GEN丁 剛 C
SINGAPORE
:NTEGRATED RESORT MANAGEMEN丁
CROSS― CULTURAL
EXCHANGE PROGRAMME
SMLl
An exce‖ ent opportunity to
know senior business leaders
up close and personal and to
learn about the inner
workings of the integrated
resorts industry― fu‖ y
sponsored!
WORKSHOP SCHEDULE
―Welcome
AM
(9:00AM―
12:30PM)
―Overview of
training and
business prolects
by SMU
―lntro to the
business world of
Strategic
Owning the
Management―
Exper!ence
lnnovation for
―Redesigning the
Productivity
paradigm
‐Creating superior
customer valじ e
customer
experience
―Customer service
design tools&
First immersion
activity at RWS!
Branding and
lmplementing
Subsequent fu‖
Marketing
irnrnersion
ノ
‖l be
activities、 ハ
Presentations
Customer
concepts
(1:30PM
5:00PM)
PrOleCt
Development&
Management
Marketing
―PrOlect Grouping
day(9am to 5pm)
丁alent
―A new marketing
RWS by GENS
PM
Operations
Management
―lmpact on design
on 28th Aug,4th
of customer
Sep,25th Sep
service de‖ very,
2nd Oct.
Operations and
manpower
irements
Application Ti
―Case Studies
―Practice time
―Gather feedback,
bu‖ d prototypes
lmprovement
―Matching of
service supply to
demand
―ldentify
operations
improvement
Process
lrnprovements
-Overview of lean
management and
SIX Sigma
―
Talent needs and
Organization
Needs
―New Trends ln
Employee
Engagement
―Talent strategies
―Building talent
capab‖ ities
―Communication
plans
―Change
management
PROGRAMME SttRUCttURE
A.Customised workshop iOintly developed by Resorts Wo‖ d Academyand
Centre for Professional Studies with the foHowing business focus:
1.
SMUゝ
Operations,danagement― lnnovation for Productivity lrnprovement
2, Sales and lⅥ arketing Strategles― Value Creation for Profitable Growth
3. Talent Development and Management
4. Customer Experience Management for Brand Loyalty
Deliverable:Buslness Prolect COmpleted for lR Management Cross― Cultural Exchange Programme
B口
lndustry irnrnersion provided by Resorts World Sentosal
１
２
３
PrOleCt COaching by SMU faculty
P“ OleCt mentorlng by RWS senlor management
lndustry irrnrlnersion to various fac‖ ities within lR
Profile of Academic Director,Centre for
Professionai Studies(CPS)and Progranlrne
integrator
Professor Annie Koh is Vice President for Offlce of Business Development at
the Singapore ヽlanagement University. A Professor of Flnance, Annie also
holds the position Academic Director of The Flnancial丁 raining lnstitute(F丁 ￨),
Centre for Professlonal Studies(CPS),lnternational Trading lnstltute(1丁 ￨)and
Buslness Families lnstitute (BFI) at SMU. She received her PhD in
lnternational Finance from New York University (Stern School of Business)
where she was a Fulbright scholar.
Annie is a frequently sought after conference speaker at the VVorld Economic
Foru m, panel moderator and expert commentator. She also slts on several
advisory boards, governing cou nc‖ s and steerlng committees. She chairs the
ヽlonetary Authority of
Asian Bond Fund 2 Supervisory Commlttee of the
Singapore. Currently, she is on the Advisory Boards of a number of family
buslnesses and on the investment conlmittee of i― Globe(a private equity firm)
as a member of the Research and Pub‖ cations Commlttee of the
Slngapore Chinese Chamber of Commerce& lndustry. Annie is a member of
as vve‖
the board for lPNll lnternational Business School(」 akarta)and also recently
appolnted to the Board of Directors of klVentures Llmlted.