NAMANH VU HOANG
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Creative Strategist / Junior Partner @ CRISP+YHKG / Crisp Brand Agency
Email: nam@lollimobile.com | Phone: 714.457.1578
www.linkedin.com/in/namhoang/
PROFESSIONAL HISTORY
2001-Current
Crisp Brand Agency | Junior Partner / Creative Strategist
Overview: CRISP is a think tank that provides end-to-end solutions from product ideation, to design, manufacturing, branding,
marketing and ultimately retail. CRISP specializes in consumer electronics, computer components and technology services however they
do serve a wide variety of industries including Consumables, Entertainment, Services, Fashion and Lifestyle. 70% of Crisp's clients are
focused on the video gaming industry and culture. CRISP’s clients include hundreds of brands from iconic brands including Nestle, Hitachi,
G4S, XFX, NVIDIA and AMD as well as recent successful startups such as AViiQ.
Accomplishments & Duties:
• Creative Direction and Brand Strategy
• Managed the entire creative process for all creative projects from ideation to implimentation
• Design visuals for print, broadcast media and interactive from adverting to brand identity
• Design and developed all interactive projects including website UI, UX research, Sitemap development, Screen Decks
• Research and implimentation of 3rd party support applications from Social integration, CRM, CMS, and ecommerce.
• Managed and trained a staff of 2 senior designers, 1 creative director and 15 designers.
• Creative direction for all messaging including branding, emails, content creation, content curation and press releases.
• Advised brand managers, CEOs and VP-level executives at various companies.
• Worked directly with XFX, AViiQ and G4S’s executive management.
• Defined products and roadmaps, positioning, branding, and launch strategies.
• Business plan and strategy development (for internal planning and seed/venture capital funding).
• Pricing strategies for XFX and AViiQ product lines (which included detailed competitive analysis).
• Online properties marketing and management (included Social Networks, SEO, SEM, Traffic, Sales and budget reports).
• Developed and executed targeted/localized brand and marketing strategies in over 16 countries.
• Research and analysis (which included detailed findings reports, market projections and recommendation).
• Prepared competitive analysis/audits, SWOT analysis, industry sales and marketing trends, sentiment analysis, SEO and SEM
analysis/audit.
• Reports via 3rd party research sources and real-time analytics (Google, Radian 6, Alexa, Compete and Sales Reports)
• Developed guidelines and training decks for internal/external dissemination of marketing and branding initiatives.
• New business creation, opportunity identification and business planning.
• Optimized and explored alternative business models for entry into new emerging markets.
• Creation of the XFX brand and brand strategy resulting in phenomenal revenue growth from $50K to $400M annually.
• Executed marketing and media strategies
• Incremental optimization strategies to meet target objectives such as brand awareness, database/email customer
acquisition, sales growth and market share capitalization.
• Created and executed co-op marketing opportunities between clients and component manufacturers AMD/NVIDIA with
retailers (Frys, BestBuy, Newegg, etc.) and game publishers (EA, Ubisoft, Riot Games, Square Enix)
2012-Current
Lollimobile.com | Founder, Owner
Overview: Lollimobile is a startup online retailer specializing in mobile accessories for female consumers. Founded in 2012 it generates
$60k annually and is projected to reach $1M by 2017. This self-sustaining business already is one of the top ranking retailers on
google for mobile accessories.
Accomplishments:
• Business Planning, Strategy, Market Research, Budgeting and Financial Projections
• Was awarded 3rd place in the 2012 LivePlan Boost Competition and endorsed by Apple Evangelist Guy Kawasaki, John
Jantsch author of Duct Tape Marketing and Tim Berry, Founder of Palo Alto Software.
• Key purchasing decisions and managed the manufacturing and importation of China/Korea/Japan finished goods.
• Developed and managed the website as well as other related online properties including CRM portal and Social Communities.
• Developed operations processes including payment processing, inventory management, multi-channel logistics and shipping.
• Cost and expense analysis, pricing strategies, operating expenditures, overhead budgeting.
• Developed and executed all branding and marketing strategies
• Developed the Lollimobile brand identity from logo to packaging.
• Online Marketing (PR, Google Adwords, backlinking strategies, SEO, SEM, A/B split testing and content development)
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NAMANH VU HOANG
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Creative Strategist / Junior Partner @ CRISP+YHKG / Crisp Brand Agency
Email: nam@lollimobile.com | Phone: 714.457.1578
www.linkedin.com/in/namhoang/
PROFESSIONAL HISTORY
2010 - 2012
Baduku Inc. | Founder, President & Designer
Overview: Baduku is a unique online content service that utilized crowd sourcing to collect consumer sentiment on products, services and
general topics. Utilizing a proprietary algorithm it is able to provide real-time and historical sentiment on any subject giving consumers
and organizations the power to make precise and strategic decisions about purchasing or brand/product management.
Accomplishments & Duties:
• Front-end design and development of the Baduku website. Backend planning and algorithm design.
• Strategic planning and business development (developed business plan, branding and marketing strategies)
• Worked with investors to raise start up capital (includes venture capital funding presentations and meetings)
• Won the “people’s choice startup award” at the 2010 TechCrunch Real-Time CrunchUp Convention
• Selected as “outstanding startup” at Founders Institute Startup Competition, Tech Coast Angels and UCI
2000-2001
Rare Medium, Inc. | User Experience Designer
Overview: Rare Medium operated as an Internet business consulting firm developing E-commerce Internet strategies, business
processes, marketing, communications, brand and interactive content. Rare Medium had multiple global offices and subsidiaries and
services Fortune 500 corporations including, Coca-Cola, Siemens, Epson, Starwood, Marriot, Borland, Anderson Consulting, Price
Waterhouse Cooper, Nordstrom, IBM, New York Times, Yahoo, Microsoft, Mitsubishi, Citicorp, Sony and Fujitsu.
Accomplishments & Duties:
• Worked on experimental online development language called FutureSplash, now known as Adobe Flash.
• Was the first generation of designers to explore action scripting creating many concepts that lead the way for modern Flash
application including Flash based games, fluid navigation, collision detection, and experimental applications.
• Designed website front end design layout and functionality.
• Conducted and analyzed user experience experiments, developed the concept of UXD (User Experience Design)
• Worked with project managers to communicate with clients, assess needs, define scope and deliver creative on-time.
• Branding including logo brand identity, typography and supporting creative marketing assets.
1997-1998
Linksys Inc. | Product Manager / MIS
Overview: Linksys is the largest and most recognized consumer networking brand in the world. Linksys manufactures and markets
networking products from personal use to enterprise networking products. Linksys owns the largest market share in the retail space for
networking products and was acquired by Cisco in 2003 and was recently sold to Belkin in 2013
Accomplishments & Duties:
• Communicated daily with Linksys CEO as his advisor on topics of design, branding, operations efficiency and new business.
• Designed the Linksys brand design language guidelines for packaging and assets which defined the brand for over a decade.
• Optimized RMA processes which dramatically reduced labor requirements and improved efficiency significantly.
• Implemented the first use of screenshots and hardware visuals in the user guides which dramatically reduced technical support
call volumes and call times, and was later adopted industry wide.
• Managed and deployed a tech support call center CRM (vetting, installation and training)
• Introduced the concept of game bundling and presented research to support the value of this proposal leading to the industry
first Network Interface Card game bundle with Counter Strike which was later adopted industry wide.
EDUCATION
2007
University of California, Irvine | Bachelors of Art, Sociology (Honors)
Graduated with Honors.
Invited to take graduate courses during the last semester, & was the guest speaker to incoming Social Networking graduate students.
Member of the Institue of Mathematics and Behavorial Sciences (reserved for graduate students and professors only).
Mentored and participated in the first American Advertising Federation chapter at UCI.
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NAMANH VU HOANG
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Creative Strategist / Junior Partner @ CRISP+YHKG / Crisp Brand Agency
Email: nam@lollimobile.com | Phone: 714.457.1578
www.linkedin.com/in/namhoang/
AWARDS & RECOGNITION
2013
2012
2011
2010
2007
Communicator Award | Silver Award for both Branded Content and Viral Video for the XFX X-Rangers campaign
Live Plan Boost Competition | 3rd Place for best business plan submission among 2000 entries. (Lollimobile)
I.F. | Gold Award Design & Innovation at Computex for XFX
I.F. | Gold Award Design & Innovation at Computex for client AViiQ
AAF ADDY OC | Gold Award Web Commercial for XFX “3D” campaign
AAF ADDY OC | Bronze Award Consumer Print Ad for XFX “Keeping it REAL” campaign
TechCrunch RealTime CrunchUp Competition | People’s Choice Startup Presenter Presnted while live-streamed globally (Baduku)
Founders Institute Pitch Competition | People’s Choice Award Best new startup (Baduku)
W3 | Gold Award Web Commercial for AMD+XFX “World Domination” campaign
W3 | Silver Award Video Game related website for XFXforce.com
SIA | Gold Award Targeted Website for Video Gaming for XFXforce.com
SIA | Silver Award Targeted Website for Video Gaming for Tecmo KOEI Undead Knights website
University of California, Irvine, Department of Sociology. | Robin M. Williams Jr. Paper Award for the best empirical undergraduate
research paper titled ‘Shared Semantic Structures of Automobile Brands Among U.S. Residents’ Awarded June 8th 2007.
University of California, Irvine, School of Social Science | The Order of Merit – Scholar Excellence Recipient (approx. top 2% of
Social Science undergraduates) recognizes the outstanding undergraduate and graduate students for their academic achievements, original
research, and service/leadership contributions to the school, campus and community. Awarded June 15th 2007.
University of California, Irvine, School of Social Science | Social Science Alumni Award & Scholarship for Outstanding Honors Thesis.
Paper titled ‘Shared Semantic Structures of Automobile Brands Among U.S. Residents’. Awarded June 15th 2007.
University of California, Irvine Department of Sociology | Sociology Departmental Honors for successful completion of the
requirements for honors in sociology. Awarded June 8th 2007.
University of California, Irvine Department of Sociology | Undergraduate Student Recognition at the 2007 Department of
2006
Sociology Annual Award Ceremony. Awarded June 8th 2007.
Davey Awards | Print Advertising and Collateral Silver Award for the campaign XFX “Play Hard” Campaign
Computex Taiwan Exhibit Design Competition | Gold Award for the environmental space design XFX “Play Hard” Theme
Appliance Design Nineteenth Annual Excellence in Design (EID) | Silver award for the industrial design innovation of ‘XFX X Gear
Wireless and Corded Controllers from XFX, HK (Creative direction for Stuart Karten Design Firm)
2005
2004
Computex Taiwan Exhibit Design Competition | Gold Award for the environmental space design ‘XFX 2005 Extreme PC Garage Theme’
Cebit Germany Exhibit Design Competition | Gold Award for the environmental space design ‘XFX 2005 Extreme PC Garage Theme’
11th International Corrugated Packaging Design Competition | Honorable Mention for the packaging design ‘XFX XShaped
Packaging’
REFERENCES
PROFESSIONAL
TRISHA LYNCH Coachella / Operations
Email: trisha@coachella
PERSONAL
BA THREE MAI
Email: bathree@gmail.com
JIN KIM Crisp Brand Agency / Creative Director
Email: jin@crispbranding.com
PATRICK CHANG Omatik / Partner Developer
Email: patrick@omatik.com
TORREY TAYENAKA SparkHouse / President
Email: torrey@sparkhouse.com
JUSTIN LORESCO Imedia Communications / Sales Mgr.
Email: justin@imediaconnection.com
ALAN YEUNG Crisp Brand Agency / Senior Partner
Email: alan@crispbranding.com
THAI TRAN Fletcher Jones Motorgroup / Marketing
Email: ThaiTran@fjmercedes.com
SASHA STRAUSS Innovation Protocol / President
Email: sstrauss@innovationprotocol.com
JOHNNY QUACH Match.com / Senior Product Manager
Email: j@size12font.com
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