2016
MEDIA
KIT
2
BRAND PROFILE
On April 3, 1985, Texas Lawyer first hit the
market in the Lone Star State, offering
weekly news and insights to lawyers
throughout the state. In the 31 years that
followed, the number of lawyers in Texas
has exploded – and so has the appetite for
authoritative news and information that
attorneys need to be successful.
As we approach our 31st anniversary, we’re
excited to relaunch Texas Lawyer as the
indispensable digital news source for
breaking legal news in Texas, along with a
new monthly magazine that will provide
insights and intelligence needed in today’s
competitive world.
2016 ALM/TEXAS LAWYER EVENTS
ALM tradeshows, conferences and virtual events bring editorial content of our awardwinning media brands to life. ALM/Texas Lawyer events offer powerful business
research, education and information on market trends, global competition and
technological change. We provide a forum for industry leaders, strategic partners,
prospects and customers to meet, engage and discuss topics that most impact
their business.
In-House Counsel Summits - Dallas
February, May, & September 2016
In-House Counsel Summits - Houston
March, June, & October 2016
IP CLE
November 2016
Dallas, TX
Energy Summit/Women in Energy
October 2016
Houston, TX
Litigation Summit
September 2016
Houston, TX
RECOGNITION EVENTS
Legal & Litigation Dept. of the Year
November 2016
Most Effective Lawyers
December 2016
Professional Excellence/Rising Stars
September 2016
TEXAS LAWYER MEDIA KIT
3
BRAND PROFILE
Digital*
Print**
68,214+
15,292
Total Readership***
Unique Visitors/Month
25,207+
173,440+
Unique Mobile
Visitors/ Month
Monthly Page Views
18,148+
52,873
Texas Alerts
Subscribers
Monthly Mobile Page
Views
*Adobe SiteCatalyst: Data as of Oct. 2015; Internal Records & Analysis
TEXAS LAWYER 3
Pass Along Rate
**Source: Data as of October 2014 Statement of Ownership
Circulation includes readers of print edition-online.
***Includes bonus distribution to members of the General Counsel Forum.
MEDIA KIT
4
BRAND PROFILE
Professional Profile*
76%
of subscribers are litigators
35%
of subscribers are managing partners or partners in a law firm
30%
of subscribers are leaders of a practice group
*Source: Data as of October 2014 Statement of Ownership
Circulation includes readers of print edition-online.
TEXAS LAWYER MEDIA KIT
5
ALM MARKETING SOLUTIONS
Performance Designed To
Address Your Goals
Webcasts/Webinars
Face 2 Face Events,
Interactive Content,
Smart Sites
Print, Digital, Mobile,
Native, Social
ON
AD
VAN
C
ED TARGETING
T
Yo
ur
Ta
rge
t
DE
TI
RA
T
NE
EN
GE
i
un
rt
po
Op
N
CO
ng
ag
e
ND
Industry,
Practice Area, Role,
Geography, Brand,
Behavorial
Au
dien
ces
Blogs, Alerts,
White Papers, Reports,
Data, Insights,
Infographics
LIV
Modify,
Reinforce, Expand,
Customer Dashboard
DEM A
t
en
Cli
New
rate
Gene
ti
es
In-Depth
Custom Research,
Quick Pulse
ERY
C
AN
AL
YT
IC
S
Me
asu
re
RO
I
TARGET AUDIENCE
NEEDS DISCOVERY
ies
bilit
apa
rC
ou
eY
iat
nt
MENT
re
LOP
VE
ffe
DE
Di
NT
TE
ON
From impressions to 1:1
conversations and every
engagement in between, we
build integrated, full-funnel
programs utilizing our holistic
framework of solutions to help
you create, convert and measure
engagement with your target
audience.
Market Oppor
ne Your
tunit
ermi
ies
t
e
D
E
Zero
nces
in on
Your Most Valuable Audie
TEXAS LAWYER MEDIA KIT
6
ALM MARKETING SOLUTIONS
CUSTOM RESEARCH AND MARKETING
INTELLIGENCE
Generate discoveries you can really use
from our marketing intelligence, market
research and data-driven insights.
You need fast answers, in-depth market
insights and audience intelligence to
support your position as an industry
thought leader. Enhance your brand, and
build new positioning with everything from
campaign planning, content development
and program evaluation.
BRAND AWARENESS
Reach your audience and penetrate our
vast readership with a wide range of
strategic opportunities. Target and engage
the right people with the right platforms
and connect with unique audiences
otherwise unreachable.
CONTENT DEVELOPMENT
Stand out from your competitors and
bring your brand’s story to life with the
data-driven content your audience needs,
and the intelligent thought leadership that
they crave.
TEXAS LAWYER CONTENT DELIVERY
Your thought leadership content deserves
more traffic, more downloads and more
engagement. Deliver your message to an
influential auidence that’s ready to engage
with messaging that is one step ahead
and guide your targets to your solutions
at critical points of their decision-making
process.
DEMAND GENERATION
Fast track your demand generation.
Your business depends on having the
right people engage with your company.
Whether recruiting new talent, building
new distribution channels or trying to gain
market share, you need to engage the
right targets and maximize conversations
with the best prospects.
CUSTOM EVENTS
From roundtables and executive forums
to wine tastings and sporting events,
custom events generate maximum ROI
—and exceptional memorability. Turn
prospects into advocates with a deeper
understanding and commitment to your
solution by building relationships that go
far past the day of the event.
MEDIA KIT
8
DIGITAL ADVERTISING
DIGITAL ADVERTISING RATES*
DIGITAL ADVERTISING SPECS
MEASURED BY PIXEL
Super Leaderboard
970 x 90
Leaderboard
728 x 90
Banners
Specs
CPM
Super Leaderboard
970 x 90
$80 CPM
Leaderboard
728 x90
$50 CPM
Rectangle
300 x 250
$50 CPM
Half Page
300 x600
$70 CPM
Mobile
320 x 250
$30 CPM
Tablet Leaderboard
728 x 90
$50 CPM
Tablet Half Page
300 x 600
$50 CPM
Subscriber
Rate
4,000 – 30,000
$195 CPM
CO-BRANDED EMAIL
Design your own list
Half Page
300 x 600
Mobile
320 x 50
TEXAS LAWYER Rectangle
300 x 250
NEWSLETTER ADVERTISING (WEEKLY NET RATES)
Newsletter
(Daily Subscribers)
Leaderboard
728 x 90
Medium
Retangle
300 x 250
Half Page
300 x 600
Sponsor
Spotlight
Daily News & Case
Updates
$1,200
$950
$1,200
$950
Weekly Preview
$700
$550
$700
$550
Energy News
$700
$550
$700
$550
Weekend Update
$700
$550
$700
$550
MEDIA KIT
9
MEDIA SUBMISSION
PROOFS
All advertisements should be
submitted as digital files.
You must indicate the publication
name and issue date the ad is
being submitted for, or your files
cannot be processed. Please
submit all digital advertising
materials to:
TXL-AdSupport@alm.com
A contract proof must be provided.
If a contract proof is not provided,
we cannot be responsible for
the ad’s reproduction quality.
A proof must be delivered even
when files are sent via email or
FTP. ALM will not be responsible
for reproduction problems or file
corruptions associated with ads not
accompanied by a hard-copy proof.
• Platform: Macintosh.
• Software: InDesign 5 and up (IDML
files are accepted), Photoshop or
Illustrator files.
IMAGE SPECIFICATIONS
• All image files should be set to
a minimum 266 dpi (300 dpi
recommended).
• Image files accepted can be PSD,
SUBMITTING YOUR ADS
PDF is the preferred format for
submitting files.
• PDF Files: You must provide
EPS or TIFF.
• All color image files must be
CYMK (no RGB or spot colors
QUESTIONS
If you have questions
about material
deadlines or other
non-technical issues,
call the Advertising
Department at
800-456-5484.
If you have questions
about ad delivery
or technical issues,
call the Production
Department at
213-337-3653 ext.
43442.
accepted).
press-quality PDF files. Please
contact ALM’s production
FONT SPECIFICATIONS
department to ensure that you
• For application files, include all
have the proper job options and
screen and printer postscript or
PPD file via email to download.
open type fonts. Truetype fonts
For additional information about
must also be included in file.
submitting files to FTP, please call
213-337-3653 ext. 43442 or email
TXL-AdSupport@alm.com.
• For PDF files, all fonts must be
embedded.
• CD or DVD
• Email: Up to 3 MB files; larger
files should be compressed using
Stuffit or Winzip, or use FTP.
TEXAS LAWYER MEDIA KIT
10
EDITORIAL CALENDAR - WEEKLY NEWSPAPER
SPACE CLOSE
ISSUE DATE
TEXAS LAWYER SPECIAL REPORTS
FORMAT
PRINT
WEB
11-Jan
IN-HOUSE: Special Report on Patent Law
Supplement
4-Jan
4-Jan
15-Feb
Family Law—Special Focus
Run of Press
8-Feb
2-Feb
25-Jan
Personal Injury—Special Focus
Run of Press
18-Jan
13-Jan
1-Feb
E-Discovery
Supplement
25-Jan
20-Jan
8-Feb
IN-HOUSE: Special Report on Immigration Law
Supplement
1-Feb
27-Jan
29-Feb
Lateral Moves Survey
Run of Press
22-Feb
24-Feb
7-Mar
IN-HOUSE: Special Report on Energy Law
Supplement
29-Feb
24-Feb
14-Mar
New Partners
Run of Press
7-Mar
2-Mar
21-Mar
Maritime & Aviation
Run of Press
14-Mar
9-Mar
TEXAS LAWYER MEDIA KIT
11
EDITORIAL CALENDAR - DIGITAL/MAGAZINE
ISSUE
SPECIAL REPORTS
FORMAT
SUPPLEMENTS
MONTH
April
May
June
July
SPACE
MATERIALS
MAIL DATE
CLOSE
DUE
2/29/16
3/7/16
3/25/16
4/4/16
4/11/16
4/29/16
4/8/16
4/15/16
5/2/16
5/9/16
IN-HOUSE: Labor & Employment
Magazine/Online
Intellectual Property
Magazine/Online
Family Law
Magazine/Online
IN-HOUSE: Technology
Magazine/Online
Law Schools/Legal Education
Magazine/Online
Summer Associates Hires
Online
Firm Financials (cover story)
Magazine/Online
IN-HOUSE: Corporate Scorecard
Magazine/Online
Cybersecurity
Magazine/Online
Diversity/Census/Headcount
Online
5/13/16
5/20/16
IN-HOUSE: Mitigation Fraud & Corruption
Magazine/Online
5/30/16
6/6/16
6/24/16
Insurance Law
Magazine/Online
Arbitration/Mediation
Magazine/Online
5/23/16
5/30/16
6/24/16
Top Verdicts &
5/27/16
Settlements 2015
TEXAS LAWYER MEDIA KIT
13
EDITORIAL CALENDAR - DIGITAL/MAGAZINE
ISSUE
SPECIAL REPORTS
FORMAT
SUPPLEMENTS
MONTH
November
IN-HOUSE: Health Care
Magazine/Online
Labor & Employment
Magazine/Online
Bar Pass Rates
Online
IN-HOUSE and Legal Dept. of the Year
Magazine/Online
Managing Partner Survey
Magazine/Online
Arbitration
Magazine/Online
Texas Best
December
IN-HOUSE: Regulatory Issues
Magazine/Online
Most Effective Lawyers
Magazine/Online
Billing Rates
Magazine/Online
Directory of
SPACE
MATERIALS
MAIL DATE
CLOSE
DUE
10/3/16
10/10/16
10/14/16
10/21/16
9/26/16
10/3/16
10/28/16
10/31/16
11/7/16
11/25/16
10/24/16
10/31/16
11/25/16
10/28/16
Corporate Counsel
TEXAS LAWYER MEDIA KIT
2016
MEDIA
KIT
For more information contact:
TXL-AdSupport@alm.com
213-337-3653 ext 43442