Proven approaches. Fresh perspectives.
Beta Research Corporation
485 Underhill Blvd.
Suite 200
Syosset, NY 11791
Contact
June McPherson
Executive Vice President,
Strategic Planning and
Business Development
804.484.4548 tel
804.379.2279 fax
jmcpherson@betaresearch.com
www.betaresearch.com
DUNS Number
06-804-4973
Cage Code
5YD28
NAICS Codes
541910: Marketing Research
and Public Opinion Polling
541720: Research and
Development in the Social
Sciences and Humanities
Certifications
» Certified as a WBE with the
Women’s Business Enterprise
National Council (WBENC)
» Certified as a WBE with the
NYC Small Business Services
(SBS/DEFO)
» Certified as a Professional
Researcher with the American
Marketing Association (AMA)
References
» James Gardner
Dow Jones and Company
212.597.5881
» Mark Bradbury
AARP Media
646.521.2524
» Marlene Greenfield
Hearst Corporation
212.649.4401
Overview
Beta Research is a family-owned, full service provider of custom research, that helps organizations
make smarter strategic choices. Beta Research was founded in 1970, and has offices in New York,
Boston and Richmond, VA. Our experienced employees use a range of methodologies – quantitative
and qualitative, traditional and cutting-edge – to obtain information our clients need when making
key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment
to sustainability and social responsibility.
Services/Products
Our Capabilities Include:
Beta Research conducts consumer and business-tobusiness research, with special expertise in healthcare/
pharmaceutical, media, financial, Internet and consumer
products. Studies typically include concept, branding,
packaging, product, attitude and usage, advertising,
tracking and panel development.
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What Differentiates Beta Research from
Other Custom Market Research Companies?
TARGET℠ (Trigger Area Response Geofence
Engagement Tool) allows you to connect with
consumers while they are in a specific
location. We define a geographic area using
a virtual electronic fence, then connect with opted-in
participants when they enter, dwell or leave the location
and trigger a survey on IOS or Android smartphones that
allows the consumer to upload their survey answers, a
photo, audio or video seamlessly.
WELCOME℠ (Web Ethnography Leveraging
Comprehensive Online Mobile Exploration
Tool), powered by 20|20 Research, leverages
a participant’s smart phone and one-to-one
interaction with a trained moderator. Using WELCOME℠,
innovative companies can follow customers’ actual usage
patterns, step-by-step through their mobile smart phone;
discover unmet needs and unexpressed wishes; reveal
potential issues and concerns; and understand what
customers truly value about particular products.
SMART℠ (Social Media Assessment
Research Tool) leverages an efficient,
three-part process for understanding social
media research. Using the most advanced
and highly rated social listening software, SMART℠ gathers
raw information from the broad spectrum of social media,
qualifies potential trends, and rapidly creates an online
focus group discussion among key influencers. Based on
the qualitative insights from the influencer focus groups,
SMART℠ confirms and develops targeted online surveys
designed for quick completion that provide statistical
relevance to these insights.
PREDICT℠ (Panel Research Engagement Data
Insight Community Tool) creates one or more
Insight Communities, using online research
panels of customers. The community can
be internal or external, global or local, targeted or broad,
short-term or long term. PREDICT℠allows organizations to
get real-time insight for smarter decision-making.
Study design and sampling
Database appending and management
Field work
Geofencing
Coding, data entry and verification
Tabulation and statistical analysis
Reports, presentations and infographics
Beta Research conducts both quantitative and qualitative
research studies, including:
Quantitative
» Online and Mobile (Utilizing Geogencing Technology)
» Mail and Telephone (Public Opinion Polling included)
» Onsite Interviews – Mall, Convention, Event and In-Home
Qualitative
» Traditional Research Methodologies – Focus Groups,
Dyads, IDIs, etc.
» Friendship Pair Pods
» In the Wild, In-Home/Out-of-Home, In-Store and Mobile
Ethnographies
» Website Usability Testing
» Social Media Research
» Online Moderating – Bulletin Boards, Blogs, Journaling
and Focus Groups
» Mobile Research
» Community Space Management
» Packaging Research
» Mystery Shopping
» Management and Coordination of Multi-National
Research Studies
» Focus Group Facility (Long Island, NY)
Major Past Performances
Dow Jones
» The Wall Street Journal Panel
» The Wall Street Journal Subscriber Studies
» Advertising Effectiveness Studies
AARP Media Sales
» The AARP Media Panel
» Advertising Effectiveness Studies
Allergan USA
» RBM Evaluations
» Tracking/Brand Performance
Syndicated Cable Studies
» Cable Subscribers
» Cable Operators
» Digital Cable Subscribers » Ad Executives