INSURANCE
&RISK
P ROF E SSION A L
2015
Media Kit
IRP WEBSITE VISITS
37,500
2014 monthly average
CIRCULATION
PRINT
5327
Average Net Distribution
Period ending March ‘14
E-NEWSLETTER
10,619
JUN/JUL 2014
NOW
ON
ONiPAD!
iPAD
OCT/NOV 2014
AUG/SEP 2 0 1 4
Bird’s-eye
view
ON FOR
YOUNG & OLD
YOUTHFUL ENTHUSIASM
& HARD-EARNED WISDOM:
Who’s in the
running for the
industry's most
prestigious
prizes?
Worldchangers
How a major fire
made celebrity
chef Neil Perry a
broker advocate
Tony Clark
NTI's chief shares his
advice on creating
more engaged staff
ONWARD
UPWARD
WHY IT'S A MUST FOR FUTURE-FOCUSED BROKERS
FSI • REINVENTING LIFE • TIME MANAGEMENT • FLEET • INDUSTRIAL SPECIAL RISKS
DIGITAL
Q&A:
NIBA 2014
CONVENTION
SPECIAL
WHO’S IN THE RUNNING FOR YP OF THE YEAR
Period ending Sep ‘14
Campaign Monitor
Saving your staff,
and yourself, from
burning out
How the insurance
industry can lead the
way on climate change
Heat in
the kitchen
WHAT THEY HAVE TO TEACH EACH
OTHER IN A CHANGING WORLD
HOW TO CONVINCE YOUR BOSS TO SEND YOU ALONG
Under
pressure
How mapping
technology
is upending
industry
practices
Broking’s
best
A
BROKER
DIVIDED
IS BIZCOVER’S MICHAEL GOTTLIEB A
THREAT TO BROKING OR ITS FUTURE?
•
WORKERS
COMP
•
ASSOCIATIONS
•
When to deploy
specialist claims
preparers
Shake, rattle
and toll
What would
Sydney look
like after an
earthquake?
INSURANCE NEEDS MORE WOMEN IN SENIOR LEADERSHIP.
HERE'S WHAT'S BEING DONE TO MAKE IT HAPPEN.
AFFORDABILITY
Prepped
ready
SPORTING
CLUBS
9738
Circulation at May 2013
EXIT PLANNING • FINANCIAL SYSTEMS INQUIRY • MANAGEMENT LIABILITY • MAPPING TECH
READERSHIP
Insurance &
Risk Professional
magazine
Winner of the Gold Medal
in the Best Association
Publication category at
the 2012 Magnum Opus
Content Marketing
Awards
Insurance &
Risk Professional
magazine
Winner of Bronze
in the Best Insurance
Publication Category
at the 2013 CMA
Content Marketing
Awards
THE ONLY AUDITED BROKER MAGAZINE IN AUSTRALIA
10,440
Annual Reader Survey 2013
WHO ?
ARE
WE
Insurance & Risk Professional
is the official publication
for the members
of the National
Insurance Brokers
Association of
Australia .
Insurance & Risk Professional
is also distributed to the affiliated
associations of:
The Australasian Institute of
Chartered Loss Adjusters
The Insurance Brokers
Association of New Zealand
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91112
912
9
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lucie@mahlabmedia.com.au
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Insurance brokers
WHO
Loss adjusters
Insurance & Risk Professional is published
bi-monthly and provides advertisers
with direct access to decision makers
representing four core audiences:
Other professionals
do we circulate to?
• Insurance brokers who are among
the most successful small business
operators in Australasia.
• Top-level executives and managers at
the major insurers, underwriters and
financial companies in Australasia.
• Experts who service the insurance
industry or rely on its products and
expertise: corporate risk managers, risk
engineers, loss adjusters and assessors,
lawyers, accountants, premium
financiers, financial advisers, students,
journalists, politicians and legislators.
• International professionals. A growing
number of readers work in the UK, US,
Europe, South-East Asia and the Pacific.
• The average age of readers is 46.
*2009 reader survey
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
*insurers, underwriters, agents, risk managers,
sales & marketing, premium funders.
41% of readers are Directors
6% are Chief
Executives
34% own their
own business
The average
income of
readers is
$130,000
per annum
WHAT
can we do for your brands?
1
2
Create tailored
solutions
Provide a targeted
audience
We can tailor your campaign
to suit your needs including:
We reach the decision makers
of broking firms, insurers and
underwriters, ensuring that your
key messages are reaching the
purchasers of your products.
• Print campaigns with editorial
integration and prime
positioning.
• Online campaigns including
website and e-newsletter
advertising and sponsorships.
• Special advertising
opportunities such as
flysheets, gatefolds,
bellybands, and promotions.
• Inserts targeting a specific
profession, state, country or
the entire circulation.
• 73% of readers are
interested in advertising
around specific insurance
policies.
• 79% of readers are
interested in advertising
around underwriting services.
• 70% read IRP to be
informed about the latest
insurance policies and
products.
• 74% read IRP for practical
3
4
Reader engagement
Add credibility
Insurance & Risk Professional
magazine is a trusted source
of information with a 22-year
publishing history.
• As the official member
publication for three of the
peak insurance industry
associations, your brands
are part of a respected and
trusted environment – giving
you valuable brand credibility.
• 94% read IRP to stay up to
speed with the latest industry
and regulatory news.
• 84% of readers say they
usually notice advertisements
in IRP.
Why advertise in custom media?
In world-first research, it has been shown that
custom media is a powerful tool to reach a highly
engaged audience who often use the content and
adverts in further purchasing decisions.
• 59% of readers read every
issue with a further 30%
saying they read most of
them.
• Readers spend an average
of 54 minutes reading each
issue and your advertising
messages*.
case studies and technical
features.
•
Custom magazines are rated as the most credible
source of information about a brand.
• 75% of readers usually notice adverts.
• 64% of readers say they talked to someone about a
product or service as a result of reading the magazine.
• 90% of readers think custom magazines are a good
source of information.
• 39.7 minutes on average spent reading an issue.
All results are from the Custom Magazines report
prepared for Publishers Australia conducted by
McNair Ingenuity Research 2011.
*2013 IRP reader survey
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Aug/Sept 2015
• Professional indemnity
• Working with unauthorised foreign insurers
• Cyber insurance
• Public liability
• Tourism
• Healthcare
Apr/May 2015
Oct/Nov 2015
• Business interruption
• Major projects
• Drones in insurance
• Aged care
• Aviation
• Entertainment industry
Jun/Jul 2015
Dec/Jan 2016
• Marine cargo
• Mergers and acquisitions
• Fighting insurance fraud
• Emerging trends
• Bloodstock
1 IN 5
AUSTRALIAN
WORKERS
DON’T TAKE A
LUNCH BREAK.
26%
31%
26%
30%
SAY IT
MAKES
WORK LESS
STRESSFUL
SAY THEY CAN
CONCENTRATE
BETTER
CONSIDER
THEMSELVES
MORE
PRODUCTIVE
ENJOY
THEIR WORK
MORE
3 IN 4 OF THOSE
WHO DO HAVE
LUNCH CUT IT
SHORT OR WORK
THROUGH.
THOSE WHO
SKIP LUNCH
ARE 23% MORE
LIKELY TO FEEL
STRESSED.
EMPLOYEES WHO REPORT
BEING HIGHLY ENGAGED
WITH THEIR WORK:
s
ber
um
AUS
18%
UK
WORKERS AGED
35–44 ARE THE MOST
LIKELY TO WANT TO
WORK FEWER HOURS.
WORKERS AGED 17–24
ARE THE MOST LIKELY
TO WANT TO WORK
MORE HOURS.
PREVALENCE OF
ANXIETY IN AUSTRALIAN
INDUSTRIES:
MINING
INFORMATION
MEDIA AND
TELECOMMUNICATIONS
FINANCIAL AND
INSURANCE
SERVICES
17%
27%
32%
ADMINISTRATIVE
SERVICES
25%
HEALTHCARE
AND SOCIAL
ASSISTANCE
24%
23%
NZ
rwork and bu
ve
rn
O
Feb/Mar 2015
TAKING A LUNCH BREAK:
By t
he
n
Please note, this list is subject to change based on emerging areas of insurance. Please look out
for our issue-by-issue features flyers for more detailed content.
BUSINESS OVERWORK AND BURN-OUT
t
ou
2015 Forward Features List
23%
CAN
25%
CR
31%
USA
28%
45%
HOW MANY AUSTRALIANS WORKED
UNPAID OVERTIME IN 2009.
60%
HOW MANY AUSTRALIANS WORKED
UNPAID OVERTIME IN 2013.
3.2
HOW MANY
DAYS TAKEN OFF
ANNUALLY PER
WORKER FOR WORKRELATED STRESS
DERIVING MEANING AND
SIGNIFICANCE FROM WORK MAKES
EMPLOYEES 3 TIMES MORE LIKELY TO
STAY WITH THEIR ORGANISATION.
$110 BILLION
THE ESTIMATED VALUE OF THE UNPAID
OVERTIME AUSTRALIANS CONTRIBUTED
TO THEIR EMPLOYERS.
38 Insurance & Risk Professional – www.niba.com.au
39
CLIMATE CHANGE LEADERSHIP TECHNICAL
Regular features
Industry news
Education
New product launches and company news.
Ideas for career development.
Business advice
Events
Tips to help brokers improve their businesses.
Industry occasions covered.
Standing
strong in
a storm
Australia is one of the most vulnerable
countries to climate change. The
insurance industry will continue to play
a vital role in helping communities
withstand the threat of extreme weather
but can also take a leadership role.
BY BERNARD KELLERMAN
W
ith a coast-dwelling populace, huge natural
variability in rainfall and a heavy reliance on
agriculture, Australia already feels the brunt of
extreme weather more than most nations.
All but one of the 20 largest property
losses in the country in the past four decades
have been weather-related and even though it
accounts for just 2% of the global reinsurance market, Australia accounted for
6% of all losses in the five years to 2013.
There is near-universal consensus in the scientific community that climate
change will cause more unpredictable and more extreme weather in the
coming decades and that the process has already begun. In Australia, that
means more intense storms and storm surges, rising sea levels, wetter and
drier extremes and increased flooding.
Insurance policies are typically issued on an annual basis but that hasn’t
stopped insurers thinking long and hard about its impact and what role they can
play. In fact, Lloyd’s of London Head of Asia Pacific Kent Chaplin says: “The
insurance industry sits at the forefront in helping to mitigate the impact of
extreme weather.”
“Communities across Asia Pacific are highly exposed to these risks
and catastrophe modelling firms and insurers need to account for surface
sea level and air temperature rises in their modelling so we can better
understand and prepare for their impact. Insurers can also help to strengthen
defences against climate change by sharing our knowledge and expertise
with the public sector to encourage climate change mitigation and adaptation
strategies across the most vulnerable regions.”
Raising the stakes even higher is the fact demographic change keeps
People
Profiles of industry leaders, young professionals
and successful brokers.
72 Insurance & Risk Professional – www.niba.com.au
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
73
Display
advertising
Rate card
Frequency
DPS
J UN/J UL 2 0 1 4
Casual
3x
6x
$6275
$5645
$5335
Full Page
$3245
$2920
$2755
2/3 Page
$2815
$2535
$2395
NOW
ON
ONiPAD!
iPAD
Bird’s-eye
view
How mapping
technology
is upending
industry
practices
ON FOR
YOUNG & OLD
YOUTHFUL ENTHUSIASM
& HARD-EARNED WISDOM:
Who’s in the
running for the
industry's most
prestigious
prizes?
Q&A:
Tony Clark
NTI's chief shares his
advice on creating
more engaged staff
ONWARD
UPWARD
NIBA 2014
CONVENTION
SPECIAL
$2540
$2285
$2160
WHO’S IN THE RUNNING FOR YP OF THE YEAR
FSI • REINVENTING LIFE • TIME MANAGEMENT • FLEET • INDUSTRIAL SPECIAL RISKS
1/3 Page
¼ Page
$2000
$1800
$1700
$1785
$1605
$1515
Cover
A
BROKER
DIVIDED
IS BIZCOVER’S MICHAEL GOTTLIEB A
THREAT TO BROKING OR ITS FUTURE?
AFFORDABILITY
•
WORKERS
COMP
•
ASSOCIATIONS
•
Booking
Material Distribution
Feb/Mar
7th Jan
14th Jan
13th Feb
Apr/May
25th Feb
4th Mar
2nd May
Jun/Jul
29th Apr
6th May
4th June
Aug/Sep
24th Jun
1st Jul
30th July
Oct/Nov
26th Aug
2nd Sep
1st Oct
Dec/Jan
28th Oct
4th Nov
3rd Dec
Cancellations
Cancellations will not be accepted unless received in
writing no later than four weeks before the booking
deadline date. Please speak to the advertising
manager about options.
The details in this document are to be used as a point of reference
and are not legally binding. Schedules may be subject to change at
publisher’s discretion.
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Prepped
ready
When to deploy
specialist claims
preparers
Shake, rattle
and toll
What would
Sydney look
like after an
earthquake?
INSURANCE NEEDS MORE WOMEN IN SENIOR LEADERSHIP.
HERE'S WHAT'S BEING DONE TO MAKE IT HAPPEN.
SPORTING
CLUBS
EXIT PLANNING • FINANCIAL SYSTEMS INQUIRY • MANAGEMENT LIABILITY • MAPPING TECH
Position
Deadlines
Saving your staff,
and yourself, from
burning out
Worldchangers
How a major fire
made celebrity
chef Neil Perry a
broker advocate
WHAT THEY HAVE TO TEACH EACH
OTHER IN A CHANGING WORLD
HOW TO CONVINCE YOUR BOSS TO SEND YOU ALONG
Under
pressure
How the insurance
industry can lead the
way on climate change
Heat in
the kitchen
WHY IT'S A MUST FOR FUTURE-FOCUSED BROKERS
½ Page
O CT/NO V 2 0 1 4
AU G / S E P 2 0 1 4
Broking’s
best
LOADINGS
Outside back cover 40%
Inside front cover 40%
Double page spread 50%
Inside back cover 30%
First quarter right hand page 30%
First half right hand page 20%
All other preferred or guaranteed
positions 10%
Prices are exclusive of 10% GST
Inserts, bellybands, gatefolds,
tip-ons and other special requirements
are available on application.
IRP website advertising
37,500
PAGE VIEWS
The Insurance & Risk Professional website provides a platform for insurance professionals and
the wider community to access archived articles from the print publication, and also stay up to
date with industry news.
75% of respondents to our survey find the content on the IRP website relevant and
informative, and more than 50% notice the advertising.*
AD
SPACE
Home page
Advertisment type
Casual
3x
6x
Home page, 100% share of voice
$3935
$3545
$3345
$3145
12x
Home page, 50% share of voice
$2365
$2125
$2010
$1895
Home page, 25% share of voice
$1180
$1065
$1005
$945
Casual
3x
6x
12x
News page, 100% share of voice
$3150
$2835
$2675
$2520
News page, 50% share of voice
$2100
$1890
$1785
$1680
News page, 25% share of voice
$1050
$945
$895
$840
AD
SPACE
News Page
Advertisment type
Technical and other website sections
Advertisment type
Casual
3x
6x
12x
100% share of voice
$2000
$1800
$1700
$1600
50% share of voice
$1400
$1260
$1190
$1120
25% share of voice
$800
$720
$680
$640
ROS (Run of site)
Advertisment type
ROS (Run of site)
CONSTRUCTION
NICHE
FINANCIAL LINES
WORKERS
MINING &
&
MARINE ACCIDENT
MANUFACTURING HEALTH
DIRECTORS & OFFICERS
3x
6x
12x
$750
$650
$550
Please note: campaigns are only available for either three, six or twelve months at a time.
Deadlines
Cancellations
Booking deadline two weeks prior to the first of
the month and material one week prior.
Cancellations will not be accepted unless received in writing
no later than four weeks before the booking deadline date.
Please speak to the advertising manager about options.
All prices ex GST
You may
sponsor
any of the
following
categories:
*2011 reader survey
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
COMPENSATION
CATASTROPHE TRANSPORT
BUSINESS INTERRUPTION
AVIATION SPORT &
MANAGEMENT
LIABILITY
MOTOR
LEISURE
SMALL BUSINESS
PROFESSIONAL
INDUSTRIES
E-newsletter
30%
OPEN RATE
Broker Buzz is a weekly e-newsletter delivered directly to more than 10,500 brokers, risk
assessors, loss adjustors and other insurance industry professionals. It keeps readers up
to date with NIBA news, as well as industry and product developments.
52% CTR*
More than 75% of readers say that Broker Buzz makes for essential reading and over
87% find the stories interesting and relevant. (2013 reader survey)
9738 unique viewers
Period ending Oct ‘11
ABA Audited, Nielsen Online Market Intelligence
E-newsletter rates
Size
Casual
4x
8x
16x
1st medium rectangle
$1620
$1580
$1540
$1500
2nd medium rectangle
$1320
$1285
$1250
$1215
3rd medium rectangle
$1020
$995
$970
$945
$720
$700
$680
$660
Bottom banner
E-newsletter deadlines
Distributed weekly every Wednesday. Material due on the Thursday prior to distribution.
E-newsletter cancellations
Cancellations will not be accepted unless received in writing no later than four weeks
before the booking deadline date. Please speak to the advertising manager about options.
Sponsored content can be inserted in an e-newsletter, taking readers to a landing
page of your choice. Advertorial/press release-style content can also appear in the
trusted environment of the Insurance & Risk Professional website.
Sponsored post rates
Sponsored post inside the e-newsletter leading to a sponsored landing page
on the IRP website: $4000.
Sponsored post inside the e-newsletter leading to external URL: $3000.
Sponsored post deadlines
Booking deadlines four weeks prior to the desired distribution date. Material and
copy to be submitted 14 days prior to distribution date.
All prices ex GST
*CTR - Click-through rate
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
10, 549
SUBSCRIBERS
Digital channels
NIBATV
11,500
VIEWS
Deadlines
EDMs
An EDM is an email dedicated to the client’s
message only. It is a great opportunity to promote
any special offer, new product launch or event.
EDMs will be sent out to our 10,549
subscribers and have an average open
rate of 35% and CTR of 23%.
Material will need to be provided one week
prior to the sending date.
Cancellations
Cancellations will not be accepted unless received
in writing no later than four weeks before the
booking deadline date. Please speak to the
advertising manager about options.
EDMs are clickable and drive user traffic
through to the nominated URL link.
EDMs are limited to only one per month and
cannot be sent on Wednesday as it will conflict
with the sending of the Broker Buzz e-newsletter.
SPONSORSHIP ADVERTISMENT
NIBATV has captured key figures in the insurance
industry. It is mostly targeted for brokers, providing
the latest updates and industry news. Videos are
sent regularly to our 11,267 subscribers.
Sponsorship
Sponsorship of NIBATV will offer your brand the
unique opportunity to be associated with the
credibility of NIBA.
New features
EDM RATE
One EDM: $4500. Two EDMs: $4000 each.
DIGITAL MAGAZINE
Insurance & Risk Professional is also circulated digitally. In addition to the 5327 print
readers, the digital magazine is sent to 10,549 insurers, underwriters, loss adjusters
and other insurance professionals. Print advertisers are automatically included and any
website or email addresses within the ads are linked, so your advertisement now has
an even greater audience.
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Sponsorship will now include a top banner advert
on the initial EDM. This can be hyperlinked to desired
URL. Each sponsored video begins with a title slide
indicating who it is sponsored by, as well as having
the sponsor’s logo displayed through the video.
Sponsors also have the option of supplying a static
image advertisement to be appended to the end of
the video, as well as the opportunity to hyperlink to
another YouTube video.
Sponsorship rates
One sponsorship
$2000
Two sponsorships
$3500
Three sponsorships
$5000
Engaging NIBA members
with your brand and marketing
Stand out from the crowd and ensure
that NIBA members are fully engaged
with your brand and are interested
to hear more. By using the NIBA
member platforms to reach potential
customers, you have the opportunity
to be seen in a trusted environment,
sharing the NIBA ethos of educating
members that will equip them in their
businesses. Your marketing can be
engaging, informative and exciting.
The team at Mahlab Media are experts in
bespoke campaigns and once we have a
better understanding of your objectives we
can suggest options that will excite you and
engage with NIBA members. To maximise your
investment we can push your marketing out
through a fully integrated campaign across the
range of platforms.
Another way we can help your brand stand
out is by using the latest in print and online
technology (native advertising) to demonstrate
innovation and creativity thereby showing
what a dynamic and leading company you are
to do business with. Call us to discuss your
marketing objectives.
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Creative advertising options include
Advertorial – in
print and online
Native digital
advertising
PROMOTION
The team that backs your success
St.George Banking Group is home to three regional brands; St.George, BankSA and Bank of
Melbourne. Each brand is managed locally with differentiated strategies to drive local markets and
support local brokers in a way that no one else can.
ur relationship with you is vitally
important to us. Not only do you
provide us with a large portion
of our home loan book, but
you also bring us a significant number of
new-to-bank customers,” says George
Frazis, CEO of St.George Banking Group,
via video link at its recent Strategies for
Success National Seminar Series.
“Our strategy is built on having deep
relationships with our customers and
helping them achieve their dreams.
We refer to customers with those deep
relationships as ‘MyBank’ customers – as
in: “St.George is MyBank”.
“There is a great opportunity for
St.George to engage with the customers
that brokers bring to the bank, and to
deepen the relationships that brokers
have already established. MyBank
customers see and feel the value that’s
provided and as a consequence are
very loyal, which clearly has benefits
for brokers in terms of a stronger
commission trail,” Frazis says.
At the seminar, Clive Kirkpatrick,
General Manager of Mortgage Broking
for St.George, explained that the
Mortgage Broking Team had launched
a new process to support the bank’s
MyBank strategy.
“We’ve been collaborating with
branches and with brokers to help them
to work together to successfully bring onboard broker-introduced customers to
the bank,” he says.
What follows are the three key
messages from the seminars, focusing
on broker support, niche solutions
and the St.George focus on innovation
through technology.
O
Broker support –
you call us, we’re there
Niche solutions –
creative, original, flexible
With broker support a very specific focus
for St.George, it decided to structure the
Mortgage Broking team so that all brokers
have access to a BDM to help them
provide great outcomes for customers.
Toward the end of 2012, they added a
BDM Support team to ensure delivery of
the best outcomes. Brokers have already
seen the benefits of the BDM Support
team, even though it’s still in its infancy.
St.George also listened when brokers
said they wanted to speak directly
with credit managers; that’s when the
Mortgage Credit Hotline was born. From
9am-6.30pm (AEST) Monday to Friday,
brokers can call 1300 360 419 and access
experienced credit managers who provide
dedicated support and advice on loan
scenarios and credit policy.
Mortgage Central, the dedicated broker
support call centre on 1300 137 532, still
provides support in three key areas:
• deal tracking, which aids the broker
who isn’t in the office or in front of
the Partners Portal to track their
deal through evaluation, approval,
certification and all other stages;
• online lodgement. If a broker is dealing
directly with St.George and has
lodgement issues, they can contact the
call centre and run through the issues
while using St.George direct software; and
• post-settlements; an active feature for
the past two years. Any post-settlement
query on a loan introduced by that
individual broker can be referred to the
bank on behalf of the client, including
loan balances and credit card ordering.
For brokers to provide the best solutions
for their clients, they need access to
competitive niche solutions. Whether
they’re first home buyers, investors,
business owners or looking toward
retirement, St.George’s comprehensive
product range and flexible niche solutions
are hard to beat.
BDMs covered off some of the key
features of the bank’s most popular niche
products and policy.
A key niche is the Self Managed
Super Fund loan where they will lend up
to $2 million and up to 80% LVR. The
outstanding feature of this product is that
interest offset is available which enables
the SMSF to accumulate funds in the offset
account for future use.
One of the best line-of-credit products
available is the Portfolio Loan; borrow up
to 90% of the value of your secured
property to purchase a home and make
other investments. Open up to 10 subaccounts for investment or lifestyle needs
(eg. one for an investment property, one
for shares etc.).
One product favoured by first home
buyers is the Family Pledge Loan, which
enables buyers to maximise the amount
that can be borrowed against their own
security, using a guarantee from a family
member without any reliance on servicing
from the guarantor. This helps first
home buyers minimise costs by avoiding
LMI premiums.
The team also highlighted some very
unique policy niche solutions, such as:
• non-genuine savings policy;
20 Mortgage & Finance brief
• common debt reducer;
• multiple offset accounts;
• redraw on fixed rate loans; and
it encouraged brokers to call
them to discuss these fantastic
products and policy niches.
Technology – inspiration,
innovation, utilisation
It’s estimated that 90% of all
mobiles will be smartphones by
2015. With this in mind, St.George
Mortgage Broking has launched
ATOMS Mobile which boasts
features such as deal tracking, BDM
connect, email approval in principal,
and much more. Brokers logging
on to partners.stgeorge.com.au,
partners.bankofmelbourne.com.au
or brokers.banksa.com.au via their
smartphone will be automatically
redirected to the new mobile site.
In late 2012, St.George won an
Australian Mobile Award for its
broker iPad app, Mobile Broker
Toolkit. It was developed to support
mortgage brokers and streamlines
traditional selling paths, enabling
brokers to jump from complex
scenario analysis to answering
difficult client questions on the spot.
Set to improve on the current
features, a new version will soon
be released which incorporates
existing iPad contacts, calendar
and the Domain Property Guide.
Further demonstrating
leadership in technology,
St.George announced a first-tomarket redesigned user interface
for its Serviceability Calculator
which has some exciting new
features, including:
• expands use of colours to
indicate data that requires
attention;
• highlights serviceability issues
that may be outside policy;
• easy drill-down from
serviceability calculations to full
details;
• auto-saves assessment as you
go; and
• an upgraded serviceability
summary print form.
While they focused on the
three key strategies of Support,
Technology and Niches, the
overall theme of the seminar
was very much around providing
brokers with tangible ‘Strategies
for Success’.
Mortgage & Finance brief 21
Belly band
Sponsored content
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Artwork
Advertising should be submitted as CMYK press-ready PDF
files with no special or PMS colours. PDF files should be
submitted with crop marks and 5mm bleed on all sides where
necessary. All images should be a minimum of 300 dpi at the
size they’re used and all fonts should be embedded. PDF files
can be supplied on disk or via email, and a proof should also
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that all PDF files are submitted to press-ready standard.
Incorrect supplied material will incur a production charge of
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430 x 307
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190 x 277
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E artwork@mahlabmedia.com.au
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Type area
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PDF FILES SHOULD
BE SUBMITTED WITH
TRIM CROP MARKS
AND 5MM BLEED ON
ALL SIDES WHERE
NECESSARY.
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NIBA website specifications
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•
•
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160w x 600h pixels
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Maximum file size 75kb
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The files can be animated GIFs if you wish
They cannot be flash files as these are too large for
an email newsletter
Outlook 2007 and Outlook 2010 display the first frame
of animated GIFs only. To avoid this being a problem,
ensure your first frame works as a static image.
Digital magazine specifications
The flash component needs to be supplied as a separate .swf
(swf must be self contained).
EDM
IRP website specifications
Type
Medium rectangle
•
•
•
•
•
•
•
Client to provide:
• A completed HTML file,
• Zipped images folder (containing all images used within the
HTML file to correct size and 72dpi),
• The width of the EDM must be 650 pixels (it can be as long
as needed),
• Any hyperlinks within the HTML file, properly linked and
styled,
• A subject line for the EDM, and
• An ‘unsubscribe’ function included in the bottom disclaimer
of the email.
•
Size
300w x 250h pixels
Maximum initial download file weight of 40K.
Recommended animation length is 15 seconds.
It will need to be supplied as a fully finished file.
including links.
For the IRP website video hosting is included in the gold
package and when you book 12 months – please note all
videos must be flash-encoded.
New advertisers have the opportunity to upgrade to an
interactive video booking for $500.
The NIBA website does not support flash files.
Please include a static image (JPEG or GIF) to be used as
a safeguard for those who may not be able to view flash
files. Ensure that all key information is included on this
static image.
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Video sponsorship
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Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Further advertising opportunities are available in the Mahlab Media business magazine portfolio
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Circulation: 58,245
Demographic: Active retirees,
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PROFESSIONAL
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ISSUE 46 WINTER 2014
CULTIVATING
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Holden’s HR director
discusses the car company’s
workforce challenges
Clever strategies are paying
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Q&A with
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Why HR practitioners need
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Something
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Top 10 things not to
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Circulation: 3,372
Demographic: Engineers,
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Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
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Broker becomes major
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ONiPAD!
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OCT/NOV 2014
Bird’s-eye
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Under
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How mapping
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Saving your staff,
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ROUND-UP
Who’s in the
running for the
industry's most
prestigious
prizes?
BIGGER AND BETTER
IAG’s profits are up more than
10% on last financial year,
leading to a $1.6 billion profit.
Managing Director and CEO
Mike Wilkins says it was a big
year for the company, which
has now integrated its recent
Wesfarmers acquisitions.
Worldchangers
How the insurance
industry can lead the
way on climate change
Heat in
the kitchen
How a major fire
made celebrity
chef Neil Perry a
broker advocate
Q&A:
SUNNY DAYS AHEAD
Suncorp made a $1.01 billion
profit on their commercial
insurance business this year,
up 14% from last year. CEO
Anthony Day says in a soft
market, the growth was driven
by customer acquisition.
Tony Clark
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NTI's chief shares his
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When to deploy
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IS BIZCOVER’S MICHAEL GOTTLIEB A
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ONWARD
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Shake, rattle
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What would
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earthquake?
INSURANCE NEEDS MORE WOMEN IN SENIOR LEADERSHIP.
HERE'S WHAT'S BEING DONE TO MAKE IT HAPPEN.
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MGA BRINGS RESULTS
Calliden’s transition to a
managing general agent
model is bearing fruit, with
the first financial results since
the transition was completed
showing a $2.8 million profit in
the first six months of this year,
up 37% from the same period
last year.
AFFORDABILITY
12/09/14 2:02 PM
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CLUBS
Already a broking behemoth,
Steadfast is set to become one
of the country’s largest agency
groups, after announcing plans
to acquire the Calliden Group.
Steadfast Managing
Director and CEO Robert
Kelly announced the deal while
updating the market on its strong
financial results for the year.
Under the plan, Steadfast will pay
$105.4 million in cash and dividends for
the listed insurer, before immediately
selling the general insurance operations
to Munich Re, while retaining most of the
underwriting agencies.
Munich Holdings of Australasia will
acquire the general insurance operations
of Calliden Insurance Limited, as well as
Calliden Group’s Business Package and
Commercial agency operations.
Steadfast will retain ownership of
ARGIS Farmpack, Builders’ Warranty,
Calliden Home, Dawesmotor, IUA
business interruption, Mansions and
Accident and Health and 50% of strata
specialist QUS. The transaction is
expected to take place by the end of the
$105.4
MILLION FOR
CALLIDEN GROUP
year and will increase Steadfast’s annual
gross written premium from underwriting
agencies by 50%.
“Calliden’s eight agencies complement
our diverse mix of niche and specialised
agencies,” Kelly says.
“On completion of the acquisition,
Steadfast will become one of the largest
agency groups in Australia with annual
GWP of around $300 million.
“Currently more than half of Calliden’s
agencies’ insurance sales are generated
through Steadfast Network Brokers,
which places us in a strong position
to enhance their value. We will also
endeavour to develop and strengthen
their alliances with other distribution
networks and non-aligned brokers as
well as insurers.”
Kelly says the deal will also lead to a
stronger partnership between Steadfast
and Munich Re, giving the network’s
brokers greater access to the global
reinsurer’s products.
Meanwhile, Steadfast also announced
that its financial performance has
exceeded its pre-IPO forecast, with gross
written premium up 4.7%.
EIGHT
AGENCIES
BROUGHT IN
GWP TO RISE TO
$300
MILLION
Broker network confidence sky-high
A ninth straight year of double-digit profit
growth has Austbrokers confident about
their future prospects, believing they have
never been more attractive to potential
business partners.
In the 2013/2014 financial year, the
broker network posted a net profit of
$35.5 million, up 11% year-on-year.
Acquisitions contributed 6% to that
increase, with the rest coming from
organic growth in a soft market.
Managing Director and CEO Mark
Searles says the efficiencies of the
shared-services model is allowing
individual brokers to grow their profits.
“We have demonstrated that our group
services model can significantly reduce
partner back office administration and
technology costs,” he says.
“The investment we have made in the
overall Austbrokers value proposition has
meant we are becoming an increasingly
attractive proposition to potential
business partners.
“This in turn is helping grow our
acquisition pipeline.”
The group’s biggest percentage growth
in revenue came from the Austagencies
underwriting division, which lifted its
profits by a full third.
11/07/14 4:59 PM
16 Insurance & Risk Professional – www.niba.com.au
1
2
3
Insurance & Risk
Professional magazine
IRP digital magazine
Integrated editorial content
within IRP magazine
Avg. unique views per issue 909**
Circulation 5327*/ bi-monthly
Readership 10,440 (publisher’s statement)
4
5
6
7
IRP website
Broker Buzz newsletter
EDMs
NIBATV sponsorship
37.500 visitors monthly
10,619 subscribers with a 32% open rate
10,549 subscribers with a
23% open rate***
More than 15,000 views
*
Average Net Distribution
October ‘12- March ‘13
**
Period ending March ‘13
ABA Audited, Nielsen
Online Site Census
*** Average as at April ‘13
Who we are
Who we reach
What we do for your brand
Insurance & Risk Professional is the official source for industry news,
events and information for members of the National Insurance
Brokers Association.
Insurance & Risk Professional represents four core audiences:
insurance brokers; senior executive at major insurers; underwriters and
financial services professionals; and loss assessors.
Through integrated packaging we set your brand apart from the rest. We
break through the clutter to provide you with prime positioning and special
advertising opportunities, placing you directly in front of the NIBA Members.
Advertising enquiries | Lucie Crotwell | P 02 9556 9120 | E lucie@mahlabmedia.com.au
Contact
Advertising enquiries
Material enquiries
Lucie Crotwell
Advertising Sales Manager
Mahlab Media
369a Darling Street,
Balmain, NSW, 2041
P 02 9556 9120
F 02 9818 6080
M 0410 741 796
E lucie@mahlabmedia.com.au
W mahlabmedia.com.au
Fiona Versey
Production Co-ordinator
Mahlab Media
369a Darling Street,
Balmain NSW 2041
P 02 9556 9138
F 02 9818 6080
E artwork@mahlabmedia.com.au
W mahlabmedia.com.au
Sara Lewis
Sales Director
Mahlab Media
369a Darling Street,
Balmain NSW 2041
P 02 9556 9105
F 02 9818 6080
M 0432 236 783
E sara@mahlabmedia.com.au
W mahlabmedia.com.au
Subscription enquiries
National Insurance Brokers Association of
Australia (NIBA)
PO Box 265, Brunswick, VIC, 3056
P 1800 004 306 (Australia) or 02 9964 9400
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E msanfilippo@niba.com.au
Australia: six issues - $A132 per year (inc GST)
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