TARGET MARKETING
2015 Media Kit
OUR MISSION
To listen to your marketing needs and goals in order
to create a customized branding and lead generation
plan targeting our responsive audience of marketing
professionals using the right message through the
right channel – print, online, email, eLearning, social,
and face-to-face events.
BRAND MAP
TARGET MARKETING
Target Marketing magazine,
published 8 times per year, is
considered by many to be the
bible of the industry.
TARGETMARKETINGMAG.COM
The Web site created for marketers – where
advertisers get results.
FAST STAT: 75,000+ monthly page impressions and
47,000+ unique vistors per month.
CONTENT MARKETING
Let Target Marketing’s editors
create custom whitepapers,
best practice reports and other
collateral for your content
marketing efforts.
FAST STAT: Six week turnaround
LIVE & CUSTOM EVENTS
Target Marketing events bring
together experts in marketing,
the hottest current topics and
networking galore. Also, we are
always looking to collaborate
with our partners to create new
custom events.
E-BLASTS & PAY-PER-LEAD
Fill your sales funnel quickly with solo e-blasts
to Target Marketing’s responsive email list, or take
advantage of a customized Pay-Per-Lead program.
www.targetmarketingmag.com
TODAY @ TARGET MARKETING
Original content, latest news and
informed commentary delivered daily.
Also a great opportunity to syndicate
your thought leadership.
FAST STAT: 44,900 opt-in subscribers
eLEARNING
Webinars and Virtual
Conferences are full service,
turn-key, marketing solutions
that generate leads and
enhance your brand.
FAST STAT: 500 registrants is
average for a Target Marketing
webinar.
VIDEO
Target Marketing can help you bring
your brand to life and help you interact
with customers in a whole new way.
Our tailor-made professional videos can
focus on your organization, products,
events, custom content and more!
AUDIENCE
182,000+
READERS REACHED
THROUGH VARIOUS
CHANNELS
A
Decision Makers Savvy Marketers Business Influencers
INDUSTRY
SALES VOLUME
3%
Over $100 Million
5%
$20 to $100 Million
30%
Online Marketers/Retailers/Catalogers
16%
Less Than $500,000
11%
14%
Manufacturers, Package Goods and other B2B Marketers
11%
Publishers
$5 to $20 Million
11%
Financial Services
11%
Creative Services
17%
8%
$1 to $5 Million
Non-Financial Services Marketers
High Technology
48%
$500,000 to $1 Million
Fundraisers
7%
6%
2%
Mailing List Professionals
JOB FUNCTION
46
Business Management
Marketing/Sales Management
43
40
7
Creative Services
6
Operations/Fulfillment/e-Commerce
1
Database/Audience Development
Average number of
minutes readers spend
reading or looking through
issues of Target Marketing
A- Publisher’s Own Data, B – Readex on Target Survey September 2014, Target Marketing C – AAM Initial Audit Report
www.targetmarketingmag.com
B
84%
B
of readers have taken
action after reading
articles or columns
in Target Marketing
2015 EDITORIAL CALENDAR
JANUARY/FEBRUARY
MARCH
Profile of a Leading Direct Marketer
2015 Media Usage Survey
FEATURES
FEATURES
Mobile Ready 2015:
What do customers expect today?
How do you lift notoriously difficult mobile conversions?
Email Design 101:
The best ways to make sure your emails are delivered, opened,
read and clicked.
BONUS
Taking Wearables Seriously:
From Smart Watches to Google Glass, where do marketers fit in?
Next Level Video:
Interactivity, personalization and delivery options changing the game
Special Opportunity: 2-for-1 Advertorial
BONUS
Show Distribution: Email Evolution Conference, Miami Beach
AD CLOSING: JANUARY 5, 2015 MATERIALS DUE: JANUARY 8, 2015
AD CLOSING: FEBRUARY 6, 2015
MATERIALS DUE: FEBRUARY 11, 2015
APRIL/MAY
JUNE
Marketing Technology Special Issue
Profile of a Leading Direct Marketer
The definitive guide to cutting-edge technology, software and the many tools
available for today’s serious marketer. Hear from thought leaders, trendsetters
and see actual case studies of the technologies in action.
FEATURES
BONUS
Special Opportunity: Ad Awareness Study
Special Distribution: S ES, New York City; Ad Tech,
San Francisco
AD CLOSING: MARCH 9, 2015
MATERIALS DUE: MARCH 12, 2015
www.targetmarketingmag.com
Predictive Modeling:
New ways to tell which customers will buy, when and what. If it’s still legal in 2015…
Is Your Website Working?
For you, your team, and more importantly, the customer
BONUS
Show Distribution: Integrated Marketing Week, New York City; Bridge Conference,
Washington, DC
AD CLOSING: MAY 8, 2015 MATERIALS DUE: MAY 13, 2015
2015 EDITORIAL CALENDAR
JULY/AUGUST
SEPTEMBER
Top
50 Mailers and Emailers of 2015
(Supported by DMIQ)
Special Report on the Convergence of Marketing & IT
FEATURES
Little Data:
Many marketers don’t know how to handle “Big Data,” but there are a
hundred things you can do with “Little Data”
AD CLOSING: JUNE 24, 2015
MATERIALS DUE: JUNE 29, 2015
Can this marriage be saved? Thought leaders will tackle this hot-button issue for the C-suite
focusing on CMOs and CTOs working together to manage the shifting needs for both parties.
For inclusion in this issue, contact Target Marketing by June 29, 2015.
BONUS
Special Opportunity: Ad Awareness Study
AD CLOSING: JULY 29, 2015
MATERIALS DUE: AUGUST 3, 2015
THE TARGET MARKETING TEAM
OCTOBER
NOVEMBER/DECEMBER
Direct Marketer of the Year
Top Tips of 2015
FEATURES
FEATURES
Direct mail:
How to optimize your formats?
Foolproof Marketing Battle Plans:
Campaign triggers, sequences and tactics that are proven to drive results
in any business
Crisis Communication and CRM:
How to incorporate quick message deployment and damage control to turn
disasters into customer loyalty!
Your Dream Team:
How to assemble the copy and design all-stars your marketing needs to reach
the next level.
Reaching Across Generations:
What’s the best way to message the generations, from Baby Boomers to Gen X,
Gen Y and Gen Z?
BONUS
Special Opportunity: 2-for-1 Advertorial
Show Distribution: D MA Annual, Bonus; Ad Tech New York City
AD CLOSING: AUGUST 26, 2015
www.targetmarketingmag.com
MATERIALS DUE: AUGUST 31, 2015
AD CLOSING: NOVEMBER 9, 2015
MATERIALS DUE: NOVEMBER 12, 2015
TARGETMARKETINGMAG.COM
www.targetmarketingmag.com
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@
Align Yourself with Leading Industry Know-how and Best Practices!
728x90
Today @ Target Marketing eNewsletter
DELIVERED
DAILY
44,900+
728x90
b
728x90
c
subscribers
1
FEATURED RESOURCES
Highlight your whitepaper, demo, video, webinar or any
lead generation asset in the Featured Resource section.
5 day rotation in the 1 premium position - $2500
5 day rotation in positions 2 through 4 - $1600
Special first-time rates available – Call Us!
a
Leaderboard
b
Top Story Sponsor
c
Mid Sponsor
728x90 - $1800
728x90 - $1575
728x90 - $1300
POWER
OPTION
Exclusive
Roadblock Top &
Middle Sponsor
Positions
Of all the email info pieces
including specific SmartBriefs that
I receive daily, Today @ Target
Marketing is my flat out favorite.
-Bill Leonard, Freelance
copywriter
$2250
2
Leads, Leads & More Leads!
Click Here for eNews Specs
www.targetmarketingmag.com
a
3
DOWNLOAD NOW
4
eLEARNING - WEBINARS
Lead Generation & Thought Leadership at its Best
Every Target Marketing webinar is a full-service,
turnkey marketing solution that generates leads,
enhances your brand and identifies your company as a
thought leader.
When we create a Target Marketing webinar, we fuse
your message with the current interests and needs
of our audience (your targets!), and when all is said
and done, you’ll have an online event that’s carefully
focused, expertly marketed, flawlessly produced,
and delivers a solid return on investment.
500
Target Marketing
Average Webinar Registrants
47.5
Target Marketing
Average Webinar Duration
52,700
Target Marketing
Average Number Emailed
Webinars are Accessible from Attendees’ Desktop, Tablet or Smart Phone!
TRADITIONAL WEBINARS
Live, hour-long educational sessions that feature some of
the most renowned experts in marketing. Sponsorship
provides a unique opportunity to align your brand with our
editorial content.
www.targetmarketingmag.com
WEBINAR EXPRESS
FAST15
Short pre-recorded webinar
featuring sponsor content.
Available to busy professionals
on-demand.
Quick educational video
presentation that delivers
rapid-fire tips about a
timely topic.
eLEARNING - VIRTUAL SHOWS
The “ Tradeshow” Experience … Without the Price Tag
We’ve got content, it’s dynamite, and with virtual events, we can
present it to our readers in the form of an education-filled day that
allows them all to congregate in the same place, learn about their
craft, and network with each other and some of the brightest minds
in their industry – all without leaving their desks, and all for FREE.
Interactive and dynamic Virtual Shows allow you to …
Align yourself with Target Marketing Group’s stellar content
Spotlight your solutions to a targeted audience
Interact with attendees
Generate leads, leads, and more leads!
You won’t have to leave your desk, or incur travel or freight expenses to reap the benefits of these shows ... there
are sponsorship opportunities available at every possible price point and engagement level.
VIRTUAL EVENTS PRESENTED BY TARGET MARKETING
Click Here to Check out our
Handy Show Infographic
MAR
12
AUG
12
NOV
12
www.targetmarketingmag.com
Best practices, tips, tricks and
trends for direct marketers
The ultimate guide to channel
integration for marketers and
marketing service providers
The one-stop shop for
successful email marketers.
ADDITIONAL VIRTUAL EVENTS
Presented by
3,250
AVERAGE REGISTRATION
MAY 14 | 1,250 AVG. REGISTRATION
3,000
FALL 2015 | 2,500 AVG. REGISTRATION
AVERAGE REGISTRATION
2,250
AVERAGE REGISTRATION
Retail Marketing
Virtual Conference & Expo
FundRaising Success
Virtual Conference & Expo
VIDEO SERVICES
NEED HIGH
QUALITY
VIDEOS?
The spotlight’s on you.
CATEGORIES:
● Events/Tradeshows
Bring
your brand to
life and interact with
customers and prospects
in a whole new way. Using
video provides first person
experience, and that’s
the next best thing to a
customer standing right
in front of you
CHECK OUT SOME SAMPLE VIDEOS AT
NAPCOVIDEOSERVICES.COM
● Content Videos
● Interviews
● Organizational Profiles
● Product Demos
● And so much more!
SERVICES INCLUDE:
● Video production, from pre- to
post-production. Our capabilities
include production, producing,
writing, storyboarding,
cinematography, editing, sound
design and motion graphics.
Marketing Videos
Content Videos
Company Profiles
Events/Tradeshows
● Encoding, streaming and delivery.
● Social media and optimized online
video strategy to determine the life
and interactivity of your video after
the final cut.
www.targetmarketingmag.com
E-BLASTS & PAY-PER-LEAD
REACH RESPONSIVE
MARKETING PROFESSIONALS
Email
Postal
Phone
Pay-Per-Lead
Enjoy immediate results with email list rental! Promote your brand to established and
proven marketing professionals.
Target Marketing:
58,678
email addresses
Target Marketing Group:
79,289
email addresses
ENJOY IMMEDIATE RESULTS WITH EMAIL
Perfect vehicle to promote ...
Whitepapers ... Webinar Registration ... Trade Show
Attendance ... Road Show or Open House Attendance ...
Sales and Special Programs ... Surveys
Contact your rep for specific costs.
LEAD
GENERATION
Super Star!
Selects Available: Industry | Job Function | Region | Marketing Activity
PAY PER LEAD
These programs deliver cost-effective, qualified leads!
Submit your PPL worksheet with your specified filters
Supply your whitepaper(s)
Target Marketing builds the landing page and delivers your leads daily or weekly.
Ping us for custom packages and quote!
Postal lists also available. Base price $135/M | 232,000+ postal records | Selections available
www.targetmarketingmag.com
CONTENT MARKETING
IT’S NOT ABOUT CONTENT ...
IT’S ABOUT GREAT CONTENT!
A Vast Array of Custom Publishing Opportunities!
Let our experienced, professional team use your
thought-leading content to develop the collateral you need!
INFOGRAPHICS
WHITEPAPERS
Demystify
eBooks ing
How pu
eBook diblishers are decr
stributio
ea
n & directsing the frictio
n of
-to-consu
mer sale
s.
CASE STUDIES
ORIGINAL WEB CONTENT
SPECIAL PROJECTS
CUSTOM E-NEWSLETTERS
CORPORATE COLLATERAL
CUSTOM PRINT PUBLICATIONS
LANDING PAGES
We’ll provide the expertise
& resources to meet your goals!
www.targetmarketingmag.com
TARGET MARKETING SUBSCRIBERS
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ALM
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AMERICAN PHYSICIAN INSTITUTE
AMERICAN BANK & TRUST
AMERICAN DENTAL ASSOCIATION
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AMERICAN GREETINGS
AMERICAN INSTITUTE FOR
CANCER RESEARCH
AMERICAN KENNEL CLUB
AMERICAN MARKETING SERVICES
AMERICAN RED CROSS
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ARBOR DAY FOUNDATION
ASI
ASSOCIATED PRESS
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BED BATH & BEYOND
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www.targetmarketingmag.com
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DISABLED AMERICAN VETERANS
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FARMERS NATIONAL BANK
FORBES INC
GEICO DIRECT AUTO
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GOLDEN FLEECE DESIGNS INC
GRAINGER
GRIZZARD COMMUNICATIONS
HABITAT FOR HUMANITY
HANLEY WOOD INC
HARTE-HANKS
HERITAGE FOUNDATION (THE)
HERSHEY CREAMERY CO
HILTON GRAND VACATIONS CLUB
IBM
IMAGINATION PUBLISHING
JP ENTERPRISES
JPMORGAN
LIBERTY BANK
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MACYS INC
MARRIOTT HOTELS
MEALS ON WHEELS
MORGAN STANLEY
NASCAR
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NEW REACH MEDIA
OFFICEMAX
OPRAH MAGAZINE
OPTICAL SOCIETY OF AMERICA
PETCO
PGA TOUR INC
PNC BANK
POLARIS MEDICAL LEGAL
QVC.COM
RADIO SHACK
RITE AID CORPORATION
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SOCIAL MEDIA – CONTACT US
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Target Marketing Group
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CONTACT US
Jennifer DIPASQUALE
Caroline FARLEY
724.778.0227 610.574.0038
jdipasquale@napco.com
Peggy HATCH
215.238.5307 404.409.5321
cfarley@napco.com
Drew JAMES
215.238.5473 610.639.9664
djames@napco.com
215.238.5091
phatch@napco.com
Howard RUBIN
760.739.9400 619.733.0671
hrubin@napco.com
A1407094