to contact the instructor.
•
In the case of a grade discrepancy between a posted grade and the grade recorded on the
returned assignment/exam the student must produce the exam/assignment with the correct
grade in order for the posted grade to be changed. Do not throw out old assignments or
exams until you are sure that your posted grade is correct.
ACADEMIC MISCONDUCT
Please become familiar with what constitutes academic misconduct, as well as the consequences.
Plagiarism involves submitting work in a course as if it were the student’s own work. Plagiarism may
involve the act of submitting work in which some or all of the phrasing, ideas, or line of reasoning are
alleged to be the submitter’s own but in fact were created by someone else. The complete RDC policy is
available at: http://rdc.ab.ca/sites/default/files/uploads/documents/2132/student-misconduct-academicand-non-academic-policy.pdf
IMPORTANT DATES
January 13
January 28
February 16
February 17 to 20
March 3
March 4
March 13
April 3
April 10
April 10
April 15 to 21
April 28
Last day to register or add/drop Winter Term courses.
Backpacks-to-Briefcases
Family Day – College closed.
Mid-term Break
Emergency Response Day
Mid-term feedback date. Instructors give students formal feedback on their
academic standing in Winter Term courses.
Final examination schedule posted.
Good Friday – College closed.
Last day to withdraw from Winter Term courses and receive a WD.
Last day of classes for Full Year and Winter Term courses
Students are expected to be available during this time period for the writing of
final exams.
Final grades available
RDC FINAL EXAMINATION POLICY
The RDC Final Examination Policy will be followed with respect to Final Examinations. For more
information on final exams please see:
http://rdc.ab.ca/current-students/class-info/grades-exams/final-exams
DEPARTMENT WEBSITE
http://rdc.ab.ca/programs/academic-departments/donald-school-business/donald-school-business
BADM 270 – Course Outline
Red Deer College
Page 3 of 7
DSB INFORMATION AND EVENTS – REMIND
To receive text reminders for DSB Information and Events sign up for Remind:
To: 587-333-2775
Message: text@dsbs
BLACKBOARD
The course schedule and supplementary materials are available on the Blackboard site for this course. It
is important to check this site frequently for updates.
ASSESSMENT OF STUDENT PERFORMANCE
METHODS OF EVALUATION
Activity
Blackboard Assignment
Case Analysis Report
Case Analysis Presentation
Mid-Term Theory Exam
MikesBikes Advanced
Performance – Minor Simulation
MikesBikes Advanced
Performance – Major Simulation
MikesBikes Advanced
Presentation on Major
Simulation
Personal Reflection Report
Professionalism
Description
This is an individual assignment that introduces students to
the Case Analysis technique by answering multiple choice
questions.
This is both an individual and team assignment that
provides students with the opportunity to produce a written
Case Analysis report based on guided questions (e.g. a
partial Case Analysis).
This is a team assignment that provides students with the
opportunity to develop and present a Case Analysis
presentation (e.g. a full Case Analysis).
An individual multiple choice exam based on the theory
covered in Chapters 1 to 5.
Team grades will be pro-rated based on the Shareholder
Value that each team achieves at the end of the simulation.
Team grades will be pro-rated based on the Shareholder
Value that each team achieves at the end of the simulation.
This is a team assignment that provides students with the
opportunity to develop and deliver a presentation focused
on their team’s results from the major MikesBikes
Advanced simulation competition (i.e. a report to
shareholders).
This is an individual written assignment that requires
students to reflect about their experience in the course and
what they have learned.
The component of the individual grade for professionalism
consists of a combination of attendance, preparedness,
appropriate participation in class and on-line discussions,
conduct in class, teamwork, and presentation of work.
Total Final Grade
Weight
5%
15%
20%
25%
5%
10%
10%
5%
5%
100%
Note: Additional assignment guidelines and grading criteria will be provided in class.
GRADING SYSTEM
Final grades in the course will be assigned based on the Alberta Education Grade Comparison letter
grading system as described in the Red Deer College Calendar. The CAP – Alberta Education Grade
Comparison table can be found at:
http://rdc.ab.ca/future-students/admissions-registration/admissions/requirements
BADM 270 – Course Outline
Red Deer College
Page 4 of 7
TRANSFER AGREEMENTS
Formal transfer agreements between Red Deer College and other Alberta universities and colleges are
found at www.acat.gov.ab.ca.
CHANGES TO THE COURSE OUTLINE
Changes to the course outline will be made with the consent of the course instructor and students.
Changes will be reviewed by the Associate Dean for consistency with College policies.
OTHER ITEMS
•
This course may be eligible for Prior Learning Assessment. Students should refer to the RDC Course
Calendar for a list of excluded courses.
•
Classroom Learning Resources may be available to students in alternative formats.
•
Students should be aware that Personal Counselling, Career, Learning and Disability Services are
provided by RDC. Inquire about locations at Information Desk. It is the student’s responsibility to
discuss their specific learning needs with the appropriate service provider.
•
It is the student’s responsibility to be familiar with the information contained in the Course Outline and
to clarify any areas of concern with the instructor.
•
Students should refer to the Appeals: Formal Policy, Appeals: Informal Resolution Policy and Student
Misconduct: Academic and Non-Academic Policy should they have questions or concerns about the
Course Outline that cannot be resolved with the instructor.
Associate Dean
Date
BADM 270 – Course Outline
Red Deer College
December 19, 2014
Page 5 of 7
TENTATIVE TIMETABLE
Date
Outline of Course Topics
Week 1
January 7 and 9
Week 2
January 14 and
16
Week 3
January 21 and
23
Week 4
January 28 and
30
Course Introduction
Strategy, Business Models, and Competitive Advantage
Charting a Company’s Direction: Vision and Mission, Objectives
and Strategy
Evaluating a Company’s External Environment
Evaluating a Company's Resources, Capabilities, and
Competitiveness
Team Formation
Backpacks-to-Briefcases January 28th – in lieu of class
Week 5
February 4 and 6
Week 6
February 11 and
13
Week 7
Week 8
February 25 and
27
Week 9
March 4 and 6
Blackboard Individual Assignment Instructions
Activities/Readings
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Competition Among the North American
Warehouse Clubs: Costco Wholesale
Versus Sam's Club Versus BJ's Wholesale
The Five Generic Competitive Strategies
Review the Blackboard Individual Assignment
Chapter 5
Blackboard Assignment Due –
Wednesday, February 4th at 8:00 a.m.
Case Analysis Report Instructions
MikesBikes Advanced Registration Instructions
Teamwork time Wednesday and Friday
Review the Case Analysis Report
Blue Nile Inc. in 2010: Will Its Strategy to
Remain Number One in Online Diamond
Retailing Work?
Case Analysis Report Due – Wednesday,
February 11th at the start of class
Review Lecture for the Mid-Term Theory Exam
Mid-Term Theory Exam – Chapters 1 to 5
Family Day – College Closed – February 16
Mid-Term Break
Case Analysis Presentation Instructions
Teamwork time for the Case Analysis Presentation
Mid-Term Exam – Friday, February 13th
Read Lululemon Athletica or Redbox cases
over the break
Lululemon Athletica or Redbox
Case Analysis Presentations
Lululemon Athletica or Redbox PowerPoint
presentations are due via Blackboard
messages on Wednesday March 4th at 8:00
a.m.)
Team Case Analysis Presentation Peer
Review reports due via Blackboard on
Friday March 6th at 5:00 p.m.
Week 10
March 11 and 13
Week 11
March 18 and 20
Week 12
March 25 and 27
Week 13
April 1 and 3
MikesBikes Advanced Overview
MikesBikes Advanced Performance Grading Guidelines
MikesBikes Advanced Presentation Guidelines
Personal Reflection Report Guidelines
MikesBikes Practice Rollover 1 – March 13 – 3:50 p.m.
MikesBikes Practice Rollover 2 – March 13 – 4:10 p.m.
MikesBikes Practice Rollover 3 – March 13 – 4:30 p.m.
MikesBikes Practice Rollover 4 – March 13 – 4:45 p.m.
MikesBikes Minor Simulation Rollover 1 – March 18 – 3:45 p.m.
MikesBikes Minor Simulation Rollover 2 – March 18 – 4:15 p.m.
MikesBikes Minor Simulation Rollover 3 – March 18 – 4:45 p.m.
MikesBikes Minor Simulation Rollover 4 – March 20 – 3:45 p.m.
MikesBikes Minor Simulation Rollover 5 – March 20 – 4:15 p.m.
MikesBikes Minor Simulation Rollover 6 – March 20 – 4:45 p.m.
MikesBikes Major Simulation Rollover 1 – March 25 – 3:45 p.m.
MikesBikes Major Simulation Rollover 2 – March 25 – 4:15 p.m.
MikesBikes Major Simulation Rollover 3 – March 25 – 4:45 p.m.
MikesBikes Major Simulation Rollover 4 – March 27 – 3:45 p.m.
MikesBikes Major Simulation Rollover 5 – March 27 – 4:15 p.m.
MikesBikes Major Simulation Rollover 6 – March 27 – 4:45 p.m.
Teamwork Time to Prepare MikesBikes Advanced Presentation
MikesBikes Minor Simulation Peer Review
reports due via Blackboard on Friday March
20th at 5:00 p.m.
MikesBikes Major Simulation Peer Review
reports due via Blackboard on Friday March
27th at 5:00 p.m.
Good Friday – College Closed – April 3
BADM 270 – Course Outline
Red Deer College
Page 6 of 7
TENTATIVE TIMETABLE
Date
Week 14
April 8 and 10
Outline of Course Topics
Activities/Readings
MikesBikes Advanced Presentations
PowerPoint presentations are due via
Blackboard Messages on Wednesday, April
8th at 8:00 a.m.)
Personal Reflection Report Due
Personal Reflection Report due on Friday,
April 10th
MikesBikes Advanced Team Presentation
on Major Simulation Peer Review reports
due via Blackboard on Friday, April 10th at
5:00 p.m.
Final Exam Week
No final exam.
April 15 to 21
BADM 270 – Course Outline
Red Deer College
Page 7 of 7