Faculty of Economics and Business, UNIMAS
COURSE TITLE
ENTREPRENEURSHIP, DEVELOPMENT AND
INNOVATION
(Keusahawanan, Pembangunanan dan Inovasi)
COURSE CODE
EBM3023
CREDIT
3
PREREQUISITE/S
None
SYNOPSIS
This subject will help students to explore the world of the
entrepreneur in a practical way. It teaches students how the free
enterprise system works, the role entrepreneurs have in the
system, and the characteristics common to successful
entrepreneurs. This course is divided into four main categories
namely; Entrepreneurship in the 21st century, Creating and
Starting the Venture, Financing the venture and finally,
Managing as well as growing the venture
(Kursus ini akan membantu para pelajar mendalami ilmu dan
dunia keusahawanan secara praktikal. Ia akan menengahkan
aspek-aspek yang berkaitan dengan bagaimana sistem 'free
enterprise' beroperasi, peranan usahawan di dalam sistem
tersebut, dan ciri-ciri utama usahawan yang berjaya. Kursus ini
dibahagikan kepada 4 dimensi utama iaitu; Keusahawanan di
dalam abad ke 21, penubuhan dan permulaaan entiti
perniagaan, pembiayaan perusahaan, & pengurusan serta
pengembangan sesebuah perniagaan /perusahaan. )
LEARNING
OUTCOMES
By the end of this course, students will be able to:
o Memahami teori-teori asas dan utama dalam disiplin
akademik keusahawanan (C1, P1, A5, CS)
o Melahirkan idea-idea perniagaan yang berdaya maju (C3,
CT, ES)
o Menubuhkan entiti-entiti perniagaan dengan betul (C3, CS,
CT)
o Menggunakan teori-teori asas keusahawanan dengan
berkesan melalui kerja-kerja berkumpulan/ projek (C3,
CS)
EBM3023 Entrepreneurship, Development and Innovation
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Faculty of Economics and Business, UNIMAS
STUDENT
LEARNING
HOURS
Lectures
Student-Centered Learning
Self-Study
Quizzes, Tests, & Examinations
Total
LEARNING
UNITS
42
18
56
8
124
Hour/s
Hour/s
Hour/s
Hour/s
Hour/s
Supervised
Learning Hours
3
1.
Introduction to Entrepreneurship
-What is entrepreneurship
-The entrepreneurial mind
-What is creativity
-What is innovation
2.
New Venture Assessment
-Environmental scanning (PEST)
-Market Research
-Market Analysis
-Competitive Analysis
-SWOT
3
3.
Creating and Starting the Venture
-Type of business entities
-Incorporation of companies (sole proprietorship,
partnership and private limited)
3
4.
Financing the Venture
-Internal financing
-External financing (Debt/borrowing)
-Angel financing
-Venture capital
-IPO
-Government grants/financing
3
5.
Promoting entrepreneurship in Malaysia by various
government agencies
-MITI
-SMIDEC
-MATRADE
-MIDA
-Ministry of Agriculture
3
EBM3023 Entrepreneurship, Development and Innovation
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Faculty of Economics and Business, UNIMAS
-Other government agencies (State
government/SEDC)
6.
Writing a Business Plan
-Strategic Plan
-Marketing Plan
-Financial Plan
-Manufacturing/Production Plan
3
7.
Writing a Business Proposal
-Introduction
-BOD & Top Management
-Products/services (benefits,features,warranty,
pricing)
3
8.
Growing the Venture:
Marketing Strategies
-Product
-Place
-Price
-Promotion
3
9.
Financial Skill for Entrepreneur
-Balance Sheet
-Income Statement
-Cash flow statement
-Analyzing financial statement
3
10. Predicting Venture Failures
-What is venture failure
-Methods used to predict venture failure
-Factors affecting venture failure
-Turnaround strategies for dying venture
3
11. Current Entrepreneurship Issues
-Merger
-Acquisition
-Valuation techniques (EVA etc)
3
12. Managing Innovation
-The imperative of innovation
3
EBM3023 Entrepreneurship, Development and Innovation
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Faculty of Economics and Business, UNIMAS
-Factors affecting innovation performance
-Approaches to innovation
-Degree of innovation
-The innovation process
-Assessing innovation performance
ASSESSMENT
REFERENCES
13. Corporate Entrepreneurship
-What is corporate entrepreneurship
-The emergence of corporate entrepreneurship
-Factor affecting corporate entrepreneurship in
established organizations
3
14. Presentation of group assignment
3
Mid Term Assessment
Term Assignment
Final Exam
Total
1.
30
30
40
100
%
%
%
%
N/A
Last updated: August 2, 2011, Tue, 11:26 AM
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