Mr. Ehrlichmann English 12: Research Writing, Public Speaking, & World Literature Intersession Persuasive Speech Preparation Guide DIRECTIONS: The following is a requirements guide and suggested outline for how to approach preparing your persuasive speech. Remember: your objective is to convince the audience to vote YES or NO to uphold CA SB-­‐270, the Single-­‐use Plastic Bag Ban. Your speech MUST have the following: • 60 seconds (around 150-­‐200 words) • Your Position – you want the audience to vote… o YES (to uphold the bag ban)? o NO (to reject the bag ban)? o Suggested phrases (could be used in beginning, end, or both—EDIT these to fit YOUR style): § “That is why I urge you to vote YES/NO on the measure to uphold…” § “My name is ________, and voters should SUPPORT/OPPOSE…” § “The evidence is clear that we should…” § “We must vote YES/NO because…” • Persuasive Appeals… o LOGOS (the Logical Appeal) – your speech should persuade the audience by including facts/statistics that support your position on the issue o PATHOS (the Emotional Appeal) – your speech should persuade the audience by trying to make the audience FEEL some emotion (make them feel sad, angry, happy, offended, frustrated, motivated, etc.) o ETHOS (the Credibility Appeal) – your speech should persuade the audience by getting them to TRUST you. You can do that by showing how much you know about the topic, by associating yourself with experts, by detailing your own experience with the issue, or by trying to make an honest connection with the audience • Counterclaim and Rebuttal: o You need to raise the strongest possible objection to your position and answer it with evidence. For example… § If you want the audience to vote YES, you should bring up evidence why they might be considering voting NO (counterclaim), and show them why that evidence is incorrect or inadequate (rebuttal) § If you want the audience to vote NO, you should bring up evidence why they might be considering voting NO (counterclaim), and show them why that evidence is incorrect or inadequate (rebuttal) Suggested Outline (follows Ms. Cobb’s 30-­‐second Elevator Pitch Outline) • Give a narrative (establish PATHOS/ETHOS) • Discuss the problem (provide LOGOS/ETHOS) • Explain how the vote must go in order to address the problem (LOGOS/ETHOS/PATHOS) o Raise most obvious objections (Counterclaim) o Respond to them directly (Rebuttal) • Call to Action o Why is it imperative to vote YES/NO? (PATHOS/LOGOS/ETHOS) o Reiterate your position (See “Your Position” above)