GET ON BOARD
WITH THE WORLD’S
NUMBER ONE
FRANCHISE
*
www.subway.co.uk/business/franchise
www.subway.ie/business/franchise
*SUBWAY® is the number one QSR brand by total store count (as at January 2014). ©2014 Doctor’s Associate Inc. SUBWAY® is a registered trademark of Doctor’s Associate Inc.
MORE THAN 42,000 SUBWAY® LOCATIONS
THROUGHOUT THE WORLD
USA and Canada
29,000+ stores
Latin America and
South America
2,900+ stores
Europe
4,300+ stores
Asia
1,800+ stores
Middle East and
South Africa
400+ stores
Australia and
New Zealand
1,600+ stores
WORLDWIDE BRAND
PERFORMANCE
The first SUBWAY® store was opened in 1965 by
Fred DeLuca and Dr Peter Buck. It was the first of
over 42,000 locations in more than 105 countries.
Today, in the UK and Ireland alone, there are
more than 1,800 locations.
The SUBWAY® brand is the Number One Quick
Service Restaurant (QSR) brand worldwide by total
store count, as at January 2014. The first SUBWAY®
store opened in the UK in 1996. Since then the
SUBWAY® brand has grown at an exceptional
rate and continues to expand – we are actively
seeking new franchisees to become part of
the success story.
43,000*
40,885
35,769
32,199
38,351
33,749
Worldwide franchises growth chart
*Projected growth
2014
2013
2012
2011
2010
2009
2008
30,448
OUR COMMITMENT
The SUBWAY® brand is committed to making a positive
impact in everything it does – from providing great
tasting food choices, to reducing its carbon footprint
and creating a positive influence in the communities
it serves around the world:
l
l
We encourage SUBWAY® franchisees to contribute
to their communities, promote diversity and
environmentally friendly options and
business practices
Focus our sustainability initiatives on energy
efficiency, water and resource conservation,
waste reduction, sustainable sourcing and
supply chain management
l
Ensure our food meets the highest quality
and safety standards
l
Find sustainable and cost effective solutions that
service the business needs of our franchisees
The SUBWAY® brand is a nutritional leader
in the QSR industry. To date the SUBWAY®
brand has endorsed all six of the nutritionrelated UK Government’s Responsibility
Deal Pledges, committing to:
l Reducing salt
l Reducing saturated fat
l Eliminating trans fats
l Displaying calorie information
on menu boards
l Reducing calories across the
product range
l Improving access to fruit and
vegetables as part of a healthy,
balanced diet
For more information about the
SUBWAY® brand’s commitments
visit www.subway.co.uk/aboutus
CHOOSING AND BUILDING YOUR STORE
It is the franchisee’s responsibility to find the location of the franchise; however SUBWAY® Development Agents
and Subway Realty Limited are on hand to help.
The décor of a SUBWAY® store is in-keeping with the brand’s values, ensuring the stores are inviting and
comfortable for customers. The décor integrates natural building materials, comfortable furniture and careful
lighting to create a warm, inviting, family environment. As a franchisee, you will receive assistance with your
store design and equipment ordering.
GREAT PRODUCTS
SUBWAY® Sandwich Artists™ use a variety of breads freshly baked in-store daily, and an array of meats, cheeses,
salads, vegetables and sauces to create tasty made-to-order Subs, flatbreads and salads.
With a focus on making quality, delicious Subs and offering customers real choice, the SUBWAY® brand has
built up a vast and loyal customer base.
FOR ALL NEW SUBWAY® FRANCHISEES,
THE COMPANY PROVIDES:
l Access to formulas and operational systems
l Store design and equipment ordering guidance
l Training programme
l Operations manual
l Representatives on-site during opening
l Periodic evaluations and on-going support
l Informative publications
GREAT TRAINING
All new SUBWAY® franchisees are required to attend a two-week training course in Cambridge ahead of opening
their own stores. This intensive training programme provides you with an overview of operating a SUBWAY® store
and running a business, including classroom and in-store sessions. On completion of the training, franchisees are
well-equipped to take the next steps in opening their own store. Similar training programmes are available for
SUBWAY® store managers as well.
In addition to face-to-face training, the SUBWAY® brand also runs the University of SUBWAY®, a well-established
online training programme coordinated by the worldwide headquarters in Connecticut, USA. Offering over 400
online courses for franchisees and store staff, the University of SUBWAY® has brought on-demand learning to
more than one million individuals, and has surpassed 15 million course completions since its launch in 2007.
SUPPLIERS AND EQUIPMENT
European Independent Purchasing Company Limited
(EIPC) is a non-profit making organisation owned by
SUBWAY® franchisees in Europe.
EIPC was created by SUBWAY® Regional Development
Agents in 2001, to manage the purchasing and supply
of food and equipment to SUBWAY® franchisees.
To date, EIPC has delivered over £147 million worth of
benefit to SUBWAY® franchisees across Europe.
HOW WE MARKET
YOUR STORE
The aim of our marketing campaigns is to drive
profitable sales for SUBWAY® franchisees.
SUBWAY® franchisees in the UK and Ireland actively
participate in the running of the Franchisee
Advertising Fund (FAF). National and regional
advertising boards, consisting of franchisees, are
elected each year; it is their role to make marketing
decisions and ensure franchisee funds are used to
benefit all franchisees.
SUBWAY® franchisees pay a 4.5% advertising fee
to the Franchisee Advertising Fund.
ON-GOING SUPPORT
LOCATION PERFORMANCE
Franchise World Headquarters prides itself on offering
an excellent support network for all franchisees.
Generally, the most important factors for
performance are the location of the franchise
and how well it is run. Because these key factors
are unknown, SUBWAY® International B.V.† cannot
predict your results.
The head office for the SUBWAY® brand in the UK and
Ireland is based in Cambridge, offering a local team
of support staff focused on operations, R&D, leasing,
customer service, training and franchisee services.
Across the UK and Ireland we have a network of 20
regional Development Offices that are on hand to
offer advice, support and guidance throughout
the process of becoming a franchisee. Your local
Development Office also provides continued
support and mentoring once you have
opened a SUBWAY® store.
In fact, to eliminate possible misunderstandings,
the company has a policy that no employee or
agent can provide you with projections as to
potential sales, earnings and profitability.
† SUBWAY® International B.V., the franchisor, is a Netherlands-based
limited liability company.
YOUR INVESTMENT
The SUBWAY® brand has some of the lowest start-up
costs in the industry for a franchise of its size and
stature. The total amount of investment will depend
on the location, size and extent of any renovation
work required.
The estimated costs outlined on the right represent
a wide range of possible locations. Remember that
costs will vary in relation to the physical size of the
store. A lower cost store is one that would require
fewer leasehold improvements, less seating and
fewer equipment expenditures. Higher cost stores
may require extensive interior renovations, extensive
seating and additional equipment. The figures listed
do not include extensive exterior renovations.
SUBWAY® franchisees pay 8% royalties to the
SUBWAY® brand based on gross sales minus sales
tax. A 4.5% advertising fee is paid to the
Franchisee Advertising Fund.
RE-SALES
Another option for those wishing to buy into the
SUBWAY® franchise is to buy a re-sale store. On
occasion, there is the opportunity for those interested in buying a franchise to purchase an existing
store from a current franchisee. This can often result
in lower set-up costs, as the store and all its equipment are often included in the purchase price. To
find out more about any re-sale opportunities, speak
to your local Development Agent.
General breakdown for:
Initial franchise fee............................................................. £8,500
Property acquisition fees................. £3,500 - £10,000
Leasehold improvements...........£20,000 - £80,000
(store fit out and service utilities)
Equipment purchase cost............ £30,000 - £70,000
(lease to buy optional)
Security system............................................... £1,000 - £5,000
(not including monitoring costs)
Freight Charges...............................................£2,000 - £3,500
Opening inventory..................................... £2,500 - £4,000
Insurance................................................................. £1,000 - £2,000
Supplies........................................................................ £500 - £2,000
Training expenses................................................................ £1,500
(including travel and lodging)
Legal and accounting..............................£2,500 - £5,000
Opening advertisement........................... £500 - £3,000
Misc expenses................................................... £2,500 - £4,000
(business license, utility deposit,
small equipment and surplus capital)
Additional funds
– three months.......................................... £10,000 - £25,000
(wages, training and rent)
Estimated
total investment***............................ £86,000 - £223,500
***These figures are estimates of the complete investment in setting up a SUBWAY®
store and operating it for three months. It is possible to exceed costs in
any of the areas listed. Final costs will depend on matters including,
but not limited to, location, amount of renovations
required, type and size of premises and local laws.
NEXT STEPS
Apply: Simply complete the application form included
in this brochure or online at www.subway.com/apply
There is no obligation by completing the application
form, it simply indicates your degree of interest and
enables us to send you our disclosure document that
includes more information about the franchisor.
Development Office: Once your application has
been submitted, you will be contacted by your local
Development Office. Be sure to make the most of their
skills, experience and knowledge because many
Development Agents are franchisees themselves.
SUBWAY® Development Agents work to build franchise
sales by building the SUBWAY® internationally
recognised brand. A Development Agent is an
independent contractor who sees the ‘big picture’.
The Development Agent develops a territory by
helping franchisees own and operate SUBWAY®
stores in that territory.
Research:: The SUBWAY® brand encourages you to
talk to other franchise owners to learn more about
the brand and benefits. Ask them why they chose
the SUBWAY® franchise and spend time in stores to
familiarise yourself with the store operation and
managing a team of staff.
Talking to other franchise owners can really help
you understand more about the franchise, alongside
the day-to-day operations, as well as speaking to
customers about what they most like about SUBWAY®
Subs. A list of contact details for current franchisees
is available in the disclosure document, which will
be sent to you when we receive your completed
application form.
JOIN THE TEAM!
It’s as easy as that! Once you have finished
your investigation and have secured approval
to become a SUBWAY® franchisee, don’t wait.
There is a world of opportunity waiting for you
once you make your decision to join us.
PHILIP TOUT
SUBWAY® Franchisee
Philip Tout owns and operates four Budgens convenience stores across the
South West.
Philip opened his first SUBWAY® store, as part of a re-fit of his store in
Cheddar, Somerset. Following its early success, Philip opened a second
SUBWAY® store in his Budgens in Nailsea, Somerset.
“We have been delighted with the way that the SUBWAY® brand has complemented our existing c-store
business in Cheddar and Nailsea, and are enjoying that it is attracting new customers into the stores. We
have tried other food-to-go offerings in the past within our c-stores, but have found that SUBWAY® stores
provide the best option for customers wanting food and snacks made fresh in front of them.
“We’re looking forward to developing our relationship with the SUBWAY® brand further.”
The SUBWAY® brand has complemented our existing c-store
“ business...
it is attracting new customers into the stores.
”
RAAJ TUTT
SUBWAY® Franchisee
Raaj Tutt owns and operates a SUBWAY® store at Crystal Peaks Shopping Centre in Sheffield. Raaj now employs
nine full-time and two part-time members of staff.
“Running my own business had always been an ambition of mine and I was keen to get started in a secure
environment, which is why I chose franchising. I moved from a marketing background into the catering
industry, which was a huge diversion within my career path.
“Taking on the management of 11 staff and having the extra responsibility of being in charge of my own
business was always going to be a challenge – but I knew I was up to the task. At the beginning, I found
myself working long hours, however the rewards and satisfaction gained from it were well worth it!”
I moved from a marketing background into the catering industry,
“ which
was a huge diversion within my career path.
”
RACHEL SHAW
SUBWAY® Franchisee
Rachel Shaw owns and operates two SUBWAY® stores in Thornton Heath and West Wickham, South London.
With a wealth of experience working in the fast food industry, Rachel decided to open her first SUBWAY® store
and hasn’t looked back since.
“I knew I had a good understanding of quick service restaurants, having worked in the sector for 16 years.
I love the product and the fact that the operation is very transparent. It’s clear to customers that the
SUBWAY® brand operates at a very high standard.
“I was intrigued by the brand after a trip to Australia in 2004 for a work conference – the SUBWAY® brand
was everywhere down under! I was particularly interested in this franchise as I’ve always been an advocate
for healthy eating and it has great credentials in this area.”
I’ve always been an advocate for healthy eating and the SUBWAY®
“ brand
has great credentials in this area.
”
RACHANA PANCHOLI
SUBWAY® Development Agent and Franchisee
Rachana Pancholi owns five franchises and is responsible for the SUBWAY®
brand development in Derbyshire and South Yorkshire. Rachana has
previously won SUBWAY® franchisee of the year twice in a row and is
a busy working mother.
“At the SUBWAY® brand you are given a lot of training and support as
you set up your franchise, and afterwards on an ongoing basis. As a
Development Agent for Derbyshire and South Yorkshire I have become part of that support system, working
with franchisees to ensure they are getting the most out of their business.
“The high quality of training given to all new franchisees and the continued support from field consultants,
development agents and access to online training resources and the University of SUBWAY® all contribute to
the SUBWAY® brand being a world-leader when it comes to franchising.”
the SUBWAY® brand you are given a lot of training and support
“ toAt set
up your franchise, and afterwards on an on-going basis.
”
TESH PATEL
SUBWAY® Development Agent and Franchisee
Tesh Patel comes from a retail background. Along with his two brothers,
Tesh became a franchisee with the SUBWAY® brand in 2000, and in May
2004 became a Development Agent. Tesh is now responsible for the brand’s
growth in line with consumer demand across much of the Thames Valley
and East Midlands regions.
“The SUBWAY® brand has developed a franchise system which is both efficient and effective. We work tirelessly
to ensure that the transition for our franchisees is as easy as possible and that they head into their new ventures
with confidence and the knowledge that they have a global brand backing them.
“The SUBWAY® brand has built up the support and loyalty of millions of customers worldwide by offering great
value products and a recognised health platform. New franchisees can rely on the fact that demand for our
wide range of great value Subs and salads, including a Low Fat Range, is unwavering.”
franchisees can rely on the fact that demand for our wide
“ New
range of great value Subs and salads... is unwavering.
”
SUBMIT YOUR COMPLETED APPLICATION
FORM IN ONE OF TWO CONVENIENT WAYS:
Online:
www.subway.com/apply
By mail:
Subway Realty Ltd., Chaston House
Mill Court, Hinton Way, Great Shelford
Cambridgeshire, CB22 5LD, UK
Subway Realty Ltd – UK & Ireland Head Office
Chaston House | Mill Court | Hinton Way | Great Shelford | Cambridgeshire | CB22 5LD
Tel (UK) 0800 0855058 | Tel (Republic of Ireland) 1-800-413-076
Email: franchiseopportunities@subway.co.uk
www.subway.co.uk/business/franchise
www.subway.ie/business/franchise
*SUBWAY® is the number one QSR brand by total store count (as at January 2014). ©2014 Doctor’s Associate Inc. SUBWAY® is a registered trademark of Doctor’s Associate Inc.