Dialogic® Vision™
Dec, 2009
Erik Pras
Dialogic® Multimedia Products by Type and Integration Level
Solution Type
Software-based
media server, runs
on any form factor
Dialogic® IP Media
Server
Media Server
“all in one”
for smaller
scale
deployments
Dialogic® Host
Media Processing
(HMP) Software
3G Video
Gateway
Dialogic® Vision VX™
HMP Interface
Boards (HIB)
Software and board
for PSTN interfacing
with C APIs
Building Blocks
Dialogic® Vision CX™
Level of Integration
Integrated
video
gateway
Integrated Systems
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 2
Dialogic® Vision™ VX Integrated Media Platform
Standards-based multi-media processing and signaling platform for
delivering interactive voice and video services into any type of network
Value Proposition:
•  Hides complexity of media and
signaling behind standardsbased service development
languages
•  Connects to carrier networks with
integrated SS7/BICC signaling
•  Scalable to support trials through
commercial expansion
•  Reduced deployment cost with
support of voice-only and / or
video callers
*Please refer to ‘USE CASE(S)’ portion of the Legal Notice on the last slide
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 3
Dialogic® Vision™ CX Video Gateway
Carrier-ready video gateway providing seamless connectivity between
3G-324M phones and IP converged multi-media service platforms
Value Proposition:
•  Simplified integration of Media
Platform with 3G-324M service
•  Connects to carrier networks with
integrated SS7/BICC signaling
•  Scalable to support trials through
commercial expansion
•  Reduced deployment cost with
support of voice-only and / or
video callers
Please refer to ‘USE CASE(S)’ portion of the Legal Notice on the last slide.
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 4
Real world examples
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 5
Real-World Deployment
Voice SMS solution deployed worldwide
Kirusa
The Service
  KV.SMS™ advanced voice SMS solution deployed at more
than a dozen mobile operators worldwide and continuing to
leverage NMS platform for multiple applications
About Kirusa
  World’s leading vendor of voice SMS and a
leading developer of value added mobile services
that provide the freedom of multimodality
Products Used
  Dialogic® VisionTM VX Integrated Media Platform
–  Integration of VoiceXML, media and signaling
processing
–  VoiceXML provided the fastest time to market
–  Video supports provides easy delivery of new value
added services
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 6
Real-World Deployment
Verified Contacts
Ontario Systems
The Service
  Verified Contacts right-party contact system, an
industry-leading debt collection software solution
About Ontario Systems
  Ontario Systems, LLC provides debt collection
software to organizations that manage large
volumes of accounts receivables
Products Used
  Ontario Systems used Dialogic® VisionTM VX
Integrated Media Platform to rapidly develop and
deploy predicative dialer application to increase
right-party contacts
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 7
Real-World Deployment
Mobile TV
Globe Telecom
The Service
  Mobile TV on 3G, enabling users to watch
their favorite live or made-for-mobile TV
programs when and where they want
  Subscribers have six channels to choose
from with live feeds of CNN, three local
broadcast television channels, sporting
events and made-for-mobile looped videos
of news, cartoons and entertainment content
About Globe Telecom
  One of the leading providers of digital
wireless communications services in the
Philippines
Products Used
  Dialogic® VisionTM VX Integrated Media
Platform
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 8
Real-World Deployment
Video Avatar
SMART Communications
The Service
  “Video Avatar” service, launched in December 2007,
that allows users to send and receive video messages
featuring either live video or a chosen avatar
About SMART Communications
  Philippines’ leading mobile operator
–  More than 30 million subscribers
–  Most advanced SMS-based services
Products Used
  Turnkey solution featuring Dialogic® VisionTM VX Integrated
Media Platform
  Delivered in partnership with mobile and digital applications’
provider EGG, one of the top five content service providers
in the Philippines
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 9
More Application Examples – 100s possible
Business
Enterprise
Order inquiry
Emergency notification
Package tracking
Auto-Attendant / Receptionist
Voice Dialing
Address Change
Password Reset
Change Login
Trouble Ticket Management
Time and Attendance Service
Driving directions
Wake-up
Flight tracking
Voice access to email
Customer relationship management
Prescription refilling
Audio newsmagazines
Voice dialing
Real-estate information
Directory assistance applications.
Catalog applications
Electronic auction
Scheduling pickups
Health Care / Pharmaceutical
Retail
Mail Catalog
Order Status
Account Status
Prescription Refill
Schedule & Confirm Appointment
Inbound Clinical Trial Survey
Laboratory Results
Physician Surveys
Tech Support Entitlement
Store Locator
Phone Shopping
Inventory & Pricing
Customer Satisfaction Survey
Notification
Video
Catalog sales
Video mail
Real-estate service
Electronic auction
Mobile TV
Scheduling pickups
Flight Status
Video Call Center
Movie ticket sales
Video Dating
Video Chat
Security Surveillance
Financial Services
Telephone Banking
Mortgage Qualification
On-site repair service
Do-it-yourself repair
Avatar Video
Video gaming
Karaoke
Stock Portfolio Management
Bill Collections
Credit Card Payment
Voice Authentication
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 10
Dialogic® Vision™ VX Integrated Media Platform
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 16
Limitations of Legacy Platforms
Application
PSTN
SS7, ISDN
Media Processing
TCP/IP
Network Signaling
Typical Legacy
Platform
Media
Issues with this approach:

Delivering new services can take long time – requiring significant changes to platform

Modifying existing services can be expensive and long to implement

Strong dependency on vendor providing components

Adding Speech can create major architectural changes

SS7 is frequently needed for signaling
–
Requires expertise in SS7 signaling

C, C++ Programming expertise is expensive and hard to find

Service Providers may request standards-based platforms to minimize risks from single vendors

Difficult to add Video
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 17
Dialogic® Vision™ VX Integrated Media Platform
– Who and Why?

Who…
–  OEMs, Application Developers, System Integrators
–  Service providers with an internal development group

That require…
–  A Multi-media interactive service delivery platform
–  Based on industry standards – VoiceXML, CCXML, PSTN, SIP

Because they want to…
–  Expand their solution offering into Carrier networks
–  Develop a service that can easily migrate to support Mobile Video
–  Migrate towards a Web-based, standards-based architecture
–  Leverage existing VoiceXML applications
–  Reduce dependency on vendor platforms by having multiple choices

And their business is…
–  Delivering their solution into carrier networks or large enterprises
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 18
Where Dialogic® Vision™ VX Integrated Media Platforms Are Used
TDM Networks
Next-Gen Networks
  Traditional voice applications
  SIP/VoIP standards
  Fast application development
  Application specific MRF
involving complex media
  Easy technology adoption
(e.g., video)
  Easy transition to
next-gen networks
  Fixed-mobile convergence
  Access to handsets and devices
used in traditional telephony
  VAS Deployments
With easy migration
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 19
Application Control – CCXML & VoiceXML
CCXML
VoiceXML
Audio/Video
Gateway
VoiceXML
Media Server
Dialogic® Vision™ VX Integrated Media Platform
CCXML 1.0 Call Control Features
VoiceXML 2.1 Dialogue Features


Accept or Reject Inbound call
Early Media


Media playback
Recorded Media






Connect call to a VoiceXML dialog
Route a call
Transfer a call
Place Outbound call
Disconnect a call
Create and join a conference



Recognition of Speech or DTMF
Speech synthesis
Grammar definition
–  Multi lingual
Dialog management
–  Menus to provide choices
–  Forms to collect input


–  Flow control and variables
Call transfer and disconnect
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 21
Application Ready IVVR Architecture – example*




Enabled with VoiceXML video extensions
Separate video and audio sources
Speech support (ASR/TTS)
Video IP support
Voice Web
server
TCP/IP
VoiceXML/CCXML
PSTN
SS7, ISDN
HTTP or RTSP
Dialogic® Vision™ VX
Integrated Media Platform
RTP
SIP
Media
Intranet
RTP
SIP
SIP Phones
(Call Center Attendants)
MRCP
ASR/TTS
*Please refer to ‘USE CASE(S)’ portion of the Legal Notice on the last slide
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 22
Dialogic® Vision™ CX Video Gateway
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 24
Typical SIP-based Self Service/IP Call Center Configuration
SIP Proxy /
Redirect Server
SIP App Server
E1/T1
(ISDN, SS7)
RTP
SIP
TCP/IP
Intranet
VoIP Gateway
Mobile Switch
ASR/TTS
Web
Resources /
Database
SIP Phones
(Call Center Attendants)
Issues with this approach:

IP services platforms need cost-effective, scalable, PSTN connectivity

VoIP/PSTN Gateways need to support voice-only AND video calls to minimize the deployment complexity

VoIP/PSTN Gateways today have limited integrated call routing capabilities
–
Gateways today often require a separate media gateway controller, adding cost and complexity

SS7 is frequently needed for signaling
–
SS7-enabled inter-machine trunks (IMTs) are significantly less expensive than ISDN trunks
–
Carriers are increasingly requiring SS7
–
Most gateways don’t support it
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 25
Vision Video Quality Advantage
Heterogenous
environment of video
sources and handset
formats
Any-to-any Video
Transcoding
Call setup delays for
both customer
terminals and
Enhanced Services
Fast Call Setup
Video corruption in
Messaging, Streaming
and Push services
Video I-Frame
Refresh
Differences in video bit
rates from packet
network
Video Rate
Adaptation
Vision’s unique advantages:
•  Any-to-any transcoding, including H.264 <-> H.263/MPEG4
•  Dialogic’s patent-pending Video rate adaptation – highest quality
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 27
Market – VoiceXML preferred for IVR applications
Source: Datamonitor: Understanding Key drivers for IVR investment, Nov 2007
The VoiceXML market for IVR and IVVR is the future
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 28
Market – Speech drives move towards VoiceXML
•  Speech is 60% of VoiceXML revenue
•  Speech is the driving feature from
proprietary to VoiceXML
Source: DataMonitor, 2005
(they were right then!)
www.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 29
Dialogic, Dialogic Pro, Brooktrout, Diva, Cantata, SnowShore, Eicon, Eicon Networks, NMS Communications, NMS (stylized), Eiconcard, SIPcontrol, Diva ISDN,
TruFax, Exnet, EXS, SwitchKit, N20, Making Innovation Thrive, Connecting to Growth, Video is the New Voice, Fusion, Vision, PacketMedia, NaturalAccess,
NaturalCallControl, NaturalConference, NaturalFax and Shiva, among others as well as related logos, are either registered trademarks or trademarks of Dialogic
Corporation or its subsidiaries (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. Dialogic
encourages all users of its products to procure all necessary intellectual property licenses required to implement their concepts or applications, which licenses may vary
from country to country. Dialogic may make changes to specifications, product descriptions, and plans at any time, without notice.
USE CASE(S)
Any use case(s) shown and/or described herein represent one or more examples of the various ways, scenarios or environments in which Dialogic products can be
used. Such use case(s) are non-limiting and do not represent recommendations of Dialogic as to whether or how to use Dialogic products.
06/09
www.dialogic.comwww.dialogic.com
© Copyright 2009 Dialogic Corporation. All rights reserved.
Slide 34