Introducing PlayFab
The Complete Game Operations Platform
October 28, 2014
The future belongs to live games…
… and live games require a game operations platform with backend services and tools
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Offers and promotions
Time-limited events
Cross-device saved state
Social / multiplayer
In-app purchase
Content management
Analytics
Testing
Most game backends today are built from scratch
• This is a huge problem:
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Big upfront investment
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Harder than it looks
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Shortage of backend engineers
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Delay waiting for tech to integrate =
Poor internal documentation
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Never enough time for tools
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poor ROI for a single title
launch risk on day one
hard to hire needed talent
large opportunity cost, hard to prototype
more difficult to onboard new talent
leaving money on table post launch
But this is changing…
• Cocos demonstrates the value of off-the-shelf tools
– No one thinks building your own engine is a good idea anymore
• Maturing industry drives higher competitive requirements
– Explosion of “indies” who cannot afford to build even if they want to
• “Vertical” services are already entering the value chain
– Analytics, A/B testing, payment providers, etc.
– But not designed to work together seamlessly – “SDK fatigue”
Complete live game operations platform.
Focus on the fun – we’ll do the boring bits.
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Tools for operating
live game
Cloud-based
backend services
Multi-player support
(real-time, turn-based)
Everything a game needs for success
(the last API you’ll have to integrate into your game)
• Player Accounts
– Authentication
– Profile Management
– Account Linking
• Commerce
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• Social
Catalog Management
– Friends Lists
Virtual Currencies
– Player Chat
Player Inventory Tracking
– Leaderboards
In-game Purchasing
– Game forum integration
• Data Storage
Marketing and
• Multiplayer Game Hosting
– Per player
Promotion
– Per title
– Custom game server
– Item Trading
hosting
• Product Management
– Matchmaking
– Analytics and Reporting • In-game Messaging
– Push Notifications
– Server monitoring
– Customer Support Tools
– In-game Messaging
– Abuse Reporting and
Banning
We have had more than…
3 PlayFab powered games in the Steam top 10
300 game titles on our platform
30,000 concurrent users
4,800,000 players registered
10,000,000 game sessions played
138,000,000 items purchased
$4,100,000 player dollars spent
70,000,000 API calls / day
60 functions in our API
Complete tools to operate your game
Player Management
Item Management
Game Server Management
In-Game Marketing
Game Content Management
Analytics & Reports
Easy adoption by any
game developer
Full set of support resources
makes it easy for any developer
to quickly start using the
PlayFab platform.
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SDK’s for popular tools
Getting Started Guides
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Full documentation
Full-time developer
relations team
Deep analytics support
All the data needed to increase engagement, retention, monetization
PlayFab automatically captures the most
important player events, as well as any
custom events your games generate.
PlayFab analytics data can also be
analyzed by third party BI tools such as
Tableau Software or manual SQL queries.
Battle tested reliability
• PlayFab technology was spun out of Uber Entertainment
– Running continuously for nearly 3 years – 99.995% uptime
– Spent the last 6 months “productizing” for external consumption
• Sample games:
Free-to-play iOS/Android casual game
Published by: TiltingPoint
Peak users: 160K DAU
Free-to-play PC/Steam FPS (PS4 soon)
Published by: Edge of Reality
Peak users: 307K DAU, 30K concurrent
Premium PC & Mac RTS
Published by: Uber Entertainment
#1 game on Steam
Key Partnerships
Game Engine Partner
• Cocos SDK available today
• Deep integration with Cocos
Studio planned
Multiplayer
• Leading multiplayer server tech
• Free to all PlayFab customers
• Synchronous or asynchronous
Strong interest from developers already
More than 300 titles provisioned already from 395 developers, including:
Customer Pricing Model
Pay as you Go Pricing
Developer Support Tiers
All pricing is based on your game’s Daily Active User’s (DAU).
1 DAU = 1 DAU credit. Purchase credits ahead of time. Credits never expire.
No tiers – use any or all of the PlayFab developer features for the same price.
New titles get 30,000 DAU Credits FREE – a $150 value
Choose the level of support your team needs.
DAU Credits
Price per DAU
Prepay Amount
3,000
$6.00 / thousand
$18
30,000
$5.00 / thousand
$150
300,000
$4.00 / thousand
$1,200
3,000,000
$3.00 / thousand
$9,000
30,000,000
$1.50 / thousand
$45,000
Hosted Multiplayer Server Pricing
Game server software hosting in data centers around the world. Includes matchmaking, server
monitoring, log storage, analytics, and more. Billed monthly.
Virtual server
$ / Server
Physical server
Actual monthly cost + 10% mgmt. fee
Free
Gold
Platinum
$0/mo
$299/mo
$1,999/mo
Resources
Documentation
Forums
Support tickets
Documentation
Forums
Support tickets
Email
Response Time
Best effort
24 hours
Other features
Service Guarantee
Documentation
Forums
Support tickets
Email
Phone
Web-based training
Assigned Engineer
3 hours
Service Guarantee
Source code access
Custom development
Dedicated hardware
Thank You!
Visit playfab.com to signup today!
Questions?
info@playfab.com