THE MAGAZINE
2015 Editorial calendar
FEBRUARY/MARCH 2015
Winter Comfort, Romance
•Valentine’s Day Sweets (They’re Good for You)
•Sandwich Generation (Sandwich Breads You Crave)
•Use Your Coconut
•10 Tips for Losing Weight on the GF Diet
APRIL/MAY 2015
Celebrate Spring with Nutritious Food
•Cinco de Mayo Party Menu
•A Better Brunch: Healthy Food for Mom
•Easy Easter Dinner
•Muffins Mania
Expert content that
informs and inspires
TRADITIONAL
PRINT
With a positive and inspiring tone, each issue
of Gluten Free & More encourages readers
to overcome the challenges of a restrictive
diet by providing easy and delicious meal
solutions, plus useful tips and advice for
maintaining a healthy household.
ELECTRONIC
MARKETING
DIGITAL CONTENT
DELIVERY
SPRING SPECIAL ISSUE 2015
(NEWSSTAND ONLY)
Our Essential Guide to Delicious Gluten-Free
Baking & Cooking
•5 Ways to Use Pizza Dough (Besides Pizza)
•Pies You’ll Love (with Easy-Peasy Crusts)
•Bake With Super-Power Flours
•Baked Favorites for Breakfast, Dinner and Dessert
JUNE/JULY 2015
Travel, Cool & Breezy Living
•Summer Salads: 5 Meals in a Bowl
•Pool Your Resources: Backyard Pool Party
•Nutritious Munchies: Super-Foods that Pack a Punch
•Veg Out: 10 Ways to Harness a Bumper Crop
AUGUST/SEPTEMBER 2015
Summertime Survival Guide, Back to School
•Fresh Fruit Desserts (Buckle, Cobbler, Crisp)
•Back-to-School: Energy-Boosting Snacks
•Make-Ahead Breakfasts
•Tailgate Party Menu
•Great Recipes for Easy Fall Desserts
OCTOBER/NOVEMBER 2015
Fall Baking, Halloween & Thanksgiving
•Thanksgiving Feast for All
•Recipes for Gluten-Free Athletes
•Under Wraps: Rock & Roll with Creative Wraps
•Grain Gain: Super Sides with 5 Super Grains
•Survival Tricks and Delicious Treats for Halloween
HOLIDAY SPECIAL ISSUE 2015
(NEWSSTAND ONLY)
Indulge! Quick & Easy Gluten-Free Recipes for
Celebrating the Season
•Host It! Cocktail Party
•Roast It! Best-Ever Thanksgiving Turkey and More.
•Plate It! Sides, Salads, Soups
•Stuff It! Our Best Stuffings
•Bake It! Festive Cakes, Cookies, Breads and Rolls
•Serve It! Christmas Brunch & Buffet Favorites
...And in every issue
LIFE STORY Inspirational interviews with celebrities who have allergies and food sensitivities.
E-MAIL
MARKETING
SOCIAL MEDIA
Expert medical perspectives on allergies and food sensitivities.
elicious recipes for dining gluten-free, wheat-free, dairy-free,
D
sugar-free, egg-free, soy-free, peanut-free and more.
HOW TOS
Essential instructions and tips for making life easy, happy and delicious.
TRAVEL GUIDE/ACROSS AMERICA Places to stay, dine and tour for a fun-packed, allergy-friendly vacation.
PERSONAL CARE
Allergy-free skin care, beauty products and other ways to look your best.
HOW-TO
PUBLICATIONS
Your marketing partner to the food-allergic
and food-sensitive communities
TRY IT • READ IT
Reviews of new products and books.
SUPER FOODS, SUPER SUPPLEMENTS
Achieve better health on a special diet with
nutrient-dense foods and supplements.
RESEARCH ROUNDUP
The latest news for people with allergies and
food sensitivities.
Our editor, Alicia Woodward,
discusses getting started on
a gluten-free diet.
RESOURCE/REFERENCE GUIDES
Solutions for cooking and baking without key ingredients like wheat, dairy and eggs.
CONSUMER
SHOWS
ELECTRONIC
PRODUCT SAMPLING
VIDEO
SPONSORSHIPS
DECEMBER/JANUARY 2016
Holidays and New Year
•All Is Bright: A Fuss-Free Christmas Dinner
•Festive Cookies and Cakes
•Food Gifts in a Jar
•The Day After: Tasty Leftovers
•Drink to This: Holiday Cheer with a
Gluten-Free Twist
•Fresh Start: New Year’s Strategy for Better Health
Advertising Information
“I very much appreciate the valuable solutions you
provide. Gluten Free & More is a fabulous magazine
that can be trusted and I eagerly await each issue.”
June R. Reader Letter 2014
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
2015 Advertising Media Kit
CUSTOM
PUBLISHING
THE MAGAZINE
GLUTEN-FREE
STATS
Helping readers navigate
their special-diet needs
Reach women who are
empowered to live better
“The Magazine” with the answers
AFFLUENT AND SMART SHOPPERS
Gluten Free & More magazine’s mission is to enhance the lives of the millions
of Americans who must adhere to a special diet due to allergies or food
sensitivities. The magazine also offers fabulous recipes and support to those
who choose to adhere to a special diet for other reasons.
Gluten Free & More provides lifestyle solutions, from innovative recipes using
dietary alternatives to recommendations of products that make life simpler, better
and more delicious.
DAIRY-FREE
Demographics
Gluten-Free Monthly Expenditure
96.5% female
25% $101-$200
88% some college +
20% +$200
74% married
INFO-SEEKING MOMS
49 yrs median age
Purchasing Habits
$66,400 median HHI
87.4% organic foods
87% do not read any other 70.8% natural household care products
gluten-free magazine
69.4% regularly prepare recipes
Gluten Free & More provides informative editorial and advertising to
help readers successfully navigate their special dietary needs. We are
the magazine that people turn to—and return to—after they begin their
special-diet lifestyle.
from Gluten Free & More
Controlling Diet For
96.9% wheat/gluten sensitivity
Gluten-Free & More contains must-have recipes, the
latest health information and special diet resources
• Recipes for a wide range of allergies and sensitivities, especially those DILIGENT LABEL READERS
58.6% dairy-free
Food Label Importance
• Motivational and educational editorial that offers support and guidance 49.9% certified gluten-free
• Advice and resources for alternative ingredients, new products EGG-FREE
ALTERNATIVES
& MORE
61.3% celiac disease
that require gluten-free and dairy-free meal solutions
on living life fully, confidently and with passion
and books, plus the latest medical news and research
Gluten Free & More is a truly unique opportunity to reach a vocal, influential
community of women who are continuously seeking new high-quality products
that fit their household’s lifestyle.
Gluten Free & More
67.5% natural personal care
59.9% OTC allergy meds
32.6% prescription allergy meds
Used in Last 30 Days
92.2% vitamins/minerals
73.3% herbs
69.5% probiotics/enzymes
Applause from our readers!
“I looked for a long time for a
magazine about gluten-free living,
but wasn’t happy with anything
I found. The information wasn’t
practical or useable in everyday
life. Then a friend found Gluten
Over 3 million Americans
have celiac disease.
Free & More at a deli close to
Over 2 million Americans
have autism, a population
that can benefit from the
gluten-free, casein-free diet.
“I’d like to say how much I enjoy this magazine
and the online access. It’s been life changing.
I look forward to each and every e-mail informing
me of new products, books and, of course, the recipes.”
Val H. Reader Letter 2014
I’ve been hooked ever since.”
“I’m a long-time subscriber, but your April/May
issue beat them all. I folded pages to refer to
later — recipes, new information, coupons to clip
— literally every other page was folded in!”
Leslie S. Reader Letter 2014
Cheryl H. Reader Letter 2014
where we work (it serves glutenfree sandwiches!). She placed
the magazine on my desk and
18–20 million Americans
are gluten sensitive.
69.3% goods/services advertised in
40.7% gluten-free
Advertisers reach affluent, educated &
health-conscious readers focused on quality products
Over 15 million Americans
follow a gluten-free diet.
Over 97% of Gluten Free & More readers
follow a controlled diet related to
allergies/sensitivities or manage one
for a child or another household member.
Nearly 80% purchase goods and services
advertised in Gluten Free & More!
Sources: Alessio Fasano, MD, Medical Director, Center for Celiac Research & Treatment, Mass General Hospital for Children; Gluten Intolerance Group of North America; University
of Chicago, Celiac Disease Center; Center for Disease Control Autism and Developmental Disabilities Monitoring (ADDM) Network; Gluten Free & More Reader Survey, May 2013.
THE MAGAZINE
2015 Rates and
Production Specifications
New Trim Size
Magazine Trim Size
8-3/8” x 10-7/8”
(rates are net)
AD SIZE
DIMENSIONS
4-COLOR
B & W
Full Page
8-3/8” x 10-7/8” *
$5,725
$4,295
2/3 Vertical
4-5/8” x 10”
$4,330
$3,250
1/2 Horizontal
7-3/8” x 4-7/8”
$3,330
$2,500
1/3 Vertical
2-1/4” x 10”
$2,320
$1,735
1/3 Square
4-5/8” x 4-7/8”
$2,320
$1,735
1/6 Vertical
2-1/4” x 4-7/8”
$1,325
n/a
•Paid circulation base:
70,000+ paid newsstand
and subscription copies
Resources Ad
3-5/8” x 2”
$650
n/a
•Bi-monthly
Cover II
8-3/8” x 10-7/8” *
$6,945
n/a
Cover III
8-3/8” x 10-7/8” *
$6,330
n/a
Cover IV
8-3/8” x 10-7/8” *
$7,230
n/a
* For full-page bleed, add 1/4” on all sides. Keep live area 1/4” inside trim on all sides.
Frequency discounts: 3.5% with 3-5x schedule; 7% with 6x+ schedule.
Deadlines
CIRCULATION STATS
Circulation
Audited by BPA.
•Sold nationwide at over 8,500 locations, including Whole Foods,
Wegmans, Giant, Safeway, Rite-Aid, Bashas, Meijer’s, Harris Teeter, Sprouts Farmers Market, Sunflower Market, bookstores and doctors’,
allergists’ and nutritionists’ offices.
MATERIALS/
PRODUCTION CONTACT
ISSUE DATE
AD CLOSE
MATERIALS
DUE
Feb/Mar 2015
11/18/14
11/25/14
12/16/14
1/6/15
Apr/May 2015
1/20/15 1/27/15 2/17/15
3/10/15
Spring SIP**
2/17/15 2/24/15 3/17/15
4/7/15
June/July 2015
3/17/15 3/24/15 4/14/15
5/5/15
Aug/Sept 2015
5/19/15 5/26/15 6/16/15
7/7/15
Oct/Nov 2015
7/21/15 7/28/15 8/18/15
9/8/15
Holiday SIP**
8/18/15 8/25/15 9/15/15
10/6/15
Dec/Jan 2016
9/22/15
9/29/15
10/20/15
11/10/15
MAIL DATE
ON SALE
DATE
Oksana Charla, Design Director
17 Robin Rd, Glastonbury, CT 06033
860.430.9357
design@GlutenFreeAndMore.com
Upload files at:
www.hightail.com/u/OksanaCharla1233799
ACCEPTED FILE FORMATS:
PDF/X1-a, EPS or TIFF. CMYK or
grayscale only,
min. 300 dpi resolution.
**Special newsstand only issues — other rates may apply.
Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
SPECIAL ISSUES
Special Newsstand-Only Issues
Gluten Free & More’s Special Spring and Holiday Issues showcase allergyfriendly spring and holiday-focused menus in special newsstand-only issue
formats. These issues feature healthy, easy, quick and inexpensive recipes.
Why Advertise?
•Sold nationwide at over 8,500 locations, including Whole Foods, Wegmans, Giant, Safeway, Rite-Aid, Bashas, Meijer’s, Harris Teeter, Sprouts Farmers Market, Sunflower Market and bookstores
•75,000+ newsstand copies distributed.
• Extended newsstand presence through out the Spring and Winter holiday season ensures extra visibility for your advertising messages.
Reserve your space today!
Magazine Trim Size 8-3/8” x 10-7/8”
AD SIZE
RATE (NET)
Spread (4/C) $7,050
Full Page (4/C) $3,510
1/2 Page (4/C) $2,055 Gluten-Free Spring Baking 2015
Feature stories:
•5 Ways to Use Pizza Dough
(Besides Pizza)
Deadlines
•Ad Close: 2/17/15
•Materials Due: 2/24/15
•Pies You’ll Love (with Easy-Peasy •On Sale: 4/7/15
Crusts)
•Baking With Super-Power Flours
•Baked Favorites for Breakfast, Dinner and Dessert
Gluten-Free Holiday Guide —
Winter 2015
Feature stories:
Plus:
•Host It! Cocktail Party
•Roast It! Best-Ever Thanksgiving
Turkey and More.
•Plate It! Sides, Salads, Soups
•Stuff It! Our Best Stuffings
•Bake It! Festive Cakes, Cookies,
Breads and Rolls
•Serve It! Christmas Brunch &
Buffet Favorites
•Cooking tips and practical advice for an enjoyable holiday season
Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Deadlines
•Ad Close: 8/18/15
•Materials Due: 8/25/15
•On Sale: 10/6/15
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
THE WEBSITE
GlutenFreeandMore.com
Gluten Free & More’s website helps both the newly diagnosed
and long-time readers with their allergies and food sensitivities.
Its popular e-mail newsletter connects with those seeking
allergen-free meal solutions each week!
Making a difference online
Total immersion packaging
Weekly e-recipe
•Connects visitors to a wealth of information related to managing food sensitivities and allergies, including recipes, product reviews, resources, events and more
•Offers coordinated print, web, and e-mail marketing opportunities
•Delivers Over 270,000+ opt-in
recipients per week
•Provides custom advertising
packages and sponsorship
opportunities tailored to meet unique digital goals
•Features gluten-free meal options
•Delivers over 700,000 page
views per month
•Goes beyond display ads and
engages online users with e-books, downloadable branded premiums, recipe guides and other useful
resources
Online rates & specs
AD SIZE
DIMENSIONS (PIXELS)
FILE SIZE
RATE (NET)
•Showcases main sponsor’s banner ad within e-mail, landing page and all recipe pages, generating an
additional 50k page views per week
Online Materials/
Production Contact
Tom Canfield, VP Circulation
203.857.3100
tcanfield@GlutenFreeAndMore.com
Med. Rectangle
300 x 250
40k
$25 cpm
Leaderboard 728 x 90
40k $25 cpm
Banner 468 x 60 30k $15 cpm
•Max. 0:15 animaton time
Logo Ad 120 x 60 20k $10 cpm
•Looping permitted
•GIF, JPEG, SWF files accepted
“I love this magazine and your website,
too. I had doubts about signing up for your
weekly recipe newsletter — but I’m glad I
did. It is amazing. So many great articles
and recipes. Thank you, Gluten Free & More!”
Sheryl D. Reader Letter 2014
Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
FACTS & STATS
70,000+
Paid Circulation Rate Base
Circulation
Now BPA Audited.
YOUR
Includes copies shipped to doctors and allergists.
Gluten Free & More’s total distribution guarantees increased reader interaction.
M U LT I - M E D I A
PA R T N E R !
130,000+
Distribution For Each Edition
TA R G E T E D
MARKETING
Gluten Free & More’s print edition is the leading gluten-free magazine.
Our powerful subscription and newsstand sales deliver a
targeted audience with substantial buying power.
150,000+
Average Readership For Each Edition
While many readers choose to retain their copies of Gluten Free & More to revisit
again and again, others do share them, resulting in double the total readership.
270,000+
Weekly E-recipe Recipients
Gluten Free & More delivers a weekly e-recipe to over 240,000 people
who have opted in to receive these delicious recipes.
700,000+
Average Monthly Page Views
GlutenFreeAndMore.com is the digital go-to source for those seeking
gluten- and allergen-free recipes, advice and more.
100,000+
Facebook Fans
Social media continues to play an important role in delivering
timely information to our special-diet friends.
ELECTRONIC PRODUCT SAMPLING
GlutenFreeDEALS.com
Gluten-Free Deals provides your business with a no-risk
opportunity to increase product sales and build a
customer database.
With GlutenFreeDeals.com, consumers can get savings on
the gluten-free foods they love with one simple click.
Coupons and daily deals are delivered to their inbox
for redemption.
Promote your business
with Gluten-Free Deals
risk-free advertising
program:
• No upfront costs. This is a no-risk way to get your products in front of new buyers.
• Self-funded sampling program.
• Promotion to Gluten Free & More’s entire file of 270,000+ HIGHLY QUALIFIED opt-in recipients.
• Buyers’ names and addresses supplied for continued marketing efforts – a fantastic list for on-going sales!
Create brand awareness and
attract quality customers
Spotlight your business. You’ll be
the main feature in front of a large,
targeted audience.
To get your gluten-free product coupons and deals added to glutenfreeDEALS.com,
contact your advertising sales representative:
Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
SOCIAL MEDIA & MORE
Your One-Stop for the Best
and Brightest Voices in the
Food Allergy Space
MyLifeWithFoodAllergies.com brings together a variety
of different voices contributing to the discussion on food
allergies, offering a variety of perspectives on the issues
and topics that matter most. Visitors can quickly scroll
through this easy-to-navigate site and find the posts that
intrigue them.
Our contributors come from all walks of life. Although
their perspectives vary, they have one important thing in
common: They are passionate about food allergies and
sharing valuable information that can help, enlighten,
educate and entertain with essays, articles and recipes.
•Unique visitors per month: 23,000
•Average 100,000 page views per month
•Mobile Optimization
•All bloggers have their own followers too, along
with a variety of their own social media feeds.
Reaching Target Audiences Via Social Media:
Pinterest:
Facebook:
Twitter:
Instagram:
Google+ page:
http://www.pinterest.com/myallergylife/ https://twitter.com/MyAllergyLife https://www.facebook.com/mylifewithfoodallergies
http://instagram.com/mylifewithfoodallergies https://plus.google.com/u/0/b/111348649091384177082/111348649091384177082/posts Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
CONSUMER SHOWS
The
Family of Brands
The Best Gluten-Free Magazine
Presents the Best Gluten-Free Expo!
Locations:
Austin, TX
February 28 - March 1, 2015
Tampa/Lakeland
March 14-15, 2015
Columbus, OH
April 25-26, 2015
Minneapolis, MN
May 16-17, 2015
Portland, OR
September 26-27, 2015
Indianapolis, IN
October 24-25, 2015
Stamford, CT
November 7-8, 2015
Booth Fee and Sponsorship Opportunities
At each event, we’ll bring together over a hundred of our favorite
exhibitors and thousands of our closest friends. Come join us as we
celebrate living well with food allergies and sensitivities.
Special Offers & Discounts
•Proud to offer a 50% discount to non-profit groups
•Multi-Show Discounts:
•10% discount 3-4 shows
•15% discount 5-7 shows
Single Booth $500
•10 x 10 Pipe & Drape Booth
•6 or 8 ft. covered and skirted table, 2 chairs,
trash can and ID Sign
•Additional furnishings available, enquire
for pricing.
•Upgrades:
•Double booth, additional $350
•Prime location, additional $250
(first come, first served)
Bronze Sponsor $1,500
•Single booth in prime location
•Logo included on event marketing materials
•5 complimentary tickets
•Social media exposure leading up to show
•Video product profile shot during the show
GlutenFreeFoodAllergyFest.com
Advertising Information
Silver Sponsor $2,500
•Double booth in prime location
•Booth highlighted in a different color
•Logo included on event marketing materials
•10 complimentary tickets
•Social media exposure leading up to show
•Video product profile during the show
•Ad included on fest website
•Custom e-blast to regional list for each show
Gold Sponsor $4,000
•Double booth at the end of a row
•Booth highlighted in a different color
•Honorable mention as a major sponsor in
event marketing materials
•20 complimentary tickets
•Social media exposure leading up to the show
•Video product profile shot during the show
•Ad included on fest website
•Custom e-blast to regional list for each show
Platinum Sponsor
We will work with you to develop a customized
sponsorship package too acheive your goals.
facebook.com/GFFAFest
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
[
]
Outshining the competition
Unique
Visitors1
U.S. Rank
2
Gluten Free & More has the most
active online audience in the glutenfree market. Combined with our
print readership, Gluten Free & More
offers the largest total reach for
your media buy.
Reputation2
(# sites linking in)
Facebook
Likes3
163,412
46,151
964
73,000
n/a
129,027
364
14,275
n/a
269,457
176
50,448
n/a
352,353
81
4,729
Sources: 1-Compete.com, May 2013; 2-Alexa.com, Aug. 2013; 3-Facebook.com, Aug. 2013
Make the right choice!
Gluten Free & More
offers brands:
•75,000 paid newsstand and
subscription copies bi-monthly
•700,000 monthly page views on
GlutenFreeandMore.com
•240,000 opt-in recipients to e-mail
distribution list
Decide for yourself
Several websites can help you evaluate and make informed decisions about media properties,
including:
•Compete.com
•Alexa.com
•Facebook.com
•34,000 Facebook likes
Advertising Information
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
THE MAGAZINE
GLUTEN-FREE
STATS
Helping readers navigate
their special-diet needs
Reach women who are
empowered to live better
“The Magazine” with the answers
AFFLUENT AND SMART SHOPPERS
Gluten Free & More magazine’s mission is to enhance the lives of the millions
of Americans who must adhere to a special diet due to allergies or food
sensitivities. The magazine also offers fabulous recipes and support to those
who choose to adhere to a special diet for other reasons.
Gluten Free & More provides lifestyle solutions, from innovative recipes using
dietary alternatives to recommendations of products that make life simpler, better
and more delicious.
DAIRY-FREE
Demographics
Gluten-Free Monthly Expenditure
96.5% female
25% $101-$200
88% some college +
20% +$200
74% married
INFO-SEEKING MOMS
49 yrs median age
Purchasing Habits
$66,400 median HHI
87.4% organic foods
87% do not read any other 70.8% natural household care products
gluten-free magazine
69.4% regularly prepare recipes
Gluten Free & More provides informative editorial and advertising to
help readers successfully navigate their special dietary needs. We are
the magazine that people turn to—and return to—after they begin their
special-diet lifestyle.
from Gluten Free & More
Controlling Diet For
96.9% wheat/gluten sensitivity
Gluten-Free & More contains must-have recipes, the
latest health information and special diet resources
• Recipes for a wide range of allergies and sensitivities, especially those DILIGENT LABEL READERS
58.6% dairy-free
Food Label Importance
• Motivational and educational editorial that offers support and guidance 49.9% certified gluten-free
• Advice and resources for alternative ingredients, new products EGG-FREE
ALTERNATIVES
& MORE
61.3% celiac disease
that require gluten-free and dairy-free meal solutions
on living life fully, confidently and with passion
and books, plus the latest medical news and research
Gluten Free & More is a truly unique opportunity to reach a vocal, influential
community of women who are continuously seeking new high-quality products
that fit their household’s lifestyle.
Gluten Free & More
67.5% natural personal care
59.9% OTC allergy meds
32.6% prescription allergy meds
Used in Last 30 Days
92.2% vitamins/minerals
73.3% herbs
69.5% probiotics/enzymes
Applause from our readers!
“I looked for a long time for a
magazine about gluten-free living,
but wasn’t happy with anything
I found. The information wasn’t
practical or useable in everyday
life. Then a friend found Gluten
Over 3 million Americans
have celiac disease.
Free & More at a deli close to
Over 2 million Americans
have autism, a population
that can benefit from the
gluten-free, casein-free diet.
“I’d like to say how much I enjoy this magazine
and the online access. It’s been life changing.
I look forward to each and every e-mail informing
me of new products, books and, of course, the recipes.”
Val H. Reader Letter 2014
I’ve been hooked ever since.”
“I’m a long-time subscriber, but your April/May
issue beat them all. I folded pages to refer to
later — recipes, new information, coupons to clip
— literally every other page was folded in!”
Leslie S. Reader Letter 2014
Cheryl H. Reader Letter 2014
where we work (it serves glutenfree sandwiches!). She placed
the magazine on my desk and
18–20 million Americans
are gluten sensitive.
69.3% goods/services advertised in
40.7% gluten-free
Advertisers reach affluent, educated &
health-conscious readers focused on quality products
Over 15 million Americans
follow a gluten-free diet.
Over 97% of Gluten Free & More readers
follow a controlled diet related to
allergies/sensitivities or manage one
for a child or another household member.
Nearly 80% purchase goods and services
advertised in Gluten Free & More!
Sources: Alessio Fasano, MD, Medical Director, Center for Celiac Research & Treatment, Mass General Hospital for Children; Gluten Intolerance Group of North America; University
of Chicago, Celiac Disease Center; Center for Disease Control Autism and Developmental Disabilities Monitoring (ADDM) Network; Gluten Free & More Reader Survey, May 2013.
THE MAGAZINE
2015 Editorial calendar
FEBRUARY/MARCH 2015
Winter Comfort, Romance
•Valentine’s Day Sweets (They’re Good for You)
•Sandwich Generation (Sandwich Breads You Crave)
•Use Your Coconut
•10 Tips for Losing Weight on the GF Diet
APRIL/MAY 2015
Celebrate Spring with Nutritious Food
•Cinco de Mayo Party Menu
•A Better Brunch: Healthy Food for Mom
•Easy Easter Dinner
•Muffins Mania
Expert content that
informs and inspires
TRADITIONAL
PRINT
With a positive and inspiring tone, each issue
of Gluten Free & More encourages readers
to overcome the challenges of a restrictive
diet by providing easy and delicious meal
solutions, plus useful tips and advice for
maintaining a healthy household.
ELECTRONIC
MARKETING
DIGITAL CONTENT
DELIVERY
SPRING SPECIAL ISSUE 2015
(NEWSSTAND ONLY)
Our Essential Guide to Delicious Gluten-Free
Baking & Cooking
•5 Ways to Use Pizza Dough (Besides Pizza)
•Pies You’ll Love (with Easy-Peasy Crusts)
•Bake With Super-Power Flours
•Baked Favorites for Breakfast, Dinner and Dessert
JUNE/JULY 2015
Travel, Cool & Breezy Living
•Summer Salads: 5 Meals in a Bowl
•Pool Your Resources: Backyard Pool Party
•Nutritious Munchies: Super-Foods that Pack a Punch
•Veg Out: 10 Ways to Harness a Bumper Crop
AUGUST/SEPTEMBER 2015
Summertime Survival Guide, Back to School
•Fresh Fruit Desserts (Buckle, Cobbler, Crisp)
•Back-to-School: Energy-Boosting Snacks
•Make-Ahead Breakfasts
•Tailgate Party Menu
•Great Recipes for Easy Fall Desserts
OCTOBER/NOVEMBER 2015
Fall Baking, Halloween & Thanksgiving
•Thanksgiving Feast for All
•Recipes for Gluten-Free Athletes
•Under Wraps: Rock & Roll with Creative Wraps
•Grain Gain: Super Sides with 5 Super Grains
•Survival Tricks and Delicious Treats for Halloween
HOLIDAY SPECIAL ISSUE 2015
(NEWSSTAND ONLY)
Indulge! Quick & Easy Gluten-Free Recipes for
Celebrating the Season
•Host It! Cocktail Party
•Roast It! Best-Ever Thanksgiving Turkey and More.
•Plate It! Sides, Salads, Soups
•Stuff It! Our Best Stuffings
•Bake It! Festive Cakes, Cookies, Breads and Rolls
•Serve It! Christmas Brunch & Buffet Favorites
...And in every issue
LIFE STORY Inspirational interviews with celebrities who have allergies and food sensitivities.
E-MAIL
MARKETING
SOCIAL MEDIA
Expert medical perspectives on allergies and food sensitivities.
elicious recipes for dining gluten-free, wheat-free, dairy-free,
D
sugar-free, egg-free, soy-free, peanut-free and more.
HOW TOS
Essential instructions and tips for making life easy, happy and delicious.
TRAVEL GUIDE/ACROSS AMERICA Places to stay, dine and tour for a fun-packed, allergy-friendly vacation.
PERSONAL CARE
Allergy-free skin care, beauty products and other ways to look your best.
HOW-TO
PUBLICATIONS
Your marketing partner to the food-allergic
and food-sensitive communities
TRY IT • READ IT
Reviews of new products and books.
SUPER FOODS, SUPER SUPPLEMENTS
Achieve better health on a special diet with
nutrient-dense foods and supplements.
RESEARCH ROUNDUP
The latest news for people with allergies and
food sensitivities.
Our editor, Alicia Woodward,
discusses getting started on
a gluten-free diet.
RESOURCE/REFERENCE GUIDES
Solutions for cooking and baking without key ingredients like wheat, dairy and eggs.
CONSUMER
SHOWS
ELECTRONIC
PRODUCT SAMPLING
VIDEO
SPONSORSHIPS
DECEMBER/JANUARY 2016
Holidays and New Year
•All Is Bright: A Fuss-Free Christmas Dinner
•Festive Cookies and Cakes
•Food Gifts in a Jar
•The Day After: Tasty Leftovers
•Drink to This: Holiday Cheer with a
Gluten-Free Twist
•Fresh Start: New Year’s Strategy for Better Health
Advertising Information
“I very much appreciate the valuable solutions you
provide. Gluten Free & More is a fabulous magazine
that can be trusted and I eagerly await each issue.”
June R. Reader Letter 2014
Susan Tauster
National Accounts Manager
630.858.1558
stauster@GlutenFreeAndMore.com
Danny Vincent
Eastern Advertising Manager
770.437.0861
dvincent@GlutenFreeAndMore.com
2015 Advertising Media Kit
CUSTOM
PUBLISHING