MARINE CORPS COMMUNITY SERVICES
MI SSIO N S TATEMENT
MISSION
Sustain an expeditionary force in readiness and promote retention by supporting
the operating forces, Tenant Commands and the families of Camp Pendleton with
responsive fitness and recreation programs; Marine and Family Program services; and
business activities. We will stay focused on customer service while keeping a continued
eye toward the future innovation and continuous process improvement.
VISION
Make a difference in the lives of our expeditionary force and families through
comprehensive program delivery, a continued eye toward transformation, and a
customer service culture that supports a positive Camp Pendleton experience. Through
responsible stewardship, we will ensure the generation and reinvestment of both fiscal
and human resources while applying sound business practices that yield value for
expeditionary force today and establishing a pathway for the future.
VALUES
We value our customers, our employees, the ethical relationship with our
vendors/suppliers and our community. We encourage diversity and empowerment
in our workforce, emphasize professional development and embrace the concept of
process improvement.
MARINE CORPS COMMUNIT Y SERVICES (MCCS)
MARKETING PL AN Marketing Mission Statement
Key Performance Measures
Marketing Objectives
MCCS Mission & Vision
Business 2015
Branding Assessment
Research
Demographics
Camp Pendleton Facts and Stats
MCCS Doing Good Things
Operation Divisions Schedule of Events
Food, Leisure, Hospitality & Services
MCX / Retail
Semper Fit
Marine and Family Programs
Support Divisions / Base Organizations Human Resources
Logistics
Operations
Base Organizations
Marketing Strategies & Media
Marketing Strategies
Communication Plan
Internal Marketing Opportunities
Social Media Trends
Social Media
Design & Information Technology
MCCS Website
Branding & Resource Guide
IN STEP WITH YOU
mccsCP.com
Branding
Resources
Marketing Contacts
3
4
5
7
13
15
17
37
55
60
64
78
82
86
88
94
98
100
102
104
108
112
114
118
120
124
129
149
159
(Business Brand Development & Sales on reverse side)
Download at mccsCP.com/marketingplan
MARKETING PLAN
Plan For Success
The sales and marketing opportunities plan is a one-stop planning tool for MCCS events and promotional activities
at Camp Pendleton. It defines target markets, business opportunities, strategies, research, events, sponsorship
and new trends to help capture MCCS’ share of the Camp Pendleton industry. Patron knowledge is key to the
organization’s success.
2015 Marketing Plan Objectives
• Highlight recent trends in the marketing and business environment
• Emphasize the importance of teamwork between marketing and other functions of MCCS
• Introduce and integrate new perspectives in successful strategic market planning
• Describe new developments in market planning, organization, implementation and control
• Strategize and develop promotional opportunities with MCIWest
Operation Divisions
Food, Leisure, Hospitality & Services (Business Operations)
Marine and Family Programs
MCX / Retail
Semper Fit
Marketing
Support Divisions
Financial Management
Human Resources
Logistics
Marketing
Operations (MCCS Coordinators, Management, Analysis and Control)
Procurement
Total MCCS Employees & Facilities
2,060 Employee Average
400+ Facilities
2
MARKETING MISSION STATEMENT
Clients
To assist clients in exceeding their sales and marketing objectives through innovative use of technology,
advertising, research, media, sales management and promotion. Timely, value-added, superior customer service
is provided in an ethical, honest and responsive manner to exceed client’s expectations.
Employees
To provide a quality work environment that is fun and respectful, where there are opportunities for growth,
development and employee recognition.
Partners
To continue to maintain and grow business opportunities that provide reciprocal value to both parties.
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KEY PERFORMANCE MEASURES
MCCS is proud of its accomplishments and those of Marine Corps Base, Camp Pendleton. MCCS recognizes and
values the efforts of its stakeholders who participate in the marketing programs which provide both leadership and
support. Stakeholders are those divisions, organizations, companies and individuals who have a vested interest in
supporting MCCS quality of life programs.
FY 2015 MCCS Financial Targets for Business
$304,000,000 Sales
(Net profit will reflect MCCS’ financial position after all expenses including labor, supplies, etc., associated with the
MCCS enterprise have been paid. That level is the result of escalating costs associated with business, social program
requirements and the negative impact of the market on long-term investment such as the employee retirement
fund. Other negative impacts include the costs associated with upgrading aging IT systems and the effects of
deployment, and revisions to taxes charged to MCCS on fuel sales.)
Key Performance Measures
INDICATOR
FY 2014
mccsCP.com Page Views
3,400,000
mccsCP.com Visitors
1,600,000
Social Media Combined Followers
130,000
MCX Retail & Fuel Transactions
7,000,000
Recreation Program Usage
5,000,000
Marine & Family Program Usage
4
533,000
MARKETING OBJECTIVES
Promote and enhance the MCCS image campaign
• Research and develop 2015 MCCS Camp Pendleton Branding Campaign
• Strategize marketing implementation
• Include image message on all print and electronic pieces, including website, marquees and banners
Promote new marketing opportunities to increase awareness
• Regional marketing opportunities with MCIWest
• New Media strategies
• Anticipate & support deployments
• Family member events
• Job opportunities
• Cross-promote with base organizations
• Support Headquarters Marine Corps projects
Drive Patron Focused Strategies
• Identify patron needs through research
• Annual MCCS Camp Pendleton Branding Assessment
• Quality of Life Survey
• Retail-Associate Satisfaction Index (ASI), Customer Satisfaction Index (CSI)
Expand and Develop Sponsorship Focused Strategies
• Work in partnership with clients to build Business-to-Business methodologies that ensure comprehensive
program delivery to new and existing Business Partners
• Assist Business Partners in exceeding their sales and marketing objectives through innovative MCCS Camp
Pendleton Business Brand Development & Sales Management
• Deliver profitable growth to MCCS Camp Pendleton through a new 2015 Business Plan that offers Business
Partners new opportunities to generate brand awareness and connect with a large demographic segment on base
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MCCS MISSION & VISION
MCCS MISSION
MCCS programs are vital to mission accomplishment and form an integral part of the non-pay compensation
system. These programs encourage positive individual values, personal development, and aid in recruitment and
retention of personnel. The MCCS programs provide for the physical, cultural, service and social needs of Marines
and other members of the Marine Corps family. They also provide community support systems that make Marine
Corps bases/stations temporary hometowns for this mobile population.
The MCCS Mission is to make significant lasting contributions to combat readiness through the personal and
family readiness of our Marines and their families. MCCS maintains mission readiness and productivity through
programs that promote the physical and mental well being of all members of the Marine Corps including active
duty, reserve, retired and civilian.
MCCS is comprised of MCX / Retail activities, recreation programs and family services activities. The term MCCS
includes all programs/activities under these areas unless stated otherwise. Since there are funding restrictions
that apply through both policy and public law for certain programs/activities, a distinction must be made. There
are those activities that are totally supported by appropriated funds (APF) and those that are authorized support
from both APF and non-appropriated funds (NAF).
Components of MCCS: include Marine and Family Programs, Semper Fit, Business Operations and Retail
MCCS Funding
MCCS is a large, diverse organization within the Marine Corps whose sole mission is to enrich the lives of every
Marine, Sailor and family member serving aboard the base. This involves more than 80 comprehensive programs.
MCCS is comprised of two funds:
• Appropriated Funds (APF) - tax dollars directed by Congress to the specific MCCS level activity
• Non-Appropriated Funds (NAF) - profits that are derived from retail, services and recreational activities
within each base or station level command
Both are used to support MCCS activities and are divided into 3 categories:
Categories A and B activities are funded with varying percentages of both NAF and APF dollars, while Category C
activities are funded primarily with NAF dollars.
Category A: Mission Sustaining Activities
These are activities that are considered to be the most essential in meeting the objectives of the Marine Corps.
Examples include: physical fitness facilities, libraries, Marine Corps Family Team Building (MCFTB) programs and
unit level sports. These programs are almost entirely APF.
Category B: Community Support
These activities are closely related, in terms of supporting the military mission, to those in Category A. Examples
include: auto skills, youth activities and outdoor recreation. They receive NAF generated revenues plus APF
support.
Category C: Revenue Generating
These activities have resale business capability and can generate enough income to cover most, if not all, of their
operating expenses. Examples include: exchanges, the golf course, movie theater, service stations, convenience
stores and the marina. These activities operate almost solely on NAF revenue.
Patron Buying Power
Without patron buying power, it becomes a challenge to set aside the necessary monies to build, buy or
enhance programs, events or construction projects. For MCCS to be an effective and efficient entity in providing
outstanding QOL programs for service members and their families, continued patronage is vital.
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MCCS VISION & STRATEGY 2025
MCCS Vision
MCCS was established in 1999 and remains the only organization within the Department of Defense that
combines Family Services; Off-Duty Voluntary Education; Children, Youth and Teen Programs; Morale, Welfare and
Recreation; and Marine Corps Exchanges (MCX) under a single organizational construct.
Since its inception, MCCS has been supported by two iterations of strategic planning aimed at integrating and
appropriately aligning these vital support services to meet the current and future needs of the unit, individual
Marine, and broader Marine Corps family. Although significant accomplishments have been made, the impact
of the Global War on Terrorism has strained many programs and support functions that were essentially built
on a peace-time model. As a result of program assessments, direct leadership feedback, and hearing from the
voices of Marines and family members, there is an institutional effort to transition programs to better meet the
operational and family readiness requirements of the Corps. This ‘call for change’ also mandated a shift to the
organization’s strategic planning, and resulted in the development of the MCCS Vision and Strategy 2025.
This section, which is nested in the broader Marine Corps Vision and Strategy 2025, establishes the foundation
of operational concepts and identifies the critical steps to ensure that we are properly organized, trained,
equipped, and prepared to meet tomorrow’s challenges today. This vision outlines the values, principles, and core
competencies of MCCS, and is built around these seven key components: People, Places, Policies, Performance,
Processes, Perceptions and Programs.
Emerging Environment, External Threats and Internal Challenges
The organization’s future will be shaped by a wide range of influences and trends, such as the changing
demographics of the Marine Corps and workforce, resources and economics, science and technology, defense
spending, and other program patterns. The following section outlines several influences and trends to consider in
organizational planning.
Demographics and Workforce
These emerging generations will also comprise the future workforce of the organization. Trends in workforce
size and composition, coupled with the pace of technological change and economic globalization, will have
implications for future work. Employees will work in more decentralized, special firms; slower labor growth will
encourage employers to recruit groups with relatively low labor force participation; greater emphasis will be
placed on retraining and lifelong learning and future productivity growth will support higher wages and may
affect the wage distribution. The new workforce will place a larger value on training and seek the optimum
opportunity to mesh their job with their outlook on life. The workforce will be better educated; more easily rely
upon technology; and be highly invested in social/community causes.
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MCCS VISION & STRATEGY 2025
Demographics and Workforce (cont)
In terms of workforce composition, the trend is for a shift toward a more balanced distribution by age, sex, and
race/ethnicity. The U.S. population and workforce have been growing older as the baby-boom generation ages. This
has created a workforce that has become more evenly distributed across age groups. Also, steadily increasing female
labor force participation rates, combined with declining male rates, have brought the labor force closer to gender
balance. Finally, the inflow of immigrants has been largely responsible for a continuing increase in the racial and ethic
diversity of the workforce, with Hispanics and Asians being the fastest growing groups in the workforce.
Labor markets will remain tight, particularly in skilled fields. This calls for new creativity in recruiting, benefits,
and perks, especially profit sharing. This hyper competitive business environment demands new emphasis on
rewarding speed, creativity and innovation within the workforce.
Technology
The pace of technological change will continue to accelerate, with synergies across technologies and disciplines
generating advances in research and development, production processes and the nature of products and services.
Technological advances are expected to continue to increase demand for a highly skilled workforce, support
higher productivity growth and change the organization of business and the nature of employment relationships.
New models of knowledge production, access, distribution and ownership are emerging. While knowledge is
increasingly available, and knowledge production a growing phenomenon, organizations will have to avoid being
emerged in too much information.
Ever expanding science and technology is creating a knowledge-dependent global society. The number of
Internet users in the United States more than doubled between 2000 and 2007, to nearly 231 million, or 69% of
the population. In the United States, the “digital divide” seems to be disappearing as Internet access becomes
increasingly available to all. In 10 years, most digital devices will combine multimedia communication functions
and real-time voice translation, so that conversations originating in one of seven or eight common languages can
be heard in any of the others. These technologies will enable organizations to quickly reach all customers and
improve the knowledge of employees.
The Internet will continue to bring manufacturers closer to remote patrons, cutting middlemen out of the
distribution chain. Business-to-business marketing on the Internet will continue to introduce operational efficiencies.
The technology industry stands to benefit immensely from a more robust relationship with tech-savvy veterans
seeking employment. Employers are increasingly recognizing the value of military experience, and the IT industry
is no different.
Healthcare
Greater awareness of the relation of exercise to healthcare costs has started to motivate monetary incentives. The
fitness market is maturing, along with U.S. demographics, to provide a broader wellness service to its expanding
customer base. Body sculpting has been replaced by the desire for solid healthy exercise practices. Overweight
and obesity rates are on the rise and the healthcare costs for obesity now rival those attributable to smoking.
The medical insurance industry, employers, and the insured population are getting involved in the process, with
the desire to create healthier, more “well” population of participants. Neither government nor corporations can
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MCCS VISION & STRATEGY 2025
continue to support an “illness” model versus the new “wellness” model. Although there is a growing awareness
of this issue, organizations must act to provide the appropriate types of programs. Emerging trends in fitness
focus on several distinct training areas: Family Fitness; Circuit Training; High Intensity Tactical Training (HITT)
and Virtual Gyms and Exercise Machines.
Childcare
Trends in childcare focus on the transition from traditional childcare to early childhood education. This trend
to learning centers is partly due to high parent and school expectations; it is also attributable to research
that shows that kids are capable of learning early academics and other skills that previously were not taught
until later. Increasingly, technology is changing provider/parent connection. Facilities will offer parents video
streaming of classroom activities throughout the day. Other providers will regularly take photos of children and
send to parents, post daily or weekly blogs or e-newsletters online for parents to view, or even exchange emails
or text messages throughout the day. Some providers will create websites where they post monthly menus,
weekly day-by-day activities, and even behavioral reports.
Retail
In the retail sector, organizations must monitor and adapt to improved technology and statistical-control
tools, which will shape new management practices. Online stores will continue to expand, listing virtually
every product and brand in their industry without significant overhead. Additionally, branded items with good
reputations will be even more important for developing repeat business.
Leadership
Business leaders will increasingly use algorithmic decision-making techniques and sophisticated software to
manage their organizations. This style of “scientific management” will move organizations further away from the
traditional “gut instinct” management style.
Security to Family Issues
As national security concerns begin to lose their immediacy, family issues will regain their significance in
American society: long-term healthcare, daycare, early childhood education, anti-drug campaigns, and the
environment. Demand for childcare, universal health coverage, and other family oriented services will continue
to grow, particularly in the United States, where national services have yet to develop. Over the next 20 years,
American companies may increasingly follow the example of counterparts in Europe, whose taxes pay for
national daycare programs and other social services the United States lacks.
Economy, Political Patterns, and Defense Spending
Of utmost concern is the impact of the availability of natural resources and the state-of-the-art future economy,
and how these forces will further shape the future and success of organizations. The imbalance between supply
and demand of oil will continue to pose a threat to supply chains. This imbalance will impact construction and fuel
costs as organizations continue to modernize its facilities to meet the changing needs of customers. Economic
factors will also continue to impact customer behavior and global markets (e.g. spending habits, construction and
energy costs).
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MCCS VISION & STRATEGY 2025
Without any new productivity gains from the Public Sector, taxes will increase to stifling proportions. The public
sector will be required to function with increased levels of efficiency and creativity, and the adoption of privatesector approaches are likely to occur more frequently.
Political patterns and spending point to a federal government that is focused on initiatives to improve the
quality of life for service members and their families. However, the share of the federal budget available for
defense spending may decline with the rise in domestic entitlement funding. Reductions in defense spending
will require difficult ‘balancing’ decisions. Programs will be required to quantify their value and importance to
the military mission or risk curtailment or cancellation. The Department of Defense will also continue to explore
efficiency measures through the pursuit of Joint Capabilities that include a focus on consolidating installation
support functions. If not carefully developed, such concepts can infringe on Marine Corps Title 10 authorities and
potentially decouple bases and stations as the fifth element of the combined arms Marine Air Ground Task Force.
Internal Challenges
Further threats include a myriad of internal organizational challenges, to include: inertia; confined operating
domains; lack of program awareness, standardization, policy enforcement and clearly defined roles and
responsibilities; and ability to effectively re-capitalize in infrastructure, equipment, systems and our most valuable
asset-our employees. Acknowledging these trends, we must experience an expanded market share focusing on a
new generation of Marines and their families. This experience will introduce numerous opportunities, to include:
developing a unified vision/strategy, establishing a performance management culture, growing to be an employer
of choice and fostering strategic partnerships.
* Source: MCCS Vision and Strategy 2025, pgs 7-12
Download: http://www.usmc-mccs.org/aboutmccs/strategicplan.cfm
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MCCS BUSINESS 2015
MCCS BUSINESS 2015
Pacific Views Marine Corps Exchange (PVMCX) performed above financial expectations with the Grand Opening of
the Naval Hospital. Although total retail sales were down 5.5% YTD (Aug 2014), PVMCX sales were up by 6%, and
are expected to grow through 2015.
Food offerings will continue to reflect patron demands with new partnerships. Current projected businesses
include Panda Express (Mainside), Moe’s Southwest Grill (Mainside), Ramone’s Mexican BBQ (62 Area),
Porter’s Grill (52 Area) and Ramone’s Mexican BBQ (21 Area) and continue to meet the customer demands and
expectations. A Japanese sushi concept (20 Area) is currently in progress, as well as a branded quick service
restaurant sandwich concept (Mainside) will soon be awarded within the undergoing services mall project.
In 2015, Del Mar Beach Resort and San Onofre Beach Recreational Vehicle (RV) patrons will continue to see
improvements at both facilities. Enhancements will improve the quality of services and amenities that are
provided to our community. Del Mar Beach Resort is currently working on adding Wi-Fi services for beach
patrons; installation should be completed by early 2015. A renovation project to upgrade existing bath houses is
anticipated to be completed in late summer, as well. San Onofre Beach’s historic Beach Club renovation began in
2014 and is expected to be fully operational by early Spring of 2015. The Beach Club will offer an interior meeting
room and exterior patio that can accommodate various types of events such as meetings, private, and social
events. San Onofre Beach’s cottage replacement with the new ‘Early California’ beach cottages is ongoing. As of
Fall 2014, a total of 10 cottages have been replaced. In addition, the San Onofre Beach RV campsites renovation
project will begin in December 2014. The plan is to enlarge the footprint of each RV site and provide much needed
amenity enhancements, thus allowing newer and much larger RV’s to take advantage of this outstanding camping
opportunity; estimated project completion is late summer 2015.
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BRANDING ASSESSMENT
BRANDING ASSESSMENT
Branding research is conducted annually by the MCCS Marketing Division Camp Pendleton to assess current
patron usage and perceptions of MCCS programs. In conjunction with marketing a consistent MCCS brand
image, the research and assessment is conducted with active duty Marines, family members and retirees in the
MCCS Annual Assessment.
Strategies
The key objective is to evaluate perception and attitude to help define MCCS programs aboard Camp Pendleton.
• Assess MCCS patron perception through the most cost-effective survey methods and the highest reach
• Assess the competitive advantage of MCCS
• Implement research findings and recommendations
• Integrate new media branding
• Identify untapped channels of opportunities
Implementation Objectives
• Assessments are conducted annually with three separate groups of respondents:
Active duty Marines, family members and retirees
• Obtain input and review survey instrument with MCCS Division Directors
• Integrate Website, Facebook, Twitter and email in obtaining survey participants and promoting message
* Promote tag line, “In Step With You” that communicates the MCCS promise
* Continue to refresh the MCCS website with new branding message
• Update and integrate promotional videos with new branding message
*2014 Annual MCCS Branding Customer Research Study on page 32
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RESEARCH
RESEARCH
MCCS Research Methods
MCCS Annual Assessment
A comprehensive research study conducted annually to analyze and track target market perceptions of MCCS
programs, services and facilities. Participants include active duty service members, family members and retirees.
Research methods include: Website survey, base housing survey and focus groups. MCCS Divisions are solicited
for survey questions and a thorough report is provided to each Division at the conclusion of the study. (See pg 32)
Focus Group
A focus group is a form of qualitative research in which a group of people are asked about their perceptions,
opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea or packaging. Questions
are asked in an interactive group setting where participants are free to talk with other group members. It is an
interview, conducted by a trained moderator among a small group of respondents. The interview is conducted in an
unstructured and natural way where respondents are free to give feedback. Available on request from any Division.
Google Analytics
Measures advertising Return on Investment (ROI), as well as, tracks flash, video and social networking sites and
applications. All MCCS Divisions who maintain a presence on the mccsCP.com website may request a custom
report of activity on their specific webpage at no charge.
HQMC Retail Associate Satisfaction Index (ASI)/Customer Satisfaction Index (CSI)
HQMC Quantico conducts annual retail ASI/CSI surveys Marine Corps command-wide to measure associate and
customer satisfaction levels. Measuring and improving satisfaction levels is a priority for MCCS.
HQMC Quality of Life (QOL) Survey
HQMC Quantico conducts Marine Corps command-wide surveys every 5 years to assess quality of life programs
for Marines and families. The 2012 survey results can be found on page 46.
Interactive Evaluation (ICE)
The ICE DoD web-based system for patron feedback is implemented into the mccsCP.com website. The system
allows DoD customers to quickly and easily provide feedback to service provider managers aboard the base.
It gives leadership timely data on service quality and allows managers to benchmark the performance of their
service providers against other organizations. The system is provided at no charge to all DoD organizations.
Strategic Off-Site
Conducted at the request of any MCCS Division by a professional facilitator. Recommended for any business in
the infancy, growth or decline stage looking to develop a long-term plan built with solid business, marketing and
personnel tactics. There is a fee for this service.
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RESEARCH
SWOT Analysis
A strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a
project or business. It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective. See example on next page.
Strengths: Characteristics of the business or team that give it an advantage over others in the industry
Weaknesses: Characteristics that place the business at a disadvantage relative to others
Opportunities: External chances to make greater sales or profits in the environment
Threats: External elements in the environment that could cause trouble for the business
Website Surveys
Surveys are conducted on an as needed basis on the mccsCP.com website. Data is compiled by the Marketing
Division and provided to the Division Director.
Ambassador Program
The Ambassador Program consists of marketing savvy employees from each of the operating divisions.
Ambassadors meet quarterly to discuss trends, best practices, branding, social media and customer service.
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RESEARCH
SWOT (Strengths, Weaknesses, Opportunity and Threats)
Example Analysis: Bay Area Rapid Transit (BART)
POSITIVE
STRENGTHS
INTERNAL
FACTORS
NEGATIVE
S
WEAKNESSES
W
• Goes under the sea using
a tube
• Get stuck in the transbay
tube
• Fifth Busiest Rail Transit
in USA
• Fifth Busiest Rail Transit
in USA
• Adapts to new Tech:
Clipper Cards
• The Seats
• Wifi and Cellphone
Coverage
• Has Own Police Force
• Operators are chipper
• Students ride free
OPPORTUNITIES
• New Train Cars
• New Seats
EXTERNAL
FACTORS
O
THREATS
T
• BART train cars are very
expensive to maintain
• Funding hard to secure
from taxpayers
• Employee Strike
• Misc Protest
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RESEARCH
MCCS Annual Assessment 2014
Executive Summary
The Marine Corps Community Services (MCCS) Annual Assessment researches and analyzes target market
perceptions of MCCS Camp Pendleton programs and services.
The methodology executed this year included participatory action research during August 11-24. The research
included a 70 question survey with 1,800 respondents participating through online access, this represents three
times the average sample size for the demographic surveyed.
The objective of this assessment includes achieving new insights from Camp Pendleton program and facility
patrons and a comparative analysis from prior research which determines trends, cultural changes and
satisfaction levels.
Please Note: Some answers may not total 100% due to multiple responses or no response
Methodology
Market Analysis
Online survey conducted Aug 11-24, Marine Corps Base, Camp Pendleton
Sample Size
Online survey: 1,800
Outreach Sources
mccsCP.com
Facebook
Twitter
MCCS e-Newsletter
Theater Slide
Electronic Marquee Messages
Single Marine Program
MCCS Coordinator Network
Family Readiness Officer Network
Camp Pendleton Base Website
Camp Pendleton Base Facebook
HQ MCCS email
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RESEARCH
Respondent Profile
RANK
TOTAL
PERCENTAGE
E1-E5
749
43%
E6-E9
406
23%
01-07+
83
5%
W1-W5
27
2%
Retired
72
4%
Spouse
387
19%
Civ/DoD
76
4%
AGE
TOTAL
PERCENTAGE
18-24
480
27%
25-32
660
37%
33-40
362
20%
41-49
167
9%
50+
131
7%
77%
Female
90%
Married
74%
Have Children
57%
Reside On-Base
63%
Prefer to receive MCCS
information via Social Media
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RESEARCH
Survey Results
May not total 100% due to multiple responses
1. How do you prefer to receive MCCS information?
(Check all that apply)
2. How often do you eat lunch at on-base facilities?
(Check all that apply)
Daily
Website
2-3 times per week
Social Media
Weekly
Direct Mail
Email
Monthly
Fliers
Occasionally
Banners
Never
Electronic Marquees
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
FRO/MCCS Coordinator
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
3. Where do you prefer to eat lunch on-base?
(Check all that apply)
4. What do you consider when selecting food options on-base? (Check all that apply)
Coco’s
Price
Coffee Bean & Tea Leaf
Quality of Food
Domino’s Pizza
Menu
Dunkin’ Donuts
Location
Johnny Rockets
Fast Service
Koa Teriyaki Grill
Convenience
McDonald’s
Operational Hours
MCX’s
Place for the family
Mulligan’s Golf Course
Ambiance/atmosphere
Pacific Views Event Center
Separate Bar
0% 10% 20%
Panda Express
Ramone’s
Roberto’s
Scholzsky’s
Sonic Burger
Subway
The Grill Leatherneck Lanes
Wendy’s
Other
0% 10% 20%
22
30% 40% 50%
60% 70% 80% 90% 100%
30% 40% 50%
60% 70% 80% 90% 100%
RESEARCH
5. What type of food options would you like to
see at Mainside? (Check all that apply)
6. Which Base Area do you dine most often?
Mainside
Air Station
Additional Coffee Shops
Main Gate & Pacific Views
Del Mar
Take-Out Restaurants
Las Pulgas
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
San Mateo
San Onofre
I don’t dine out on-base
0% 10% 20%
7. Have you experienced eating at “The Grill” at
Leatherneck Lanes?
30% 40% 50%
60% 70% 80% 90% 100%
8. If you answered yes, please rate your experience.
(1 being Excellent, 5 being Poor)
Yes
0
1
2
3
4
5
No
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
9. Have you bowled at the new Leatherneck Lanes?
10. If you answered yes, please rate your experience.
(1 being Excellent, 5 being Poor)
Yes
0
No
0% 10% 20%
30% 40% 50%
1
2
3
4
5
60% 70% 80% 90% 100%
23
mccsCP.com/marketingplan
RESEARCH
11. Why do you recreate on-base? (Check all that apply)
Price
Convenience
12. How likely would you continue taking
(or start taking) group exercise or specialty
classes at the Fitness Centers if there was a
small fee?
Likely
Comraderie
Somewhat likely
Quality of programs
Variety of programs
Not likely
Work related
0% 10% 20%
I don’t recreate
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
60% 70% 80% 90% 100%
13. What 2 intramural sports would you like to see as a
1-day tournament? (please select only 2)
14. What 2 intramural sports would you like to
continue as a 10-week league? (please select only 2)
Flag Football
Tackle Football
Soccer
Flag Football
Basketball
Soccer
Softball
Basketball
I don’t participate
Softball
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
I don’t participate
0% 10% 20%
24
30% 40% 50%
30% 40% 50%
60% 70% 80% 90% 100%
RESEARCH
Marine Corps Community Services (MCCS) Annual Research Study 2014
15. Please
prioritize
Semper
Fit100%Facilities
0%
10%
20%
30% the
40% following
50%
60%
70%
80%
90%
(1 being most important, 5 being least important)
1
2
3
4
5
Fitness Centers
Sports Fields and Outdoor
1
2
3
4
5
Total
Fitness Centers
56.07%
822
15.14%
222
9.48%
139
5.87%
86
13.44%
197
1,466
Single Marine Program (SMP) Recreation Centers
28.78%
411
17.09%
244
21.57%
308
9.38%
134
23.18%
331
1,428
24.79%
361
11.81%
172
10.44%
152
1,456
Single Marines Program (SMP)28.78%
419
24.18%
352
Recreation Checkout
28.48%
409
25.28%
363
26.25%
377
10.58%
152
9.40%
135
1,436
Pools
45.38%
663
20.33%
297
13.28%
194
9.17%
134
11.84%
173
1,461
50.76%
738
17.26%
251
11.76%
171
6.46%
94
13.76%
200
1,454
Sports Fields and Outdoor Courts
32.73%
469
25.19%
361
20.31%
291
10.05%
144
11.72%
168
1,433
Del Mar Marina
29.33%
423
22.19%
320
23.51%
339
12.83%
185
12.14%
175
Stepp Stables
17.46%
249
18.44%
263
30.79%
439
15.43%
220
17.88%
255
Bulldog Box Office Movie Theater
37.79%
551
21.47%
313
18.66%
272
10.36%
151
11.73%
171
1,458
Recreational Shooting
24.09%
345
21.65%
310
25.28%
362
14.39%
206
14.59%
209
1,432
Auto Skills Center
22.74%
327
24.20%
348
25.66%
369
13.00%
187
14.39%
207
1,438
Lake O’Neill Recreation Park
Life Guarded Beaches
Lake O’Neill Recreation Park
Recreation Checkout
Pools
Del Mar Marina
Stepp Stables
1,442
Bulldog Box Office Movie Theater
1,426
Recreational Shooting
Auto Skills Center
Life Guarded Beaches
Marine Corps Community Services (MCCS) Annual Research Study 2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 100%
1 0% 10% 220% 30% 340% 50% 460% 70% 80%
5 90% 100%
1
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2
3
4
5
Total
56.07%
822
15.14%
222
9.48%
139
5.87%
86
13.44%
197
1,466
Single Marine Program (SMP) Recreation Centers
28.78%
411
17.09%
244
21.57%
308
9.38%
134
23.18%
331
1,428
Lake O’Neill Recreation Park
28.78%
419
24.18%
352
24.79%
361
11.81%
172
10.44%
152
1,456
Recreation Checkout
28.48%
409
25.28%
363
26.25%
377
10.58%
152
9.40%
135
1,436
Pools
45.38%
663
20.33%
297
13.28%
194
9.17%
134
11.84%
173
1,461
Life Guarded Beaches
50.76%
738
17.26%
251
11.76%
171
6.46%
94
13.76%
200
1,454
Sports Fields and Outdoor Courts
32.73%
469
25.19%
361
20.31%
291
10.05%
144
11.72%
168
1,433
Del Mar Marina
29.33%
423
22.19%
320
23.51%
339
12.83%
185
12.14%
175
1,442
Stepp Stables
17.46%
249
18.44%
263
30.79%
439
15.43%
220
17.88%
255
1,426
Bulldog Box Office Movie Theater
37.79%
551
21.47%
313
18.66%
272
10.36%
151
11.73%
171
1,458
Recreational Shooting
24.09%
345
21.65%
310
25.28%
362
14.39%
206
14.59%
209
1,432
Auto Skills Center
22.74%
327
24.20%
348
25.66%
369
13.00%
187
14.39%
207
1,438
Fitness Centers
32 / 82
25
mccsCP.com/marketingplan
RESEARCH
Marine Corps Community Services (MCCS) Annual Research Study 2014
16. Please
prioritize
the
Semper
0%
10%
20%
30%
40% following
50%
60%
70%
80%
90%Fit
100%Programs
(1 being most important, 5 being least important)
1
2
3
4
5
Group Exercise at Fitness Centers
1
2
3
4
5
Learn -to-Swim
Total
Fitness Centers
56.07%
822
15.14%
222
9.48%
139
5.87%
86
13.44%
197
1,466
Single Marine Program (SMP) Recreation Centers
28.78%
411
17.09%
244
21.57%
308
9.38%
134
23.18%
331
1,428
Lake O’Neill Recreation Park
28.78%
419
24.18%
352
24.79%
361
11.81%
172
10.44%
152
1,456
Recreation Checkout
28.48%
409
25.28%
363
26.25%
377
10.58%
152
9.40%
135
1,436
Pools
45.38%
663
20.33%
297
13.28%
194
9.17%
134
11.84%
173
1,461
Life Guarded Beaches
50.76%
738
17.26%
251
11.76%
171
6.46%
94
13.76%
200
1,454
Sports Fields and Outdoor Courts
32.73%
469
25.19%
361
20.31%
291
10.05%
144
11.72%
168
1,433
Del Mar Marina
29.33%
423
22.19%
320
23.51%
339
12.83%
185
12.14%
175
1,442
Stepp Stables
17.46%
249
18.44%
263
30.79%
439
15.43%
220
17.88%
255
1,426
37.79%
551
21.47%
313
18.66%
272
10.36%
151
11.73%
171
1,458
Recreational Shooting
24.09%
345
21.65%
310
25.28%
362
14.39%
206
14.59%
209
1,432
Auto Skills Center
22.74%
327
24.20%
348
25.66%
369
13.00%
187
14.39%
207
1,438
HITT (High Intensity Tactical Training)
Single Marine Program (SMP)
Massage Therapy
Bulldog Box Office Movie Theater
Lake O’Neill Mini-Golf
Organized Youth Sports
Hard Corps Race Series
Varsity Sports
Marine Corps Community Services (MCCS) Annual Research Study 2014
Intramural Sports/Athletics
Health Promotions
0%
10%
20%
30%
40%
2
3
4
5
1
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
50%
60%
70%
80%
90% 100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1
2
32.79%
480
21.31%
312
22.68%
332
10.38%
152
12.84%
188
1,464
HITT (High Intensity Tactical Training courses and functional based equipment)
28.60%
413
21.54%
311
23.89%
345
11.84%
171
14.13%
204
1,444
Single Marine Program (SMP) trips, tours and meetings
28.18%
403
15.87%
227
24.27%
347
11.40%
163
20.28%
290
1,430
Massage Therapy
29.85%
432
23.43%
339
21.84%
316
12.09%
175
12.79%
185
1,447
Lake O’Neill mini golf/horseshoes/boating/fishing
25.21%
365
24.72%
358
25.62%
371
12.29%
178
12.15%
176
1,448
Intramural Sports/Athletics for active duty
28.09%
404
24.34%
350
24.13%
347
9.60%
138
13.84%
199
1,438
Learn-to-Swim
40.21%
583
20.34%
295
15.31%
222
9.59%
139
14.55%
211
1,450
Junior Lifeguards and/or surf lessons (At the beach)
30.79%
440
24.28%
347
20.50%
293
10.29%
147
14.14%
202
1,429
Organized Youth Sports
46.61%
673
17.94%
259
14.54%
210
6.44%
93
14.47%
209
1,444
Hard Corps Race Series
18.72%
267
19.78%
282
32.47%
463
15.08%
215
13.96%
199
1,426
Varsity Sports (above intramural level competition)
20.52%
292
21.01%
299
29.52%
420
12.79%
182
16.16%
230
1,423
Health Promotion education/screenings and events
36.60%
530
21.27%
308
19.34%
280
10.84%
157
11.95%
173
1,448
Group Exercise at Fitness Centers
32 / 82
26
Junior Lifeguards
3
4
5
Total
RESEARCH
17. Are you aware that spouses are encouraged
to attend the Transition Resource Seminar,
the five-day workshop for Marines and
Sailors transitioning out of the military?
18. Have you utilized the Personal Financial
Management (PFMP) Program in the last year?
Yes
Yes
No
0% 10% 20%
No
0% 10% 20%
30% 40% 50%
30% 40% 50%
60% 70% 80% 90% 100%
If yes, for what specific reason:
Budget, Command Directed, Financial Loan
Management, Debt, Investing Advice, Home Buying
and Deployment.
60% 70% 80% 90% 100%
19. Have you utilized the Information and
Resource Program in the last year?
20. In the past year, how often have you utilized one of
the libraries aboard the installation?
Never
Yes
1-3 Times
No
0% 10% 20%
30% 40% 50%
3-4 Times
60% 70% 80% 90% 100%
If yes for what specific reason:
Child Care, PCS Program, Resources,
School Information
7+ Times
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
If yes, for what specific reason:
Printing, Reading, Research, Children’s Books, Internet,
Story Time.
21. Have you utilized the Family Member
Employment (FMEAP) Program in the last year?
22. Do you utilize any of the following
Family Care Programs? (Check all that apply)
Child Development Program
Yes
School Age Care
Family Child Care
No
Exceptional Family Member
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Youth & Teen Programs
None
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
27
mccsCP.com/marketingplan
RESEARCH
23. Have you ever attended a CREDO (Chaplains Religious
Enrichment Development Operation) retreat?
24. Are you aware of the Leadership
Scholar Program?
Yes
Yes
No
No
0% 10% 20%
30% 40% 50%
0% 10% 20%
60% 70% 80% 90% 100%
24a. If yes, how do you know about the Leadership Scholar
Program? (Check all that apply)
30% 40% 50%
60% 70% 80% 90% 100%
25. How do you learn about special events aboard
Camp Pendleton? (Check all that apply)
Website
Website
Social Media
Social Media
Banners/Posters
Direct Mail
Phone Directory Ad
Email
Command Briefs
Fliers
Family Readiness
Banners
Electronic Marquees
Single Marine Program (SMP)
FRO/MCCS Coordinator
Spouse
0% 10% 20%
Word of Mouth
30% 40% 50%
60% 70% 80% 90% 100%
Not familiar
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
26. Is the Pacific Views Event Center your first choice
for hosting social events?
27. Have you golfed at the Marine Memorial Golf Course?
Yes
Yes
No
No
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Didn’t know it was available
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
27a. If you answered yes, please rate your experience.
(1 being Excellent, 5 being Poor)
If not, where do you host events?
Beaches, Community Centers, Lake O’Neill
0
28
1
2
3
4
5
RESEARCH
28. Have you utilized the catering services at Marine
Memorial Golf Course?
29. Do you own a Recreational Vehicle (RV)?
Yes
Yes
No
No
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Didn’t know it was available
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
30. If you own an RV, do you ever stay aboard
Camp Pendleton?
31. If you own an RV, where do you stay on
Camp Pendleton? (Check all that apply)
Lake O’Neill
Yes
Del Mar Beach Resort
No
San Onofre Beach
Don’t own an RV
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Don’t own an RV
0% 10% 20%
32. Do you camp?
30% 40% 50%
60% 70% 80% 90% 100%
33. How often do you use a vending machine
aboard Camp Pendleton?
1-5 Times
Yes
6-10 Times
No
11-15 Times
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
16+ Times
None
0% 10% 20%
34. What do you purchase most frequently from on-base
vending machines?
Water/Sports Drinks/Juices
30% 40% 50%
60% 70% 80% 90% 100%
35. Do you use the Beauty Salon aboard
Camp Pendleton?
Yes
Soda
No
Snacks (cookies, etc.)
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Meal Foods
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
29
mccsCP.com/marketingplan
RESEARCH
35a. If you use the Beauty Salon on-base, how often?
36. Do you utilize the Optical Shop at the Pacific Views MCX?
More than once a month
Yes
Once a month
No
Every 2-3 months
2-3 times per year
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
I don’t use the Beauty Salon
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
37. Are the MCCS Camp Pendleton Lodging facilities your
first choice when hosting families or friends from
out of town?
38. Does the Pacific Views MCX meet your shopping needs?
Yes
Yes
No
No
0% 10% 20%
30% 40% 50%
0% 10% 20%
60% 70% 80% 90% 100%
If no, why not?
Too expensive
30% 40% 50%
60% 70% 80% 90% 100%
If not why?
Too Expensive, Selection of Clothing, Variety is
better out in town, Stock Issues.
39. Is the MCX your first choice for furniture and
major appliances?
40. If the MCX is not your first choice, where to you to
prefer to purchase appliances? (Check all that apply)
Best Buy
Yes
Amazon
No
Pacific Sales
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
Sears
Home Depot
If not, why?
Too expensive, Price, Selection and Delivery
Lowes
Craigslist
0% 10% 20%
30
30% 40% 50%
60% 70% 80% 90% 100%
RESEARCH
42. The Country Store at Mainside is currently
open until 9pm Mon-Sat and 8pm on Sunday.
Do you think the store should stay open later?
41. Are you aware that MCCS Camp Pendleton has three
military clothing store locations?
Yes
Yes
No
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
No
0% 10% 20%
42a. If you answered yes, what time would you like the
Country Store to close?
30% 40% 50%
60% 70% 80% 90% 100%
43. Are the newly installed Gas Station
marquees an effective means of
communicating gas prices and
convenience store specials?
10pm
11pm
Yes
Midnight
0% 10% 20%
30% 40% 50%
No
60% 70% 80% 90% 100%
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
44. What are your automotive buying intentions over the next
year?
Plan to buy a vehicle within 3 months
Plan to buy a vehicle within 6 months
Plan to buy a vehicle within 6-12 months
I have no intention of buying a vehicle in the next 12 months
0% 10% 20%
30% 40% 50%
60% 70% 80% 90% 100%
If you plan to purchase a vehicle in the next 12 months, what make or model are you considering?
Top responses: Ford, Chevrolet, Honda, Toyota, BMW
31
mccsCP.com/marketingplan
RESEARCH
Key Findings
Business Operations-Services and Recreation
1. Take-out restaurants are the preferred addition to Mainside
2. Quality of food is most important when selecting on-base dining followed closely by price
3. Subway is preferred lunch choice on-base followed closely by Panda Express and McDonald’s
4. Chipotle, Chili’s, Buffalo Wild Wings and Olive Garden are preferred off-base restaurants
5. A quarter of all respondents have bowled at the New Leatherneck Lanes and nearly 90% rate it as Excellent
or Good
6. Most respondents recreate on-base due to convenience and price
7. Nearly 76% of respondents learn about special events via social media followed closely by the mccsCP.com
website
8. Preferred musical groups include (in order of preference): Florida Georgia Line, Luke Bryan, Blake Shelton,
Jason Aldean, Katy Perry and Maroon 5
9. Most respondents did not know Pacific Views Event Center or Marine Memorial Golf Course hosted social
events. Many host events at the beach, community centers and Lake O’Neill
10. Most respondents don’t own an RV, Del Mar Beach Resort is most often used for RV owners
11. Over 63% of respondents camp
12. Very few respondents utilize on-base laundromats
13. Water/Sports Drinks are the preferred vending machine purchase
14. Majority of respondents do not utilize Beauty Shops
15. Most respondents do not use the Vision Center due to price
Business Operations-Retail
1. MCX Pacific Views meets shopping needs of 81% of respondents
2. MCX is not the first choice for appliance purchases due mainly to price and selection.
3. Lowes, Sears and Best Buy are preferred choices
4. More than half of respondents stated the Country Store hours were sufficient. Adding one hour to closing
would be preferred if operating hours change
5. Gas Station marquees are very effective
6. More than half of the respondents know there are three military clothing locations on-base
What items should be added to the MCX Marine Mart/Convenience store assortment?
(Listed in order of response)
1. Clothing
2. More healthy eating options and fresh fruit
3. More variety of snacks/beverages
4. Baby items
32
RESEARCH
Semper Fit
1. More than half of respondents stated they were not likely to start or continue group exercise classes if a
small fee is implemented
2. Nutrition Counseling is the preferred Health class
3. Softball and Soccer are the preferred 10-week league choices to continue
4. Softball and Flag Football are the preferred 1-day tournament choices
5. Fitness Centers, Lifeguarded Beaches and Pools were prioritized as the most important facilities
6. Organized Youth Sports, Learn-to-Swim and Health Promotion were prioritized highest for Programs
Marine and Family Programs
1. Respondents reported very low participation in the following programs:
• Family Member Employment, Personal Financial Management, Relocation, Information and Referral and
the Chaplains Religious Development Operation (CREDO)
2. Half of all respondents knew spouses were encouraged to attend Transition Seminars
3. Majority of respondents do not utilize the libraries, when they do it’s for
Printing, Reading and Research
4. Majority of respondents do not utilize Family Care Programs or CREDO facilities. Organized Youth Sports,
Learn-to-Swim and Health Promotion were prioritized highest for Programs
Business/brand development
1. Respondents recalled the following sponsors from the previous year: (Listed in order by most recalled)
• First Command
• Ford
• USAA
• Pendleton Dental
• Monster
• Red Bull
• Budweiser
• Pacific Marine Credit Union
• Coke
• Toyota
Summary
MCCS patrons continue to utilize social media (mainly Facebook) and mccsCP.com as their primary choice for
receiving information. Male subscribers to the MCCS Facebook page now outpace females for the first time in six
years. More than half of all traffic to mccsCP.com now comes via mobile devices. Satisfaction of MCCS Programs
and Services remain at an all-time high as patrons easily and quickly find the information they’re seeking and are
familiar with what’s offered. For the first time, country music has become the number one choice for respondents.
Convenience continues to be the driving force for patron utilization of programs and services which has not
changed since the inception of the MCCS Annual Survey in 2009.
33
mccsCP.com/marketingplan
RESEARCH
Marine Corps Quality of Life (QoL) Study Results
Key Points
In 2012, DC M&RA sponsored the re-administration of the Marine Corps QoL study during SeptemberOctober. QoL studies were previously conducted in 1993, 1998, 2002 and 2007. Surveys were administered
by a HQMC Study Team or command representative on-site to Marines assigned to USMC Bases and Stations
and via online to the remaining active duty Marine population (Marines not on Bases and Stations and
Marine Corps Recruiting Command) and to spouses. Over 10,500 active duty and 3,074 spouse surveys were
received and analyzed by Marine Corps Combat Development Command, Operations Analysis Division. These
surveys measured Marines’ and spouses’ perceptions of, and satisfaction with, QoL in a variety of life areas
(life domains). These domains include such areas as housing, compensation, and healthcare to marriage,
friendships, and children. While QoL findings were divided into three primary active duty respondent groups,
the focus of this paper is on Base & Station Marines and spouses.
Marine Corps
•
•
QoL satisfaction has not decreased since the 2002 study and has significantly improved in some life
domains despite the increase in operational tempo experienced by Marines over the last decade. The
2002 study had found an “across-the-board” decrease in QoL satisfaction of Marines, i.e., in each of the
life domains, as well as with life overall in the Corps. While the 2007 QoL findings demonstrated increased
satisfaction in more than half of the life domains, results of the 2012 QoL not only maintained the levels
2007, but surpassed levels in three domains.
When Marines and spouses were asked to rank 11 items in terms of importance in contributing to overall
QoL; pay and benefits, housing, and healthcare, had the top three mean ranks.
Pay and Income
•
Although satisfaction with overall financial situation has risen incrementally since 2002, both Marines and
spouses were significantly more satisfied in 2012 with their overall financial situation. Additionally, Marines
that experienced difficulty meeting monthly obligations has dropped from 28.8% to 16.8% since 2007.
Housing
•
Improvements made by the Marine Corps in constructing barracks and family housing are having a
positive impact. There was a significant increase in Marines’ satisfaction with BEQ/BOQ, family housing on
base, rented civilian housing, and “other housing”. Spouses however, were significantly less satisfied with
“military housing in civilian communities”.
Health
•
•
•
The medical care benefit continues to have a strong positive impact on the retention intentions of Marines
and spouses.
Marine/family state of health and Marine/family medical care show the greatest potential for influencing
intentions to remain on active duty for Base and Station Marines.
Nearly three quarters of spouse respondents report medical care available to them has a positive to very
positive effect on their desire to remain in the Marine Corps.
34
RESEARCH
Relationship with Children
•
•
•
Marines were significantly more satisfied in 2012 with the overall relationship with their children.
When Marines and spouses were asked to identify “one” critical childcare requirement, four requirements
selected most frequently between the two populations were: “occasional babysitting,” “hourly care,” “all day
care for pre-school child,” and “before and after school care.”
Spouses experienced significantly higher satisfaction with aspects of qualifications of childcare providers,
childcare availability, safety of childcare, and overall quality of childcare.
Support programs
•
•
Military community support programs and services with at least one-third of Marines report being
satisfied to completely satisfied are: Library service; Voluntary Education; Counseling; Personal Financial
Management; Transition Assistance; Chaplain Support; Unit, Personal and Family Readiness Program; New
Parent Support Program; and Legal services.
Spouses were significantly more satisfied with the Lifestyles, Insights, Networking, Knowledge and Skills
(L.I.N.K.S.) Program; and significantly less satisfied with the Family Member Employment Assistance
Program (FMEAP).
Leisure
•
Fitness, recreation, tickets/tours, and libraries/educational programs stand out as the most used activities
for spouses living with their active duty Marine.
Military Life
•
Spouses were significantly less satisfied with aspects of military Separations specifically, “predictability
of spouse’s departure,” “timeliness of unit information,” “accuracy of unit information,” and “overall
deployment/separations.”
Job and Professional Development
•
•
More than half of Marine respondents indicate some level of satisfaction with personal growth and
development in their military job.
Spouses were significantly less satisfied with aspects of:“job opportunities available to them,” “ease of
getting hired,” “Marine Corps’ assistance in helping them find a job,” “cost of educational advancement” and
“overall employment situation.”
Career Intentions
•
•
The E2-E3, E4-E5, and O1-O3 pay grade groups had significantly less desire to remain in the Marine Corps
until eligible for retirement than other pay grade groups.
Job/Career and Relocation had more spouses select as a desire to leave the Marine Corps rather than a
desire to stay.
Key Drivers to Overall Quality of Life Satisfaction
•
Fitness of Spirit; Military Job; and Income & Standard of Living domains are key drivers of satisfaction with
overall Marine QoL whereas Separations and Pay and Benefits domains are key drivers of satisfaction with
overall spouse QoL.
M&RA will continue to study these issues in detail in an effort to maintain Marine Corps QoL improvements.
QoL findings will provide the Marine Corps with valuable information, which will be utilized to develop funding
strategies and evolve programs and services to meet the current and future needs of Marines and their families.
Domain specific fact sheets and detailed reports are available at https://ehqmc.usmc.mil/sites/family/qol.
Source: Nancie Sullivan, Program Analyst, MFQ,(703) 432-9579. Prepared Apr 8, 2014.
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DEMOGRAPHICS
DEMOGRAPHICS
MARINE CORPS ACTIVE DUTY
DEMOGRAPHICS
Active Duty
21,509
Officer
169,631
Enlisted
191,140
Total
ACTIVE DUTY/RESERVES/RETIREES SERVICE
DEMOGRAPHICS
Marines
Army
Navy
Air Force
191,140
522,058
320,474
324,821
15,071
Officer
Active Duty
74,374
Enlisted
36,724
664,282
109,331
218,828
89,445
Total
Reserve/
Guard
101,695
Total
Retirees
138,249
790,173
499,514
682,550
Dual Military
7,892
Total
Total
366,113
1,965,513
929,319
1,226,199
Total Family
Members
81,676
Spouses
108,488
Children
139
Parents
190,303
Total
Married
Single Marines
(Data Source: ODSE-Jun 2014, DMDC-Jun 2014).
MARINE CORPS BASE POPULATION
Officer
Enlisted
Total
WEST
MCLB Barstow
9
72
81
MCAS Miramar
1,004
8,349
9,353
MCB Camp Pendleton
2,850
34,870
37,720
MCAGCC 29 Palms
742
10,572
11,314
MCAS Yuma
359
3,223
3,582
Bridgeport
18
186
204
MCRD San Diego
264
1,528
1,792
MCB Hawaii
714
7,054
7,768
MCLB Albany
74
225
299
MCB Camp Allen
243
1,202
1,445
MCAS Beaufort
283
3,143
3,426
Blount Island Command
20
257
277
EAST
MCAS Cherry Point
915
7,685
8,600
MCB Camp Lejeune
2,766
33,932
36,698
MCAS New River
750
6,225
6,975
HQBN HQTRS Henderson Hall
803
586
1,389
MCB Quantico
2,452
4,170
6,622
MCRD Parris Island
196
1,408
1,604
Marine Barracks 8th & I
56
1,104
1,160
MARFORRES, New Orleans
752
6,163
6,915
MCB Camp Butler
1,259
11,572
12,831
MCAS Iwakuni
184
1,993
2,177
MCIWEST PACIFIC
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DEMOGRAPHICS
The Marine Corps “A Young and Vigorous Force”
The Marine Corps is the youngest, most junior, and least married of the four military Services.
• 63% of Marines are 25 or younger
• 23% of Marines are not old enough to legally consume alcohol
• 39% of Marines are LCpl or below (other Services are between 18% -23%)
• 47% of Marines are married (next closest is Navy at 52%)
• One Officer per 7.9 Marines (next closest is Navy with one Officer per 4.8 Sailors)
Marine Corps families are “younger” than those of the other military Services.
• The average age of Marine Spouses is 29.0 (next closest is Army at 31.3)
• Average age for a married Enlisted Marine 27.8 (average age is 30.3 years old for all other services)
• Average Age of a Marine at birth of first child is 24.2 years old
The Marine Corps is unique from the other services as there are more active duty personnel than family
members. There are 191,140 active duty Marines and 190,303 family members: 81,676 spouses, 108,488
children, and 139 parents.1 This close relationship, 49:51, is unique among the military Services. The active duty
to family member ratios of the Army, Navy and Air Force are all approximately 40% Service members to 60%
family members.
SNCOs have by far the greatest number of family members of any ranking group.
Family Members by Rank Grouping
Marines and Family
(Data Source: TFDW - Jun 2014)
(Data Source: TFDW - Jun 2014)
80,000
60,000
40,000
20,000
0
Pvt/LCpl
15,591
NCO
61,864
SNCO
74,307
WO
5,999
Co Gde
14,224
FId Gde
17,873
General
145
When considering the number of active duty Marines and family members, the enlisted ranks account for
approximately 84% of the combined population. The ratio of Enlisted Marine and family member to Officer
Marine and family member is approximately 5.4:1.1
1(Data source: TFDW – Jun 2014).
38
DEMOGRAPHICS
As of Jun 2014, 47% of Marines are married (43.8% of Enlisted Marines and 70.1% of Officers).1
Percentages by Rank 17.9% of Junior Enlisted (Pvt-LCpl)
55.8% of NCOs (Cpl-Sgt)
83.5% of SNCOs (SSgt-SgtMaj/MGySgt)
89.0% of Warrant Officers (WO-CWO5)
56.6% of Company Grade Officers (2ndLt-Capt)
89.7% of Field Grade Officers (Maj-Col)
95.3% of General Officers (BGen-Gen)
Percent Change Since June 2012
0.4% 2.2%
0.1%
0.1%
0.1%
0.1%
0.1%
Increase
Decrease
Increase
Decrease
Decrease
Increase
Decrease
Of the four military services, the Marine Corps has the lowest percentage of married personnel.2
Percent of Married Active Duty by Service
Data Source: DMDC - June 2014
70%
50%
30%
10%
0%
Marine Corps
47%
Navy
52%
Army
60%
Air Force
58%
From 2000, the marital rates for the Marine Corps and Army have steadily increased until it peaked at 48.9% in
2011. The marital rate for the Marine Corps has decreased by 2.6% since 2011.2
1(Data source: TFDW - Jun 2014)
2(Data source: DMDC - Jun 2014)
Percent of Married AD by Service Since 1992
Data Source: DMDC- Jun 2014
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DEMOGRAPHICS
• The overall annual divorce rate for the Marine Corps was 3.4% for FY2013.1
• The divorce rate for female Marines peaked at 9.9% in 2010, and has decreased to 6.9%, the lowest rate since 1999.1
• The overall divorce rate of the Marine Corps is lowest of all branches, and the female divorce rate decreased
significantly to the second lowest of all the services.1
• In FY2013, the divorce rate for Marines with a deployment history was 3.4%, compared to 3.6% for Marines with
no deployment history. Since FY2004, there has been no large difference in the divorce rate for Marines with a
deployment history and with no deployment history.1
• There was an average of 1.1 children involved in each divorce during FY2013.
• 5,070 single Marines have 7,535 dependent children (2.7% of all Marines). 2
• The Marine Corps has 7,892 dual military families.2
• The average Marine family has 1.15 children. 2 For purposes of this fact sheet, the Marine family is defined as the
number of married Marines with a child, the number of married Marines without a child, and the number of single
Marines with a dependent child.
• The largest age group of children as categorized below is the School-Age group (defined as 6 to 12 years) with
38,785 children. 49% of Marine Corps children are 5 years of age or younger, compared to approximately 41% for
the other Services. 3
1(Data Source: DMDC – FY2013).
2(Data Source: TFDW - Jun 2014).
3(Data Source: DMDC - Jun 2014).
Number of Marine Corps Children
(Data Source: DMDC - Jun 2014)
40,000
35,000
20,000
10,000
0
Infants
21,474
40
Pre-Toddlers
9,853
Toddlers
9,349
Preschool
16,325
School Age
38,785
Teen
17,194
Young Adult
3,729
• Infants – 0 to 12 mos
• Pre-toddlers – 13 to 24 mos
• Toddlers – 25 to 36 mos
• Preschool – 4 & 5 yrs
• School-Age – 6 to 12 yrs
• Teen – 13 to 18 yrs
• Young Adult – 19 yrs
DEMOGRAPHICS
Age
The average age of a married Enlisted Marine is 27.8, lower than the other military Services.1,2
Of the four Services, the Marine Corps has the youngest average age for spouses, 29.0.2
The average age at which a Marine has his or her first child is 24.2.2
Average Age of Married Enlisted Personnel
32
30
28
26
24
Marine Corps
27.8
Navy
30.8
Army
30.5
Air Force
30.7
Of the overall Marine population, 119,811 (63%) of all Marines are age 25 or younger, 43,813 (23%) of Marines
are not old enough to legally consume alcohol, and 22,316 (12%) are teenagers.1
1(Data Source: TFDW - Jun 2014).
2(Data Source: DMDC - Jun 2014).
Average Age of Spouse
33
31
29
27
25
Marine Corps
29.0
Navy
32.1
Army
31.3
Air Force
31.7
Average Age of at Birth of First Child
28
26
24
22
20
Marine Corps
24.2
Navy
25.5
Army
26.5
Air Force
26.8
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DEMOGRAPHICS
Service Trends
The end strength of the active duty Marine Corps has increased since 2001 to 2009 by 18.6% (from 172,735 to
204,846). Since 2009 the end of the active duty Marine Corps has decreased by 6.69% (From 204,846 to 191,140).
Over the same time period the Army has decreased by 6.51%, the Navy decreased by 1.80%, and the Air Force.1,2
The Marine Corps is easily the most junior of all the military Services. The Marine Corps has the highest
percentage of members who hold the rank of Private, Private First Class, or Lance Corporal (39%) The Marine
Corps also has the highest percentage of personnel married at rank E-3 or below.1
Percent at Rank E-3 Below and Percent Married
(Data Source: DMDC - Jun 2014).
50%
E-3 or Below
E-3 or Below & Married
40%
30%
20%
10%
0%
39%
7%
19%
Marine Corps
4%
Army
23%
5%
Navy
18%
4%
Air Force
The Marine Corps has the highest Enlisted to Officer ratio of any of the four military Services.1,2
Enlisted Members Per Officer
(Data Source: DMDC - Jun 2014).
10.0
8.0
6.0
4.0
2.0
Marine Corps
7.9
1(Data Source: TFDW - Jun 2014).
2(Data Source: DMDC - Jun 2014).
42
Navy
4.8
Army
4.1
Air Force
4.0
DEMOGRAPHICS
Service Trends
The total Active Duty force has served an average of 5.4 years, 57% of the total Active Duty force has served
less than 4 years.1
Years of Active Duty
Officers have served 10.9 years on average, while 61% of all Enlisted personnel have served less than 4 years
of active service.1
1(Data source: TFDW – Jun 2014).
Officer Years of Active Duty
Enlisted Years of Active Duty
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DEMOGRAPHICS
Between Jan and Jun 2014, 15,075 Marines had deployed to Operation Enduring Freedom.
The Marines who were deployed had 21,681 dependent family members.1
DEPLOYMENT HISTORY
CY2003
CY2004
CY2005
CY2006
CY2007
CY2008
CY2009
CY2010
CY2011
CY2012
CY2013
CY2014
Number of Marines
Deployed to OEF/OIF*
Number of Dependent
Family Members
Active Duty
59,583
53,960
Activated Reservist
22,191
19,548
Active Duty
52,226
43,991
Activated Reservist
12,854
12,323
Active Duty
46,941
39,928
Activated Reservist
11,149
9,936
Active Duty
43,433
36,597
Activated Reservist
7,193
5,956
Active Duty
50,040
41,613
Activated Reservist
8,809
7,230
Active Duty
47,429
41,556
Activated Reservist
9,893
7,867
Active Duty
44,966
40,531
Activated Reservist
8,830
7,348
Active Duty
44,300
39,458
Activated Reservist
4,981
4,918
Active Duty
44,179
40,482
Activated Reservist
6,358
5,449
Active Duty
33,881
31,840
Activated Reservist
2,687
2,806
Active Duty
22,095
21,277
Activated Reservist
1,965
2,020
Active Duty
14,575
21,066
Activated Reservist
500
615
* The annual figure double counts Marines (Dependent Family Members) who may have deployed twice within a calendar year.
During June 2014, 6039 (3.2%) Marines were deployed to Operation Enduring Freedom.1
1(Data Source: TFDW – Jun 2014).
44
DEMOGRAPHICS
Gender, Ethnicity, Education
The Marine Corps has the lowest percentage of female members of any the military services.1
Percentage of Female Members
20.0%
15.0%
10.0%
5.0%
0.0%
Marine Corps
7.6%
Navy
17.7%
Army
13.8%
Air Force
18.9%
Minorit y representation within the Marine Corps (as well as the other three militar y services) has
increased since 1995 with the exception of African Americans.2
The percentages of ethnic minorities are:
• Hispanic: 14.8% of the Marine Corps (9% in 1995)
• Black and African American: 10.3% of the Marine Corps (16% in 1995)
• American Indian, Alaskan Native, Asian, Pacific Islander, Orphans of By Race,
Declined to Respond: 7.7% of the Marine Corps (4% in 1995)
1(Data source: DMDC – Jun 2014).
2(Data source: TFDW – Jun 2014).
Ethnic Demographics of the Marine Corps
(Data source: DMDC – Jun 2014).
45
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DEMOGRAPHICS
Approximately 100% of the Marine Corps hold at a minimum a High School degree or equivalent.
93% of Officers and 3% of Enlisted Marines hold Bachelor’s degrees, Masters Degrees, or Doctorates.1
1(Data Source: TFDW – Jun 2014).
Marine Corps Officer Education Profile
(Data Source: TFDW – Jun 2014).
Unknown education profiles omitted.
Marine Corps Enlisted Education Profile
(Data Source: TFDW – Jun 2014).
Unknown education profiles omitted.
46
DEMOGRAPHICS
Reserves
There are 106,718 Ready Reserve Marines.1
Percentages by Ready Reserve type are:
Selected Reserve (34.41%):
• Selected Marine Corps Reserves (SMCR)
• Individual Mobilization Augmentee (IMA)
• Active Reserve Marine (AR)
Individual Ready Reserves (62.61%)
Other Reserve Categories (2.98%):
• Initial Active Duty for Training
• Under Reserve Contract
Selected Marine Corps Reserves
There are 36,724 Selected Marine Corps Reserves, Individual Mobilization Augmentees, and Active Reserve Marines1
The SMCR, IMA, and AR are comprised of 11.6% Officers and 88.4% Enlisted personnel.1
Number of Selected Reserve Marines by Ranking Group
(Data Source: ODSE - Jun 2014)
20,000
15,000
10,000
5,000
0
PVT-PCpl
16,880
NCO
13,752
SNCO
1,829
WO
270
Co Gde
1,718
Fld Gde
2,263
General
12
The overall average age for SMCR, IMA, AR is 26 (25 is the average age for Enlisted Marines while 37 is the average
age for Officers).1
Selected Marine Corps Reserves, Individual Mobilization Augmentees, and Active Reserve Marines NCOs have the
greatest number of family members of any ranking group.1
1(Data Source: ODSE – Jun 2014).
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
PVT-PCpl
2,465
NCO
11,675
SNCO
4,571
WO
673
Co Gde
1,705
Fld Gde
5,542
General
31
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DEMOGRAPHICS
Number of Dependents of Selected Reserve Marine by Randing Group Reserves
(Data Source: ODSE - Jun 2014)
As of June 2014, 30% of the total SMCR, IMA, and AR are married (25% of Enlisted Marines and 71% of Officers
are married).
Percentages by rank are:
• 8% of Junior Enlisted Marines (Pvt-LCpl)
• 38% of NCOs (Cpl-Sgt)
• 79% of SNCOs (SSgt-SgtMaj/MGySgt)
• 82% of Warrant Officers (WO-CWO5)
• 53% of Company Grade Officers (2ndLt-Capt)
• 84% of Field Grade Officers (Maj-Col)
• 92% of General Officer (BGen-Gen)
Approximately 99% of the SMCR, IMA, and AR hold at a minimum a High School Degree or equivalent. 84% of
Officers hold Bachelor’s degrees, Masters Degrees, or Doctorates1
Individual Ready Reserves
There are 66,815 Individual Ready Reserves.1
The Individual Ready Reserves are comprised of 4.3% Officers and 95.7% Enlisted personnel.1
The overall average age for Individual Ready Reserve is 26 (26 for Enlisted Marines and 32 for Officers are the
average ages).1
Individual Ready Reserve NCOs have by far the greatest number of family members of any ranking group .1
As of Jun 2014, 44% of Individual Ready Reserve are married (44% of Enlisted Marines and 47% of Officers
are married) .1
Percentages by rank are:
• 44% of Junior Enlisted Marines (Pvt-LCpl)
• 43% of NCOs (Cpl-Sgt)
• 72% of SNCOs (SSgt-SgtMaj/MGySgt)
• 71% of Warrant Officers (WO-CWO5)
• 39% of Company Grade Officers (2ndLt-Capt)
• 74% of Field Grade Officers (Maj-Col)
99% of the Individual Ready Reserves hold at a minimum a High School Degree or equivalent. 94% of Officers hold
Bachelor’s degrees, Masters Degrees, or Doctorates.1
Other Reserve Categories
• There are 3,179 ’Other Reservists’.1
• These ‘Other Reservists’ are comprised of all Enlisted personnel, rank LCpl and below.1
• The average age of these ‘Other Reservists’ is 20.1
• ‘Other Reservists’ have 113 family members.1
• As of Jun 2014, only 2% of the ‘Other Reservists’ are married.1
• 98% of the ‘Other Reservists’ hold at a minimum High School Degree or equivalent.1
1(Data Source: ODSE –Jun 2014).
48
DEMOGRAPHICS
Camp Pendleton Daily Population Snapshot
DAILY BASE POPULATION
Marine Corps
38,000
Navy
4,000
Base Housing Family Members
17,000
Civilian Personnel
3,500
Civilian Workers (Non DoD)
1,000
Total
63,500 + Daily Visitors
(Source: DEERS 1/09).
Camp Pendleton Population
PRIMARY BASE CAMP ACTIVE DUTY POPULATION-18 AREAS
AREA
OFFICER
ENLISTED
TOTAL
11/13/15/16/17/18
439
4,515
4,954
12 & 14
256
2,711
2,967
20 & 21
421
3,223
3,644
22
122
2,248
2,370
23 & 24
481
3,404
3,885
25
28
519
547
26
0
3
3
27
8
118
126
31
46
480
526
32
78
595
673
33
37
475
512
41
127
1,415
1,542
43
213
2,390
2,603
51 & 52
60
2,229
2,289
53
292
4,872
5,164
62 & 63
264
4,387
4,651
64
9
44
53
Naval Weapons
1
0
1
TOTAL
2,882
33,628
36,510
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DEMOGRAPHICS
Camp Pendleton within a 50 Mile Radius
MCB CAMP PENDLETON (INCLUDES MCAS)
Active Duty
Percent Married
Male
Female
Officer
2,580
64%
93%
7%
Enlisted
34,870
46%
93%
7%
Total
37,720
47%
93%
7%
ASIAN
BLACK
HISPANIC
WHITE
OTHER/UNKNOWN
4%
9%
19%
64%
5%
AGE
17-21
22-30
31-40
41-50
51+
36%
49%
13%
3%
0.1%
MARINE CORPS RETIREES W/IN A 50
MILE RADIUS
MARINE CORPS FAMILY MEMBERS W/IN A 50 MILE RADIUS
10,952
37,253
Number of Retirees Residing in Selected Counties Surrounding Camp Pendleton
As of: July 2013 Source: Military Retired Pay File, DEERS Point-in-Time Extract
SERVICE
Orange
County
Riverside
County
San Diego
County
TOTAL
ARMY
NAVY
MARINE
CORPS
AIR
FORCE
DOD
TOTAL
COAST
GUARD
TOTAL
Enlisted
969
1,480
1,229
795
4,473
106
4,579
Officer
693
896
695
934
3,218
96
3,314
Unknown
0
3
0
0
3
0
3
Retiree Total
1,662
2,376
1,924
1,729
7,691
202
7,893
Dependants
2,439
3,479
3,035
2,441
11,394
256
11,650
Total
4,101
5,858
4,959
4,170
19,088
458
19,546
Enlisted
1,474
4,351
2,606
2,807
11,238
109
11,357
Officer
496
745
490
984
2,715
49
2,764
Unknown
0
37
1
0
38
0
38
Retiree Total
1,970
5,096
3,096
3,791
13,953
158
14,111
Dependants
3,010
9,040
5,742
5,207
22,999
228
23,227
Total
4,980
14,173
8,839
9,998
36,990
386
37,376
Enlisted
1,890
27,304
4,773
1,681
35,648
258
35,906
Officer
1,059
8,384
1,983
1,208
12,634
139
12,773
Unknown
0
104
2
0
106
0
107
Retiree Total
2,949
35,688
6,756
2,889
48,282
397
48,679
Dependants
4,564
54,910
10,942
4,213
74,629
624
75,253
Total
7,513
90,702
17,700
7,102
123,017
1,021
124,038
16,594
110,733
31,498
20,270
179,095
1,865
128,617
Notes* The counts were based on the retirees’ reported correspondence address. Dependant counts are counts of dependants of Retirees where
the dependant correspondence address is in the selected counties. Produced by the Defense Manpower Datacenter on 9/1/2014 DRS # 37025
50
DEMOGRAPHICS
Vehicle Counts at Camp Pendleton Entry Gates
GATE
6AM-8AM DAILY
AVERAGE
DAILY AVERAGE
MONTHLY AVERAGE
ANNUAL AVERAGE
Main Gate
4,124
8,189
245,670
2,948,040
San Luis Rey
2,793
4,751
142,530
1,710,360
Las Pulgas
1,084
1,686
50,580
606,960
Fallbrook
2,252
3,207
96,210
1,154,520
San Onofre
1,147
2,493
74,790
897,480
846
1,315
39,450
473,400
1,032
3,207
96,210
601,920
13,278
23,313
699,390
8,392,680
Del Mar
Christianitos
TOTAL
(Source: PMO Traffic study 2012)
Base Housing-Current Occupants with Dependents
TOTAL
UNITS
OCCUPANTS
(INCLUDING MILITARY SPOUSES)
MILITARY
SPOUSES
GRAND
TOTAL
AVERAGE
# OCCUPANTS
De Luz
712
Del Mar
226
684
1,442
44
2,216
3.11
218
551
9
769
3.52
Forster Hills
100
74
178
1
252
3.41
O’Neill Heights
218
168
435
5
603
3.59
O’Neill E.
30
26
32
1
58
2.23
Pacific View
373
295
572
17
867
2.94
San Luis Rey
220
215
625
4
840
3.91
So. Mesa
608
552
1788
20
2,340
4.24
So. Mesa 2
104
99
141
2
240
2.42
San Onofre
600
556
1,432
6
1,988
3.57
San Onofre 2
300
284
435
4
719
2.53
San Onofre 3
256
242
741
2
983
4.06
San Mateo Pt
106
106
274
0
380
3.58
Serra Mesa
632
595
765
13
1,360
2.29
Santa Marg.
330
326
413
17
739
2.26
Stuart Mesa
1,498
1,326
2,703
74
4,029
3.03
Stuart Mesa I
172
158
459
2
617
3.91
Wire Mtn 2 SE
25
25
86
1
111
4.44
Wire Mtn. 1
362
314
909
13
1,223
3.89
Wire Mtn. 2
503
450
1,239
19
1,689
3.75
AREA
Wire Mtn. 3
TOTALS:
TOTAL DEPENDENTS
170
143
351
4
494
3.45
7,546
6,967
16,452
215
23,419
3.36
(Source: MCB Family Housing 10/2014)
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DEMOGRAPHICS
SANDAG’S 2050 Cities/County Growth Forecast
San Diego Region Demographics have not changed based on the 2050 Forecast
(Last published Jun 10, 2010).
San Diego Region Demographics
2010 20202030 2040 2050
Population
3,224,4323,435,7133,853,698 4,163,688 4,068,759
Housing Units
1,149,426
1,249,981
1,394,526
1,457,545
1,491,189
Household Size
2.93
2.50
2.76
2.87
2.73
Surrounding Population Growth
Area
20102020203020402050
Carlsbad
106,804 117,657 123,551 127,389 129,381
Encinitas
65,171
68,594
75,052
75,392
76,659
Escondido
147,514
154,329
165,267
172,290
177,586
Fallbrook
46,009
50,245
58,362
64,424
67,484
Oceanside
183,095
195,455
209,602
214,445
217,364
San Marcos
84,391
90,802
101,298
104,448 105,708
Vista
97,513
100,016
105,062
126,809
144,536
77,300
86,400
NA
NA
Temecula
105,029 123,483 144,475 NA
NA
Murrieta
103,466
NA
Orange County
San Clemente
61,610
Riverside County
113,813
125,194
NA
Surrounding Counties Orange County
3.1 M
Riverside County
2.2 M
San Diego County
3.1 M
Population by Age (San Diego Region) 2013
(Source: SANDAG, Current Estimates)
52
Median Household Income (San Diego Region) 2013
DEMOGRAPHICS
US Marine Corps Salary Range by Rank Enlisted Personnel and Officers
INSIGNIA
TITLE
ABBREVIATION
PAY GRADE
MONTHLY SALARY RANGE
Private PVT
E-1
$1,531
Private First Class
PFC
E-2
$1,716
Lance Corporal
LCpl
E-3
$1,805 - $2,034
CorporalCplE-4$1,999 - $2,427
SergeantSgtE-5$2,181 - $3,094
Staff Sergeant
SSgt
E-6
$2,380 - $3,094
Gunnery Sergeant
GySgt
E-7
$2,752 - $4,946
Master Sergeant
MSgt
E-8
$3,959 - $5,647
First Sergeant
1stSgt
E-8
$3,959 - $5,647
Master Gunnery Sergeant
MGySgt
E-9
$4,836 - $7,509
Sergeant Major
SgtMaj
E-9
$4,836 - $7,509
Sergeant Major of the Marine Corps
SgtMajMarCor
E-9
$4,836 - $7,509
Warrant Officer 1
W1
W-1
$2,839 - $4,906
Chief Warrant Officer 2
W2
W-2
$3,234 - $5,399
Chief Warrant Officer 3
W3
W-3
$3,655 - $6,413
Chief Warrant Officer 4
W4
W-4
$4,003 - $7,457
Chief Warrant Officer 5
W5
W-5
$7,118 - $9,315
Second Lieutenant
2ndLt
O-1
$2,905 - $3,655
First Lieutenant
1stLt
O-2
$3,347 - $4,632
Captain
Capt
O-3
$3,873 - $6,302
Major
Maj
O-4
$4,405 - $7,356
Lieutenant Colonel
LtCol
O-5
$5,106 - $8,675
Colonel
Col
O-6
$6,125 - $10,844
Brigadier General
BGen
O-7
$8,264 - $12,347
Major General
MajGen
O-8
$9,946 - $14,338
Lieutenant General
LtGen
O-9
$14,056 - $17,436
General
Gen
O-10
$16,072 - $19,762
There are numerous allowances or bonuses Marines may obtain to increase their salary including:
1. Flight Pay
2. Sea Pay
3. Hazardous Duty Pay
4. Proficiency Pay
5. Education Training Compensation
6. Family Separation Allowance
7. Overseas Housing Allowance
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CAMP PENDLETON FACTS & STATS
CAMP PENDLETON
FACTS & STATS
Geographic Description
Purchased in 1942 for 4.2 Million Dollars
125,000 Acres/Approx 200 Square Miles
Note: Camp Pendleton is larger than the cities of Carlsbad/Del Mar/Encinitas/Escondido/Oceanside/San Marcos/Solana
Beach & Vista combined (118,230 acres, 185 sq miles)
17.5
100
500
3,100
Facts & Figures
7
18
20
5
1
11
14
14
12
1
6
105
3
18
6
40+
2
2
2
8
Miles of shoreline
Miles of paved roadways
Miles of unimproved roads
Buildings & structures with $9.8 Billion Plant Value
Base Entry Gates
Military Cantonment Areas
Family Housing Areas (7,550 total units)
On-Base Public Schools (2 Fallbrook/3 Oceanside)
Naval Hospital (plus 9 Branch Clinics Basewide)
Fire Stations
Chapels
Dining Facilities
Fitness Centers
Base Brig (Jail) (w/capacity for 300)
Child Care Centers (w/capacity for 1,100 plus children)
Certified Family Child Care Homes (w/average of 4 children each)
Marine Corps Exchange complexes (w/over 40 retail service stores)
Mini-Exchange Convenience Stores
Gas Stations/3 Car Wash Facilities/2 Auto Parts Store/2 Auto Skills Center
Restaurants (McDonald’s, Subway, Domino’s, Wendy’s, Coco’s, The Coffee Bean
& Tea Leaf, Johnny Rockets, Panda Express, Roberto’s, Maui Wowi,
Pizza Hut, Dunkin’ Donuts, Schlotzsky’s, Sonic and Yogurtland)
Commissary Stores (grocery store services)
Landfills (disposing of 27,000 tons of waste per year + 12,000 tons of waste recycled annually)
Recreational Beaches & Lake O’Neill (Fishing & Boating)
Single Marine Program Rec Centers
Golf Course/Stables/Paintball Park/24-Lane Bowling Alley/3 Libraries
Over 100,000 vehicles and 5,000 motorcycles registered on-base
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CAMP PENDLETON
FACTS & STATS
Base Population
38,000
4,000
3,500
17,000
1,000
Marines
Naval Personnel
Civilian Employees (includes 1,750 civilian contract personnel)
Military Family Members living in on-Base housing
Civilian workers @ non-DOD tenant organizations
Average Daily Population = 64,000 + Daily Visitors
(Note: Daily Visitors include construction and service contractors; product vendors and delivery personnel; military family members who live in
off-base residences; military retirees and their family members; and other miscellaneous Base visitors/guests. It’s estimated that on any given day, Camp
Pendleton will have anywhere from 10,000-15,000 additional persons in these various categories aboard the Base.)
Principal Base Occupants
1st Marine Expeditionary Force (IMEF) Organizations
Hqtrs Marine Corps Installations, West & Marine Corps Base Commands
Other Marine Corps (Non-MEF) Tenant Units
U.S. Navy Tenants & 1 U.S. Army Reserve Tenant
Various Non-DoD Tenants
MCIWest, MCB Campen & Other Non-Operating Forces (4,500 Marines)
MCIWest Headquarters
Marine Corps Base Units (H&S Battalion & Security Battalion)
School of Infantry
Assault Amphibian School Battalion
Wounded Warrior Battalion
Staff Noncommissioned Officer Academy
Marine Corps Air Station (MCAS) Camp Pendleton
Marine Corps Tactical Systems Support Activity (MCTSSA)
Weapons Field Training Battalion (MCRD San Diego-Edson Range)
Marine Corps Reserve Forces
1MEF Tenant Commands (33,500 Marines)
1st Marine Expeditionary Force (IMEF) Headquarters
1st Marine Division (1st MarDiv)
1st Marine Logistics Group (1st MLG)
Marine Special Operations Command (MARSOC)
Marine Aircraft Group 39 (MAG-39)
56
CAMP PENDLETON
FACTS & STATS
Navy Tenants (4,000 Personnel)
Assault Craft Unit 5
Naval Hospital
Naval Dental Center
Field Medical Service School
Naval Expeditionary Medical Training Institute
Naval Aviation Maintenance Training Detachment
Naval Criminal Investigative Service
Primary Base Camp Areas-18 Individual Areas
Headquarters Area
Mainside “B” Area
MCAS Camp Pendleton
Naval Hospital
Edson Range
MASS-3
MCTSSA
ACU-5
Vado Del Rio
Margarita
Chappo
Del Mar
Las Flores
Las Pulgas
Horno
San Onofre
San Mateo
Talega
Base Utilities
Potable Water Supply from 4 Underground Aquifers
• 2 Water Distribution Systems (w/400 miles of Water Mains)
• 9,100 acre-feet of potable water consumed/year
• Recycling 0.6 MGD (Million Gallons Per Day) for use at four on-base locations
• 20 Water Wells/38 Water Storage Reservoirs
• 2 Advanced Water Treatment Plants
• Recycling 0.6 MGD 9million gals per day) for use at 4 on-base locations
• 8,000 Service Connections
• 20 Electric Substations/53 Sewage Lift Stations/487 Boilers
• 335 miles of Electrical Distribution lines/145 miles of Natural Gas lines
On-Base Residents (Married & Single)
7,550
29,000 Units of family housing for married personnel to live on-base
(Approx 70% of married service members live off-base)
Billeting spaces for single personnel to live on-base
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CAMP PENDLETON
FACTS & STATS
Range & Training Facilities (For Amphibious, Ground & Aviation Training Activities)
3
82
52
12
32
12
14
4
830
Dedicated Impact Areas
Live Fire Training Ranges
Artillery Firing Areas
Mortar Firing Areas
Training & Maneuver Areas
Live Fire & Maneuver Areas
Urban Training Facilities
Amphibious Landing Beaches
Cubic Miles of Special Use Airspace
Other Users of Our Ranges and Training Facilities
Other Military Services
Reserves & National Guard
Federal, State & Local Law Enforcement Agencies (FBI, Sheriff, Police, SWAT)
Foreign Military Services (Canada/Holland/Japan/India/New Zealand)
Outleases and Easements to Non-DoD Tenants and Other Users
California Department of Parks & Recreation
San Diego Gas and Electric
California Department of Transportation
San Onofre Nuclear Generating Station (SONGS)
Public Service & Utility Companies:
SDG&E
FAA
SBI
MCI
Fallbrook & Oceanside School Districts/NCTD RR & Commuter Rail
Maintenance Facility/DHS Border Patrol Checkpoint/CHP Weigh Station
58
SoCal Edison
T-Mobile/AT&T
Sprint/Nextel
Verizon
2,000 acres
940 acres
750 acres
400 acres
SoCal Gas
Cox Cable
San Diego Pipeline Company
Pacific Marine Credit Union
CAMP PENDLETON
FACTS & STATS
Natural Resources
Over 700 documented species of birds, fish, reptiles, amphibians & mammals
A population of approximately 100 non-native Bison
Over 800 documented species of plants
16 Federally-listed “threatened” or “endangered” species
Four Free-flowing river basins & flood plain areas
Partnerships with Local Communities
Base Reps appointed to seven local communities & Chambers of Commerce
Base Reps appointed to four local School District Boards
Base support of local High School “School-To-Career” programs
Base participation in local “Adopt a School” programs
22 Camp Pendleton military units adopted by local communities
Support of community events w/Division Band, Color Guard, etc.
Regional Economic Impact
$ 6.1 Billion*
* Source: SDMAC San Diego Military Economic Impact Study-August 2008
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MCCS DOING GOOD THINGS
MCCS DOING GOOD THINGS
San Onofre Beach Cottages
To date, 11 new cottages on the bluff of San Onofre Beach at Camp Pendleton have been installed for
servicemembers and their families to enjoy, thanks to a group of civilians who have been working together
to replace the old and aging cottages. The Pendleton Cottages Project is spearheaded by Mr. Bob Clelland,
in conjunction with the non-profit Nice Guys of San Diego who provide aid to Wounded Marines, and Hedges
Construction of Valley Center, CA. Each cottage is valued at approximately $85k, along with an additional $5k for
furnishings, and have been provided through commercial sponsorship. The new cottages are available in both
one and two bedroom spaces. While there are currently eleven cottages installed, the vision is to replace all 24 of
the old structures.
USA A 101 Days of Summer
From Memorial Day through Labor Day, the focus is on the 101 critical days of summer, recognized by the
Department of Defense and the Marine Corps as one of the most hazardous times of the year. Summer is a
time when people get complacent about safety. The program is an effort to keep service members safe, combat
ready and strive to raise awareness of substance abuse, educate Marines and Sailors concerning the danger
and consequences of illegal drug use, promote conscientious alcohol use and offer fun, healthy alternatives as
another means of enjoyment. The program hosts a variety of unit competitions, giveaways, entertainment events,
educational opportunities, barbecues and movie nights promoting unit cohesion. Camp Pendleton units compete
to accumulate the most points by attending scheduled sporting events, monthly meetings, competitions and unit
training functions. The unit that earns the most points is rewarded with respective unit funds. Twenty battalions
with close to 15,000 active duty Marines and Sailors aboard Camp Pendleton participated.
Single Marine Program (SMP)
The mission of the Camp Pendleton SMP and Recreation Centers is to enhance quality of life for single service
members by providing positive and rewarding outlets through recreation, community involvement, and dynamic
facilities. The SMP was established to provide a forum for Marines to identify quality of life ideas and issues and
recommend solutions. Activities and events are as varied as the single Marines the program serves, because it
belongs to the Marines. In 2014, SMP and Recreation Centers offered over 617 events on and off Camp Pendleton.
Over 25,000 Marines and Sailors participated in these events, along with 208,349 using the eight recreation centers.
Ken Grody Ford July 4th Beach Bash
The Annual Ken Grody Ford July 4th Beach Bash continued to shine in 2014. There was a robust variety of food
and beverage options, along with live bands, giveaways and a free family fun zone. Crowd estimates were in
excess of 40,000 authorized military patrons, family members and guests. Cash prizes and giveaways were given
throughout the event from the title sponsor, Ken Grody Ford and new partner, Harley Davidson®. The crowd was
captivated by the Tribute to Heroes video and thrilled by the closing fireworks display.
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MCCS DOING GOOD THINGS
Website Giveaways
MCCS Camp Pendleton continues the tradition of gift giving! Marines, Sailors and family members logged on to
mccsCP.com and registered to win daily gift certificates in December. Lincoln Military Housing has supported this
promotion for the past six years with thousands of dollars worth of gift certificates. In 2014, more than 20,000
Marines, Sailors and family members logged on to try their luck at winning prizes.
Trees for Troops
On December 5, The Christmas SPIRIT Foundation and FedEx delivered 1,000 fresh Christmas Trees to Camp
Pendleton. This is the eighth year Camp Pendleton Marines, Sailors and families have benefited, not only from free
trees, but also the generosity displayed by the tree growers. The 2014 event boasted a holiday expo, which included;
face painting, carnival games, free food & drink samples, crafts and Santa Claus and Mrs. Claus!
USA A Commanding General’s Cup
The Intramural Sports Program (USAA Commanding General’s Cup) provides active duty personnel stationed at Camp
Pendleton, regardless of skill or experience, an opportunity to take part in a competitive unit sports program. This
program helps promote combat readiness, Esprit de Corps, leadership, teamwork and loyalty. The program helps
identify and enable athletes with exceptional skills to continue on to higher levels of competition. Sports promote
democratic competitions emphasizing physical fitness and a balanced program. The USAA Commanding General’s Cup
consists of more than 23 Intramural Sporting Events including; Surfing, Combat Water Polo, Racquetball, Paintball,
Golf, Trap and four Intramural Leagues (Tackle Football, Soccer, Softball, Basketball) and races from the MARSOC Hard
Corps Race Series®. The Athletics team also hosted the All Marine Men’s and Women’s Basketball Trials Camp, the
Armed Forces Basketball Men’s and Women’s Championships, along with the US National Pankration World Team Trials.
Monarchs for Marines – Mater Dei High School
Through a unique partnership with Mater Dei High School, MCCS and the 1st Marine Division have enjoyed
collaborating on a multitude of events for Marines, Sailors and their families. Each July, Mater Dei High School
students, parents, teachers and coaches descend upon Camp Pendleton to offer free football and dance camps
to Camp Pendleton children. On December 6, Mater Dei hosted a Santa lunch as a thank you to Camp Pendleton’s
military families. MCCS is proud of this continuing relationship and looks forward to many more years of partnership.
Panda Express Serves Holiday Cheer To 1,000+
For the fifth year, Camp Pendleton Marines, Sailors and family members benefited from the generosity of Panda Express
owners Eddie and Lani Wang on Christmas Day. Nearly 1,100 meals were provided at no charge to base residents, a value
of $9,000. Twelve dedicated staff members volunteered to serve meals at the Pacific Plaza location. The Camp Pendleton
community came in droves to enjoy their meal and showed their appreciation on the mccsCP.com Facebook page. The
Camp Pendleton community sincerely appreciate the kindness and giving spirit of the Panda Express organization
improving the quality of lives for all base residents.
62
SCHEDULE OF EVENTS
SCHEDULE OF EVENTS: JAN
January 2015
Marine & Family Programs
2
5
5
5
5
6 -7 6
6
6
6
6
7
7
7
7
7
7
7-8 8
8
9
9
9
9
10 12 12 13 13 13 14 14 14 14 14 14 15 15 16 16 20 20 20 20 -21
21 21 21 21 21 21 22 22 22 23 23 26 26 27 27 Married and Loving It!
Transition Readiness Seminar ( TRS)
TRS Pre-Retirement Seminar
Accessing Higher Education Track
Brig TRS
Prime For Life
Core Streng th: A Seeking Safet y Group
Command Team Training
Sponsorship Program Unit Coordinator Training
Social Media Job Search/Resume Workshops
Centur y Anger Management
Married and Loving It!
Coping with Work and Family Stress
Spouse Transition & Readiness Seminar
Welcome Aboard Orientation
Personal Readiness Seminar
Anger Management
LINK S
Inter view/Federal Hiring Process Workshops
EFMP Playgroup
Married and Loving It!
UTC Training
Personal Readiness Seminar
Basic Investing
LINK S
TRS
TRS Pre-Retirement Seminar
Career Strategies Workshop Par t I
Social Media Job Search/Resume Workshops
Centur y Anger Management
Married and Loving It!
Coping with Work and Family Stress
Prime For Life
Welcome Aboard Orientation
Personal Readiness Seminar
SBA Entrepreneur Track
Career Strategies Workshop Par t II
Inter view/Federal Hiring Process Workshops
Basic Money Management
Married and Loving It!
Social Media Job Search/Resume Workshops
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Prime For Life
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
EFMP Meet & Greet
Married and Loving It!
Coping with Work and Family Stress
Militar y Spouse Job Club
Transition Resource Fair
Inter view/Federal Hiring Process Workshops
Credit Management
Married and Loving It!
TRS
EFMP Talk & Walk
Core Streng th: A Seeking Safet y Group
Career Strategies Workshop Par t I
27
27
27
27
28
28
28
28
28
28
29
29
30
EFMP Power Hour
Career Technical Training Track
Centur y Anger Management
Family Readiness Volunteer Training
Happiness Advantage
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Career Strategies Workshop Par t II
Plan My Move Seminar
Married and Loving It!
Shopping/MCX Sales Events
18-Feb 3 MC X Spring Home and Electronics Sale
28-Feb 14 MC X Sweethear t Gif ts
Recreation/Semper Fit
5
Youth Spor ts Spring Soccer & Basketball Registration Begins
7
Nutrition 101 (PFH)
8
Monthly SMP Meeting (21 SMP)
10
Powerlif ting Championships
14
Nutrition 101 (41 AFC)
23
Youth Spor ts Spring Soccer & Basketball Registration Ends
24
Bareboat Char ter Clinic (Marina)
28
USA A CG’s Cup Racquetball Tournament
29
Nutrition and Fitness for BCP
Tue Morning 10am Ladies League - Ends Apr 2015 (Leatherneck Lanes)
Wed Celebrit y League 7pm - Ends May 2015
Thu His n’ Hers League 6:30pm - Ends May 2015
Dining/Events
(For Weekly Schedule see Page 77)
1New Year ’s Day - Closed (PVEC)
19 Mar tin Luther King Jr. Day - Closed (PVEC)
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SCHEDULE OF EVENTS: FEB
February 2015
Marine & Family Programs
2
2
2
3
3
3
3
3
3-5 4
4
4
4
4
4
4
4
5
6
6
6
9
9
10 10 10 10 10 10 10 -11
11 11-12
11 11 11 11 11 12 12 12 13 13 17 17 17 18 18 18 18 18 18 18 18 19 19 20 20 20 TRS
TRS Pre-Retirement Seminar
Brig TRS
Core Streng th: A Seeking Safet y Group
Accessing Higher Education Track
Social Media Job Search/Resume Workshops
Centur y Anger Management
Sponsorship Program Unit Coordinator Training
Substance Abuse Control Of ficer (SACO) Training
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Capstone Training
Spouse Transition & Readiness Seminar
Welcome Aboard Orientation
Emergenc y Preparedness
Personal Readiness Seminar
Inter view/Federal Hiring Process Workshops
4 Lenses for Couples: DATE NIGHT
Basic Money Management
Married and Loving It!
TRS
Staf fing Recruitment
Core Streng th: A Seeking Safet y Group
Career Strategies Workshop Par t I
Career Technical Track
Social Media Job Search/Resume Workshops
Family Readiness Volunteer Training
Centur y Anger Management
Prime For Life
Say What?!?: Interpersonal Communication
LINK S
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Married and Loving It!
Coping with Work and Family Stress
Career Strategies Workshop Par t II
EFMP Playgroup
Inter view/Federal Hiring Process Workshops
Basic Investing
Married and Loving It!
Core Streng th: A Seeking Safet y Group
Social Media Job Search/Resume Workshops
Centur y Anger Management
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Prime For Life
SBA Entrepreneur Track
Welcome Aboard Orientation
Personal Readiness Seminar
EFMP Meet & Greet
Quar terly SACO Meeting
Inter view/Federal Hiring Process Workshops
Of ficers Under Twent y Seminar
Basic Money Management
Married and Loving It!
66
23 23 23-27
24 24 24 24-25
25 25 25 25 25 26 26 27 27 TRS
EFMP Talk & Walk
Command Financial Specialist Training
EFMP Power Hour
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Prime For Life
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Family Readiness Volunteer Training
Plan My Move Seminar
Credit Management
Married and Loving It!
Shopping/MCX Sales Events
1-28 1-28 Jan 28-14
11-17
14
18-Mar 3
Vision Center: Shade your eyes and protect against UV with $25 of f Transitions Adaptive Lenses.
Pendleton Family Dental: “Check-in” on Facebook during your next of fice visit and receive a $5 Dunkin’ Donuts gif t card or pick
up a new toothbrush for FREE! Plus, 10% OFF Sonicare Brushes in
Feb. (See of fice for details. One brush per person)
MC X Sweethear t Gif ts
MC X President ’s Day Sale
Street Fair at Pacific Views MC X
MC X Spring Home and Electronics Sale
Recreation/Semper Fit
1“Big Game” viewing parties at all SMP Recreation Centers
1“Big Game” Sunday Specials at Eagle’s Landing Bar (Marine Memorial Golf Course)
2High Intensit y Tactical Training (HIT T ) Course
4Nutrition 101 (PFH)
5Monthly SMP Meeting (53 SMP)
7GPS Clinic (Marina)
11Nutrition 101 (41 AFC)
13National Condom Day
16 -20Through with Chew Week
18USA A CG’s Cup Obstacle Course Challenge
20 National Spit Out
28Outboard Motor Clinic (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
13Red Cocktails Specials (Pub 1795)
16Presidents Day - Closed (PVEC)
SCHEDULE OF EVENTS: MAR
March 2015
Marine & Family Programs
2
TRS
2
Brig TRS
2
Pre-Retirement Seminar
2
Accessing Higher Education Track
2
Staf fing Recruitment
3
Core Streng th: A Seeking Safet y Group
3
Social Media Job Search/Resume Workshops
3
Sponsorship Program Unit Coordinator Training
3
Centur y Anger Management
4
Married and Loving It!
4
Anger Management
4
Spouse Transition & Readiness Seminar
4
Coping with Work and Family Stress
4
Welcome Aboard Orientation
4
Personal Readiness Seminar
5
Inter view/Federal Hiring Process Workshops
6
Personal Readiness Seminar
6
Married and Loving It!
6
LINK S for Parents
6
Basic Money Management
9
TRS
9
Pre-Retirement Seminar
10 Career Strategies Workshop Par t I
10 Centur y Anger Management
10 UTC Training
10 Social Media Job Search/Resume Workshops
10 Core Streng th: A Seeking Safet y Group
10 -11 Prime For Life
11 Anger Management
11 Career Technical Training Track
11 Welcome Aboard Orientation
11 Married and Loving It!
11 Coping with Work and Family Stress
11 Personal Readiness Seminar
11-12 LINK S
12 Command Spouses Workshop
12 Career Strategies Workshop Par t II
12 EFMP Playgroup
12
Inter view/Federal Hiring Process Workshops
13 Married and Loving It!
13 Basic Investing
16 TRS
16 25+ Pre-Retirement Seminar
17 Core Streng th: A Seeking Safet y Group
17 Social Media Job Search/Resume Workshops
18 Married and Loving It!
18 Coping with Work and Family Stress
18 Anger Management
18 Prime For Life
18 SBA Entrepreneur Track
18 Welcome Aboard Orientation
18 Personal Readiness Seminar
18
EFMP Meet & Greet
19 Yours, Mine and Ours: Developing Healthy Blended Families
19 Inter view/Federal Hiring Process Workshops
20 Married and Loving It!
20 Basic Money Management
23TRS
24 Centur y Anger Management
24 Core Streng th: A Seeking Safet y Group
24 Career Strategies Workshop Par t I
24
Family Readiness Volunteer Training
24-25
25 25 25 25 25 25
26 26 27 27 30 30
30
31 31 31 31 Prime For Life
Securit y 101: Home & Cyber Safet y
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Career Strategies Workshop Par t II
Plan My Move Seminar
Career and Education Expo
Credit Management
Married and Loving It!
TRS
TRS Pre-Retirement Seminar
EFMP Talk & Walk
EFMP Power Hour
SACO Training
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Shopping/MCX Sales Events
1-31
1-31
Feb 18-3
11-24
11-24
11-24
11-Apr 1
25-Apr 5
Vision Center: Spring Clearance! Free frame with purchase of prescription lenses (from select group)
Pendleton Family Dental: Anniversar y Celebration and Customer Appreciation. $50 of f Crowns, Veneers, Dentures and Whitening to all new and existing patients. (See of fice for details)
MC X Spring Home and Electronics Sale
MC X March Sale
MC X March Madness
MC X Spring time Beaut y
MC X Home Of fice Sale
MC X Easter Gif ts
Recreation/Semper Fit
4Nutrition 101 (PFH)
5Monthly SMP Meeting (La Casa Del Mar)
11Nutrition 101 (41 AFC)
13-15Basic Sailing Class (Marina)
14Youth Sports Spring Soccer, Basketball & Cheerleading Season Begins
18USA A CG’s Cup Flag Football Tournament
19Kick the Butts Day
21Hard Corps Race Series - Hell Fire Fat Tire Mtn Bike Race
21Basic Sailing Class Final Day (Marina)
23-27High Intensit y Tactical Training (HIT T ) Course
31USA A CG’s Cup Sof tball League
Dining/Events
(For Weekly Schedule see Page 77)
13
Guinness Special (Pub 1795)
14 Saint Patrick ’s Day par t y in Iron Mikes Lounge (PVEC)
TBDNon-Commissioned Of ficers A ssociation Career Expo (PVEC)
67
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SCHEDULE OF EVENTS: APR
April 2015
Marine & Family Programs
2
TRS
2
Brig TRS
2
Pre-Retirement Seminar
2
Accessing Higher Education Track
2
Staf fing Recruitment
3
Core Streng th: A Seeking Safet y Group
3
Social Media Job Search/Resume Workshops
3
Sponsorship Program Unit Coordinator Training
3
Centur y Anger Management
4
Married and Loving It!
4
Anger Management
4
Spouse Transition & Readiness Seminar
4
Coping with Work and Family Stress
4
Welcome Aboard Orientation
4
Personal Readiness Seminar
5
Inter view/Federal Hiring Process Workshops
6
Personal Readiness Seminar
6
Married and Loving It!
6
LINK S for Parents
6
Basic Money Management
9
TRS
9
Pre-Retirement Seminar
10 Career Strategies Workshop Par t I
10 Centur y Anger Management
10 UTC Training
10 Social Media Job Search/Resume Workshops
10 Core Streng th: A Seeking Safet y Group
10 -11 Prime For Life
11 Anger Management
11 Career Technical Training Track
11 Welcome Aboard Orientation
11 Married and Loving It!
11 Coping with Work and Family Stress
11 Personal Readiness Seminar
11-12 LINK S
12 Command Spouses Workshop
12 Career Strategies Workshop Par t II
12
EFMP Playgroup
12
Inter view/Federal Hiring Process Workshops
13 Married and Loving It!
13 Basic Investing
16 TRS
16 25+ Pre-Retirement Seminar
17 Core Streng th: A Seeking Safet y Group
17 Social Media Job Search/Resume Workshops
18 Married and Loving It!
18 Coping with Work and Family Stress
18 Anger Management
18 Prime For Life
18 SBA Entrepreneur Track
18 Welcome Aboard Orientation
18 Personal Readiness Seminar
18
EFMP Meet & Greet
19 Yours, Mine and Ours: Developing Healthy Blended Families
19 Inter view/Federal Hiring Process Workshops
20 Married and Loving It!
20 Basic Money Management
23 TRS
68
24 24 24 24 24-25
25 25 25 25 25
25
26 26 27 27 30 30 30
31 31 31 31 Centur y Anger Management
Core Streng th: A Seeking Safet y Group
Career Strategies Workshop Par t I
Family Readiness Volunteer Training
Prime For Life
Securit y 101: Home & Cyber Safet y
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Career Strategies Workshop Par t II
Plan My Move Seminar
Career and Education Expo
Credit Management
Married and Loving It!
TRS
TRS Pre-Retirement Seminar
EFMP Talk & Walk
EFMP Power Hour
SACO Training
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Shopping/MCX Sales Events
1-30 Vision Center: Save 50% of f specially selected frames during Designer Sale with the purchase of prescription glasses.
1-30 Pendleton Family Dental: Tax Relief Day! On Apr 16th, one luck y patient ’s account will be paid in full!
Mar 11-1 MC X Home Of fice Sale
Mar 25-5 MC X Easter Gif ts
4 Street Fair at Pacific Views MC X
8-21 MC X April Sale
8-21 MC X Furniture Sale
8-14 MC X Glam-O-Rama Event
25-May 10MC X May Shopping Pass
29-May 10MC X Mother ’s Day Sale
29-May 10MC X Fragrance Sale
Recreation/Semper Fit
1Nutrition 101 (PFH)
2Monthly SMP Meeting (43 SMP)
8Nutrition 101 (41 AFC)
10 -12Intermediate Sailing Class (Marina)
11Hard Corps Race Series - Hear tbreak Ridge Run
16Nutrition and Fitness for BCP
18Intermediate Sailing Class Final Day (Marina)
19Spinnaker Class (Marina)
22USA A CG’s Cup Home Run Derby
24-26Basic Sailing Class (Marina)
25-26Dana Point Cruise (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
5 Easter Sunday Brunch with the Easter Bunny (open to the public) (PVEC)
10
Karaoke Night (Pub 1795)
SCHEDULE OF E VENTS: M AY
May 2015
Marine & Family Programs
1
1
1
4
4
4
5
5
5
5
5
5
5
5- 6 6
6
6 -7 6
6
6
6
7
7
8
8
11 11 11 12 12 12 12
12
13 13 13 13 13 13 13 13 14
15 15 18 19 19 19 19 19-20
20 20 20 20 20 20
20
21 21 21 21 21 22 22 Basic Money Management
Married and Loving It!
5 Love Languages for Couples: DATE NIGHT
TRS
Brig TRS
Staf fing Recruitment
Sponsorship Program Unit Coordinator Training
Say What?!?: Interpersonal Communication
Career Strategies Workshop Par t I
Accessing Higher Education Track
Centur y Anger Management
Social Media Job Search/Resume Workshops
Core Streng th: A Seeking Safet y Group
Prime For Life
Anger Management
UTC Training
LINK S
Welcome Aboard Orientation
Married and Loving It!
Coping with Work and Family Stress
Personal Readiness Seminar
Career Strategies Workshop Par t II
Inter view/Federal Hiring Process Workshops
Married and Loving It!
Basic Investing
TRS
EFMP Playgroup
TRS Pre-Retirement Seminar
Family Readiness Volunteer Training
Centur y Anger Management
Career Technical Training Track
Inter view/Federal Hiring Process Workshops
Core Streng th: A Seeking Safet y Group
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Prime For Life
Emergenc y Preparedness
Spouse Transition & Readiness Seminar
Welcome Aboard Orientation
Personal Readiness Seminar
Inter view/Federal Hiring Process Workshops
Married and Loving It!
Basic Money Management
TRS
Centur y Anger Management
Core Streng th: A Seeking Safet y Group
Career Strategies Workshop Par t I
Social Media Job Search/Resume Workshops
Prime For Life
Married and Loving It!
Coping with Work and Family Stress
Anger Management
SBA Entrepreneur Track
Welcome Aboard Orientation
Personal Readiness Seminar
EFMP Meet & Greet
Quar terly SACO Meeting
Career Strategies Workshop Par t II
Inter view/Federal Hiring Process Workshops
Career Strategies Workshop Par t II
Inter view/Federal Hiring Process Workshops
Of ficers Under Twent y Seminar
Married and Loving It!
25
26 26 26
27 27 27 27 28 28 29 EFMP Talk & Walk
Centur y Anger Management
Core Streng th: A Seeking Safet y Group
EFMP Power Hour
Anger Management
Married and Loving It!
Coping with Work and Family Stress
Personal Readiness Seminar
Plan My Move Workshop
Law Enforcement and Public Safet y Event
Married and Loving It!
Shopping/MCX Sales Events
1-31 Vision Center: 30% off complete pair of prescription polarized sunglasses.
1-31 Pendleton Family Dental: Save $100 on Or thodontic Star t, Veneers, or Dental Implants. (See of fice for details)
Apr 25-10 MC X May Shopping Pass
Apr 29-10 MC X Mother ’s Day Sale
Apr 29-10 MC X Fragrance Sale
13 MC X Healthy Living Sale
13-26 MC X Sight and Sound Sale
13-26 MC X Sur f & Skate Sale
16 Street Fair at Pacific Views MC X
20 -26 MC X Memorial Day Clearance Sale
27-Jun 2 MC X Super Summer Slam Sale
Recreation/Semper Fit
2Basic Sailing Class Final Day (Marina)
4USA A CG’s Cup Soccer League
6Nutrition 101 (PFH)
7Monthly SMP Meeting (Leatherneck Lanes)
8Cinco de Mayo Glow Ball Golf Tournament (Marine Memorial Golf Course)
8-10Intermediate Sailing Class (Marina)
10 -15Catalina Island Cruise (Marina)
13Nutrition 101 (41 AFC)
16Youth Spor ts Spring Soccer & Basketball Season ends
16Intermediate Sailing Class Final Day (Marina)
16Free 15 Minute Individual Golf Lesson - Active Dut y stationed at Camp Pendleton (Marine Memorial Golf Course)
17Spinnaker Class (Marina)
204-Person HIT T Challenge (101 Days & CG Cup)
23-24Advanced Sailing Class (1 of 2) (Marina)
25Memorial Day Celebration (Del Mar Beach Resor t)
29World No Tobacco Day
29101 Days of Summer BBQ (53 SMP)
30 -31Advanced Sailing Class (2 0f 2) (Marina)
31Jr Lifeguard Tr youts I (13 Area Pool)
Tue Morning 10am Ladies League - Summer League on May 2015
(Leatherneck Lanes)
Wed Celebrity League 7pm - Summer league 3-person teams begin May 2015
(Leatherneck Lanes)
Thu His n’ Hers League 6:30pm - Summer League-4 person teams begin May 2015
(Leatherneck Lanes)
Dining/Events
(For Weekly Schedule see Page 77)
10
Mother’s Day Brunch (open to the public) (PVEC)
15
Margarita Specials (Pub 1795)
25
Memorial Day Holiday - Closed (PVEC)
69
mccsCP.com/marketingplan
SCHEDULE OF EVENTS: JUN
June 2015
Marine & Family Programs
1
TRS
1
Staf fing Recruitment
1
Brig TRS
2
Career Strategies Workshop Par t I
2
Accessing Higher Education Track
2
Social Media Job Search/Resume Workshops
2
Centur y Anger Management
2
Sponsorship Program Unit Coordinator Training
2
Core Streng th: A Seeking Safet y Group
2- 4 SACO Training
3
Anger Management
3
DoD Hiring Heroes (tentative)
3
Capstone Training
3
Welcome Aboard Orientation
3
Personal Readiness Seminar
3
Married and Loving It!
3
Coping with Work and Family Stress
4
Career Strategies Workshop Par t II
4
Inter view/Federal Hiring Process Workshops
5
Married and Loving It!
5
Basic Money Management
8
TRS
8
TRS Pre-Retirement Seminar
9
Core Streng th: A Seeking Safet y Group
9
Centur y Anger Management
9
Career Technical Training Track
9
Social Media Job Search/Resume Workshops
9
Family Readiness Volunteer Training
9-10 Prime For Life
10 Anger Management
10 Spouse Transition & Readiness Seminar
10 Married and Loving It!
10 Coping with Work and Family Stress
10 Welcome Aboard Orientation
10 Personal Readiness Seminar
11
Militar y Spouse Club
11
Inter view/Federal Hiring Process Workshops
11
EFMP Play Group
12
Basic Investing
12
Married and Loving It!
15 TRS
16 Centur y Anger Management
16 LINK S for Kids
16 Core Streng th: A Seeking Safet y Group
16 Career Strategies Workshop Par t I
16 Social Media Job Search/Resume Workshops
17 Married and Loving It!
17 Coping with Work and Family Stress
17 Anger Management
17 Prime For Life
17 SBA Entrepreneur Track
17 Welcome Aboard Orientation
17 Personal Readiness Seminar
17EFMP Meet & Greet
18 Career Strategies Workshop Par t II
18
Inter view/Federal Hiring Process Workshops
19 Married and Loving It!
19 Basic Money Management
22 TRS
22 TRS Pre-Retirement Seminar
22-26 Command Financial Specialist Training
23 Core Streng th: A Seeking Safet y Group
23 Centur y Anger Management
23-24 Prime For Life
23
Family Readiness Volunteer Training
70
24 24 24 24 24 24-25
25
26 26 29 29 30 30 30 Anger Management
Married and Loving It!
Coping with Work and Family Stress
Welcome Aboard Orientation
Personal Readiness Seminar
LINK S
Plan My Move Seminar
Married and Loving It!
Credit Management
TRS
EFMP Talk & Walk
Centur y Anger Management
EFMP Power Hour
Core Streng th: A Seeking Safet y Group
Shopping/MCX Sales Events
1-30
1-30 May 27-2
3-16
3-16
10 -23
10 -23
17-Jul 2
Vision Center: 30% of f complete pair of prescription polarized sunglasses.
Pendleton Family Dental: $50 Off Zoom! Whitening (Gift Certificates Available)
MC X Super Summer Slam Sale
MC X Father ’s Day Sale
MC X Father ’s Day Fragrance Sale
MC X Tactical Gear Sale
MC X White & Furniture Sale
MC X Victoria’s Secret Sale
Recreation/Semper Fit
2 Advanced Sailing Class Final Day (Marina)
3 Nutrition 101 (PFH)
4 Monthly SMP Meeting (62 SMP)
6 -7 Dana Point Cruise (Marina)
6, 13, 20, 27Jr. Golf Camp (Marine Memorial Golf Course)
6 Word Famous Mud Run® presented by First Command
7 Word Famous Mud Run® presented by First Command
7 Jr Lifeguard Tr youts II (13 Area Pool)
10 Nutrition 101 (41 AFC)
10 Race Clinic (Marina)
11 Nutrition & Fitness for BCP
12-14 Basic Sailing Class (Marina)
12 USA A CG’s Cup Active Dut y Mud Run Team Challenge
13 Word Famous Mud Run® presented by First Command
14 Word Famous Mud Run® presented by First Command
14 Jr Lifeguard Tr youts III (13 Area Pool)
15 Sur f Camp I (DMBR)
16 -19 Youth Sailing and Kayaking Class (Marina)
17 Summer Small Boat Races (Marina)
18 Small Boat Races
19 101 Days of Summer BBQ (21 SMP)
20 Basic Sailing Class Final Day (Marina)
21 Father ’s Day Golf Special with Lunch on the Patio
(Marine Memorial Golf Course)
22 Jr Lifeguard Program (5 weeks)
22 Learn to Swim Session I (13 Area Pool)
22-26 High Intensit y Tactical Training (HIT T ) Course
23-26 Youth Sailing and Kayaking Class (Marina)
24 Summer Small Boat Races (Marina)
26 101 Days of Summer BBQ (43 SMP)
29 Sur f Camp II (DMBR)
Dining/Events
(For Weekly Schedule see Page 77)
19Ping Pong Night (Pub 1795)
SCHEDULE OF EVENTS: JUL
July 2015
Marine & Family Programs
1
1
1
1
1
1
3
7
7
7
7-8 7
7
8
8
8
8
8
8
8-9 9
10 10 13 13 13 13 14 14 14 14
15 15 15 15 15 15 15 15 15 16 16 17 17 17 20 20
21 21 21 21 21-22
21-23
22 22 22 22
23 23
24 24 27 27
28 28 Spouse Transition & Readiness Seminar
Welcome Aboard Orientation
Personal Readiness Seminar
Anger Management
Married and Loving It!
Coping with Work and Family Stress
Married and Loving It!
Centur y Anger Management
Core Streng th: A Seeking Safet y Group
Social Media Job Search/Resume Workshops
Prime For Life
Family Readiness Volunteer Training
Sponsorship Program Unit Coordinator Training
Married and Loving It!
Coping with Work and Family Stress
Anger Management
UTC Training
Welcome Aboard Orientation
Personal Readiness Seminar
LINK S
Inter view/Federal Hiring Process Workshops
Married and Loving It!
Basic Investing
TRS
Brig TRS
EFMP Playgroup
25+ Pre-Retirement Seminar
Career Strategies Workshop Par t I
Social Media Job Search/Resume Workshops
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Married and Loving It!
Command Team Training
Coping with Work and Family Stress
Anger Management
Prime For Life
SBA Entrepreneur Track
Welcome Aboard Orientation
Personal Readiness Seminar
EFMP Meet & Greet
Career Strategies Workshop Par t II
Inter view/Federal Hiring Process Workshops
Married and Loving It!
Warrior Teens
Basic Money Management
TRS
TRS Pre-Retirement Seminar
Core Streng th: A Seeking Safet y Group
Centur y Anger Management
Accessing Higher Education Track
Social Media Job Search/Resume Workshops
Prime For Life
7 Habits of Highly Ef fective People-Signature Edition 4.0 (MCF TB)
Married and Loving It!
Coping with Work and Family Stress 22 Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Inter view/Federal Hiring Process Workshops
Plan My Move Seminar
Married and Loving It!
Credit Management
TRS
EFMP Talk & Walk
Career Strategies Workshop Par t I
Career Technical Training Track
28 28 28 29 29 29 29 29 30 31 Core Streng th: A Seeking Safet y Group
EFMP Power Hour
Centur y Anger Management
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Welcome Aboard Orientation
Personal Readiness Seminar
Career Strategies Workshop Par t II
Married and Loving It!
Shopping/MCX Sales Events
1-31
1-31
Jun 17-2
1-7
8-14
18-28
29-Aug 4
Vision Center: “Back to School” Frame and Lens Sale
Pendleton Family Dental: $50 OFF Crowns, veneers, dentures or whitening.
MC X Victoria’s Secret Sale
MC X Hot Summer Savings Sale
MC X July Sale
MC X Back to School Sale
MC X August Sale
Recreation/Semper Fit
1
Nutrition 101 (PFH)
6
Learn to Swim Session II (13 Area Pool)
6
Sur f Camp III (DMBR)
6
Youth Spor ts Fall Soccer, Baseball & Girls Sof tball Registration Begins
7-10 Youth Sailing and Kayaking Class (Marina)
8
Summer Small Boat Races (Marina)
8
Nutrition 101 (41 AFC)
8
USA A CG’s Cup Sur f, SUP and Bodyboard Competition
9
Monthly SMP Meeting (Del Mar Marina)
10 -12 Intermediate Sailing Class (Marina)
11
9th Annual Monarchs for Marines Youth Football & Dance Camp
(11 Area Tur f Field)
13
Sur f Camp IV (DMBR)
13-17 Coast 2 Coast Youth Irish Soccer Camp (O’Neill Field)
14-17Youth Sailing and Kayaking Class (Marina)
15
Summer Small Boat Races (Marina)
18
Intermediate Sailing Class Final Day (Marina)
19
Spinnaker Class (Marina)
20
Learn to Swim Session III (13 Area Pool)
20
Sur f Camp V (DMBR)
21-22 Youth Sailing and Kayaking Class (Marina)
22
Summer Small Boat Races (Marina)
23-24 5th Annual Eric Dickerson Youth Football & Cheerleading Camp
24-26 Basic Sailing Class (Marina)
24
Youth Spor ts Fall Soccer, Baseball & Girls Sof tball Registration Ends
24
101 Days of Summer BBQ (33 SMP)
25-26 Dana Point Cruise (Marina)
27
Sur f Camp VI (DMBR)
28
USA A CG’s Cup Basketball League
29
Summer Small Boat Races (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
4
Four th of July Beach Bash (PVEC)
4
Independence Day Holiday - Closed (PVEC)
TBD Non-Commissioned Of ficers A ssociation Career Expo (PVEC)
10
Summer Drink Specials (Pub 1795)
71
mccsCP.com/marketingplan
SCHEDULE OF EVENTS: AUG
August 2015
Marine & Family Programs
3
TRS
3
Brig TRS
3
Staf fing Recruitment
4
Accessing Higher Education Track
4
Social Media Job Search/Resume Workshops
4
Centur y Anger Management
4
Core Streng th: A Seeking Safet y Group
4-5 Prime For Life
4
Family Readiness Volunteer Training
4
Sponsorship Program Unit Coordinator Training
5
Anger Management
5
Spouse Transition & Readiness Seminar
5
Welcome Aboard Orientation
5
Personal Readiness Seminar
5
Married and Loving It!
5
Coping with Work and Family Stress
5
Capstone Training
6
Militar y Spouse Job Club
6
Inter view/Federal Hiring Process Workshops
7
Basic Money Management
7
4 Lenses for Couples: DATE NIGHT
7
Married and Loving It!
10TRS
10
TRS Pre-Retirement Seminar
11 Career Strategies Workshop Par t I
11 Career Technical Track
11 Social Media Job Search/Resume Workshops
11 Core Streng th: A Seeking Safet y Group
11 Centur y Anger Management
11-13 SACO Training
12 Anger Management
12 Married and Loving It!
12 Coping with Work and Family Stress
12 Welcome Aboard Orientation
12
Personal Readiness Seminar
13 EFMP Playgroup
13 Career Strategies Workshop Par t II
13 Inter view/Federal Hiring Process Workshops
14 Basic Investing
14
Married and Loving It!
15 Ox ygen for Your Relationship for Couples
17 TRS
18 Family Readiness Volunteer Training
18 Centur y Anger Management
18 Core Streng th: A Seeking Safet y Group
18 Social Media Job Search/Resume Workshops
18-19 Prime For Life
19 Married and Loving It!
19 Coping with Work and Family Stress
19 Anger Management
19 SBA Entrepreneur Track
19 Welcome Aboard Orientation
19 Personal Readiness Seminar
19
EFMP Meet & Greet
20 Quar terly SACO Meeting
20 Inter view/Federal Workshops
21 Married and Loving It!
21 Of ficers Under Twent y Seminar
21 Basic Money Management
22 LINK S
24 TRS
24 EFMP Talk & Walk
24-28 Command Financial Specialist Training
25 EFMP Power Hour
25 Career Strategies Workshop Par t I
25 Core Streng th: A Seeking Safet y Group
25 Centur y Anger Management
72
26 Married and Loving It!
26 Coping with Work and Family Stress
26 LINK S for Parents
26 Anger Management
26 Prime For Life
26 Welcome Aboard Orientation
26 Personal Readiness Seminar
27 Career Strategies Workshop Par t II
27 Plan My Move Seminar
28 Married and Loving It!
28 Credit Management
31 TRS
31 TRS Pre-Retirement Seminar
31 Accessing Higher Education Track
31 Personal Readiness Seminar
31 Brig TRS
Shopping/MCX Sales Events
1
1-31
1-31
Jul 2-Aug 4
5-18
5-18
5-18
29-Sep 1
Street Fair at Pacific Views MC X
Vision Center: “Back to School” Frame and Lens Sale
Pendleton Family Dental: FREE Or thodontic Treatment
Consultation. Star t Your Or thodontic Treatment today
and save $100. (See of fice for details)
MC X August Sale
MC X Back to School Sale
MC X Fitness Sale
MC X Furniture Sale
MC X Labor Day Sale
Recreation/Semper Fit
1
1
3
3
3-7
4-7
5
5
5
6
7
7-9
10
10 -12
11-14
12
12
13
14
15
16
17
19
19
24-28
26
19-21
21-23
28
29
29
Hard Corps Race Series - Semper Tri and Devil Dog Duathlon
Basic Sailing Class Final Day (Marina)
Learn to Swim Session IV (Private Lessons) (13 Area Pool)
Sur f Camp VII (DMBR)
Coast 2 Coast Youth Irish Soccer Camp (O’Neill Field)
Youth Advanced Sailing Class (Marina)
Nutrition 101 (PFH)
Summer Small Boat Races (Marina)
USA A CG’s Cup 4-Person Beach Volleyball Tournament
Monthly SMP Meeting (Auto Skills Center)
101 Days of Summer BBQ (41 SMP)
Intermediate Sailing Class (Marina)
Sur f Camp VIII (DMBR)
CheerPro’s Youth Cheerleading Camp (PFH)
Youth Sailing and Kayaking Class (Marina)
Nutrition 101 (41 AFC)
Summer Small Boat Races (Marina)
Nutrition & Fitness for BCP
IT T and Latitudes Travel Adventure Expo (Pacific Plaza)
Intermediate Sailing Class Final Day (Marina)
Spinnaker Class (Marina)
Sur f Camp IX (DMBR)
SA A CG’s Cup 3 Point Shootout Tournament
SA A CG’s Cup Tackle Football League
H igh Intensit y Tactical Training (HIT T ) Course
Summer Small Boat Races (Marina)
San Diego – Mission Bay Cruise (Marina)
Basic Sailing Class (Marina)
101 Days of Summer BBQ (22 SMP)
Baker Youth Baseball Clinic (Little Padres Field)
Basic Sailing Class Final Day (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
21
Surprise Drink Special (Pub 1795)
SCHEDULE OF EVENTS: SEP
September 2015
Marine & Family Programs
1
Social Media Job Search/Resume Workshops
1
Centur y Anger Management
1
Core Streng th: A Seeking Safet y Group
1
Family Readiness Volunteer Training
1
Sponsorship Program Unit Coordinator Training
1-2 Prime For Life
2
Anger Management
2
Married and Loving It!
2
Coping with Work and Family Stress
2
Spouse Transition & Readiness Seminar
2
Welcome Aboard Orientation
2
Personal Readiness Seminar
3
Inter view/Federal Hiring Process Workshops
4
Basic Money Management
4
Married and Loving It!
7
Staf fing Recruitment
8
Career Strategies Workshop Par t I
8
Social Media Job Search/Resume Workshops
8
Core Streng th: A Seeking Safet y Group
8
Centur y Anger Management
9
Married and Loving It!
9
Coping with Work and Family Stress
9
Anger Management
9
UTC Training
9
Welcome Aboard Orientation
9
Personal Readiness Seminar
10 Career Strategies Workshop Par t II
10 EFMP Playgroup
10 Social Media Job Search/Resume Workshops
11 Married and Loving It!
11 Basic Investing
14 TRS
14 Pre-Retirement Seminar
15 Career Technical Training Track
15 Centur y Anger Management
15 Core Streng th: A Seeking Safet y Group
15-16 Prime For Life
16 Anger Management
16 Welcome Aboard Orientation
16 Personal Readiness Seminar
16 Married and Loving It!
16 -17 U.S. Chamber of Commerce – Hiring Our Heroes
16 Coping with Work and Family Stress
16 EFMP Meet & Greet
16 Emergenc y Preparedness
17 Happiness Advantage
18 Married and Loving It!
18 Basic Money Management
21 TRS
22 Centur y Anger Management
22 Core Streng th: A Seeking Safet y Group
22 Say What?!?: Interpersonal Communication
22
Career Strategies Workshop Par t I
22
Social Media Job Search/Resume Workshops
23 Married and Loving It!
23 Coping with Work and Family Stress
23 Anger Management
23 SBA Entrepreneur Track
23
Welcome Aboard Orientation
23 Personal Readiness Seminar
23 Prime For Life
23-24 LINK S
24 Career Strategies Workshop Par t II
24 Inter view/Federal Hiring Process Workshops
24 Plan My Move Seminar
25 Married and Loving It!
25
Credit Management
28 EFMP Talk & Walk
28 TRS
29 Centur y Anger Management
29 Command Spouses Workshop
29 EFMP Power Hour
29 Core Streng th: A Seeking Safet y Group
29-30 Prime For Life
30 Married and Loving It!
30 Coping with Work and Family Stress
30 Anger Management
30 Welcome Aboard Orientation
30 Personal Readiness Seminar
Shopping/MCX Sales Events
1-30 Vision Center: “Back to School” Frame and Lens Sale
1-30 Pendleton Family Dental: FREE toothbrush! Plus, 10% OFF Sonicare Brushes this month.
Aug 29-1 MC X Labor Day Sale
5 Street Fair at Pacific Views MC X
9-22 MC X Anniversar y Sale
9-22 MC X Glam-O-Rama Sale
19-29 MC X Fall Home Sale
23-Oct 6 MC X Sight & Sound Sale
30 -Oct 13 MC X October Sale
30 -Oct 13 MC X Furniture Sale
Recreation/Semper Fit
2
2
3
5
5-7
9
11
11-13
12
12
16
19
20
20 -25
21
Nutrition 101 (PFH)
Summer Small Boat Races (Marina)
Monthly SMP Meeting (41 SMP)
10th Annual Kid’s Fishing Derby (Lake O’Neill)
Dana Point Cruise (Marina)
Nutrition 101 (41 AFC)
USA A CG’s Cup Water Warrior Relay Challenge
Intermediate Sailing Class (Marina)
Hard Corps Race Series – Water Warrior Amphibious A ssault
Youth Spor ts Fall Soccer, Baseball & Girls Sof tball Season Begins
USA A CG’s Cup Water Polo Tournament
Intermediate Sailing Class Final Day (Marina)
Spinnaker Class (Marina)
Catalina Island (Marina)
Youth Spor ts Winter Football & Cheerleading Registration Begins
Dining/Club Events
(For Weekly Schedule see Page 77)
7
Labor Day Holiday - Closed (PVEC)
TBD HQMC Marine Family Ser vices Expo (PVEC)
18
Dar ts Tournament (Pub 1795)
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SCHEDULE OF EVENTS: OCT
October 2015
Marine & Family Programs
2
Basic Money Management
2
Married and Loving It!
2
Marine Corps Bir thday Ball Etiquette Workshop
3
Marine Corps Bir thday Ball Etiquette Workshop
5
TRS
5
TRS Pre-Retirement Seminar
5
Brig TRS
5
Staf fing Recruitment
6
Career Strategies Workshop Par t I
6
Social Media Job Search/Resume Workshops
6
Centur y Anger Management
6
Core Streng th: A Seeking Safet y Group
6
Sponsorship Program Unit Coordinator Training
6 -8 7 Habits of Highly Ef fective People-Signature Edition 4.0 (MCF TB)
7
Securit y 101: Home & Cyber Safet y
7
Anger Management
7
Capstone Training
7
Welcome Aboard Orientation
7
Married and Loving It!
7
Coping with Work and Family Stress
7
Personal Readiness Seminar
8
EFMP Playgroup
8
Family Readiness Volunteer Training
8
Career Strategies Workshop Par t II
8
Inter view/Federal Hiring Process Workshops
8
Militar y Women in Transition Caeer Symposium
9
Militar y Women in Trainsition Career Fait
9
Married and Loving It!
9
Basic Investing
13
Accessing Higher Education Track
13
Social Media Job Search/Resume Workshops
13
Core Streng th: A Seeking Safet y Group
13-14 Prime For Life
13
Centur y Anger Management
14
Married and Loving It!
14
Coping with Work and Family Stress
14
Anger Management
14
Spouse Transition & Readiness Seminar
14
Welcome Aboard Orientation
14
Personal Readiness Seminar
14-15 LINK S
15
Militar y Spouse Club
15
Inter view/Federal Hiring Process Workshops
16
Married and Loving It!
16
Basic Money Management
19TRS
20
Family Readiness Volunteer Training
20
Social Media Job Search/Resume Workshops
20
Career Strategies Workshop Par t I
20
Core Streng th: A Seeking Safet y Group
20
Centur y Anger Management
21
Married and Loving It!
21
Coping with Work and Family Stress
21
Anger Management
21
SBA Entrepreneur Track
21
Welcome Aboard Orientation
21
Personal Readiness Seminar
21
EFMP Meet & Greet
22
Inter view/Federal Hiring Process Workshops
22
Career Strategies Workshop Par t II
23
Credit Management
23
Married and Loving It!
74
26
EFMP Talk & Walk
26TRS
27
Career Technical Track
26 -30 Command Financial Specialist Training
27
Centur y Anger Management
27
Core Streng th: A Seeking Safet y Group
27
EFMP Power Hour
27-29 SACO Training
27-31 Red Ribbon Week
28
Anger Management
28
Married and Loving It!
28
Coping with Work and Family Stress
29
Plan My Move Seminar
30
Married and Loving It!
Shopping/MCX Sales Events
1-31 Vision Center: Buy One Complete Pair of Prescription Glasses, get 50% of f second pair of lenses.
1-31 Pendleton Family Dental: FREE Invisalign consultations!
Sep 23- 6 MC X Sight & Sound Sale
Sep 30 -13 MC X October Sale
Sep 30 -13 MC X Furniture Sale
14-27 MC X Tactical Sale
14-27 MC X October II Sale
26 -Nov 10MC X Holiday Gif ts Sale
28-Nov 24MC X Toyland Sale
28-Nov 24MC X Fragrance Sale
Recreation/Semper Fit
1
3
3
3- 4
7
7
9
10 -11
13
14
15
16 -18
19-23
24
28
30 -Nov 1
31-Nov 8
Monthly SMP Meeting (24 SMP)
Hard Corps Race Series - Tour de Camp Pendleton
Dana Point Cruise (Marina)
Advanced Sailing Class (1 of 2) (Marina)
USA A CG’s Cup Tactical Athlete Challenge
Nutrition 101 (PFH)
Youth Spor ts Winter Football & Cheerleading Registration Ends
Advanced Sailing Class (2 of 2) (Marina)
Advanced Sailing Class Final Day (Marina)
Nutrition 101 (41 AFC)
Nutrition and Fitness for BCP
Basic Sailing Class (Marina)
High Intensit y Tactical Training (HIT T ) Course
Basic Sailing Class Final Day (Marina)
USA A CG’s Cup Punt, Kick & Pass Football Challenge
San Diego – Mission Bay Cruise (Marina)
Romantic Rhine Tour (IT T/Latitudes Travel)
Dining/Events
(For Weekly Schedule see Page 77)
TBD National Conference Ser vices Expo (PVEC)
12
Columbus Day Holiday - Closed (PVEC)
30
Halloween Drink Specials (Pub 1795)
31
Halloween Par t y In Iron Mike’s Lounge (PVEC)
SCHEDULE OF EVENTS: NOV
November 2015
Marine & Family Programs
2TRS
2
TRS Pre-Retirement Seminar
2
Brig TRS
2
Staf fing Recruitment
3
Career Strategies Workshop Par t I
3
Social Media Job Search/Resume Workshops
3
Core Streng th: A Seeking Safet y Group
3
Centur y Anger Management
3- 4 Prime For Life
3
Family Readiness Volunteer Training
3
Sponsorship Program Unit Coordinator Training
4
7 Habits of Highly Ef fective Militar y Families
4
Anger Management
4
UTC Training
4
Welcome Aboard Orientation
4
Personal Readiness Seminar
4
Married and Loving It!
4
Coping with Work and Family Stress
5
Career Strategies Workshop Par t II
5
Inter view/Federal Hiring Process Workshops
6
Married and Loving It!
6
Basic Money Management
9
Spouse Transition & Readiness Seminar
9
Personal Readiness Seminar
9
Accessing Higher Education Track
10
Core Streng th: A Seeking Safet y Group
10
Centur y Anger Management
11
Married and Loving It!
11
Coping with Work and Family Stress
12
Inter view/Federal Hiring Process Workshops
12
EFMP Playgroup
13
Basic Investing
13
Married and Loving It!
16TRS
16
25+ Pre-Retirement Seminar
16
Career Technical Training Track
17
Centur y Anger Management
17
Core Streng th: A Seeking Safet y Group
17
Inter view/Federal Hiring Process Workshops
17
Social Media Job Search/Resume Workshops
17
Career Strategies Workshop Par t I
17-18 Prime For Life
18
SBA Entrepreneur Track
18
Married and Loving It!
18
Coping with Work and Family Stress
18
Welcome Aboard Orientation
18
Personal Readiness Seminar
18
EFMP Meet & Greet
18
Anger Management
18-19 LINK S
19
Quar terly SACO Meeting
19
Career Strategies Workshop Par t II
19
Inter view/Federal Hiring Process Workshops
19
Plan My Move Seminar
20
Married and Loving It!
20
Of ficers Under Twent y Seminar
20
Basic Money Management
23
EFMP Talk & Walk
24
Core Streng th: A Seeking Safet y Group
24
EFMP Power Hour
24
Centur y Anger Management
24
Personal Readiness Seminar
25
Married and Loving It!
25
Coping with Work and Family Stress
25
Anger Management
27
Married and Loving It!
30TRS
Shopping/MCX Sales Events
1-30
1-30 Oct 26 -10
Oct 28-24
Oct 28-Nov 24
11-17 18-24
25-Dec 1
Vision Center: Holiday Designer Sale! Save 50% of f specially selected designer frames when purchasing Complete Pair Prescription Eyeglasses.
Pendleton Family Dental: We’re Giving Thanks! Double the
treatment credit for referring others.
$50 treatment credit for each new patient referred
MC X Holiday Gif ts Sale
MC X Toyland Sale
MC X Fragrance Sale
MC X Pre-Holiday Sale
MC X Holiday Countdown Sale
MC X Af ter Thanksgiving Sale
Recreation/Semper Fit
4
4
5
6 -8
7
14
15
18
19
20 -22
21-22
26
28
Nutrition 101 (PFH)
USA A CG’s Cup MCMAP/ Team Grappling Event
Monthly SMP Meeting (33 SMP)
Intermediate Sailing Class (Marina)
Youth Spor ts Fall Soccer, Baseball & Girls Sof tball Season Ends
Intermediate Sailing Class Final Day (Marina)
Spinnaker Class (Marina)
Nutrition 101 (41 AFC)
Great American Smokeout
Basic Sailing Class (Marina)
Dana Point Cruise (Marina)
Thanksgiving at all SMP Recreation Centers
Basic Sailing Class Final Day (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
11
Veteran’s Day Holiday - Closed (PVEC)
20
Cranberr y Drink Specials (Pub 1795)
26
Thanksgiving Day Brunch (open to the public)
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SCHEDULE OF EVENTS:
DEC/JAN
December 2015
Marine & Family Programs
1
Career Strategies Workshop Par t I
1
Accessing Higher Education Track
1
Sponsorship Program Unit Coordinator Training
1
Social Media Job Search/Resume Workshops
1-2 Prime For Life
1
Core Streng th: A Seeking Safet y Group
1
Centur y Anger Management
2
Married and Loving It!
2
Coping with Work and Family Stress
2
Anger Management
2
Capstone Training
2
Welcome Aboard Orientation
2
Personal Readiness Seminar
3
Career Strategies Workshop Par t II
3
Inter view/Federal Hiring Process Workshops
4
Basic Money Management
4
Married and Loving It!
4
5 Love Languages for Couples: DATE NIGHT
7TRS
7
Pre-Retirement Seminar
7
Staf fing Recruitment
7
Brig TRS
8
Career Technical Training Track
8
Social Media Job Search/Resume Workshops
8
Centur y Anger Management
8
Core Streng th: A Seeking Safet y Group
9-10 LINK S
9
Anger Management
9
Married and Loving It!
9
Coping with Work and Family Stress
9
Welcome Aboard Orientation
9
Personal Readiness Seminar
10
Militar y Spouse Job Club
10
Inter view/Federal Hiring Process Workshops
10
EFMP Playgroup
11
Basic Investing
11
Married and Loving It!
12
LINK S for Kids and Warrior Kids
14TRS
15
Centur y Anger Management
15
Core Streng th: A Seeking Safet y Group
15
Social Media Job Search/Resume Workshops
15-16 Prime For Life
16
Married and Loving It!
16
Coping with Work and Family Stress
16
Anger Management
16
Welcome Aboard Orientation
16
Personal Readiness Seminar
16
EFMP Meet & Greet
17
Family Readiness Volunteer Training
17
Inter view/Federal Hiring Process Workshops
17
Plan My Move Seminar
18
Basic Money Management
18
Married and Loving It!
22
Centur y Anger Management
22
Core Streng th: A Seeking Safet y Group
23
Married and Loving It!
23
Coping with Work and Family Stress
76
28
23
23
25
29
29
29
29-30
30
30
30
EFMP Talk & Walk
Anger Management
Prime For Life
Married and Loving It!
Centur y Anger Management
EFMP Power Hour
Core Streng th: A Seeking Safet y Group
Prime For Life
Married and Loving It!
Coping with Work and Family Stress
Anger Management
Shopping/MCX Sales Events
1-31
Vision Center: Don’t lose your Flexible Spending Benefits! Use them this Holiday Season.
1-31
Pendleton Family Dental: $100 OFF any or thodontic
treatment star t or the purchase of an Invisalign
Treatment Gif t Cer tificate.
Nov 25-Dec 1MC X Af ter Thanksgiving Sale
2-8
MC X Per fect Gif ts
2-8
MC X Gourmet Gif ts
2-8
MC X Fragrance Sale
9-15
MC X Customer Appreciation Sale
16 -24
MC X Last Minute Gif ts Sale
26 -Jan 6 MC X Af ter Christmas Sale
Recreation/Semper Fit
2
Nutrition 101 (PFH)
3
Monthly SMP Meeting (22 SMP)
5
Youth Spor ts Winter Football & Cheerleading Season Begins
5- 6 Frostbite Clinic and Regatta (Marina)
9
Nutrition 101 (41 AFC)
10
Nutrition and Fitness for BCP
12-13Dana Point Cruise (Parade of Lights) (Marina)
Dining/Events
(For Weekly Schedule see Page 77)
TBD Christmas Holiday - Closed (PVEC)
18
Christmas Drink Specials (Pub 1795)
January 2016
Dining/Events
22
New Year Resolution Breaker Special (Pub 1795)
Shopping/MCX Sales Events
Dec 26-Jan 6 MC X Af ter Christmas Sale
13-26
MC X Home & White Sale
20 -Feb 3 MC X Big Game & Fitness Sale
SCHEDULE OF EVENTS:
WE E KLY SCHE DULE
Annual Weekly Dining Schedule 2015
Pacific Views Event Center (PVEC)
Mon-Fri: Lunch Buf fet - Sea View Dining Room, 11am-1:30pm
All Ranks and General Public Welcome
Iron Mike’s SNCO Lounge
Fri
Fri
Fri Sat Cat fish Dinner 4:30pm-10:30pm
Might y Menu 4:30pm-10:30pm
Live DJ, 8:30pm-1:30am Karaoke 8:30pm-11:30pm
Pub 1795
Open Ever y Friday 4pm-9pm.
Available for Special Events and Private Par ties
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FOOD, LEISURE, HOSPITALITY & SERVICES
(BUSINESS OPERATIONS)
F O O D , L E I S U R E , H O S P I TA L I T Y & S E R V I C E S
Food, Leisure, Hospitality and Services (FLHS) strives to provide the most relevant facilities and activities to Camp
Pendleton patrons, while maintaining a consistent “Best in Class” quality and service to patrons in all business
components. The focus is to provide each patron with a positive interaction and a memorable experience on
every facility. Profits are reinvested into Quality of Life Programs and maintain the MCCS standards of service
while offering patrons the comforts of home through nationally branded concepts and an exceptional level of
service that Marines, Sailors and families deserve. FLHS is composed of four departments: Food & Entertainment,
Leisure Services, Hospitality and Services.
Food & Entertainment remains the leader in providing distinguishable direct and indirect businesses that are
recognized by our patrons and meet the population demand. Camp Pendleton is home to nationally branded
food concepts including: Dunkin’ Donuts, Sonic Drive-In, Panda Express, McDonald’s, Roberto’s Very Mexican
Grill, Coffee Bean & Tea Leaf, Domino’s, Wendy’s, Yogurtland, Ramone’s Mexican BBQ, Subway, Schlotzsky’s Deli,
Cinnabon, Carvel Ice Cream, and Coco’s Bakery and Restaurant.
In 2014, the Leatherneck Lanes Bowling and Entertainment Center underwent a maintenance renovation that
provides patrons with a state of the art design and technology facility they can enjoy with friends and family
for years to come. Food & Entertainment also offers a full service travel agency at the Information, Tickets and
Tours (ITT) and Leisure Travel offices, patrons can make all the necessary arrangements for planning the perfect
getaway or purchase discounted tickets to sporting events and entertainment venues. Patrons also have the
opportunity to enjoy the best kept secret of Camp Pendleton by visiting the 18-hole Marine Memorial Golf Course.
Whether dining at Mulligan’s Grill, hosting a private special event or playing a round of golf, patrons are sure to be
left with a lasting impression of this beautiful course.
To expand entertainment on base, Food & Entertainment hosts a diverse collection of events throughout the
year. In 2014, hosted events included: the 4th of July Beach Bash, facility Grand Openings, Movie Premiers, the
Leatherneck’s Comedy and Entertainment Tour and the Filthy Fun Fest at the World Famous Mud Run®. Leisure
Services offers an abundance of amenities to welcome and accommodate a variety of interests. Patrons can enjoy
a movie at the Bulldog Box Office, rent a boat, stand up paddle board, kayak or take sailing lessons at the Del Mar
Marina, enjoy horseback trail rides at Stepp Stables, or work on their marksmanship skills at the Skeet & Trap or
Pistol Range. Recreation Checkout provides rentals for sporting and camping gear plus entertainment equipment
including jump houses and inflatable games. Patrons can also maintain vehicles at the Auto Skills Center with
assistance from knowledgeable mechanics; or camp, fish and play at the Lake O’Neill Recreational Park.
Hospitality encompasses a variety of operations that are guaranteed to leave a lasting impression on anyone
visiting Camp Pendleton. The award winning beaches have undergone several upgrades to further enhance the
services offered to patrons. The Del Mar Beach Resort premiered “La Casa Del Mar”; a brand new center where
patrons can host events right on the beach! Working together through Sponsorship, California Pizza Kitchen
brought 600 Civilian Volunteers with equipment and resources to restore and revamp San Onofre Beach. The Inns
of the Corps Ward Lodge expanded its offerings to provide pet friendly rooms while the Inns of the Corps Pacific
Views continues to be the pinnacle in hospitality for on-base accommodations. MCCS prides itself in providing the
perfect on-base lodging options for patron’s needs.
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F O O D , L E I S U R E , H O S P I TA L I T Y & S E R V I C E S
The Pacific Views Event Center offers six event spaces and catering options to accommodate any event. Whether it is
a chic wedding, retirement ceremony, winter formal, casual business or social breakfast, an elegant sit-down dinner,
formal conferences, meetings or training seminars, the Pacific Views Event Center is sure to satisfy that need. The
facility also caters events at other locations such as weddings on the beach, office parties and unit functions.
Services focuses on providing patrons with a collection of quality direct and indirect businesses that provide a vital
assortment of everyday needs to patrons. Some offerings include full service Tailor Shops, Barber Shops, Optical with
Optometry Services, a GameStop, car and truck rentals, dry cleaning, self-storage, a Paintball Park and basewide WiFi
services. Direct Vending Services has been expanded to ensure MCCS is able to cater to patrons needs and deliver a
customized variety of products at the patrons request.
Food, Leisure, Hospitality and Services offers a diverse assembly of conveniences to fulfill patron’s needs with the
utmost regard to quality and customer service. Our team of creative innovators continue to look for exciting and new
business endeavors that are sure to exceed our customer’s expectations.
Achievements in 2014:
• Hospitality facilities received the Food & Hospitality Excellence Award: Del Mar Beach Resort, San Onofre
Beach, Ward Lodge, the South Mesa Lodge, Pacific Views Event Center and Pub 1795.
• To further accommodate northern camp food service diversity a Schlotzsky’s Deli, Cinnabon and Carvel Ice Cream was
opened in the 51 Area. Schlotzsky’s is famous for fresh sandwich bread baked daily complimented by soups, salads
and made to order pizzas. The operation is inclusive of a drive through window for patrons on the go.
• Through a Sponsorship agreement, California Pizza Kitchen organized a humanitarian project that consisted of over
600 volunteers to provide various scopes of work to enhance the overall quality of activities and services provided
to our military community at San Onofre Beach. This is following the support of the MCCS Sponsorship restoration
project started at San Onofre Beach in 2013 to replace the 29 deteriorating cottages. To date, almost half of the
cottages have been received and installed with this project continuing until all cottages have been replaced. These
cottages are contemporary and sophisticated in design/décor and are all American with Disabilities Act (ADA)
compliant.
• The Special Events department hosted the Leathernecks Comedy & Entertainment Tour shows featuring acts like
Kevin Nealon and B.o.B.
• The World Famous Mud Run® presented by First Command and Filthy Fun Fest was hosted in June with professional
musical entertainment, an activity zone and VIP options for race participants and spectators.
• The Annual 4th of July Beach Bash included over 45,000 participants with Ken Grody Ford as the title Sponsor.
• The Camp Pendleton bowling center renamed Leatherneck Lanes in July 2014 having reopened after a complete state
of the art scoring system and sound system upgrade. The 40 lane entertainment center has been outfitted with
all new furniture, flooring, acoustical ceiling tile, LED lighting and wall finishes and a new food service “The Grill”
complimented with an all new menu selection and free Wifi for patrons.
• Gabriel Iglesias premiered of his movie “Fluffy” and signed autographs for the Marines, Sailors and family members of
Camp Pendleton.
• Dwayne “The Rock” Johnson conduced a meet n’ greet where he signed autographs for the Marines, Sailors and their
family members before premiering his new movie, “Hercules.”
• Special Events hosted the annual Trees for Troops event on Dec 5. Through Sponsorship, FedEx along with the
Christmas Spirit Foundation gave away 800 trees to Marines, Sailors and their family members aboard Camp Pendleton.
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MCX / RETAIL
RETAIL
Marine Corps Exchange (MCX) Camp Pendleton is the largest Retail Operation in the Marine Corps system. There
are over 33 direct run locations aboard the base, ranging from small convenience stores and services to the Pacific
Views Exchange (PVMCX) one-stop shopping experience. The PVMCX offers a complete large-scale department
store assortment. Camp Pendleton MCX remains in step with the needs of Marines and Sailors stationed aboard
base by offering a full line of products and services from a variety of retail vendors, all designed to meet the
needs of the discerning and informed patron. The revenue from these operations are returned to customers
by financially supporting numerous MCCS quality of life activities. The overall mission of the Retail Division is to
contribute and support these programs for the entire military community.
The MCX Value Programs, “Exchange Select”, “Price Guarantee”, “Our Cost is Your Cost”, Baby and Me” and “Super
Star Students” have proven to be essential nonpaid benefits that patrons have come to rely on for savings,
value and service. From rewarding students who perform well in school, to saving via generic alternatives in
the merchandise assortment, MCX has an entire compliment of Value Programs for authorized patrons in every
demographic. The full details of the entire range of MCX Retail Value Programs can be viewed online or provided at
any MCX facility.
One of the most exciting and well-received efforts that MCX has undertaken in recent years that continues to
impress patrons is the “I Can Do That” program. This associate empowering effort allows its core element, front
line associates, the ability to resolve the vast majority of customer service issues right on the spot without delay.
From price match questions to issues involving product or service quality, associates have been given the latitude
to do what it takes to meet the expectations of patrons. Problem resolution is a key component in the ultimate
success of any business; MCX has taken bold steps towards insuring patron satisfaction is front and center in all
operational decisions. This important program was on full display in 2014, during the Black Friday Sales event in
which MCX not only advertised to match regular retail prices they also honored “Door Busters”, and early morning
specials which proved to be the winning formula for patrons.
MCX is committed to using the Annual Associate Satisfaction and Customer Satisfaction (ASI/CSI) Surveys as key
performance measures in determining how well the MCX is meeting the expectations of patrons and associates. In
addition to the annual ASI/CSI Surveys, the “Dress Blue Experience” has been implemented in all MCX operations
worldwide with the ultimate goal of providing each command with a “just in time” report card of how they rate
against outside retailers. This evaluation matrix and benchmark scorecard, which is set solidly against industry
performance and delivery standards in customer service, will prove invaluable in the future as the MCX seeks to
become “best in class” when delivering the ultimate shopping experience to each of its patrons.
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RETAIL
On the immediate horizon of the ever-changing world of MCX are many exciting initiatives, which will enhance the
overall shopping experience aboard Camp Pendleton in 2015:
1. The remodeled County Store will re-open in the summer of 2015 and will transform the existing facility into
a state-of-the-art hyper-Marine Mart with expanded products and services to meet the needs of Mainside
customers.
2. The groundbreaking of the new Fuel Stations/C-Store/Food Outlet in the 20 Area adjacent to the Pacific Views
MCX. This facility will enhance accessibility for fuelling and reduce congestion at the existing station, as well as,
provide a state-of-the-art- beverage store.
3. The Furniture and Appliance Store expansion at Pacific Plaza will provide a bigger selection for all patrons
aboard base.
4. GNC expansion at Pacific Views Exchange will add 260 feet of additional selling space to keep up with demand
of the growing Sports Nutrition Market.
With the recently completed efforts, as well as upcoming initiatives, the future continues to look bright for the
MCX and more importantly the patrons served.
PATRON COUNT
Daily
Annually
Gas Stations
6,795
2,356,000
Pacific Views MCX
5,984
2,249,520
Marine Mart
4,586
1,590,300
Country Store
998
346,061
Pacific Plaza
410
142,253
Mainside MCX
300
104,190
San Onofre MCX
296
102,481
Military Clothing Store
280
97,161
19,649
6,987,966
Total
84
SEMPER FIT
SEMPER FIT
MCCS Semper Fit Division provides variety of leisure and recreational activities to Marines, Sailors, families,
retirees, DoD employees and authorized patrons aboard Camp Pendleton. Semper Fit’s extensive programs
are designed to meet the needs of the large and diverse population of the installation while providing quality of
life activities that promote healthy lifestyles and physical readiness which support combat readiness, retention
and camaraderie.
Semper Fit is composed of Health, Fitness, Operation Adrenaline Rush (OAR), Single Marine Program (SMP),
Recreation Centers, Ocean and Pool Aquatics Programs, Athletics, and Race Series/Business Development. A
staff of fitness and recreation professionals manages, leads, and executes all aspects of programming on behalf
of the patron and, in some cases, may be supported by augmented active duty staff members.
Semper Fit offers 12 state-of-the-art fitness centers with High Intensity Tactical Training centers, fitness and
ocean and pool aquatics programs, competitive athletic scheduling and All Marine sports as well as Youth Sports
programming. Semper Fit oversees eight SMP Recreation Centers with computer labs, video gaming centers,
and music studio capabilities. SMP provides a number of special events (comedy tours, concerts, etc) and trips
(Grand Canyon, Las Vegas, Magic Mountain) which single service members can take advantage of during their
off-duty hours and weekends.
Additionally, Semper Fit offers a competitive race series (Hard Corps Race Series®) comprised of 10 world
class events to include: Hell Fire Fat Tire (mountain bike race), Heartbreak Ridge Run, (½ Marathon, 10K, 5K
and 1K Kid’s Run), the Semper Tri and Devil Dog Duathlon, Water Warrior Amphibious Assault (Stand Up Paddle
board racing and various waterman events), and the Tour de Camp Pendleton (multi-distance road bike tour),
presented by First Command. Highlighting the series is the First Command World Famous Mud Run® (WFMR)
just completing its 21st year. A plank holder in the now popular obstacle racing circuit, the WFMR is more than
just a multi-day mud run as it includes a Kid’s Mud Run and a post-race entertainment venue - the Filthy Fun
Fest - which offers, music, food & drinks, a vendor village, the Mud Run Store, and more.
Semper Fit Facility Usage:
FY 2014
FY 2015 forecast
5M
5.2M
Total
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M ARINE AND FA MILY PRO G R A MS
M ARINE AND FA MILY PRO G R A MS
Behavioral Health Branch
Behavioral Health offers an integrated system of care that supports Marines, Sailors and their families with a full
spectrum of counseling care programs.
Community Counseling Center
A cornerstone of the integrated behavioral health network, the Community Counseling Center (CCC) is the
newest addition to the Camp Pendleton behavioral health program cadre of licensed counseling professionals.
At the CCC, Marines, Sailors and their families can receive no-cost counseling for life challenges such as couple’s
communication issues, parent and child relationship problems, occupational issues and grief counseling.
Specialists at the CCC also provide care management to link clients to needed services such as financial and legal
counseling on base and other Marine & Family Programs’ services which can relieve stress and prevent problems
from becoming out of control issues that can affect work and family life.
Substance Abuse Counseling Center
The Substance Abuse Counseling Center (SACC) offers a continuum of substance abuse education, prevention and
outpatient treatment for active duty, family members and retirees.
Family Advocacy Program
Family Advocacy Program (FAP) offers educational programs, prevention programs, and counseling to children,
teens, individuals, families and couples domestic violence. By providing prevention, education individual and
group counseling services to families experiencing domestic violence, FAP clients gain support in overcoming
personal and professional challenges. FAP Victim Advocates operate 24/7 to provide assistance to victims of
domestic violence at all times and under all circumstances.
Prevention & Education
Family Advocacy has oversight of the highly qualified and experienced Prevention and Education (P&E) staff that
provides classes and briefs on Anger Management, Domestic Violence, Child Abuse Prevention, Stress Reduction,
Communication and Conflict Resolution and other important life issues. These P&E classes are offered at key
locations aboard Camp Pendleton and are available to active-duty service members and their spouses. P&E
also provides on-site support to Military Commands by providing briefs on important topics such as Suicide
Prevention, Stress Reduction and Family Violence (child and spouse abuse).
The New Parent Support Program
The New Parent Support Program (NPSP) is comprised of a professional team of licensed clinical social workers,
marriage and family therapists, and registered nurses who provide an intensive prevention and outreach
program. NPSP offers in-home visits, parenting education classes and information and referrals. NPSP services
are available to active-duty personnel and family members who are expecting a child or who have children under
the age of six.
Sexual Assault Prevention and Response
The Sexual Assault Prevention and Response (SAPR) providers facilitate a coordinated response to assist victims
of sexual assault. The SAPR program provides care for adult sexual assault victims and system accountability
for all awareness, prevention, and response training. The SAPR program team coordinates medical treatment,
emergency care, tracking of services provided to victims, and victim advocate support. The SAPR program
operates in garrison as well as in the deployed environment. SAPR Victim Advocates provide emotional support,
crisis intervention, liaison with commands and court proceedings and provide support at medical appointments.
The SAPR program victim advocates are available 24/7.
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M ARINE AND FA MILY PRO G R A MS
Family Care Branch
Family Care incorporates the Child Development Centers (CDCs), Youth and Teen Programs, Family Child Care,
School Age Care (SAC), Families OverComing Under Stress (FOCUS) and the Exceptional Family Member Program
(EFMP) at Camp Pendleton. Family Care maintains national accreditation for all CDCs and SAC programs.
Both SAC and Youth Programs offer programs that encourage growth in individuals and good citizenship. FOCUS
provides resiliency training for couples and families with children experiencing stress due to deployment and the
unique military lifestyle. EFMP has expanded staff levels to facilitate significantly enhanced services to families to
include funded respite care, educational workshops, support with school Individual Educational Plans, a resource
library, and numerous other benefits. Commands receive additional support through the Family Care Branch
as emergency care is arranged for service members experiencing severe challenges. All needs and requests are
reviewed and considered on an individual basis.
Family Readiness Branch
The Family Readiness branch consists of four unique programs focused on providing interactive educational
workshops. Additionally, the Volunteer and Skills Development Program is also resident within the Family
Readiness Branch. Each program is designed to enhance the resilience and readiness of service members
and their families. Classes are open to service members, spouses, significant others, kids, teens, parents and
extended family members. Evening and weekend classes are available.
LifeSkills
Emphasizing communication skills, relationship building, or personal growth, every workshop offers an open
and highly interactive atmosphere where participants are in the driver’s seat. Classes are geared toward every
demographic, catering to those who are single or married. With curriculum designed by best-selling authors and
highly acclaimed personal development groups, these workshops can generate results that impact every aspect of
a participant’s life.
Lifestyle Insight, Network, Knowledge, and Skills
The ultimate goal of the Lifestyle Insight, Network, Knowledge, and Skills (L.I.N.K.S.) programs is to provide
fun and engaging workshops that equip participants with the knowledge and tools they will need to navigate
the military lifestyle. Offering five different sessions to meet the needs of each audience is the key to L.I.N.K.S.
success. Whether you attend a session for Marines, spouses/significant others, parents, extended family
members, teens, or kids, you are guaranteed to walk away empowered, informed and with some new friends, too.
Readiness and Deployment Support
Offering classes, workshops, and briefs that span a variety of readiness education and deployment support
issues defines the role of this program. The “Warrior Kids” series provides support and encouragement to kids
ages 5-12 throughout the entire deployment cycle (pre, mid, and return). The “Warrior Teen” workshop is geared
toward teens ages 13-18 and focuses on the challenges that are unique to that age group when a parent deploys.
The “Strong Marine Couples” reintegration workshop addresses the ups and downs of reuniting in a relaxed
environment. Additionally, various deployment related classes are offered such as the return and reunion briefs.
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M ARINE AND FA MILY PRO G R A MS
Family Member Employment Assistance Program (FMEAP)
The FMEAP supports military spouses seeking to fulfill their employment, education, and career goals. Spouses
receive one-on-one employment coaching, referrals to local area military friendly employers and other career
services. FMEAP provides a Career Strategy Workshop for spouses on a bi-monthly basis.
Personal Financial Management Program (PFMP)
The PFMP provides financial education and counseling. One of the key focuses of PFMP is the Command Financial
Specialist “Train the Trainer” course. It is vital that commands have a trained representative to help their service
members with financial issues. PFMs provide the following classes: Basic Money Management, Credit Management
and Credit Score, Basic Investing and Advanced Investing. Other classes are available upon request: Home Buying,
Car Buying, and the Thrift Savings Plan, which all align with the annual Military Saves event.
Information and Referral (I&R)
I&R is the 9-1-1 for information west of the Mississippi. I&R Specialists provide Marine & Family Program briefs
as well as give an overview of what MCCS offers Marines and their families. I&R holds a Welcome Aboard Brief
weekly at the Joint Reception Center to familiarize Marines, Sailors and their families with resources available on
the installation and in the local community.
Volunteer and Skills Development Program
The Volunteer and Skills Development Program coordinates volunteer opportunities for spouses, service
members, and youth on and off the installation. The Volunteer Coordinator works with on- and off-base agencies
to promote volunteer opportunities aboard the installation. One key focus of the program is to support spouses
in gaining skill-building opportunities through volunteering, then translating that experience into work-related
experience when applying for employment. The Coordinator also monitors hours for volunteers and works with
the military for their Volunteer Commendation Medal. Camp Pendleton hosts an annual Volunteer Recognition
Ceremony to acknowledge all volunteers who support the installation.
Marine & Family Career Centers
The Marine & Family Career Centers offer job search classes, career coaching services, resume assistance, mock
interview assistance, internet job search support, etc. The Career Centers are open to active duty, military
spouses, retirees and civil service/NAF employees.
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Family Readiness Program
Centered primarily on the formal training required for the Unit, Personal and Family Readiness Program classes are
available for family members interested in becoming more involved in their unit’s program as a volunteer, and for
active-duty members serving in a supporting role of their unit’s program. Additionally, a workshop for the spouses
of O-3/E-8s and above is held on a quarterly basis and offers participants a chance to learn from each other, share
great ideas, and discover where they fit into their unit’s program.
Volunteer and Skills Development Program
The Volunteer and Skills Development Program coordinates volunteer opportunities for spouses, service members,
and youth both on and off the installation. The Volunteer Coordinator works with on- and off-base agencies to
promote volunteer opportunities aboard the installation. One key focus of the program is to support spouses
in gaining skill-building opportunities through volunteering, then translating that experience into work-related
experience when applying for employment. The Coordinator also monitors hours for volunteers and works with
the military for their Military Outstanding Volunteer Service Medal. Camp Pendleton hosts an annual Volunteer
Recognition Ceremony to acknowledge all volunteers who support the installation.
Personal and Professional Development Branch
Personal and Professional Development is comprised of Personal & Professional Development – Transition and
Resources (P&PD-T&R) and Personal and Professional Development – Education & Libraries (P&PD-E&L).
Personal & Professional Development – Education
P&PD-E&L serves Marines, Sailors, and their families. Services include tuition assistance processing, military
testing, the Department of Labor’s United Services Military Apprenticeship Program (USMAP) programs, a
four-week Military Academic Skills Program providing basic skills, veteran’s benefits advising, on-base college
coursework, educational counseling services to include assessment analysis, six on-site colleges or universities
and seven visiting schools of higher learning. Library services include books and magazines (print), internet access
and wi-fi, copiers and fax machines, children’s programs, research assistance and interlibrary loan with other
installations, study carrels, special collections (e.g. Commandant’s Reading List), Tutor.com, the only bookmobile
Marine Corps-wide and the highest number of participants in a summer reading program DoD-wide.
Personal & Professional Development – Resources
P&PD-T&R services include the Transition Readiness Program (TRP), the Family Member Employment Assistance
Program (FMEAP), Personal Financial Management Program (PFMP), Information and Referral (I&R) and Marine and
Family Career Centers. Annual Career and Education Expos are offered showcasing over 100 local and national
employers and educators.
Transition Readiness Program
The TRP includes the Transition Readiness Seminar, a mandatory five day Transition workshop to prepare service
members and their families for re-integration into their civilian career or education choice upon leaving active
duty. Programs also include two Senior Pre-Retirement Seminars and an “Officers Under Twenty” Seminar for
Junior Officers. On-site Department of Veterans Affairs services are available through TRP (filing of medical claims,
medical record screening and benefits counseling).
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HUMAN RESOURCES
HUMAN RESOURCES
MCCS understands that the key to success for all its businesses and programs depends on employees. MCCS
Human Resources at Camp Pendleton is a full service office that not only assists management in the recruitment
and hiring of employees, but also manages employee development programs, administers employee benefit
opportunities, ensures that Equal Employment Opportunity laws are enforced and maintains a positive
partnership with the Union (National Federation of Federal Employees Local 919). MCCS prides itself on its
diverse workforce and is focused on providing all employees with a safe and fair work environment.
Human Resources Division Goal
MCCS, which strives to be the Employer of Choice, will treat all individuals with respect, while identifying the right
people that will add value to the MCCS Quality of Life programs in support of the military and their family members.
Human Resources Recruitment Campaign
We make it our business to employ motivated individuals that will support America’s Heroes.
Workforce Demographics
Average employee population is 2,000. Category of employees: Appropriated and Non-Appropriated Employees
(approx. 60% “regular” and 40% “flexible”).
“Regular” category MCCS employees are eligible for a generous benefit program including: annual leave, sick
leave, medical and dental insurance, long term care, life insurance, a retirement plan, a company match 401k
program and a Flexible Savings Account.
Staffing Office
The Human Resources Staffing Office posted over 400 job announcements in 2014. They received over 20,400
applications and resumes and processed an average of 85 new hires per month.
Employee Turnover
MCCS understands the cost of employee turnover. The turnover rate by division is reported to management
once a year and in 2014, MCCS overall turnover rate was 36.3%. The turnover rate is within industry standards,
or lower, when compared to similar businesses off-base. In addition, with the number of active duty military
and family members that comprise the MCCS workforce, it is a known cost of business that those employees will
rotate away from the base causing an increase in turnover.
Employee Development
MCCS has a strong commitment to training, education and career development of its employees. The dedication
to employee development is reflected in the MCCS University program, which encompasses approximately 110
classes and a generous tuition assistance program.
EEO/Labor
MCCS supports the Commanding Officer’s zero tolerance policy against any acts of discrimination. MCCS
employees are covered under the negotiated agreement with the National Federation of Federal Employees
(NFFE) Local 919. There is open communication and a positive relationship between NFFE and the organization.
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HUMAN RESOURCES
Recruitment Plan
Human Resources utilizes all available recruitment opportunities to attract and retain a qualified and
diverse workforce including: rotational banners at base entry gates, small recruitment banners rotated
throughout base, attendance at career fairs on-base and in the local community, mccsCP.com website
vacancy notifications, social media and external job search engines.
Human Resources Points of Contact
Administration Retail
Business Operations
Semper Fit
Marine & Family Programs Support
Worker’s Compensation
EEO/Labor
Employee Development
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(760) 725-5893
(760) 725-3842
(760) 725-5881
(760) 725-5889
(760) 725-5796
(760) 725-8976
(760) 763-9968
(760) 725-5299
(760) 725-5451/5892
HUMAN RESOURCES
Every Month
MCCS 101 (NEO)
Customer Ser vice Refresher
Adult CPR /1st Aid
Jan
Annual Mandator y Classroom training
(EEO, SAPR , POSH, PII. etc.)
Feb
Annual Mandator y Classroom training
(EEO, SAPR , POSH, PII. etc.)
Adult CPR /1st Aid
Mar
Annual Mandator y Classroom training
(EEO, SAPR , POSH, PII. etc.)
Sync-or-Swim
Time Management Skills
Winds of Change
Civilit y in the Workplace
Lead with St yle
Leadership Skills for Managers (LSFM)
Get ting Outside the Box
The Balancing Ac t
Adult CPR /1st Aid
Apr
Defense Against Burglar y and Robber y ( Team Building)
Behind the Scenes
Would I Work for Me?
Generations
Change Element
May
Sync-or-Swim
Get ting Outside the Box
The Balancing Ac t: Basic Super visor y Skills
MCCS Manager ’s Course
Budgeting Basics
Jun
Civilit y in the Workplace
Lead with St yle
What a Waste of Time
Winds of Change Leadership Skills for Managers
(LSFM)
Would I Work for Me?
Jul
Sync-or-Swim
Lead with St yle
Defense A gainst Burglar y and Robber y ( Team
Building)
Behind the Scenes
MCCS Manager ’s Course
Generations
Aug
Get ting Outside the Box
The Balancing Ac t: Basic Super visor y Skills
Would I Work for Me?
Change Element
Sep
Sync-or-Swim
Civilit y in the Workplace
Lead with St yle
Time Management Skills
Leadership Skills for Managers (LSFM)
Generations
Oct
Defense A gainst Burglar y and Robber y ( Team
Building)
Behind the Scenes
MCCS Manager ’s Course
Would I Work for Me?
Budgeting Basics/Finance for the Nonf inancial
Professional
Nov
Leadership 101
Change Element
Dec
Training Updates & Refreshers
Jan 2016
Annual Mandator y Classroom training.
(EEO, SAPR , POSH, PII etc.)
* There will also be multiple new classes rolled out throughout 2015.
* List does not include some HQTRS sponsored classes
* List does not include Semper Fit Health Promotions classes.
Class dates TBD.
* List does not include Marine and Family Program classes.
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LOGISTICS
LOGISTICS
MCCS Logistics provides a large spectrum of services for patrons, internally and externally. In addition, Logistics is
the catalyst for the Regionalization Program, in which Project Management or Design/Build capabilities are rendered
to the surrounding MCIWest Commands. Logistics is comprised of 99 employees in Maintenance, Construction,
Project Management and Overhead. Logistics Division interacts with Public Works, Facilities Maintenance Division,
Federal Supply Classification and other base components. Logistics is responsible for the maintenance and upkeep
of all MCCS facilities and vehicle fleet. Logistics Division averages between 50-60 budgeted/unbudgeted NAF and
APF projects annually.
Construction
The Construction Section is responsible for new construction, renovation, and major remodeling projects for MCCS
facilities. In 2014, this section had its busiest year on record; starting the transformation of the Mainside Country
Store and Marine Mart conversion, more commonly known as the Mainside Reset. In addition, construction was
completed on the Lake O’Neill cabanas and the complete renovation of the 22 Area Single Marine Program. This
team completed over $5.7M of local capital projects in response to the need of the company’s business operations
and mission requirements in support of Marines, Sailors, family members and retirees. The coming year looks to be
an even bigger year for the MCCS Construction Team.
Maintenance
The Maintenance Section provides a myriad of services to over 420 MCCS facilities, multiple vehicle fleets aboard
base and special events. Services include, but not limited to, electrical, plumbing, metal fabrication, carpentry,
communications, heavy equipment, landscaping, vehicle procurement and maintenance, and special event
support. Furthermore, the maintenance team aids in the execution of construction projects and facility and
equipment repairs. This team works diligently to ensure all efforts made in their daily duties are consistent with
patron expectations and the MCCS Mission Statement. This section also provides vehicle support with a fleet size
of over 200 government vehicles and communications support through AT&T with over 300 cellular phone and data
card lines currently active. Motor Transport has been the primary source of services and repair for all SWRFT light
duty vehicles through a Memorandum of Agreement. Other regular external customers include Fallbrook Naval
Weapons Station, ACU-5, AVTB, and MCCTSA, just to name a few. The Maintenance Team is in constant demand for
special events including the World Famous Mud Run, Filthy Fun Fest, 4th of July Beach Bash, Water Warrior Festival
and other MCCS productions. Working alongside the ITT, staff charter tour bus service is provided to all eligible
patrons throughout Southern California and Nevada. To date, 61 bus runs been provided this year. The Maintenance
Section is projected to complete approximately 10,000 work orders and has supported 19 construction projects and
15 special events in 2014.
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OPERATIONS
OPERATIONS
Goals
The primary mission of the MCCS Operations Section is to facilitate the delivery of support and services to the
patron; the Marines, Sailors, Civilian Marines and Families. The MCCS Coordinator program is an important
part of the Operations Section. This program provides a liaison and interface conduit between MCCS program
service and support providers and the Area Commanders and tenant units aboard Camp Pendleton. The MCCS
Coordinator program facilitates understanding; communicates customer feedback; integrates support capabilities;
and supports a wide range of Command Support Events. The Review & Analysis Branch performs audit and
internal control oversight of MCCS facilities, and provides service to the units aboard Camp Pendleton and
authorized patrons by processing all fundraising and facility use requests on behalf of the Commanding General.
They also manage the Private Organization program for the Commander. During a crisis aboard the Base, the
MCCS Operations Section mans the Crisis Action Team and Crisis Planning Group to provide expert analysis and
knowledge. The MCCS Operations Section provides targeted information and coordinates available MCCS support
and services to the patrons in the command environment, enhancing the MCCS experience, improving readiness
and quality of life on Camp Pendleton.
Mission Statement
To improve readiness and quality of life during both emergency and routine periods of operation by providing
targeted information and support and acting as liaison between MCCS and its providers and the Area Commanders
and tenant units aboard MCB Camp Pendleton, as well as, authorized patrons and the general public.
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BASE ORGANIZATIONS
BASE ORGANIZATIONS
MCCS and other on-base organizations are in partnership sharing the vision and mission of promoting quality of
life programs for the military and their families aboard Camp Pendleton. Base organizations and MCCS offer many
cross-promotional opportunities, which may be captured in 2015.
Pacific Plaza and San Onofre Commissaries
The Main Commissary, located at Pacific Plaza, is strategically located with exposure to high traffic events. Various
MCCS Divisions have planned events and cross-promotions at this location, along with the northern location of
the San Onofre commissary. Fliers as bag stuffers and booth opportunities available. Information: Pacific Plaza
(760) 430-1701; San Onofre (760) 725-7911.
Naval Hospital Camp Pendleton
Naval Hospital Camp Pendleton is a new four story, 500,000 sq. ft. medical treatment facility located near the
main gate. The 42 bed facility is a medium size, teaching hospital that provides outpatient and inpatient care for
active-duty service members, their family members, retirees and other eligible beneficiaries.
Services available include internal medicine, family medicine, pediatrics, ENT (Ears, Nose and Throat), cardiology,
pulmonary, audiology, urology, optometry, ophthalmology, gynecology, gastroenterology, allergy, obstetrics,
dermatology, orthopedics, sports medicine, mental health, general surgery, nuclear medicine and emergency
services. Emergency care is available at the hospital on a 24-hour basis. Contact Doug Allen, Public Affairs Officer
at (760) 725-1271 or douglas.allen@med.navy.mil.
(Source: http://www.med.navy.mil/sites/nmw/Commands/Pages/NH%20Camp%20Pendleton.aspx)
Camp Pendleton Fire Department
The Fire Department offers cross-promotional opportunities by attending and participating in MCCS events.
Contact Chief Robert Johnson at (760) 763-2703.
Camp Pendleton Recycling Program
Leading the way among Marine Corps Recycling Programs, Camp Pendleton promotes environmental stewardship
to meet Federal and State diversion mandates. Teamwork from Camp Pendleton leaders, residents, tenants, units
and Commands are making important Navy & Marine Corps contributions, showing surrounding communities
that Camp Pendleton cares about the environment. Recycling revenues contribute to MCCS and base programs.
Contact: Charles Bradshaw at (760) 725-4982, or charles.p.bradshaw@usmc.mil, CPrecycle.com Main Recycling
Center-22 Area. Satellite Centers-13/52 areas.
Notable Events:
Jan-Mar
Jan-Feb
Nov 10
OWC College Scholarship Applications – camppendletonowc.org
Marine West Expo (Pacific Views Event Center)
Marine Corps Birthday
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MARKETING STRATEGIES & MEDIA
MARKETING STRATEGIES
Reach Your 2015 MCCS Business Goals
Marketing
WHO can help me reach my business and marketing goals in 2015?
The Marketing Division at Camp Pendleton helps develop strategic and creative communication solutions
to target customers and generate business revenue. Whether it’s a single project or a full-service marketing
campaign, an experienced Marketing Brand Manager will connect you to your patrons with powerful direct
marketing support.
WHAT can Marketing do for me?
The mission of the Marketing Division is to help clients meet business objectives through integration of services
that allow for seamless programming from one source. Marketing assists clients in exceeding sales objectives
through innovative use of technology, advertising, research, sales management, promotion & ROI.
WHEN do I need Marketing?
The moment you realize you need to communicate with your target market! Research & Development is critical
and should be the first thing you do. Test your product or service prior to investing time, labor and money!
WHERE can I find strategies for developing Marketing Plans?
Marketing Brand Specialists develop strategies along with MCCS Marketing Plan information, published annually,
and containing strategic business and planning opportunities.
HOW do I get started?
Schedule a meeting with your Marketing team 45-60 days before your event/promotion begins for promotional
advertising and business/marketing planning.
Branding
Patron knowledge is core to the success of any business or entity. Marketing utilizes the following effective tools
and processes:
• Strengths, Weaknesses, Opportunities Threats (S.W.O.T.) Analysis
• Focus Groups
• Performance Measures (ROI Results)
• Surveys: Exit, Door-to-Door, Online
• Customer Service Indexes (CSI)
• Product Life Cycle (Five Stages)
1. Development Stage: Brand/Product is the stage of design, research and production
2. Introduction Stage: Introduction into the market place. Advertising and Marketing campaigns launched
3. Growth Stage: Brand builds following amongst patrons. Cumulative marketing effects begin to show.
Brand loyalty expands. Advertising must highlight characteristics and value of the product
4. Maturity Stage: Market share has peaked. Growth slows. Brand influence is at its height. Optimal positioning
5. Decline Stage: Brand awareness high. Sales declining. Weakening Competitiveness. Emergence of new products
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MARKETING STRATEGIES
Marketing Strategies
• Performance based measures (ROI)
• Advertising Plans
• Marketing Plans
• Demographic Profile/Assessments
• Performance Measures
• Tracking Statistics
• Communication Plans
Market Business Planning
Develop advertising and promotional marketing plans on any scale applicable to your
business needs through a 3-step process
Concept
• Research and Development to determine validation if required
• Discuss and secure approval for your programs prior to initiation through Marketing – prepare to discuss
your budget, target market, your product/service mix, any information that provides uniqueness of your
product or service
Initiation
• Complete a Marketing Request Form or schedule an appointment with your Marketing Brand Specialist if
your project is of complex nature. Download at mccsCP.com/marketing
Approval
• Work with Marketing on review and approval of information and elements developed and then move to
production of approved items
Sample Projects
Advertising
• New / Existing Business Marketing Plans
• Promotional materials
• Banners
• Brochures
• Signage
Marketing
• Social Networking (Facebook, Twitter, You Tube, Instagram, Flickr, Pinterest
• Visuals - Banners, posters, in-store signage (small and large formats)
• Fliers - Marketing has branded templates that can be utilized by clients for fliers
• Copywriting - Web copy, Social Networking “speak”, all marketing support materials
Public Affairs Office (PAO)
• Liaison - A great tool to help promote special events, etc.
Promotion
• Cross-synergistic efforts that promote various MCCS Divisions together
• Contests and giveaways (Ex: Facebook giveaway to build followers)
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MARKETING STRATEGIES
Resources
Research
Develop and facilitate focus groups and surveys to allow for fact finding, data collection and to define market
parameters for business, SWOT Analysis and online surveys.
Website
Have a prominent well-designed page, which is critical to the success of your business.
Electronic Marquee
Use them in your advertising campaigns
Design and Communication
Graphically Pleasing Design - A team of highly skilled professional graphic designers will bring all of your
marketing needs to life through illustration of graphics and skilled copywriting.
Project Management
How it all comes together
• Some projects may have specifications that require custom timelines.
• Project timelines are set based on advertising and/or marketing campaign start dates in order to create
awareness for all scheduled programs
• During the design phase, the Marketing Brand Specialist will have on-going dialogue with designers
• Once an initial creative concept has been developed, the Marketing Brand Specialist will review with the client
• Once creative concepts have been approved by the client and the Marketing Brand Specialist, production begins
• During the initiation phase and if there is a requirement for print production, a vendor will be identified and
• The Marketing Division is your full-fledged Advertising and Promotions Agency. If you can think it, we can do it!
contacted by Marketing to obtain a competitive quote, provide a timeline and secure print time
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MARKETING STRATEGIES
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INTERNAL MARKETING OPPORTUNITIES
INTERNAL MARKETING OPPORTUNITIES
mccsCP.com Website - The website has delivered an abundance of unique benefits to MCCS, including lower
costs for promotional distribution, current information access and a larger global audience reach. The entrance
into social networking sites such as Facebook, Twitter, Instagram, Pinterest and Google+ allow more interaction
with patrons online in a transparent and open platform.
Social Media - Strategic messages promoting grand openings, special events, programs and services are
broadcast on the largest MCCS Facebook page in the Marine Corps delivering exceptional results. For a more
targeted approach, Twitter, Pinterest and Google+ may be utilized.
Video – An exciting method of marketing especially to a young audience. Create rich advertising opportunities
with external video editing and compositing services for exposure online, the movie theater, DVDs, commercials
and more. (Fee-based)
Email
– Patrons can subscribe to email advertising at mccsCP.com. This opt-in, opt-out email advertising is then
sent directly to the subscriber. The email open rate remains in-line with industry standards at 8%.
Electronic Marquees – Roadside curb exposure to patrons on-the-go with base marquees strategically
located at high traffic areas. Messages are programmed weekly on a rotating basis and receive high visibility. The
casino style marquees at the Main Gate, San Luis Rey Gate and entrance to Fallbrook Naval Weapons Station have
proven to be one of the most effective advertising mediums aboard the installation.
Print Media – Professionally designed, eye-catching print material is an effective method to reach patrons.
Resources include posters, brochures, direct mail pieces, counter cards, table tents and banners. (Fee-based)
Movie Theater
– Broadcast messages larger than life at the Bulldog Box Office in high definition. MCCS
advertisements are previewed before each movie. The movie theater is frequented by 5,000(+) patrons monthly.
Welcome Aboard Packets
– The Joint Reception Center (JRC) distributes weekly informational packets to
Marines, Sailors and their families aboard Camp Pendleton. Distribution includes Welcome Aboard briefs,
Pre-deployment briefs, Command Indoc’s, Family Days, and JRC walk-ins.
JOINT RECEPTION CENTER DISTRIBUTION
# OF PACKETS
Joint Reception Center Standard weekly packets
30-50
Packets with additional materials and/or special events
30-300
Annual packets
2,500-3,000
(Welcome Aboard, Command Indoc’s, Family Days & Walk-ins)
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SOCIAL MEDIA TRENDS: 2015
SOCIAL MEDIA TRENDS: 2015
Top 5 Social Marketing Trends for to Watch in 2015
Trend 1: It’s Increasingly a Mobile-First World
Not only is the age of the big smartphone here, but more people simply are spending more time on mobile.
In the U.S., carriers’ shelf-space for devices with 4.7-inch or larger screen displays increased from 4 percent to
about a third in 2014 alone, matching a sales growth. Larger-screen phones now account for more than onequarter of all sales, according to NPD Group.
Millennials’ smartphones never leave their side, day or night. And Facebook’s most recent earnings report this
week showed that while overall daily active users grew 8 percent in 2014, mobile daily active users grew 15
percent and mobile-only daily active users grew 34 percent. Where Facebook leads, others follow. Expect the
trend across the board on social.
What Social Marketers Should Do in 2015
Switch thinking from mobile-aware to mobile-first. Don’t just plan for campaigns and content that “scale
down” nicely on mobile. Start with mobile and plan to “scale up” nicely on desktop/laptop. Plan for everyone to
experience everything, from marketing emails through websites to social posts, on mobile exclusively.
Trend 2: It’s Now a Pay-to-Play Social World
Forrester recently reported that brand interaction on organic Facebook posts is now squeezed to 0.073 percent.
Social advertising spending continues to rise, though as a whole it still doesn’t match time spent overall on
social. Only on Facebook has spending outstripped time spent - 6 percent of U.S. adults’ digital media time is
spent on Facebook, but 10 percent of U.S. digital ad spending is now assigned to Facebook. That’s because for
most brands, Facebook means social. And Facebook’s ad products continue to improve in sophistication. As
other platforms get their ad products launched, spending there will increase, too. Again, where Facebook leads,
others will follow.
What Social Marketers Should Do in 2015
Ditch thinking about social as a free-place market. Invest in smart social advertising. Take the time needed to
really dig deep on audience segmentation and targeting on advertising on the social platforms that are right for
your brand. For some brands, that may be just Pinterest’s new ad products. And if Instagram is a smart platform
for your audience, take advantage of it now while the organic reach and engagement is high.
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SOCIAL MEDIA TRENDS: 2015
Trend 3: Social Content Continues as the Rising Marketing Star
It’s not like using content to market came out of nowhere. It’s always been there. But the topic of content
marketing seemed to attract an inordinate amount of attention in 2014, not only with regard to efficacy, but also
about how hard it is to produce quality content in quantity. Marketers have been challenged to produce content
for more channels (social, websites, organic search, newsletters, press, paid search, and more), and have been
challenged to make that content meaningful and informative. Content will continue to be a central directive for
brand marketers on social.
What Social Marketers Should Do in 2015
Continue to build content, but be smart about it. Be smart about how content can be leveraged and re-purposed.
One expensively produced piece of content can be distributed in multiple ways to get more use - for B2B
marketers, one white paper can be leveraged as infographics, charts, slides, videos and more, to squeeze value in
more touch points. For consumer marketers, social audiences themselves can be a truly inspired source of content
that is authentic and highly shareable, when commissioned, moderated and presented in a creative way.
Trend 4: Video Isn’t Just About YouTube Any More
Even fairly recently, brands felt it was sufficient to take a TV commercial, put it on YouTube, and consider video
marketing as job done. Not anymore. There is increasing interaction with video in places outside YouTube,
particularly with short form video on Twitter’s Vine channel, as well as even shorter form GIFs on Tumblr. Yes,
there was quite a hue and cry when Facebook announced that they had more video views than YouTube this year,
with many people scoffing that it was because of auto-play, not because of a video watching revolution. But let’s
not miss the trend. Facebook is now challenging YouTube as a video destination. No doubt Facebook wants to
attract the YouTube video celebrities that command such incredible follower interaction.
What Social Marketers Should Do in 2015
Look at how video can play in all your marketing channels. Face the fear, video production is expensive and
difficult, and look for more creative ways to produce content. Look at how HP solicited video stars to produce
short-form Vine videos with great success. Authentic trumps polished and professional.
Content on social is about being conversational. About being the human face of a brand. And about being
trustworthy and authentic. Particularly for B2B brands, content can help build the trust relationship that helps
consumers believe you’re there to educate and inform before you’re there to sell.
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SOCIAL MEDIA TRENDS: 2015
Trend 5: The Social Splinternet Will Continue
Facebook is still the biggest, most dominant social game in town and the “lowest common denominator” of social
marketing. But it’s not the only game. Social audiences will continue splintering. This social diversity represents a
serious challenge for brand marketers - particularly for brands seeking the youth market - who are looking to find
the right voice for their audiences in the right location. In 2015 the social imperative will remain to hit the right
voice on the right social platform, which may not be Facebook at all.
What Social Marketers Should Do in 2015
Be informed about where your audiences spend time. Dig deeper into customization and personalization
strategies on social channels that are working best for your audiences
Roger Katz
(Source http://www.clickz.com/clickz/column/2378721/top-5-social-marketing-trends-for-brands-to-watch-in-2015).
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SOCIAL MEDIA
SOCIAL MEDIA
Facebook continues to dominate the social media platform market and currently has over 1 Billion users worldwide.
The MCCS Facebook page experienced tremendous growth in 2014 reaching more than 73K Likes, a 205% increase.
The Camp Pendleton MCCS Fan page continues to have one of the largest followings in the Marine Corps.
MCCS is actively involved in many other Social Media platforms. As of January 2015, there are over 2,500 Twitter
followers, over 120K YouTube video views and over 6M photos viewed on Flickr. The Marketing Division has
continued its social media reach with successful integration of Vine and Instagram increasing those platforms by
more than 200% in the past year.
Social Media was implemented to build connected relationships with existing and new patrons. The shift in
consumer behavior has demanded that companies become more transparent and engage with their patrons
and communities. By establishing a successful presence on many of the largest social media networks, MCCS
continues to send the message to patrons that not only are we listening, but we’re here to help.
The focus in 2015 will be the continued growth and development of these platforms in order to market programs,
activities, and events as well as continued engagement with the online community. Building promotional
campaigns specifically around social media to engage the community with the MCCS brand allows a further
extension of reach into patron lives on a daily basis.
MCCS Camp Pendleton projects to reach more than 100K “Fans” on the primary Facebook page
(Facebook.com/mccsCP) by the end of 2015.
Social Media Stats as 1/1/15
• Facebook: 100K fans across 39 Fan Pages. Over 73K Fans on Facebook main page a 205% increase in 2014
• The 9th largest Facebook Fan page in the Marine Corps
• Traffic to website from Facebook rose 10% in 2014
• Twitter Followers: 2,500+
• YouTube: Over 120K videos viewed
• Flickr: Over 8M photos viewed
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DESIGN & INFORMATION TECHNOLOGY
DESIGN & INFORMATION TECHNOLOGY
The MCCS Marketing Design and IT team are innovative, skilled professionals that produce materials Marine Corps
wide. The team strives to produce high quality, effective print and web design, processing projects from concept
to completion from small scale campaigns to Marine Corps wide campaigns. In 2014, the design department
completed over 1,200 projects, an increase of 24% over 2013.
Capabilities
Project Requests
Pre-planning by program managers is crucial for the design and production of marketing materials. The
department adheres to established timelines to meet deadlines and client needs.
Electronic Design
Websites, email campaigns, presentations, video, DVD/CD-ROM and Adobe Acrobat PDF.
Print Design
Brochures, posters, direct mail pieces, calendars, logos, booklets and more.
Signs and Banners
Design and layout with outsourcing the production of signs and banners.
Project Requests
Requests are submitted to the department electronically via Marketing Brand Specialists. Projects are distributed
and progress is tracked via an online project management system.
Timelines
A detailed breakdown of timelines associated with the design and production of typical projects is provided on
the following page.
Quality Control
The department goal is to ensure clients receive quality products. Individual projects filter through proofing
stages prior to final review and approval by the client.
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DESIGN & INFORMATION TECHNOLOGY
Project Requests
Pre-planning is crucial for the design and production of marketing materials.
The department adheres to established timelines to meet deadlines and client needs.
Example Project Timelines
BROCHURE-PRINTED
COMMERCIALLY
DIRECT MAIL
Print Quote
Design
2 working days
Print 10 working days
5 working days
Print Quote
Design
5 working days
Print 10 working days
10 working days
Print Quote
Design
Print & Mail
Circulation
TOTAL TIME =
17 PRODUCTION DAYS
TOTAL TIME =
25 PRODUCTION DAYS
TOTAL TIME =
37 PRODUCTION DAYS
POSTER-PRINTED IN-HOUSE
5
10
12
10
working days
working days
working days
working days
Timelines for Graphic Design Projects
PHASE ONE – PRINTING QUOTE
Quotes are completed and approved prior to submission of project request
In-house printing quote
2 working days
Commercial printing/production quote
5 working days
PHASE TWO-GRAPHIC DESIGN REQUEST
Initial submission to first proof
First proof returned
Final completion of design
Total design time
10
2
3
15
working days
working days
working days
working days
PHASE THREE – PRINTING
In-house printing 5 working days
Commercial printing5-10 working days
Direct-mail printing and handling
12 working days
DIRECT-MAIL CIRCULATION PHASE
Allow 10 days float time when using bulk mail
Note: Some projects may have specifications that require additional production time. To reference category support and
timelines, go to mccsCP.com/marketing
122
m c c s C P. c o m WE B S ITE
m c c s C P. c o m WE B S ITE
The mccsCP.com website continues to lead the way Marine Corps wide in its 15th year as the primary destination
for information on programs and events aboard Camp Pendleton. With more than 1.4M visitors and 3M pages
served in 2014, the website continued to receive more than 10% growth in content and visitors served.
In June 2014, the first major website redesign in almost three years was launched, focusing on mobile content
delivery. This strategy helped increase visitors, and for the first time saw more people using their mobile devices
to access the website compared to desktop computers. This trend will only increase as users have an “always on”
connection to the internet with smart phones and tablets.
Social media platforms including Facebook, Twitter, Flickr and YouTube are driving forces for content distribution
to push users to utilize the website as their primary source for information. By creating creative and engaging
content we are able to drive users to the website. More than 62K visits to the mccsCP.com were the result of
content published on Social Media platforms.
In 2015, the focus will continue to be on major overhauls of pivotal pages that are visited frequently including
ITT, MCX, Theater, Transition and more. Cutting down excessive content and focusing on design to convey the
message will give the user the information they need in two clicks or less.
As always, a consistent focus is placed on making sure the mccsCP.com website follows trends which stay in line
with web standards and emerging technologies that focus on the core audience, the military and their families.
WEBSTATS20132014% CHANGE
Page Views
3.1M
3.4M
14%+
Total Visits
1.4M
1.6M
22%+
Avg. Time On Site
2:59min
2:48min
n/a
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m c c s C P. c o m WE B S ITE
UNIQUE VISITORS
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
% change from
previous year
2014
58,767 54,802 63,443 62,753 146,035 78,134 100,259 81,153 70,106 69,551 75,100 76,920 937,023
+27%
2013
65,632 57,147 66,064 65,807 69,875 74,301 77,182 64,324 53,955 57,367 52,676 56,591 807,984
+6%
2012
55,526 55,162 57,737 60,248 70,877 74,682 75,050 67,763 58,471 59,767 63,615 63,615 757,152
+21%
2011
45,663 43,347 51,256 50,344 55,051 65,415 59,902 54,127 45,827 51,267 53,216 48,861 624,276
+20%
2010
39,883 38,052 43,704 43,065 45,829 50,592 50,166 46,773 41,773 38,988 39,829 41,131 519,785
+20%
VISITS
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
% change from
previous year
2014 102,329 92,903 110,013 108,514 283,806 135,031 173,765 137,569 117,709 115,889 126,814 131,988 1,636,330
+22%
2013 113,855 97,544 113,755 114,042 120,904 131,806 139,737 117,519 94,662 96,798 91,859 106,118 1,430,512
+9%
2012
90,779 90,490 96,770 103,172 124,359 128,642 130,085 119,326 98,458 100,202 98,894 115,548 1,296,725
+21%
2011
81,612 74,471 90,271 88,017 96,448 112,598 106,223 94,783 77,091 81,717 83,972 85,240 1,072,443
+17%
2010
71,760 66,434 77,620 76,429 82,429 88,865 88,874 82,816 75,042 67,409 67,603 74,313
919,594
+180%
Total
% change from
previous year
PAGE VIEWS
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2014 237,777 216,618 252,931 250,713 523,948 299,137 355,666 283,789 244,164 238,000 269,902 274,413 3,447,058
+14%
2013 262,526 221,317 257,702 257,299 268,941 285,595 300,624 248,306 203,911 205,322 193,565 295,495 3,115,963
-2%
2012 245,935 234,679 254,209 271,672 322,094 327,083 328,083 282,806 225,874 232,394 224,689 245,267 3,194,924
+5%
2011 238,767 213,550 256,444 248,051 273,116 341,559 333,759 270,040 214,131 218,464 213,282 208,877 3,030,040
+13%
2010 215,995 195,143 233,075 228,309 239,944 257,864 265,586 241,592 210,987 191,048 195,511 207,561 2,682,615
+10%
126
BRANDING & RESOURCE GUIDE
BRANDING & RESOURCE GUIDE
Welcome to the 2015 MCCS Branding and Resource Guide, Camp Pendleton. The MCCS Marketing
Division has developed these guidelines to assist clients with the necessary resources to meet
program objectives.
These resources help identify promotional strategies necessary to successfully plan and execute
programs and events that are impactful, measurable and reach specific target markets.
Branding Advertising/Marketing
Design/Print/Website Guidelines
Electronic Marquees Print Advertising Text Usage and Style
130
131
132
136
143
Resources
Officers and Enlisted Rank Insignias
148
Marketing Collateral
149
Promotional Opportunities
150
Cross-Promotional Opportunities
151
Marketing Request Form
155
Planning Checklist157
Marketing Contacts
159
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BRANDING
Branding Guidelines
MCCS Marketing created guidelines based on branding, common copy and style questions. Style standards are
adapted from the latest edition of The Chicago Manual of Style. Please refer to this document for producing any
written materials for MCCS. These guidelines help MCCS maintain consistency and accuracy of traditional and
digital text as well as graphic design and logo usage. This guide covers recommendations for printing, design and
website.
Advertising/Marketing Policies
Branding
Marketing and advertising on-base are subject to MCCS Marketing branding standards. Established MCCS
branding templates used for new promotions, event collateral and building/exterior signage materials must be
pre-approved by the Marketing Division prior to distribution. Contact Marketing Brand Specialists for branding
templates. Annual marketing plans need to be developed and include special events, promotions, sales and
budget. Businesses/activities aboard the base are authorized to have a presence on the mccsCP.com website as
applicable.
Advertising and Marketing Guidelines
Clear, concise marketing and advertising is key to reaching the targeted audience. When developing a marketing or
advertising campaign, consider the following questions:
What is the tone/theme of activity or event?
What is the look and feel that should be conveyed? For example, if the event is fun and exciting, is the advertising
fun and exciting?
What specific information should the audience know about your event?
Include the 5 Ws? (Who? What? When? Where? Why?) What can attendees expect at the event?
Is the advertising appealing?
Will it catch people’s attention? Does it play to their emotions or senses?
Is the advertising readable? Catchy?
Can readers/viewers understand the message in 30 seconds or less?
Will the targeted audience be able to see and remember the message?
Where is the message placed? Will the audience be able to see the message again and again? Is the message
outside of the box or just following the same routine?
Does the advertising meet the guidelines of this style guide?
Is it professional looking? Is it capitalized and spelled correctly? Is it following the rules for proper word usage in
this guide? Is the logo used correctly and large enough to see?
More information on guidelines and requests, go to mccsCP.com/marketing
130
BRANDING
Design/Print/Website Guidelines
File Types Accepted
Adobe Photoshop (.psd), Adobe Illustrator (.eps & .ai) Adobe Acrobat (.pdf), and .jpeg.
Image Resolution
Resolution 225-300ppi at actual size. For large outdoor banners, images should be no smaller than 75ppi.
Picture created and
printed at 300dpi (high res).
Picture at 72dpi (low res) will
cause image to look jagged.
Logos
Logos submitted to marketing should be .eps vector art with outlined fonts.
MCCS/mccsCP.com Logo
If the branding template is not used, refer to the following styles:
Stylized MCCS Logo
Use on any light colored
background.
Stylized MCCS Logo White
Use the white logo on any
dark background.
Official MCCS Color Logo
Alternate to the stylized logo.
Use on lighter background.
The stylized logo is the preferred logo of choice.
MCCS Branding Template
The MCCS Camp Pendleton branding template should be included on all marketing materials. Content includes
MCCS Camp Pendleton logo, website address and Facebook logo.
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BRANDING
Electronic Marquees
For MCCS events or special requests for the three 11’x12’ marquees, contact a Marketing Brand Specialist 10 days
prior to message start date.
For Change of Commands, Post and Relief, and Retirement ceremonies for Group/Regiments with O-6 level
commanders and their Sergeants Major, subject to availability, contact MCCS Marketing with requests 10 days
prior to message start date. MCCS is not authorized to provide marquee support to any 501(c)3 charitable
organizations.
Marquee messages must be read quickly without phone numbers.
Use the following format: Event-Date/Time-Location
Effective examples
Effective: Event clearly identified, the main advertising idea.
Not Effective: What or where not clearly identified. Phone numbers cannot be written while driving. Using the
website URL, such as, mccsCP.com is more effective for obtaining additional information.
*See next page for Electronic Marquee Guidance
132
BRANDING
Electronic Marquee Guidelines
UNITED STATES MARINE CORPS
MARINE CORPS INSTALLATIONS WEST-MARINE CORPS BASE
BOX 555010
CAMP PENDLETON, CALIFORNIA 92055-5010
5700/01
MCCSMKT
15 OCT 14
MARINE CORPS COMMUNITY SERVICES POLICY LETTER 01-14
From:
To:
Assistant Chief of Staff, Marine Corps Community Services
Distribution List
Subj:
MARINE CORPS COMMUNITY SERVICES ELECTRONIC MARQUEE GUIDANCE
Ref:
(a) MCCS Marketing Plan
1. Situation. It is necessary for Marine Corps Community Services
(MCCS) to provide guidance for the support and maintenance of
effectively branded electronic marquee advertising which easily
conveys the intended message to the patron.
2. Mission. To establish guidance for electronic marquee support
requests for the three 11’ x 12’ advertising mediums installed at the
Main Gate, San Luis Rey Gate and Fallbrook Naval Weapons Station.
3.
Execution
a. Commander’s Intent. To support standardized advertising and
effectively display consistent brand awareness.
b.
Concept of Operations
(1) MCCS Marketing Division:
placement.
(a) Approve design and content of all messages prior to
(b) Responsible for design and brand standards.
(c) Responsible for the maintenance and scheduling of
marquee messages.
messages.
(d) Final approving authority of date/time of scheduled
(2) MCCS Operating Divisions. The division point of contact
will contact their Marketing Brand Manager 15 business days, or more,
prior to the advertising campaign date to request message design and
scheduling. Posting of the message may be delayed if requests are
received less than 15 days prior to the start of the campaign.
FOR OFFICIAL USE ONLY
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BRANDING
Electronic Marquee Guidelines (cont.)
c.
Coordinating Instructions
(1) Design
(a) Per reference (a):
1. Divisions will utilize the MCCS Marketing branding
guidelines and template.
2. Effective design consists of a powerful image,
easily read message and an offer or reason to utilize the activity,
business or special event.
messages.
(b) Use www.mccscp.com website instead of phone numbers on
(2) Advertising Cost
(a) MCCS businesses/activities (Direct Run) will:
1.
Not incur charges for electronic messages.
2.
Be scheduled on a space available basis.
(b) MCCS contracted businesses (In-Direct Run) will:
period.
1.
Be charged $200 per message for a five-week
2.
Incur a new charge when a new message is required.
3. Be scheduled on a space available basis at the
discretion of MCCS Marketing.
(3) Official Marine Corps Installations West-Marine Corps
Base, Camp Pendleton Requests
(a) Supportable event requests include:
1. Change of Commands, Posts and Relief, and
Retirement ceremonies for group/regiments with 06 level commanders and
their respective Sergeants Major.
2.
Hazardous Weather.
3.
Emergencies, etc.
(b) Requests are subject to availability and will be
approved when requested within the required timeframe.
2
FOR OFFICIAL USE ONLY
134
BRANDING
Electronic Marquee Guidelines (cont.)
1. Requestor will contact MCCS Marketing with
requests 15 business days, or more, prior to first message date.
Except in cases of emergencies, standard timelines will apply.
2.
Official messages do not incur charges.
(4) 501(c)3 Charitable Organizations. MCCS is not authorized
to provide marquee support to 501(c)3 charitable organizations.
(5) Point of Contact: Contact the MCCS Marketing Division at
(760) 725-3691/0503 for assistance or inquiries.
4. Administration and Logistics. Policy Letters issued by this
Headquarters are published and distributed electronically via email.
5. Applicability. This Policy Letter is applicable to all MCCS
Divisions located aboard Marine Corps Base, Camp Pendleton.
6.
Effective Date.
This Policy Letter is effective the date signed.
L. H. FARMER
DISTRIBUTION: A
3
FOR OFFICIAL USE ONLY
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BRANDING
Print Advertising
Simple and clear layouts identify pertinent information.
Date, Time, Location, Contact, Phone Number, Template
Headline/image draw the reader’s eye, art relates to message.
JOIN US FOR
Thanksgiving
Buffet
Semper Fit Health Promotion strives to be
the leading wellness provider so every customer
is healthy in mind, body and spirit.
• Nutrition/Supplements &
Weight Management
• Tobacco Use Prevention &
Cessation
• Alcohol & Substance
• Abuse Prevention
• Sexual Health &
Responsibility
Thu, Nov 27
11am-2pm
PACIFIC VIEWS EVENT CENTER
Adults $29.95
Children 5-10 $12.95
Children 4 & Under Eat Free
Reservations Required (760) 725-2231
General Public Is Welcome!
• Stress Management
• Chronic Disease
Prevention
• Unit Briefs
• Measurements
• Special Events
• Family Days
Call for more information.
(760) 763-3793
mccsCP.com/health
mccsCP.com/thanksgiving
IN STEP WITH YOU
5.5”x8.5”
8.5”x11”
22”x28”
Half Flier
Flier
Poster
Purpose
To assist Marines and Sailors in
re-integration by empowering small unit
leaders, maintaining combat readiness,
reinforcing unit cohesion and contributing
to an improved climate perception.
Activities
Kayaking, surfing, stand up paddling, jet
skiing, wakeboarding, paintball, skeet and
trap, outdoor rock climbing, indoor rock
climbing, skiing, snowboarding,
go kart racing and more!
Who Can Participate?
Operation Adrenaline Rush is a program
for Marines and Sailors who have returned
from deployment. OAR is not a program for
individuals; it is for Units.
Get your rush today!
Info: (760) 725-6614
11”x17”
6”x9” or 3”x5”
Poster
Handout Card
136
tour de
leton
camp Pend
dèle
Toujours Fi
2014
BRANDING
Family Ride Turnaround
Talega – 64 Area
25 Mile Turnaround
Pulgas Food Stop
Las Pulgas – 43 Area
START/FINISH LINE
San Mateo – 62 Area
Family Fun Ride = out and back
25 Mile = out and back
50 Mile = 1 Loop
75 Mile = 2 Loops
100 Mile = 3 Loops
Stuart Mesa
Food Stop
Banners
TM
NO FEDERAL ENDORSEMENT IMPLIED
Military Women in Transition Career Symposium
Oct 9 -10
tour de
dleton
camp Pen
Register Today
mcccsCP.com/transition
le
Toujours Fidè
Now Open
HOWITZER
sidewinder
Turret
Mateo mt.
100 MILE
Kid-Friendly Paintball
@ The Paintball Park
25 MILE
75 MILE
challenge
.50 caliber
50 MILE
6 mile
family fun ride
Ages 8-12
ThePaintballPark.com
TM
NO FEDERAL ENDORSEMENT IMPLIED
PROOF DETAILS
PROOF IMAGE ONLY, NOT TO SCALE
Use minimal copy. In place of phone numbers, a personalized URL is used (ex. mccsCP.com/recreation).
12’x3’
Banner
PENDLETON MARKETING
Box 555020, Bldg. 1100
Camp Pendleton, CA
92055-5020
File Name:
TourDeCampPendleton2014_6x6Map
Quantity:
File Type:
EPS
INVOICE
Art Type:
6x6 Map
Mktg Specialist:
Cari Gordonne
Art Dimensions:
6’x6’
Phone:
(760) 763 - 9263
Email:
Cari@mccscp.com
Kelsey Pinedo
6’x6’
Art Specs:
Print Side:
Double Sided
Artist:
Sent Date:
Sep 19, 2014
Phone:
mccsCP.com Banner
DUE DATE:
37.5”x94”
30”x149”
Retractable Banner
Feather Banner
Email:
1
kelsey@mccscp.com
*See next page for Banner Guidance
137
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BRANDING
Outdoor Banner Guidelines
UNITED STATES MARINE CORPS
MARINE CORPS INSTALLATIONS WEST-MARINE CORPS BASE
BOX 555010
CAMP PENDLETON, CALIFORNIA 92055-5010
5700/01
MCCSMKT
15 OCT 14
MARINE CORPS COMMUNITY SERVICES POLICY LETTER 02-14
From:
To:
Assistant Chief of Staff, Marine Corps Community Services
Distribution List
Subj:
MARINE CORPS COMMUNITY SERVICES OUTDOOR BANNER GUIDANCE
Ref:
(a) MCCS Marketing Plan
1. Situation. It is necessary for Marine Corps Community Services (MCCS) to
provide guidance to support and maintain effective branded outdoor banner
advertising that easily conveys the intended message to the patron while
controlling oversaturation.
2. Mission. To establish banner guidance that is consistent with MCCS
branding standards, which support direct and indirect businesses, programs
and services.
3.
Execution
a. Assistant Chief of Staff (AC/S) Intent. To standardize outdoor
banner advertising and effectively display banners without oversaturating and
cluttering Marine Corps Base, Camp Pendleton (MCB CamPen).
b.
Concept of Operations
(1) MCCS Marketing Division:
(a) Responsible for design and brand standards.
(b) Approve design and content of all banners prior to placement.
(c) Responsible for sales, maintenance and installation of
11’ x 12’ Sponsorship Banners.
(2) MCCS Operating Divisions:
(a) Install 3’ x 12’ banners to include appropriate banner
stands, maintenance and proper hanging with zip ties, etc.
(b) Ensure banners are displayed for only 14 days.
most effectively used as short-term advertising.
damaged.
Banners are
(c) Replace banners immediately that are ripped, torn and/or sun
(d) Ensure banners are not utilized as a replacement for facility
directional signage; however, there are temporary exceptions for new
businesses.
FOR OFFICIAL USE ONLY
138
BRANDING
Outdoor Banner Guidelines (cont.)
(e) Ensure no more than two banners (either 3’ x 12’ or
flag/feather) are displayed in front of a facility (e.g., Pacific Plaza,
Mainside, etc.).
(f) Ensure the following procedures are adhered to for vendor
produced flag or feather banners:
1. Must be pre-approved by MCCS Marketing or, they are
subject to removal.
2.
of facility.
Must not be displayed more than 14 days or within 50 feet
(g) Develop and install Special Event banners up to 30 days prior
to event and remove within 3 days after event.
c.
Coordinating Instructions
(1) Design
(a) Per reference (a):
used.
1.
MCCS Marketing branding guidelines and template must be
2.
Use Permanent signage for facility directional needs.
3. Effective design consists of a powerful image, easily
read message and branding template with an offer or reason to utilize the
activity/business.
(b) When utilizing roadside banners, promote the www.mccsCP.com
website for additional information instead of phone numbers.
(2) Point of Contact: Contact the MCCS Marketing Division at
760-725-3691/0503 for assistance or inquiries.
4. Administration and Logistics. Policy Letters issued by this Headquarters
are published and distributed electronically via email.
5. Applicability. This Policy Letter is applicable to all MCCS Divisions
located aboard MCB CamPen.
6.
Effective Date.
This Policy Letter is effective the date signed.
L. H. FARMER
DISTRIBUTION: A
2
FOR OFFICIAL USE ONLY
139
mccsCP.com/marketingplan
BRANDING
mccsCP.com Website
This guidance applies to the official MCCS Camp Pendleton mccsCP.com website. Every mccsCP.com webpage
contributes to the user’s perception of MCCS and creates the profile of the company. To ensure a unified web
presence, mccsCP.com pages are to be visually consistent to help promote usability and reinforce MCCS Camp
Pendleton’s brand identity.
As part of the branding strategy, design templates create a consistent look and image.
Although consistency is critical, design standards may vary for individual divisions and programs. Various versions
of branded templates assist in the creation of webpages. The homepage cannot be duplicated, as it is a unique
gateway to the site.
Required Website Elements
All official mccsCP.com webpages must contain the following elements:
MCCS Camp Pendleton logo (division, program or event logo) on the homepage and subsequent webpages.
For example: Hard Corps Race Series http://www.mccsCP.com/raceseries
• All mccsCP.com webpages are required to include a link back to their homepage
(http://www.mccsCP.com). The link should include the logo at the top of the page or a link that is clearly visible.
• Recommend MCCS Camp Pendleton Logo in the top header of the webpage.
140
BRANDING
Website Style Guide
The information below is subject to change. Visit mccsCP.com/styleguide for the most up-to-date information.
Home Page Banner — 2560x400px
For proper mobile responsiveness, banner content
should be within a 1010x400px area centered in a
2560x400 canvas. Final artwork should be under 200kb.
Home Page Tile — 925x430px
Actual on-screen size is 475x215px, but art should be
designed at 950x430px (2x resolution) for mobile and
retina displays. Final artwork should be under 150kb.
141
mccsCP.com/marketingplan
BRANDING
Text Usage and Style
Writing:
Voice
Use third person whenever possible. Do not use: we, you, our or I.
SMP offers trips and volunteer opportunities.
Incorrect: We offer you trips and volunteer opportunities.
Slang
Avoid military slang regardless of population you are addressing.
Devil Dog use that hatch over there.
ALL CAPS
Use all capital letters with caution. Acronyms aside, all caps are often unnecessary and can cause text to appear
cluttered, bold and LOUD. Readability studies have shown lowercase or mixed case text to be more legible.
Sometimes all caps are used for emphasis as a design choice in headings and advertisements. The use of all caps
in email may create the unintended impression of SHOUTING.
Word Usage:
Frequently used words
active duty personnel, (no caps) family members and retirees
and – do not use ampersand (&) in body copy except for titles; write out “and” instead
childcare – one word, not child care
Example:
Childcare is available.
Exception: Family Child Care (FCC)
healthcare – one word, not health care
Example:
Healthcare is available.
Health insurance is available.
ooh-rah, this is the correct spelling for Marine Corps usage
patron vs. customer – always use patron instead of customer
unit, command, battalions/regiments – all lowercase
website, not Web-site or web site
Hours, not hours
military, not capitalized
servicemember(s) - one word, not service member(s)
email: Use as one word; do not hyphenate; lowercase it except at the start of a sentence
homepage; Use as one word; lowercase
online: Use as one word; do not hyphenate
URL: capitalize. Do not spell out “uniform resource locator”
142
BRANDING
Locations
Mainside (one word, M capitalized)
off-base/on-base/base
basewide – one word, not base wide
bldg (unless it’s at the beginning of a sentence then use Bldg with no periods)
Use Bldg numbers, not geographical areas
Bldg 1100 not 11 Area
For all references to San Onofre use San Onofre Center not Seaside (Exception: Seaside Library)
Pacific Views Event Center
Events
Capitalize the names of events, except for prepositions and articles (a, the, etc.), unless they are the first word in
the name.
July 4th Beach Bash
World Famous Mud Run
The Main Event
Abbreviations/Acronyms:
Names
Formal Marine Corps/Navy names should be listed as:
USMC (all capitals, no periods)
US Marine Corps
Marine Corps
USN
US Navy
Navy
DoD
DoD personnel
Marines (always capitalized)
Sailors (always capitalized)
Specific battalion – capitalize the battalion name
Example: 1st Regiment Battalion
143
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BRANDING
Military Rank
Abbreviate military rank in most instances. For more detailed information, see the Enlisted and Officer Rank
Insignia lists on page 156.
Colonel-Col
Battalion-Bn
Master Sergeant-MSgt
Gunney Sergeant-GySgt
Staff Sergeant-SSgt
Lieutenant-Lt
Brigadier General-BGen
Program Acronyms
Spell out the full name of your program on the first reference, followed by the acronym in parentheses,
no periods. On each following reference, use the acronym with no periods, all caps.
The Marine Corps Exchange (MCX) carries a wide variety of clothing.
The MCX also offers housewares, sporting goods and electronics.
Child Development Centers (CDCs)
Paige Fieldhouse (PFH)
Special Notes For Print
Do not use internal acronyms.
PFH should be Paige Fieldhouse.
Punctuation:
Periods
Sentences begin one space after a period, not two.
Periods always go on the outside of parentheses.
The Marine made the crowd laugh (his dance on the football field helped).
Periods and Quotes
Periods always go inside of quotation marks.
He said, “At the beginning of World War II, almost all Americans assumed the war would
end quickly.”
Hyphens
Whenever possible avoid hyphenation.
Use email instead of e-mail and online instead of on-line.
Ex. 27 miles not 27-miles
144
BRANDING
Numbers:
Phone Numbers
Always use area code first in parentheses.
(760) 725-xxxx or (760) 763-xxxx
Numerals
Spell out any number less than 10 and use numerals for numbers 10 and above. Avoid using numbers in a series.
Never use a numeral to start a sentence.
Twenty years ago this program was started.
This program was started 20 years ago.
Incorrect: 20 years ago this program was started.
It took five years to get funding for the program.
Dollars/Money
Use numerals in all instances with a $ sign preceding the number. Prices should be written in whole dollars, not
cents. No cents for whole dollars.
Soda $1.25
Burger $5
Large numbers
Large numbers may be abbreviated. Millions and billions may be abbreviated to M and B. Thousands may use a K.
Athletics has collected over $2M in grant money.
The new building cost $250K.
Over 20 million people voted.
Distance
Distances are an exception to the write out all numbers under 10 rule. Put no space between the number and the
distance amount. Use rules for cycling races and meters for running.
5M dash
10K run
20 mi bike ride
Ages/Grades
Ages and grades are an exception to the write out all numbers under 10 rule. Numerals may be used in all
instances, except for Kindergarten, which is usually written out. Kindergarten may be abbreviated to K in
some instances.
The girls were ages 8-20.
ages 10+
7-year-olds
1st or 2nd grade
Grades K-12
145
mccsCP.com/marketingplan
BRANDING
Charts
Use numerals for all numbers in a chart. Do not write out.
Percentages
Use percentage signs and do not spell out “percentage” or “percent”.
The Sailors have reached 50% of their goal.
Dates/Time:
Dates
Dates are usually expressed as just month and day. When the year is included in the date, there is a comma
between the day and month. Months and days may be written out in long text formats for reports, etc.
Fri, Jul 22
Fri, Jul 22, 2012
Friday, July 22, 2012
When using-refer to page 1 of agenda.
Months
For web and print, reduce longer months to three characters in all instances; do not use periods.
Jan
Oct
Days
For web and print, reduce days of the week to three characters in all instances. Do not use periods, but use a
comma between the day and the month.
Kids First Fair Fri, Jul 27
11am–2pm
Time/Hours
Use civilian not military time for web and print in the following format. Always use am/pm even when both
times are either am or pm. Do not use periods or capitals. Always place am/pm directly following number with
no spaces.
7am–5:30pm
6:30pm–2am
3pm–9pm
Use noon or midnight, not 12am or 12pm.
noon–2pm
8pm–midnight
When writing the time for an event or schedule, there is no need to write out “Hours:” with a colon. Simply write
the hours.
Open 9am–11am
Incorrect: Hours: 9am–11am
Exception: Marketing materials specifically designed for active duty may use military time.
146
BRANDING
Years
The preferred method is to write out the four-digit year. When shortening is necessary use the 1/4 format.
1980s
1998
The year 2010
The class of 2012
From 2009–2010
Exception: FY98
Formatting:
Italics and Underlining
Avoid the use of italics and underlining.
Headers
Do not use colons after headers. Be consistent in sizing, fonts and use of bold in headers. On the web and in print,
headings are usually bold.
Indentation
Tabbing and spacing must be consistent.
Bulleted Lists
Capitalize the first letter. Do not use a period at the end.
Drink plenty of water
Apply sunscreen
Wear a hat
Spacing and Periods
Use only one space after a period.
Sergeant Puller likes the Marine Corps. He joined in 2010.
Spacing and Colons and Semi-colons
Use only one space after colons and semi-colons.
There are three great things about the Marine Corps: Honor, Courage and Commitment.
Spacing & Dashes
Do not put any spaces between dashes.
8am–2pm
between the hours of 5pm–6pm
147
mccsCP.com/marketingplan
BRANDING
Marine & Navy Identification Insignia
MARINES
SECOND
LIEUTENANT
FIRST
(gold)
0-1
0-2
0-3
ENSIGN
LIEUTENANT
LIEUTENANT
(gold)
CAPTAIN
LIEUTENANT
MAJOR
LIEUTENANT
(gold)
COLONEL
COLONEL
0-4
0-5
0-6
LIEUTENANT
COMMANDER
CAPTAIN
0-7
BRIGADIER
MAJOR
LIEUTENANT
GENERAL
GENERAL
GENERAL
0-8
0-9
0-10
VICE
ADMIRAL
GENERAL
SPECIAL
NAVY
JUNIOR
GRADE
COMMANDER
REAR
REAR
ADMIRAL
ADMIRAL
(gold)
(LowerHalf) ADMIRAL
(Upper Half)
WARRANT
MARINES
WARRANT
CHIEF
CHIEF
CHIEF
CHIEF
OFFICER
WARRANT
WARRANT
WARRANT
WARRANT
OFFICER
OFFICER
OFFICER
OFFICER
W-1 W-2 W-3 W-4W-5
NAVY
WARRANT
CHIEF
CHIEF
CHIEF
OFFICER
WARRANT
WARRANT
WARRANT
OFFICER
OFFICER
OFFICER
ENLISTED
MARINES
PRIVATE
PRIVATE
(No insignia)
FIRST
LANCE
CORPORAL
SERGEANT
CORPORAL
STAFF
GUNNERY
FIRST
SERGEANT
SERGEANT
SERGEANT
SERGEANT
MAJOR
SERGEANT
MAJOR
CLASS
OF THE
MARINE
CORPS
MASTER
MASTER
SERGEANT
GUNNERY
SERGEANT
E-1E-2 E-3 E-4 E-5E6 E-7E-8E-9E-9
NAVY
SEAMAN
RECRUIT
SEAMAN
SEAMAN
PETTY
PETTY
PETTY
CHIEF
SENIOR
MASTER
OFFICER
OFFICER
OFFICER
PETTY
CHIEF
CHIEF
CHIEF
THIRD
SECOND
FIRST
OFFICER*
PETTY
PETTY
PETTY
CLASS*
CLASS*
OFFICER*
OFFICER*
OFFICER
APPRENTICE
CLASS*
MASTER
OF THE
* Gold stripes indicate 12 or more continuous years of good conduct NAVY*
148
FLEET
ADMIRAL
RESOURCES
Marketing Collateral
Marketing Plan 2015
Publishes: Februar y
Distribution: Internal and External customers
Quantit y: 50+
MCCS Camp Pendleton Directory
Publishes: October
Distribution: Base Housing , Base Facilities,
Welcome Aboard Packets, Area Coordinators
Quantit y: 15,000
Business Brand & Development Sales Program
Publishes: Ongoing
Distribution: Current and Potential Sponsors
Quantit y: 200
Events Calendar
Publishes: Jan & Jun
Distribution: Base Housing , Base Facilities,
Welcome Aboard Packets, Area Coordinators
Quantit y: 12,000 per printing
(24,000 Annually)
Website/Facebook/Blog/Emails
Social Media Oppor tunit y for business/event adver tising information
Free of charge, constant update, downloadable materials, large
demographic reach
(Subject to availabilit y)
Magazine & Newspaper Advertising
An ef fective promotional tool for specific events targeted to both civilian
and militar y audiences
Branded Concepts
Unique marketing strategies for star t-up or remodeled businesses
Destination Pendleton, Meetings & Events promotional package and trade
show display
Del Mar Beach Resor t In-Room brochure
149
mccsCP.com/marketingplan
RESOURCES
Promotional Opportunities
PROMOTIONAL OPPORTUNITY IMPACT CHART
HIGH IMPACT
MEDIUM IMPACT
LOW IMPACT
Electronic Marquee
$
Athletic Field Banners
$
Buttons/Stickers/Pens
$
Flag Banners
Event Calendar
Video
Outdoor Monument Signs
Division Cross-Promotion
Retractable Banners
Banners on Light posts (TBD)
Coupons
Directories
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
TV Toppers
Fliers
Posters
Guides
Brochures
Price lists
Floor Matting
Chotchkies
Restroom Advertising
$
$
$
$
$
$
$
$
$
Vehicle Wraps
$
$
Pizza Box Toppers
$
Building Wraps
Word of Mouth
Personal Selling
Surveys
Website
Social Media
Web Banner
Base Website (PAO)
Email Distribution
Photo Slide Show
$
N/C
N/C
N/C
N/C
N/C
N/C
N/C
N/C
N/C
3ft x 12ft Banners
Pop-up Canopies
Window Clings
Catalogs
Table Tents
Table Cloths
Directional/Policy/Rules Signage
Looping Videos
Theater Slide Show
Barracks/Housing Door Hangers
(Requires Approval)
Unique Print Pieces
Logos on in-house gear
Fliers
Business Cards
Gas Station Pump Toppers
Literature Racks
Photo Backdrop
Direct Mail
InfoTrac (Base email)
e-Newsletter
Computer Screen Savers
Area Coordinator Meetings & Distribution
SMP Monthly Meetings
Family Readiness Officer’s (FRO's)
$
$
$
$
$
$
$
$
N/C
N/C
N/C
N/C
N/C
N/C
Backpack Signs
Tray Liners
PX/MCX Bag Stuffers
Receipt Survey
Live Streaming
KPEN
Scout Online
$
$
N/C
TBD
N/C
N/C
N/C
150
RESOURCES
BUSINESS OPERATIONS
Gross Food/Restaurant Coupon Book: Develop a book with
Expense food coupons throughout base to be given out at JRC, Debt Military Units, Housing, TLFs, Beachs, Lake O’Neill, etc Net-Profit
Purchase a game of Paintball and receive a 20% off
coupon for protective eyewear at Family Vision Center
Develop a Fast Food promotional flier with multiple
coupons, distributed throughout base
TLF/Pacific Views: Buy one, get one free lunch with
any lodging stay
Gross Expense Debt Net-Profit
Gross Expense Debt Net-Profit
Gross Expense Debt Net-Profit
Develop North Base specific direct mail including
coupon box for all fast food restaurants
Gross Expense Debt Net-Profit
$1 off at Coffee Bean & Tea Leaf with $15 or more
MCX purchase
Gross Expense Debt Net-Profit
Gross Buy One, Get One Free coupon for Bowling with Large Expense Debt Pizza purchase at The Grill
Net-Profit
Distribute Pacific Views/SMC Snack Bar menus in the
lobby and rooms at the TLFs
Gross Expense Debt Net-Profit
Gross Expense Distribute door hangers with restaurant coupons to Del
Debt Mar Beach Resort and TLFs
Net-Profit
Free child’s bowling game every Wednesday with
purchase of one adult bowling game
Gross Expense Debt Net-Profit
Kids bowl free when showing a report card with a “B”
average
Gross Expense Debt Net-Profit
Gross •
•
e
l
is
M
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ta
is
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iv
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om
Fl
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k
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ar
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ra
or
Gross Expense Debt Net-Profit
ea
e
rs
ou
F'
s/
Pa
in
tb
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ol
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Develop beverage coasters promoting events and
facilities. Pacific Views/South Mesa, Golf Course and
Bowling Center
ar
r
ts
te
an
en
ur
•
C
ta
g
es
lin
/R
ow
od
B
•
G
Performance
Measure
Fo
Promotional Strategy
m
t
Cross-Promotional
Opportunities
CROSS-PROMOTIONAL
MARKETING OPPORTUNITIES
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
151
mccsCP.com/marketingplan
RESOURCES
Discount at Leatherneck Lanes The Grill with movie
Purchase a game of Paintball and receive a 20% off
ticket receipt
coupon for protective eyewear at Family Vision Center
SMP Learn to Golf Package
• 3 - Private Lessons
Develop
a Fast
Foodofpromotional
fliercart/clubs
with multiple
• 3 - 18-Hole
rounds
golf including
coupons,
distributed
throughout
base
• 3 - Lunches
at the Tern
or Mulligan’s
Spouses Learn to Golf Package
• 3 - Group Lessons
TLF/Pacific Views: Buy one, get one free lunch with
• 3 - 18-Hole rounds of golf including cart/clubs for 4
any lodging stay
• 3 - Lunches at the Tern or Mulligan’s for 4
Gross Gross Expense Expense Debt Debt Net-Profit
Net-Profit
Gross Gross Expense Expense Debt Debt Net-Profit
Net-Profit
Gross Gross Expense Expense Debt Debt Net-Profit
Net-Profit
Customer Loyalty Card: One free round of golf after 9
Develop North Base specific direct mail including
rounds
coupon box for all fast food restaurants
Gross
Gross Expense
Expense Debt
Debt Net-Profit
Net-Profit
Package
for 10 rounds
golf,
cart
and$15
VIPortee
time,
$1 off at Coffee
Bean &of
Tea
Leaf
with
more
plus lunch
at Mulligan's
MCX
purchase
Gross
Gross Expense
Expense Debt
Debt Net-Profit
Net-Profit
Gross
Gross 40% off one item at The Pro Shop after completing 10 Expense
Buy One, Get One Free coupon for Bowling with Large Expense
Debt
rounds of golf
Debt Pizza purchase at The Grill
Net-Profit
Net-Profit
Gross Gross Expense Expense Distribute
Pacific Views/SMC
Bar round
menusofingolf
the Debt
20%
off purchase
at Mulligan’sSnack
with one
Debt lobby and rooms at the TLFs
Net-Profit
Net-Profit
Gross One
free round
of golf for
guests
stayingcoupons
at TLFs,to Del Expense Distribute
door hangers
with
restaurant
Debt Beaches
or Resort
Lake O’Neill
Mar Beach
and TLFs
Net-Profit
Discount
at Golf
Course
with
golfWednesday
product purchase
Free child’s
bowling
game
every
with at
MCX
purchase of one adult bowling game
20% off coupon for protective eyewear from Family
Kids bowl free when showing a report card with a “B”
Vision Center with Paintball game purchase
average
E1-E3 play Paintball for ½ price every Sunday
Northern Camp Marines purchasing travel to Mainside
receive a discount round of Paintball play
Gross Gross Expense Expense Debt Debt Net-Profit
Net-Profit
Gross Gross Expense
Expense Debt Debt Net-Profit
Net-Profit
Gross Gross Expense Debt Net-Profit
Gross Expense Debt Net-Profit
Gross Paintball Park Demonstrations in Northern Camps with Expense bounce back coupons
Debt Net-Profit
Gross 152
•
•
•
•
•
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•
e
•
•
•
•
•
•
•
•
•
•
•
•
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is
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•
•
•
•
•
•
•
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og
es
or
Gross
Gross Expense
Food/Restaurant
Coupon
Book:
Develop
a book
Expense Kid's
Bowling Birthday
Party
Package
includes
a with
food
coupons
throughout
base
be given out at JRC, Debt
Debt discount
on catered
food at
ThetoGrill
Military Units, Housing, TLFs, Beachs, Lake O’Neill, etc Net-Profit
Net-Profit
M
e
rs
ou
tb
fC
ol
in
D
•
F'
Gross Gross Expense
Expense Debt Debt Net-Profit
Net-Profit
ng
••
TL
Develop beverage coasters promoting events and
One
free Pacific
game ofViews/South
bowling for TLF
guests
facilities.
Mesa,
Golf Course and
Bowling Center
Si
•
Pa
•
s/
•
G
/R
B
od
Fo
ow
BUSINESS OPERATIONS
CROSS-PROMOTIONAL MARKETING OPPORTUNITIES
ar
r
ts
te
an
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ur
ta
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es
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Performance
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Promotional Strategy
m
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BUSINESS OPERATIONS
CROSS-PROMOTIONAL
MARKETING OPPORTUNITIES
Cross-Promotional
Opportunities
RESOURCES
BUSINESS OPERATIONS
CROSS-PROMOTIONAL MARKETING OPPORTUNITIES
Cross-Promotional
20%
off sundry
items
at the MCX
lodging
facility
Purchase
a game
of Paintball
andwith
receive
a 20%
off
reservation
coupon
for protective eyewear at Family Vision Center
Gross Expense Debt Net-Profit
Free
SurfaLesson
while
staying at Del
Develop
Fast Food
promotional
flier Mar
with Beach
multiple
Resort
or distributed
San Onofrethroughout
Beach
coupons,
base
Gross Expense Debt Net-Profit
SMP Package: Purchase a Stay and Play Package
TLF/Pacific Views: Buy one, get one free lunch with
from ITT
any lodging stay
• 18-Holes at Marine Memorial Golf Course
• 1 Round Miniature Golf at Lake O’Neill
• 2 Bowling Games
Develop
North
specific
directRental
mail including
• 1 Private
SurfBase
Lesson
• 1 Kayak
at The Marina
box
fast food
restaurants
•coupon
1 Game
at for
theall
Paintball
Park
• Buffet Lunch at Pacific Views/South Mesa
Gross
Gross Expense
Expense Debt
Debt Net-Profit
Net-Profit
Gross Expense Debt Net-Profit
Gross Gross
Expense
$1 off at Coffee Bean & Tea Leaf with $15 or more
Expense
Filthy
Fun Fest
Debt MCX purchase
Debt
• Direct Mail with coupons for food purchases at event Net-Profit
Net-Profit
Gross Expense
Buy One,
Get One Free coupon for Bowling with Large Gross
Barber
Shops
Expense
Debt Pizza
purchase
The Wednesday
Grill
• $2 Off
haircustat
every
at all shops from 4- Debt
Net-Profit
7pm
Net-Profit
Gross Expense
Distribute Pacific Views/SMC Snack Bar menus in the Gross
Debt Expense
Barberand
Shops
lobby
rooms at the TLFs
Net-Profit
Debt
• One free haircut after 9 haircuts
Net-Profit
Gross Expense Distribute door hangers with restaurant coupons to Del Gross Debt Expense
Barber
Shops
Mar Beach
Resort and TLFs
Net-Profit
• 25% off coupon for Star Cuts or Onyx Salon with
Debt
Net-Profit
haircut purchase
Gross Free child’s bowling game every Wednesday with
Expense Gross
purchase
of one adult bowling game
Beauty Salons
Debt
Expense
Net-Profit
• 25% off Barber Shop cut with purchase of any
Debt
service from Star Cuts or Onyx Salon
Net-Profit
Gross
Expense Kids bowl free when showing a report card with a “B”
Gross
Debt average
Beauty Salons
Expense
Net-Profit
• Participate in Community Events for spouses and
Debt
children
Gross
Net-Profit
Beauty Salons
• Buy One, Get One free entree for Roberto’s, Panda
Express, Domino’s, Maui Wowi or Coco’s Restaurant
with purchase of service over $50 at Onyx Salon
Gross
Expense
Debt
Net-Profit
Family Vision Center
• Discount for Zoom Whitening at Pendleton Family
Dental with sunglasses purchase at Family Vision
Center
Gross
Expense
Debt
Net-Profit
Gross
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Gross
Gross Expense
Food/Restaurant
Coupon
Book:
a book with
Expense Free
miniature golf
game at
LakeDevelop
O’Neill with
food coupons throughout base to be given out at JRC, Debt
Debt reservation
Military Units, Housing, TLFs, Beachs, Lake O’Neill, etc Net-Profit
Net-Profit
Si
F'
Gross
Gross Expense
Expense Debt
Debt Net-Profit
Net-Profit
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Develop
coasters
promotingwith
events
and
Discount beverage
at Domino’s
Pizza Mainside
Paintball
facilities.
Pacific Views/South Mesa, Golf Course and
Park
receipt
Bowling Center
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BUSINESS OPERATIONS
CROSS-PROMOTIONAL MARKETING OPPORTUNITIES
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Promotional Strategy
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mccsCP.com/marketingplan
RESOURCES
BUSINESS OPERATIONS
Gross Food/Restaurant
Coupon Book: Develop a book with
Family Vision Center
Expense food
coupons
throughout
base
to be given
out at JRC,
• Referral
Program:
25% off
sunglasses
purchase
for
Debt Military
Units, Housing, TLFs, Beachs, Lake O’Neill, etc Net-Profit
friend referral
Shuttle
Service
Purchase
a game of Paintball and receive a 20% off
• One free
trip from
SOI to
afterCenter
3
coupon
for round
protective
eyewear
at Mainside,
Family Vision
round trip purchases
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Shuttle
DevelopService
a Fast Food promotional flier with multiple
•coupons,
Discountdistributed
coupon at throughout
the MCX with
purchase of trip
base
from Northern Camp to Mainside
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Shuttle Service
• Discount with
Shuttle
receipt
at Subway,
TLF/Pacific
Views:
BuyService
one, get
one free
lunch with
Wendy’s,
Johnny
any lodging
stay Rocket’s, Coffee Bean & Tea Leaf
and Domino’s
Gross
Gross Expense
Expense Debt
Debt Net-Profit
Net-Profit
Automotive
Develop
North
Base–specific
direct
including
• Auto Skills
Center
Free car
washmail
coupon
with car
coupon
box for
all fast food restaurants
repairs over
$100
Automotive
• $3offoffatOil
Change
at &
OilTea
Exchange
gas
$1
Coffee
Bean
Leaf withwith
$15MCX
or more
receipt
MCX purchase
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Gross Gross
Automotive
Expense Buy One, Get One Free coupon for Bowling with Large Expense
• $1 off car wash with gas fill up
Debt Debt
Pizza purchase at The Grill
Net-Profit
Net-Profit
Automotive
• DiscountPacific
at Enterprise
Car Rental
Distribute
Views/SMC
Snackwith
Bar extensive
menus in the
vehicleand
repairs
at at
Auto
lobby
rooms
theSkills
TLFs Center or Firestone
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Gross
Gross Precious Treasures Pendleton Florist
Expense
• $10 off florist
withrestaurant
$100 jewelry
purchase
at Expense
Distribute
door purchase
hangers with
coupons
to Del
Debt
Debt MCXBeach Resort and TLFs
Mar
Net-Profit
Net-Profit
Precious Treasures Pendleton Florist
Free
child’son
bowling
with
• Discount
specialgame
eventevery
whenWednesday
referred from
Pacific
purchase of one
adult bowling game
Views/South
Mesa
Gross
Gross
Expense
Expense
Debt
Debt
Net-Profit
Net-Profit
Pendleton Family Dental
•Kids
Develop
cooperative
Retireeadirect
bowl free
when showing
reportmail
cardpiece
with a “B”
between Family Vision Center and Pendleton Family
average
Dental
Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
Pendleton Family Dental
• 25% off kids sunglasses at Family Vision Center with
a scheduled orthodontic service at Pendleton Family
Dental
Pendleton Family Dental
• Children’s teeth screenings for early intervention at
Child Development Centers
Gross
Gross Expense Debt Net-Profit
Gross
Expense
Debt
Net-Profit
Gross
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Gross Gross
Expense Expense
Debt Debt
Net-Profit
Net-Profit
M
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in
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TL
Family
Center
DevelopVision
beverage
coasters promoting events and
•facilities.
DevelopPacific
program
to screen kids
eyes
in Course
Child and
Views/South
Mesa,
Golf
Development
Centers and Schools on-base
Bowling Center
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BUSINESS OPERATIONS
CROSS-PROMOTIONAL MARKETING OPPORTUNITIES
M
ts
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Performance
Measure
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Promotional Strategy
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Cross-Promotional
Opportunities
CROSS-PROMOTIONAL
MARKETING OPPORTUNITIES
RESOURCES
Marketing Request Form
MARKETING REQUEST
SUBMISSION DATE:
DIVISION:
COST CENTER:
POR# (if applicable):
�Business Operations �Marine & Family Programs �Retail �Semper Fit �Other _________
POINT OF CONTACT:
PHONE:
E-MAIL:
SUPERVISOR APPROVAL (name and date):
PROJECT TIMELINE:
APPROVAL PROCESS (check all that apply):
�Immediate Supervisor
�Program Manager
�Branch/Dept Head
�Division Directors
�Sponsorship
EVENT DETAILS
DATE:
BUDGET (Not including Sponsorship dollars):
EVENT NAME:
EVENT LOCATION:
TARGET MARKET:
�Active Duty �Family Members �Retiree �DoD Civilian Personnel �Other (Please specify) __________
EVENT DESCRIPTION (Identify ALL activities, participation history and relevant information):
LOGO REQUIREMENTS (List all logos required on materials):
MARKETING CAMPAIGN MESSAGE (Please provide clear direction on text for materials):
CREATIVE DIRECTION (Please provide direction on colors, look, feel, graphics for materials):
MARKETING STRATEGY (Choose all that apply):
BANNERS
�3’ x 12’ ($108 single-sided) Quantity:
�Pull-up Retractable Banner (request quote) Quantity:
�Custom Sizing (request quote) Quantity:
�Y �N
Messaging:
�Direct Activity
(Note: 2-sided banners: $216)
LARGE MARQUEE
�Indirect Activity
POSTERS
�11” x 17” ($0.35/ea, printed 4-color, single-sided) Quantity:
�22” x 28” ($17/ea printed 4-color, single-sided on colorplast or $30/ea on foamcore) Quantity:
�Custom Sizing (request quote)
Quantity:
�Electronic PDF (No Charge)
FLIERS
Quantity:
Page 1 Marketing Request Form 155
mccsCP.com/marketingplan
RESOURCES
Marketing Request Form (cont.)
�8.5” x 11” ($0.25 ea, 4-color, single-sided*) Quantity:
�5.5” x 11” ($0.25 ea, 4-color, single-sided*) Quantity:
*In-house printing up to 500 copies. Print jobs over 500 copies is outsourced and costs are TBD
POSTCARDS
�4”X6” single-sided/double-sided option (request quote)
�6”x9” single-sided/double-sided option (request quote)
�Custom Sizing (request quote) Quantity:
Quantity:
Quantity:
BROCHURES
�8.5”x11” Trifold (request quote)
Quantity:
�4”x9” Rack Card single-sided/double-sided option (request quote)
�Y
�N ($100/3 mos)
�Y
�N
Quantity:
THEATER SLIDE
HOME PAGE WEB BANNER
(No charge)
Link to (If applicable and subject to approval):
DIRECT MAIL
�Y �N (Fee-based)
Quantity:
Target Location(s):
CUSTOM PROJECT
�Y �N (Fee-based)
Custom Sizing (discuss with specialist)
Collateral Description:
Quantity:
SPONSORSHIP OPPORTUNITY
1. Can this event support Sponsorship opportunity?
�Y
�Y
2. Has there been Sponsorship previously for this program?
3. Answering “yes” to Question 1 and/or 2 requires:
a. Sponsorship Guidelines (provided by Marketing)
b. A sponsorship meeting with Marketing and Division POC
�N
�N
GUIDELINES
ü
ü
ü
ü
Please plan to submit your request for marketing support at least 25 working days prior to start of promotional
marketing campaign
Please submit all approved text for ALL materials (brochures, signage, etc) electronically and in Word (.doc)
format
For all Sponsorship activity, please Sponsorship Responsibility information in Marketing Plan or
mccsCP.com/sponsorship
Typical timeline for completion once project has been submitted:
st
o 10-15 Business Days: 1 Proof
o
3 Business Days:
Client Corrections
o
2 Business Days:
Marketing implements Client Corrections
o
7 Business Days:
Production and delivery
FOR INTERNAL MARKETING USE ONLY:
!
!
!
!
Sponsorship Review
Sponsorship Guidelines provided (If applicable)
Lead Marketing Manager Review
Marketing Specialist After-Action Report (If applicable)
Page 2 Marketing Request Form 156
RESOURCES
Planning Checklist
PL ANNING CHECKLIS T
Designed to provide tools that help develop a marketing strategy, while assisting in reaching the target market
efficiently, effectively and profitably.
Event__________________________________________________________________________________
Division BusOps_____ SF______ M&FP______ RET_____ Other_____
Campaign Marketing Strategy______________________________________________________________
Location________________________________________________________________________________
Date(s)_________________________________________________________________________________
Client(s)/Approving Authority______________________________________________________________
First Contact Date_______________________________________________________________________
1. Business Plan
Yes______ N/A______
2. Marketing Objective(s)
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
3. Target Demographic ___________________________________________________________________
4. Market Analysis
a. Research________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
b. Which groups are more profitable and/or interested in attending______________________________
_______________________________________________________________________________
_______________________________________________________________________________
c. Trends_________________________________________________________________________
_______________________________________________________________________________________
d. Needs/Wants/Satisfaction_________________________________________________________
_______________________________________________________________________________________
5. Market Offerings
Product__________________________________________________________________________
Price_____________________________________________________________________________
Place____________________________________________________________________________
Promotion________________________________________________________________________
6. Factors that differentiate offerings from competitors
______________________________________________________________________________________
______________________________________________________________________________________
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mccsCP.com/marketingplan
RESOURCES
Planning Checklist (cont.)
PL ANNING CHECKLIS T
7. Cross-Promotional Opportunities
_____________________________________________________________________________________
8. Sponsorship
_____________________________________________________________________________________
9. Budget Criteria
_____________________________________________________________________________________
_____________________________________________________________________________________
10. Marketing Mediums
_____________________________________________________________________________________
_____________________________________________________________________________________
11. Distribution Placement Plan
MCCS Coordinators
Facility Distribution
Management Taskings
_____________________________________________________________________________________
_____________________________________________________________________________________
12. After Action Analysis
158
Attendance_____________________________________________________________________
Participation____________________________________________________________________
Revenue_______________________________________________________________________
Strengths_______________________________________________________________________
Weaknesses_____________________________________________________________________
Opportunities___________________________________________________________________
Threats_________________________________________________________________________
MARKETING CONTACTS
Patricia Heath
Director
(760) 725-3691
Patricia.Heath@usmc.mil
Kristi Appleton
Deputy Director
(760) 725-3692
Kristi.Appleton@usmc.mil
Business Brand & Development Sales Management
Dino Richardson
Karen Meeks
Head of General Sales Management
Head of Business Brand Development
& Sales Management
(760) 763-0680
Dino@mccsCP.com
(760) 763-7991
Karen@mccsCP.com
Design, IT & Social Media
Scott Graham
Iveth Venegas
Head of Media Management
Head of Design Management
(760) 583-9862
Scott@mccsCP.com
(760) 763-0678
Iveth@mccsCP.com
Brand Marketing
Cari Gordonne
Christine deBoer
Mike Wosika
Head of Marketing Management
Marketing Brand Specialist
Marketing Brand Specialist
(760) 763-9263
Cari@mccsCP.com
(760) 725-6590
Christine@mccsCP.com
(760) 725-6417
Mike@mccsCP.com
Download: mccsCP.com/marketingplan
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mccsCP.com/marketingplan