vitaminwater® “vitaminwater® Hang Time 710 ESPN” Sweepstakes To enter this Sweepstakes, you must agree to and abide by these Official Rules as well as the 710 ESPN Contest Rules, which are made a part of these Official Rules and incorporated herein by reference. In the event of any inconsistency between these Official Rules and the 710 ESPN Contest Rules, these Official Rules shall prevail, govern and control. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. 1. Sponsor: Energy Brands Inc. d/b/a glacéau, 17-20 Whitestone Expressway, Whitestone, NY 11357. 2. Administrator: LeadDog Marketing Group, 159 W. 25th Street, 2 10001. nd Floor, New York, NY 3. Eligibility: The “vitaminwater® Hang Time 710 ESPN” Sweepstakes (“Sweepstakes”) is open only to legal U.S. residents who reside in the Total Survey Area of 710 ESPN, as defined by Arbitron, Inc., and who are 18 years of age or older at time of entry. Any individuals (including but not limited to employees, consultants, independent contractors, and interns) who have, within the past six months, performed services for Sponsor, Administrator, 710 ESPN, any organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Sweepstakes or supplying the prizes, and/or their respective parent, subsidiary, affiliated and successor companies, and immediate family and household members of such individuals, are not eligible to enter or win a prize. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. "Household members" shall mean people who share the same residence at least three months a year, whether related or not. Void where prohibited or restricted by law. 4. Sweepstakes Schedule: The Sweepstakes begins on or about 12:00:01 a.m. Pacific Time ("PT") on 8/31/09 and ends at 11:59:59 p.m. PT on 9/7/09 (“Sweepstakes Period”). 710 ESPN’s computer is the official clock for the Sweepstakes. 5. Sweepstakes Entry: There are two ways participants can enter the Sweepstakes: online or mail-in entry. Online Entry: To enter online, go to http://www.710ESPN.com (the "Website") and click on the “vitaminwater® Hang Time” Sweepstakes” link on the home page. You will be asked to provide your name, mailing address (with zip code), e-mail address, date of birth and daytime telephone number. Once you have completed the entry form, submit your sweepstakes entry by clicking the "Submit Entry" button on the Sweepstakes entry page. Mail-in Entry: On a 3”x5” card handprint your name, complete address, date of birth, daytime telephone number and mail to the: "vitaminwater® Hang Time 710 ESPN Sweepstakes th nd Entry”, c/o LeadDog Marketing Group, 159 W. 25 St., 2 Floor, New York, NY 10001. Limit of one entry per outer mailing envelope. Entries must be postmarked by 9/7/09 and received by 9/14/09. Entries received after 9/14/09 are void. Sponsor and its agencies are not responsible for entry forms that are late, lost, misdirected, mechanically reproduced, illegible, incomplete or damaged or for postage due mail; and, all such entries are void. All entries become the property of Sponsor and will not be acknowledged. Limit one (1) Sweepstakes entry per person or e-mail address, per day, regardless of which method of entry is used. For purpose of this Sweepstakes except for the first day where the day begins at 12:00:01 a.m. a day begins at 12:00:00 a.m. PT and ends the following 11:59:59 p.m. PT. Entrants may not share email addresses. Multiple entries in excess of this limitation or mass entry attempts will result in disqualification of all entries by 1 such person. Entries must be manually key-stroked; use of automated entry devices or programs is prohibited. Sponsor, 710 ESPN and their agencies are not responsible for failed, partial or garbled computer or telephone transmissions, or for technical failures of any kind, including but not limited to electronic malfunction or damage of any network, hardware or software. If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud or technical failures beyond the control of Sponsor and/or 710 ESPN that corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and to terminate, modify or suspend the Sweepstakes. In such event, Sponsor reserves the right to conduct the Sweepstakes and award the prize by means of a random drawing comprised of all eligible entries received prior to and/or after (as appropriate) the action taken by Sponsor or otherwise award the prize in a manner which is fair, appropriate and consistent with these Official Rules, as determined by Sponsor in its sole discretion. Notice of termination/modification/suspension of Sweepstakes will be posted at http://www.710ESPN.com. No responsibility is assumed for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or loss, destruction or unauthorized access to, or alteration of, entries; or any problems or technical malfunctions of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or electronic entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from participation in or downloading any materials from this Sweepstakes. Entrants further agree not to knowingly damage or cause interruption of the Sweepstakes and/or prevent others from participating in the Sweepstakes. CAUTION: ANY ATTEMPT TO DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES VIOLATES CRIMINAL OR CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE OR AN INDIVIDUAL OTHERWISE ATTEMPTS TO DEFRAUD SPONSOR MAY DISQUALIFY ANY ENTRANT MAKING SUCH ATTEMPT AND SEEK DAMAGES TO THE FULLEST EXTENT OF THE LAW. 6. Sweepstakes Random Drawing: On or about 9/15/09, potential winners will be randomly selected in a drawing conducted by Administrator, an independent judging organization whose decisions are final on all matters related to this Sweepstakes. 7. Winner Verification/Prize Award: Each potential winner will be notified by e-mail, phone and/or mail. Failure to respond to the initial verification e-mail within 3 business days after notification or return of e-mail notification as undeliverable after 2 attempts will result in disqualification. Potential winners may be required to sign and return within 5 days of receipt an Affidavit of Eligibility, Release and Indemnification, and a Publicity Release where allowed by law. If the Affidavit of Eligibility, Release and Indemnification and Publicity Release are not returned to Sponsor within the specified time period, potential winners may be disqualified. If, for any prize, prize/prize notification is returned as undeliverable or potential winners cannot otherwise be contacted for any reason, such potential winner will be disqualified. If potential winner is disqualified for any reason, the prize will be awarded to an alternate winner selected from among all remaining eligible entries received during the Promotion Period. Grand Prize winners’ guests (or parent/legal guardian if guest is a minor) must execute a Release of Liability prior to travel. If guests are minors, he/she must be accompanied by parent/legal guardian on trip (i.e., the Grand Prize winner). In the event of any dispute concerning the identity of any online entrant, the entry will be deemed submitted by the natural person who is the authorized account holder of the transmitting e-mail account at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to the e-mail address by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. 2 8. Prizes, Approximate Retail Values ("ARV") and Odds of Winning: GRAND PRIZE (2 winners): Each winner will receive two (2) tickets for the Kobe Bryant “Hang Time Experience” aboard the vitaminwater® #24 bus. Experience includes: a meet and greet with Kobe Bryant in the Los Angeles area (if time and circumstances permit); one (1)-autographed Kobe Bryant item; One (1) $100.00 Gift Card. Gift Card prize subject to terms and conditions thereon. ARV of Grand Prize: $475.00 each. FIRST PRIZE (4 winners): Each winner will receive one (1)-autographed Kobe Bryant item; one (1) game console with two (2) video games; One (1) $50.00 Gift Card. Gift Card prize subject to terms and conditions thereon. ARV of First Prize: $425.00 each. SECOND PRIZE (2 winners): Each winner will receive two (2) Kobe Bryant Gift Bags; one (1) game console with one (1) video game; One (1) $50.00 Gift Card. Gift Bags will include a Kobe T-shirt, a vitaminwater® chapstick, a Kobe Diem vitaminwater® poster, a vitaminwater® sports water bottle, a vitaminwater® sports towel, a 20oz bottle of vitaminwater®, a 20oz smartwater, sun screen and a mini basketball. Gift Card prize subject to terms and conditions thereon. ARV of First Prize: $350.00 each. Total ARV of all Prizes: $3,350.00 Meeting Kobe Bryant has no cash value and is subject to his availability and professional commitments. Grand Prize winners and their guest will meet Kobe Bryant in one session, for a period of up to 15 minutes. Meeting will be at a time and location to be determined by Sponsor in its sole discretion, with a Sponsor representative (and perhaps other individuals) also being present at all times. Grand Prize winners and their guests are responsible for their own transportation to/from the Los Angeles area meeting location designated by Sponsor. Grand Prize will be fulfilled within one year of winner verification, as solely determined by Sponsor. Grand Prize winner will be given at least 7-days advance notice of intended meeting time and location. Other than autographed item included as part of prize, Kobe Bryant will NOT autograph any items. Winner and guests must follow all instructions of Sponsor relative to meeting Kobe Bryant and, should winner and/or guest fail to adhere to such instructions or engage in unruly, obnoxious, anti-social or otherwise inappropriate behavior (as determined by Sponsor and/or Administrator, in their sole discretion), Sponsor will, without further notice or warning, eject winner and/or guest(s) from meeting with Kobe Bryant and/or take other actions as Sponsor deems appropriate in its sole discretion so as to protect its rights, without liability or other obligation to winner and/or guest. If meeting Kobe Bryant is offered for shorter than the indicated time period, for any reason other than inappropriate behavior by winner and/or guest, Sponsor’s liability shall be limited to awarding the remaining elements of the prize to winner. ARV of prize is based in part on approximate retail value of autographed Kobe Bryant item; resale value of autographed item may differ and no representation is made as to resale value. Any costs or incidentals not specified herein are the sole responsibility of winner. No substitution or transfer of prize except with Sponsor’s permission or where required by law. If for any reason announced prize/prize component becomes unavailable, Sponsor in its sole discretion may award a substitute prize/prize component of equal or greater value. Prize will only be delivered to address within the United States. Federal, state and local taxes, if any, are the sole responsibility of the winner, who will receive a 1099 tax form reflecting actual value of prize. Odds of winning any prize depend on total number of eligible entries received during the Sweepstakes Period. 9. General Conditions: By participating, entrants agree to be bound by and abide by these Official Rules and the decisions of Sponsor and Administrator, which shall be final and binding in all respects. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules. Any attempt by any person to deliberately 3 undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Acceptance of a prize constitutes prize winner’s permission for Sponsor, Administrator, 710 ESPN, and their respective successors, representatives and assigns to use their name, voice, likeness, photograph, prize information, biographical data and city and state of residence in programming, advertising, trade and/or promotional material or on a winner's list without compensation or notice, to the extent permitted by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. 10. Limitation of Liability: By participating in this Sweepstakes, entrants agree to release and hold harmless Sponsor, Administrator, 710 ESPN, their respective parent, subsidiary, affiliated and successor companies, advertising and promotion agencies and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the "Released Parties") for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. No more than the stated number of prizes will be awarded. 11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or an appropriate New York State Court; (2) any and all claims, judgments and awards shall be limited to actual out-ofpocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. 12. Winner’s List: For the winner’s names, mail a self-addressed, stamped envelope to: “vitaminwater® Hang Time 710 ESPN Sweepstakes Winners”, c/o LeadDog Marketing nd Group, 159 W. 25th Street, 2 Floor, New York, NY 10001, no later than 10/16/09. © Energy Brands Inc. d/b/a glacéau 2009. 4