Advertising Rates 2016 - Hong Kong Medical Journal

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Advertising Rates 2016
Advertising pages are available for advertisements of medical, scientific or related products. Advertisements appearing in the Hong Kong
Medical Journal (HKMJ) are not endorsed or guaranteed by the Hong Kong Academy of Medicine or the Hong Kong Medical Association.
Claims made by the manufacturer are likewise not endorsed or guaranteed. The HKMJ reserves the right to refuse any advertisements
deemed to be unsuitable, tobacco being an example.
Advertising deadlines
Month of publication
Booking deadline
Material deadline
February 2016
April 2016
June 2016
August 2016
October 2016
December 2016
18 December 2015
19 February 2016
15 April 2016
17 June 2016
19 August 2016
21 October 2016
4 January 2016
4 March 2016
5 May 2016
4 July 2016
5 September 2016
4 November 2016
Page size (height
4-colour (HK$)
28 200
25 000
23 100
19 200
12 300
Black & white (HK$)
23 100
20 600
19 200
14 100
8 900
Black & white (HK$)
10 300
5 900
4 500
3 400
Remarks
A. General
Position
Back cover
Inside front cover
Inside back cover
Full page (Run-of-press pages)
Half page (horizontal only)
x width [mm])
275 x 183 (non-bleed pages)
303 x 216 (bleed pages)
297 x 210 (trim size)
129 x 183 (non-bleed pages)
152 x 216 (bleed pages)
B. Recruitment
Type (Run-of-press)
Full page
Half page
Third page
Quarter page
Page size (height
260 x 170
120 x 170
90 x 170
60 x 170
x width [mm])
Complimented with a 2-month
online version of the same
advertisement
C. Loose inserts
HK$21 000 for entire circulation
Remarks
A loose insert should be no more than 10 g. One A4 sheet will count as one insert; larger inserts
must already be folded before delivery to fit the dimension of A4 (210 x 297 mm).
Costs of printing and delivery of the insert to our distribution company will be borne by the
organisation applying for advertisement booking.
A loose insert of more than 10 g may also be accepted, with a surcharge of HK$5 900.
D. Envelopes
Type
Labels (max size: 2 x 9 cm)
Envelopes
4-colour (HK$)
Black & white (HK$)
19 200 per issue
23 200 per issue
41 500 for 3 issues
25 600 per issue
51 100 for 3 issues
E. Web advertising
Advertising spaces to be shared with HKMJ advertisements
Type
Cost (per month) (HK$)
Upper web banner
15 400 (for 3 months)
File format ; size
(width x height)
.jpg/gif ; 766 x 106 pixels
Lower web banner
12 800 (for 3 months)
.jpg/gif ; 766 x 106 pixels
Other requirements
1.
2.
3.
4.
5.
6.
Recruitment advertisement
(Link: http://www.hkmj.org/update/jobs.html)
* Add on 20% for sole advertising
* Add on 10% for first cycling
(applicable when there are more
than 3 advertisements)
3 900 (for 3 months)
Maximum resolution of 72 dpi
Include a black border
Supply target URL
Product ads require the
product name
Sponsorship/educational grant
notice requires company name
Animated gif file is acceptable
given that it comprises up to 3
images
.doc/.pdf
Discounts for consecutive bookings
(for categories A, B, C, and D)
(for category E)
2nd consecutive issue: 5% discount
3rd consecutive issue: 10% discount
4th consecutive issue: 15% discount
5th consecutive issue: 20% discount
6th consecutive issue: 25% discount
2nd consecutive month/period: 5% discount
3rd consecutive month/period: 10% discount
4th (and thereafter) consecutive month/period: 15% discount