“Not Only Gluten Free” Free From Food 2014 - Brussels 1 GLUTEN SENSITIVITY IS GROWING It is well and world-wide known that the gluten-free market is rapidly growing due to a growing number of consumers who need or wish to eliminate or restrict their gluten intake It is also well known and accepted that “gluten sensitivity” has been identified and recognized as responsible of a wide range of disorders. The key market numbers of “celiac disease” and “gluten sensitivity” can be extremely synthetized in the following two percentage ranges: •Average number of celiac people: 1% to 1,5% of the population •Average number of “gluten sensitive” people: from 5% to 15% of the population 2 GLUTEN SENSITIVITY IS GROWING NEED FOR PRODUCT IMPROVEMENTS • The needs of Gluten-Sensitive People are pushing the Industry to improve the product offering • • • • • • Taste and Organoleptic quality Nutritional value (balanced dietary system, less fats) Clean label (allergen free, less E-numbers, no sat fats) Value for Money Assortment Place of Consumption • Subsidy Systems soon to become obsolete 3 HI-FOOD WHO WE ARE, OUR VISION HI-FOOD is a new company founded by a group of entrepreneurs with a proven track record in the food sector, who wish to add value through innovation and knowledge • Vision: Natural Functional Ingredients for a Sustainable Future (e.g. vegetable fibres) – High R&D, Innovation and Knowledge Content, leading to innovative technical approaches (fibers, gluten free, etc) – Focus on the technological “Functionality” of the ingredient (unique properties, low dosage and high effect) – Strong orientation to the Finished product going to the consumer (quality, taste, cost, label and processing) 4 HI-FOOD AND GLUTEN-FREE WHAT WE HAVE DONE • A functional network for Gluten-Free bakery and dough products… – – – – – – Taste and Organoleptic value Nutritional value Clean label Ease of Processing Value for Money Broad Assortment, fast development cycle • …but also a number of synergic functional ingredients addressing other Free-From needs 5 GLUTEN-FREE IS ONE OF THE MANY FUNCTIONAL PLATFORMS • Gluten-Free is not the final target; it is one important step towards an improved Free-From dietary program • Gluten Free – The old target: “Keeping somehow the starches together” is gone – New Target: Mimicking the functionality of Gluten • Allergen Free – No Milk or Lactose, No Eggs • Clean Label – Replacing Mono-diglycerides, Emulsifiers, Hydrocolloids (E-no) – Using natural anti-mold products • Replacing Palm Oil and Tropical Oils (Saturated Fats and sustainability) 6 GLUTEN-FREE IS ONE OF THE MANY FUNCTIONAL PLATFORMS – NUTRITION IS THE TARGET • Gluten-Free is not the final target; it is one important step towards an improved Free-From dietary program • Nutrition is the ultimate target 7 FREE-FROM FUNCTIONAL PLATFORMS Palm Oil Free Palm Oil Free No Emulsifiers Natural Colorant No Emulsifiers Lactose Free Natural Antimold GLUTEN FREE Allergen Free Lactose Free GLUTEN FREE Natural Colorant Allergen Free Natural Antimold 8 Product name Functionality Application HI-FOOD FUNCTIONAL INGREDIENTS Strong water binding capacity. Cannot Water binding in an irreversible way in virtually all PRODUCT PORTFOLIO Hi-Fibre 115 bind fats food products; gel formation in cold conditions Replacement of chemical emulsifiers; increase Product name Functionality Application Hi-Fibre WF Emulsifying effect (water + fats) plasticity, elasticity; avoid or reduce checking; Strong water binding capacity. Cannot Water binding in an irreversible way in virtually all Hi-Fibre 115 sauces, bakery,gel gastronomy bind fats food products; formation in cold conditions Replacement of Palm Oil with other oils + fibers in Emulsifying effect (water + fats or fats Replacement of chemical emulsifiers; increase Hi-Sub4Palm bakery, inelasticity; margarineavoid (fat block), in hydrated Hi-Fibre WF Emulsifying effect (water + fats) plasticity, or reduce checking;and only) anhydrous creams and systems sauces, bakery, gastronomy Replacement of Palm Oil withinhibitor, other oils + fibers Natural flavour enhancer and Natural concentrated mold shelf life in Emulsifying effect (water + fats or fats Hi-Shield P Hi-Sub4Palm bakery, in and margarine block), in hydrated and antibacterial extender natural(fat savory enhancer only) anhydrous creams and systems Flavour enhancer, savory taste enhancer, salt Hi-Booster Pure Yeast Extract Natural flavour enhancer and Natural concentrated mold inhibitor, shelf life reduction Hi-Shield P antibacterial extender and natural savory enhancer Gluten-free bakery, dough and pasta applications in Flavour enhancer, savory taste enhancer, salt Hi-Booster Pure Yeast Extract Hi-Nucleus Gluten-like functionality all industrial technologies (kneating, mixing, reduction sheeting, laminating) Gluten-free bakery, dough and pasta applications in Gluten-free application where volume Hi-Nucleus Gluten-like all industrial bakery technologies (kneating, mixing, Hi-Softer Enzyme forfunctionality gluten-free bakery development and softness are required sheeting, laminating) Fibers and milk derivates for ricotta Ricotta cheese replacement in where ravioli,volume increasing fiber Gluten-free bakery application Hi-Fill R 15 Hi-Softer Enzyme for gluten-free bakery development and softness required cheese replacement content and decreasing fatare content Fibers and milk derivates for ricotta Ricotta cheese replacement in ravioli, increasing fiber Custom-made Hi-Fill R 15 according to requirements customer-specific cheese replacement content and decreasing fat content ingredients Custom-made ingredients according to requirements customer-specific 9 THANK YOU www.hifood.it • HI-FOOD Products are produced in a BRC-Certified facility. • No GMO according to regulations CE 1829/2003, CE 1830/2003, Dir. CE 2001/1. • HI-FOOD operates to ensure full batch traceability, an extensive Quality Control regime together with technical support to ensure success of your products. • FDA reg. no. 11242878154. For more information about Gluten-free Bread, Bakery Products, Ingredients and other applications: info@hifood.it Phone: +39.0521.802266 Fax: +39.0521.800499 Via Sala Baganza, 3 (Quartiere Filagni) – I-43044 Collecchio (Parma) Italy www.hifood.it 10