The Certificate in Strategic
Corporate Social Responsibility
The Certificate
in Strategic
Corporate Social
Responsibility
Location:
Villa Graziadio Executive Center
Pepperdine University
24255 Pacific Coast Highway
Malibu, CA 90263
For further information or to register:
Visit bschool.pepperdine.edu/csr or
email Karel.Kreshek@pepperdine.edu
PROGRAM INFORMATION / CERTIFICATE IN STRATEGIC CORPORATE SOCIAL RESPONSIBILITY
Managing Business with Sustainable Practices, Environmental
Stewardship, Ethical Responsibility, and Financial Strength
The Certificate in Strategic Corporate Social Responsibility is a two-day program focused
on teaching business leaders the considerations and execution of imbedding corporate social
responsibility (CSR) values into the business strategy. The program goes a step beyond “the triple
bottom line” – People, Planet, Profits – and adds a fourth factor to the equation: Product. Attendees
will understand how producing a superior product generates financial growth. Developed and led
by Dr. Michael Crooke, former Navy Seal and CEO of Patagonia, the course takes place in a small
group setting where participants learn through applied learning exercises.
Certificate Learning Objectives:
• Study the Socially, Environmentally, and Ethically Responsible
(SEER) strategy and model, in the context of the challenges and
opportunities facing business and society.
• Gain in-depth knowledge of the four macro-values – Corporate
Social Responsibility (People), Environmental Stewardship
(Planet), Financial Strength (Profits), and Product/Service –
illustrating the crux of the SEER philosophy.
• Evaluate the process of making tough decisions, managing the
tensions between the four macro-values.
• Learn how these function as a system with many areas of overlap
and interaction versus operating as stand-alone concepts.
• Apply strategic frameworks to the CSR concepts through case
studies and group exercises.
Who Should Attend:
This is a training program designed for business managers and executives. The course does not
have pre-requisites, but is taught at a graduate level so attendees should have a basic knowledge
of business strategy and operations.
GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT / EXECUTIVE EDUCATION
1
INSTRUCTORS / CERTIFICATE IN STRATEGIC CORPORATE SOCIAL RESPONSIBILITY
Michael Crooke, PhD
Assistant Professor of Strategy, Pepperdine University
Dr. Crooke is an assistant professor of strategy at Pepperdine University’s
Graziadio School of Business and Management. Dr. Crooke coordinates the
school’s new Certificate in Socially, Environmentally and Ethically Responsible
(SEER) Business Strategy program, and he teaches the capstone course on
responsible business practice in the Spring trimester. He teaches the fulltime MBA classes on strategy and leadership for organizational success.
From 1999 to 2005, Dr. Crooke served as president and chief executive
officer of Patagonia, Inc., and Patagonia’s parent company, Lost Arrow
Corporation. He succeeded Yvon Chouinard, Patagonia’s founder, in taking
the Lost Arrow post. Patagonia, a designer and distributor of technical
outdoor clothing, is widely known for its commitment to product quality
and environmental responsibility.
Dr. Crooke is concurrently an independent consultant counseling various high-growth businesses on strategic
issues. Dr. Crooke currently serves as a director of the following non-profit boards: Earth Day Network, founded
by Denis Hayes, the co-originator of Earth Day; and Cate School, located in Carpinteria, Calif. Dr. Crooke holds a
PhD in management from Claremont Graduate University. His dissertation examined the role of values (CSR) in
high performance organizations. Dr. Crooke holds a BS in forestry and an MBA from Humboldt State University.
Early in his career, Dr. Crooke served as a Navy SEAL with Underwater Demolition Team 12 (UDT12) for four years,
after successfully graduating from BUD/S training (Basic Underwater Demolition/SEAL).
Rob Bikel, MBA
Mr. Bikel is an independent strategy consultant specializing in sustainably
oriented businesses, as well as an adjunct faculty member at Pepperdine
University’s Graziadio School of Business and Management. A former
investment banker with Smith Barney, Mr. Bikel has over twelve years of
experience in entertainment as a development executive and producer. He
holds an MBA from Pepperdine University, is certified from the school’s
SEER (Social, Ethical, and Environmentally Responsible business practices)
program, and has GRI (global reporting initiative) certification. Mr. Bikel
received his undergraduate degree from Harvard University.
GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT / EXECUTIVE EDUCATION
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GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT
EXECUTIVE EDUCATION
Pepperdine University
6100 Center Drive, Suite 400
Los Angeles, CA 90045
Phone: 310.568.5787
Fax: 310.568.2315
bschool.pepperdine.edu/execed