STUDENT IDENTIFICATION NO
MULTIMEDIA COLLEGE
JALAN GURNEY KIRI
54100 KUALA LUMPUR
THIRD, FOURTH TRIMESTER FINAL EXAMINATION, 2013 SESSION
ISD2093 – INTRODUCTION TO E COMMERCE
DIAW-E-F-2/12, DIAW-E-F-1/12, DIAW-E-F-3/11, DIAW-E-F-2/11, DIAW-E-F-1/11
24 SEPTEMBER 2013
9.00 a.m – 11.30 a.m
(2½ Hours)
__________________________________________________________________________
INSTRUCTION TO STUDENT
1.
This Examination paper has NINETEEN (19) printed pages.
2.
This question paper consists of FOUR (4) sections.
3.
Section
A:
Answer ALL questions.
Section
B:
Answer ALL questions
Section
C:
Answer FIVE (5) questions.
Section
D:
Answer ONE (1) question.
Please write all your answers in the Answer Booklet provided.
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
SECTION A
:
OBJECTIVE QUESTIONS - (20 MARKS)
BAHAGIAN A
:
SOALAN OBJEKTIF (20 MARKAH)
INSTRUCTION
:
ANSWER ALL QUESTIONS
ARAHAN
:
JAWAB SEMUA SOALAN
1.
What definition C2C in e-commerce means?
Apakah definisi C2C mengikut maksud e-dagang?
2.
A.
Individuals buying and selling among themselves.
B.
Business transaction with government agencies.
C.
Business sell products or services to individual consumers.
D.
Business sell products or services to other businesses.
How can business become e-commerce activity?
Bagaimana perniagaan boleh menjadi aktiviti e-dagang?
3.
A.
When using fax machine to do business.
B.
When using internet and World Wide Web (web).
C.
When using telephone to do business.
D.
When using newspaper to do business.
Below is an example of e-commerce website EXCEPT:
Berikut merupakan contoh laman e-dagang KECUALI:
A.
www.mudah.my
B.
www.amazon.com
C.
www.lelong.my
D.
www.google.com
Continued...
FZI
Page 2 of 19
ISD2093
4.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
What is the term and rules to become an e-commerce entrepreneur?
Apakah syarat dan peraturan untuk menjadi usahawan e-dagang?
5.
A.
must have shop lot.
B.
must have product.
C.
must have internet.
D.
must have worker.
Which of the following is an advantage of e-commerce?
Manakah di antara berikut merupakan kelebihan e-dagang?
6.
A.
Sometimes get cheated by seller or buyer.
B.
Available 24 hours every day.
C.
Item might damage during postage.
D.
Item take a long time to reach customer.
Below is place to promote online business EXCEPT:
Berikut merupakan tempat untuk promosi perniagaan atas talian KECUALI:
A.
Newspaper.
B.
Magazine publishers.
C.
Video online.
D.
Inside toilet.
Continued...
FZI
Page 3 of 19
ISD2093
7.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Which one is e-marketplace for online commerce?
Yang manakah merupakan e-pasaran untuk perniagaan internet?
8.
A.
Web portals.
B.
Bus station.
C.
Short messaging system (SMS).
D.
Fax machine.
Business websites need a few points to make it good website EXCEPT:
Web perniagaan perlu beberapa isi untuk menjadikannya web yang bagus KECUALI:
9.
A.
offer easily accessible facts about the organization.
B.
provide visitors with two-way communication.
C.
encourage return visits.
D.
hard to access information regarding products and services.
Which is a NOT characteristic of successful e-tailing?
Yang manakah BUKAN ciri bagi e-tailing yang berjaya?
A.
High brand recognition.
B.
Less purchased items.
C.
Commodities with standard specifications.
D.
A guarantee provided by well-known vendors.
Continued...
FZI
Page 4 of 19
ISD2093
10.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Below is categories of E-Commerce EXCEPT
Berikut merupakan kategori dalam e-commerce KECUALI
11.
A.
Business to Consumer.
B.
Business to Business.
C.
Consumer to Consumer.
D.
Business outside.
Which is TRUE about consumer to consumer (C2C)?
Yang manakah BENAR tentang pelanggan kepada pelanggan (C2C)?
12.
A.
Individuals buying and selling among themselves.
B.
Business transactions with government agencies.
C.
Business transactions with business companies.
D.
Government transactions with business companies.
Which one is NOT paper-based purchasing process?
Yang manakah BUKAN proses pembelian melalui kertas?
A.
Not using integrated software for business processes.
B.
Used paper document in processing information.
C.
Using software for purchasing processes.
D.
Paper-based information transfer.
Continued...
FZI
Page 5 of 19
ISD2093
13.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
What is Radio Frequency Identification Devices (RFID)?
Apakah “Radio Frequencey Identification Devices (RFID)”?
14.
A.
Small chips using radio transmissions to track inventory.
B.
GPS system to monitor lorry driver.
C.
Devices that used to monitor worker.
D.
Tracking system that used to track loss item.
Which of the following is NOT a Four Ps of marketing?
Manakah berikut BUKAN termasuk dalam Empat ‘P’ dalam pemasaran?
15.
A.
Product.
B.
Pay.
C.
Place.
D.
Promotion.
Which advertising offers lowest trust level?
Pengiklanan yang manakah memberikan tahap kepercayaan yang rendah?
A.
Mass media advertising.
B.
Personal contact selling.
C.
Approachable by sales person.
D.
Phone call by trustee sales person.
Continued...
FZI
Page 6 of 19
ISD2093
16.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Which is NOT online marketing strategy?
Yang manakah BUKAN strategi pemasaran atas talian?
17.
A.
Permission marketing.
B.
E-mail marketing.
C.
Online banner ads.
D.
Phone call.
Which are NOT included in procurement?
Yang manakah TIDAK termasuk dalam perolehan?
18.
A.
Included all purchasing activities.
B.
Monitoring all purchase transaction elements.
C.
Managing and developing supplier relationships.
D.
Included marketing activities.
What business can NOT be done in M-Commerce?
Apakah perniagaan yang TIDAK boleh dijalankan dalam perniagaan M-Dagang?
A.
Mobile application.
B.
SMS blaster.
C.
Reload topup.
D.
Trading stock market.
Continued...
FZI
Page 7 of 19
ISD2093
19.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Which one is NOT virus?
Yang manakah BUKAN virus?
20.
A.
Trojan.
B.
Worm.
C.
Kaspersky.
D.
Bug.
The advantages of existing online banking industries include
Kelebihan kewujudan industri perbankan atas talian termasuklah
A.
easy access and account details for account holders.
B.
accessible anywhere, anytime.
C.
reduce the number of physical branches.
D.
all of the above.
Continued…
FZI
Page 8 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
SECTION B
:
TRUE (T) OR FALSE (F) - (10 MARKS)
BAHAGIAN B
:
BENAR (B) ATAU SALAH (S) - (10 MARKAH)
INSTRUCTION
:
ANSWER ALL QUESTIONS.
ARAHAN
:
JAWAB SEMUA SOALAN.
1.
Internet Service Provider (ISP) are ways to pay bills over the internet.
Internet Service Provider (ISP) adalah cara untuk membayar bil di atas talian.
2.
Procurement also called supply management.
Perolehan juga dikenali sebagai pengurusan bekalan.
3.
DDOS also known as distributed denial-of-service.
DDOS juga dikenali sebagai ‘distributed denial-of-service’.
4.
WEP is Wireless Encryption Protocol.
WEP ialah ‘Wireless Encrytption Protocol’.
5.
Web portal is one of e-marketplace for e-commerce.
Laman portal merupakan salah satu tempat pasaran untuk e-dagang.
6.
Example of auction website is ebay.com.
Contoh laman web lelong ialah ebay.com.
7.
Firms that sell directly to consumers over the internet without maintaining a
physical sales channel is called brick-and-mortar retailers.
Firma yang menjual secara terus kepada pelanggan melalui internet tanpa
mengekalkan saluran jualan fizikal dipanggil peruncit brick-and-mortar.
Continued…
FZI
Page 9 of 19
ISD2093
8.
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Drugs, alcohol and dangerous weapon can be selling online.
Dadah, alkohol dan senjata berbahaya boleh dijual secara atas talian.
9.
Viral marketing is word of mouth marketing of existing customer.
Pemasaran viral ialah pemasaran perkataan dari mulut pelanggan sedia ada.
10.
Supply alliances are short-term relationships among participants in the supply
chain.
Kerjasama pembekal ialah hubungan jangka masa pendek antara peserta dalam
rantaian bekalan.
Continued...
FZI
Page 10 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
SECTION C
:
SHORT QUESTIONS - (50 MARKS)
BAHAGIAN C
:
SOALAN PENDEK - (50 MARKAH)
INSTRUCTION
:
ANSWER FIVE (5) QUESTIONS.
ARAHAN
:
JAWAB LIMA (5) SOALAN.
24 SEPTEMBER 2013
Question / Soalan 1
a)
Explain the electronic commerce terms below for retailing e-business models.
Terangkan istilah perniagaan elektronik dibawah untuk model e-perniagaan.
i.
Click-and-mortar retailers
ii.
Brick-and-mortar retailers
(5 marks / markah)
b)
Briefly explain of direct marketing and virtual (pure-play) e-tailers. Give example
of each.
Terangkan dengan ringkas apakah pemasaran langsung dan maya (pure-play) bagi etailer. Berikan contoh setiap satu.
(5 marks / markah)
Question / Soalan 2
a)
Describe the following e-marketplace. Provide an example with your answer.
Terangkan e-marketplace berikut. Berikan contoh bersama jawapan anda.
i.
Web portals
ii.
Web directories
(6 marks / markah)
b)
List out TWO (2) reasons why visitor arrive at websites.
Senaraikan DUA (2) sebab kenapa pelawat tiba di laman web.
(4 marks / markah)
Continued…
FZI
Page 11 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Question / Soalan 3
a)
Why companies use electronic commerce?
Kenapa syarikat menggunakan perniagaan elektronik?
(6 marks / markah)
b)
Give TWO (2) example of e-commerce website and its usage
Berikan DUA (2) contoh laman web e-dagang dan kegunaannya.
(4 marks / markah)
Question / Soalan 4
a)
What is M-Commerce?
Apakah M-Commerce?
(2 marks / markah)
b)
Explain benefit and limitation of M-Commerce.
Terangkan kebaikan dan kekurangan M-Commerce.
(8 marks / markah)
Question / Soalan 5
a)
How auction site get its revenue?
Bagaimana laman lelongan menjana keuntungan?
(4 marks / markah)
Continued…
FZI
Page 12 of 19
ISD2093
b)
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Explain the term below:
Terangkan istilah berikut:
i.
Bids
ii.
Bidders
iii.
Auctioneer
iv.
Private valuations
(4 marks / markah)
c)
Give TWO (2) examples of auction website.
Berikan DUA (2) contoh laman web lelong.
(2 marks / markah)
Question / Soalan 6
a)
Explain the term below
Terangkan terma berikut
i.
Virus
ii.
Worm
iii.
Antivirus
(6 marks / markah)
b)
What is firewall and its usage?
Apakah firewall dan kegunaannya?
(4 marks / markah)
Continued…
FZI
Page 13 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
SECTION D
:
ESSAY - (20 MARKS)
BAHAGIAN D
:
KARANGAN ( 20 MARKAH)
INSTRUCTION
:
ANSWER ONE (1) QUESTION SAHAJA.
ARAHAN
:
JAWAB SATU (1) SOALAN SAHAJA.
Question / Soalan 1
Case Study 1 / Kajian kes 1
Mudah.my
Mudah.my is the largest online marketplace in Malaysia.
The philosophy behind our site lies in our name, Mudah.
The service allows anyone to buy and sell in his or her region conveniently in a very simple
manner. Mudah.my connects buyers and sellers in Malaysia and delivers remarkable user
experience. With more than 5.2 Million unique visitors a month, Mudah.my is one of the most
visited internet sites in Malaysia. PRO Niaga a service specifically for professional advertisers
has more than 84,000 storefronts helps SMEs and home based businesses to advertise their
products and services on the internet.
Mudah.my is a brainchild of Mudah.my Sdn Bhd (formerly known as 701Search Sdn Bhd), a
joint
venture
between
Singapore
Press
Holdings
Limited
and
Schibsted
ASA.
Singapore Press holdings Limited (SPH) is Southeast Asia's leading media organization with a
stable of 17 newspaper titles in 4 languages; over 100 magazine titles and numerous online
websites. SPH has also ventured into broadcasting, outdoor advertising and properties.
Schibsted ASA through its subsidiary Schibsted Classified Media (SCM) is currently the biggest
online classified advertising company in Europe, currently the biggest online classified
advertising company in Europe and the 3rd largest wordwide after eBay and Craiglist
(Source : Bloomberg Businessweek). It has activities in mature markets such as Belgium, France,
Spain and Sweden, as well as operations in growth markets like Asia, Eastern Europe and Latin
America.
FZI
Page 14 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Mudah.my is the largest online marketplace in Malaysia.
The philosophy behind our site lies in our name, Mudah.
The service allows anyone to buy and sell in his or her region conveniently in a very simple
manner. Mudah.my connects buyers and sellers in Malaysia and delivers remarkable user
experience. With more than 5.2 Million unique visitors a month, Mudah.my is one of the most
visited internet sites in Malaysia. PRO Niaga a service specifically for professional advertisers
has more than 84,000 storefronts helps SMEs and home based businesses to advertise their
products and services on the internet.
Who Are We
Mudah.my is a brainchild of Mudah.my Sdn Bhd (formerly known as 701Search Sdn Bhd), a
joint venture between Singapore Press Holdings Limited and Schibsted ASA.
Singapore Press holdings Limited (SPH) is Southeast Asia's leading media organization with a
stable of 17 newspaper titles in 4 languages; over 100 magazine titles and numerous online
websites. SPH has also ventured into broadcasting, outdoor advertising and properties.
Schibsted ASA through its subsidiary Schibsted Classified Media (SCM) is currently the biggest
online classified advertising company in Europe, currently the biggest online classified
advertising company in Europe and the 3rd largest wordwide after eBay and Craiglist
(Source : Bloomberg Businessweek). It has activities in mature markets such as Belgium, France,
Spain and Sweden, as well as operations in growth markets like Asia, Eastern Europe and Latin
America.
Our Brands Worldwide
In Europe, SCM runs leading classified websites in Argentina (Segundamano.com.ar), Austria
(Willhaben.at),Belaruse(Kufar.by), Belgium (Kapaza.be), Brazil (Balcao.com) Chile (Yapo.cl),
Estonia (Soov.ee), Finland (Tori.fi), France (Leboncoin.fr), Greece (AggelioPolis.gr), Hungary
(Jofogas.hu),
India
(Sahipasand.com),
Italy
(Subito.it),Mexico
(Segundamano.com.mx),
Morrocco (Bikhir.ma), Peru (Vende.pe), Portugal (CustoJusto.pt), Spain (Segundamano.es),
FZI
Page 15 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Sweden (Blocket.se), Switzerland (Tutti.ch), Ukraine (Zakroma.com.ua) and Venezuala
(Roloeganga.com). The Asian operations are controlled by 701Search Pte Ltd (701Search), a
Singapore-based joint venture between SPH and Schibsted. The Asian websites include
Indonesia
(Berniaga.com),
Malaysia
(Mudah.my),
Philippines
(AyosDito.ph),
Australia(Dinkos.com.au) and Vietnam (Chotot.vn).
SCM and 701Search aims to use the collective knowledge and experience gained to build its
portfolio and establish leading online classified websites in more markets.
a)
What type of business model that mudah.my doing?
Apakah jenis model perniagaan yang mudah.my lakukan?
(2 marks/ markah)
b)
Explain how mudah.my get its profit?
Terangkan bagaimana mudah.my dapatkan keuntungan?
(8 marks / markah)
c)
Explain benefit and limitation of mudah.my
Terangkan kelebihan dan kekurangan mudah.my
(10 marks / markah)
Continued…
FZI
Page 16 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Question / Soalan 2
Case Study 2 / Kajian kes 2
PayPal
PayPal is a global e-commerce business allowing payments and money transfers to be made
through the Internet. Online money transfers serve as electronic alternatives to paying with
traditional paper methods, such as checks and money orders.
PayPal is an acquirer, performing payment processing for online vendors, auction sites, and other
commercial users, for which it charges a fee. It may also charge a fee for receiving money,
proportional to the amount received. The fees depend on the currency used, the payment option
used, the country of the sender, the country of the recipient, the amount sent and the recipient's
account type. In addition, eBay purchases made by credit card through PayPal may incur extra fees
if the buyer and seller use different currencies.
On October 3, 2002, PayPal became a wholly owned subsidiary of eBay. Its corporate headquarters
are in San Jose, California, United States at eBay's North First Street satellite office campus. The
company also has significant operations in Omaha, Nebraska, Scottsdale, Arizona, Charlotte, North
Carolina and Austin, Texas in the United States; Chennai in India; Dublin in Ireland;
Kleinmachnow in Germany; and Tel Aviv in Israel. From July 2007, PayPal has operated across the
European Union as a Luxembourg-based bank.
On March 17, 2010, PayPal entered into an agreement with China UnionPay (CUP), China's
bankcard association, to allow Chinese consumers to use PayPal to shop online. PayPal is planning
to expand its workforce in Asia to 2,000 by the end of the year 2010.
Between December 4–9, 2010, PayPal services were attacked in a series of denial-of-service attacks
organized by Anonymous in retaliation for PayPal's decision to freeze the account of WikiLeaks
citing terms of use violations over the publication of leaked US diplomatic cables.
PayPal’s success in terms of users and volumes was the product of a three-phase strategy described
by former eBay CEO Meg Whitman: “First, PayPal focused on expanding its service among eBay
users in the US. Second, we began expanding PayPal to eBay’s international sites. And third, we
started to build PayPal’s business off eBay”.
FZI
Page 17 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
Phase-1
In the first phase, payment volumes were coming mostly from the eBay auction web-site. The
system was very attractive to auction sellers, most of which were individuals or small businesses
that were unable to accept credit cards, and for consumers as well. In fact, many sellers could not
qualify for a credit card “merchant account” because they lacked a commercial credit history. The
service also appealed to auction buyers because they could fund PayPal accounts using credit cards
or bank account balances, without divulging credit card numbers to unknown sellers. PayPal
employed an aggressive marketing campaign to accelerate its growth, depositing $10 in new users’
PayPal accounts (+$10 for each new user they referred).
Phase-2
The biggest challenge in 2000 remained PayPal’s unsustainable business model. Initially, PayPal
offered its service with lower cost, planning to earn interest on funds in users’ PayPal accounts (i.e.,
the “float”). However, most recipients withdrew their funds immediately. Furthermore, a large
majority of senders funded their payments using credit cards, which cost PayPal roughly 2% of
payment value, rather than relying on much less with business accounts qualified for seller
protection against losses due to chargebacks, provided that they complied with reimbursement
policies (e.g., retaining traceable proof of shipping to a confirmed address or requiring a signature
receipt for items valued over $250).
Phase-3
After fine-tuning PayPal’s business model and increasing its domestic and international penetration
on eBay, PayPal started its off-eBay strategy. This was based on developing stronger growth in
active users by adding users across multiple platforms, despite the slowdown in on-eBay growth
and low-single-digit user growth on the eBay site. A late 2003 reorganization created a new
business unit within PayPal—Merchant Services—to provide payment solutions to small and large
e-commerce merchants outside the eBay auction community. Starting in the second half of 2004,
PayPal Merchant Services unveiled several initiatives to enroll online merchants outside the eBay
auction community, including:
Lowering its transaction fee for high-volume merchants from 2.2% to 1.9% (while
increasing the monthly transaction volume required to qualify for the lowest fee to
$100,000)
Encouraging its users to recruit non-eBay merchants by increasing its referral bonus
FZI
Page 18 of 19
ISD2093
INTRODUCTION ELECTRONIC COMMERCE
24 SEPTEMBER 2013
to a maximum of $1,000 (versus the previous $100 cap)
Persuading credit card gateway providers, including CyberSource and Retail
Decisions USA, to include PayPal among their offerings to online merchants.
Hiring a new sales force to acquire large merchants such as Dell, Apple's iTunes,
and Yahoo! Stores, which hosted thousands of online merchants
Reducing fees for online music purchases and other “micropayments”
Launching PayPal Mobile, which allowed users to make payments using text
messaging on their cell phones
a)
Explain type of business does PayPal do?
Terangkan jenis perniagaan yang PayPal lakukan?
(5 marks / markah)
b)
How PayPal expanding its business?
Bagaimana PayPal mengembangkan perniagaannya?
(10 marks / markah)
c)
Explain how PayPal get its revenue in the market?
Terangkan bagaimana PayPal mendapat keuntungan dalam pasaran?
(5 marks / markah)
End of Page.
FZI
Page 19 of 19