P1-What to do
Unit 3
Lesson objectives
• Be able to identify and describe marketing
techniques used for different purposes and
products in different organisations
What to Hand In by 9.50am
• Sub Designs and Chosen Design, saying why this is the best
• Evidence which shows you considered
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Target Market-analysis of survey
The competition
The cost
What will you spend your marketing budget on and why
• Your Presentation which shows the four P’s of marketing :
– Product- What new Sub will you create, what will you call it, and how
nutritious will it be?
– Price-What price will you market it at?
– Promotions- Will you use promotion to get your customer to buy it? If
so, what?
– Place- Consider where your product is placed within the existing
SUBWAY® stores
– product range and broader competitive environment
Big Picture
• You have already learned about :• marketing concepts
– Sales, Product, Marketing
• marketing aims and objectives of Subway
– Survival, Growth
– Market leadership, Brand Awareness, Customer Perception
• marketing techniques
– Market Penetration, Market Development, Product
Development, Diversification, Branding, Brand building, Brand
Extension, Relationship Marketing
• Researched how Subway market their Subs
• Applied all your knowledge to produce a product and
market the same
• P1 describe how marketing techniques are
used to market products in two organisations
[IE]
• U:\Business Studies\Students\BTEC Level 3
Sept 2010 onwards\Unit 3 Introduction to
Marketing\Assignments
What To Do
• You have already looked at Subway and the
way they market their products.
• You now need to write about what you found
out.
• Describe how marketing techniques are used
to market products in Subway
What to include
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Describe the
marketing concept of Subway
marketing strategy of Subway
marketing techniques are used by Subway to
market their Subs
What to include
Describe the
• marketing concept of Subway– Marketing
• marketing aims and objectives of Subway
– Growth
– Market leadership, Brand Awareness, Customer Perception
• marketing techniques
– Market Penetration, Product Development, Branding, Brand building,,
Relationship Marketing
• Which are used by Subway to market their Subs
• Also include -Any limitations and constraints on advertising
• You don’t need to write about all just those that apply to Subway
Completing P1
• Last lesson and for homework in the holidays you
wrote up your findings following research into
the marketing of Subway.
• You now need to choose another business to
research
• Then choose either one product or service they
offer and explain how it is marketed. Say, What
they do(explain what you find out) then explain
which technique(s) this is and why they have
used it. Comment on if it is successful or
not(back up your answer with evidence.
What to include
Describe the
• marketing concepts
– Sales/Product/Marketing
• marketing aims and objectives
– Growth/Survival
– Market leadership, Brand Awareness, Customer Perception
• marketing techniques
– Market Penetration, Market development Product Development ,
Diversification, Branding, Brand building, Brand Extension, Relationship
Marketing
• Say which ones are used by your chosen business to market their products
• Also include -Any limitations and constraints on advertising
• You don’t need to write about all just those that apply to your business
Help
• www.tutor2U.net
• www.bized.ac.uk
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Printouts from the book-on desk
Sub competition notes
Glossary
Notes in your folders