Incorporating Effective and Strategic
Recruitment into the Evaluation
Process
C H A L L E N G E F O R A H E A LT H I E R L O U I S I A N A
Grant Program
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Introductions
C H A L L E N G E F O R A H E A LT H I E R L O U I S I A N A
Grant Program
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Agenda
1.
2.
3.
4.
5.
Introductions
Ethical Considerations
Approaching participants
Incentivizing participants
Additional Q&A
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Ethical Considerations
 Joan B. Landry, Ph.D., CHES
Project Director, Education Research & Evaluation
Picard Center
 Darlene H. Breaux, CRA
Research Program Specialist
University of Louisiana Lafayette
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Ethical Considerations
 Purpose of the informed consent process
 Purpose of HIPAA compliance and requirements
 How to discuss informed consent and HIPAA
paperwork with participants
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Ethics Training
 Team members who need to complete ethics training:


Anyone supervising data collection
Anyone consenting participants
 Required ethics training: www.citiprogram.org

Ask for instructions from your project officer if you have not already
received them
 An additional resource for ethics training:

NIH Protecting Human Research Participants
(http://phrp.nihtraining.com/users/login.php )
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Approaching and Incentivizing Participants
 Belinda C. Davis, Ph.D.
Deputy Director, Public Policy Research Lab
Associate Professor, Department of Political Science
Louisiana State University
 Michael Cunningham, Ph.D.
Professor, Department of Psychology
Associate Provost for Engaged Learning and Teaching
Executive Director, Center for Engaged Learning and
Teaching
Tulane University
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A Crucial Step
 A good sample is the key to being able to trust the
results from your survey.
 If you do this incorrectly, your ability to tell whether
or not your program actually works will be
compromised.
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What is a survey? What is a sample?
 A survey is a method of gathering information in an
organized or systematic manner on a sample.
 A sample is some pull or draw of observations from
the population you are trying to say something
about.
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The Goal
 The goal of this process is for you to get information
from some set of individuals that are part of the
group you are studying.
 You want the people you survey to be representative
of the population you are studying. In other words,
they need to look like your population. This is
harder than it looks!
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Sources of Bias
 Selection Bias: process used to collect the data
produces unrepresentative sample
 Self-Selection Bias: individuals can sort themselves
in and out of sample
 Survivorship Bias: some observations drop out
skewing the remaining sample
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Sources of Bias
 Non-response Bias
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Types of Surveys: Strengths and Weaknesses
 Face to face interviews
 Telephone surveys
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Types of Surveys: Strengths and Weaknesses
 Mail surveys
 Internet surveys
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Approaching Participants
 Recruitment must be effective
 Community collaboration is key
 Key informants to introduce you and your organization
 Be aware of your organization’s history (good or bad)
 Form partnerships
 Participants should feel that participating is an opportunity for
them to have a “voice” in the project
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Approaching and Incentivizing Participants
 How to approach participants
 Community liaison important
 Incentives for recruitment
Small tokens
 Things with your logo
 Things that promote health
 Small amount of cash


Incentives for participation

Check with IRB to ensure that incentive is not excessive
 Ethical considerations
 Representativeness of project staff
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Additional Q&A
 Joan Landry: joan.landry@louisiana.edu
 Darlene Breaux: darlene.breaux@louisiana.edu
 Belinda Davis: davisbe@lsu.edu
 Michael Cunningham: mcunnin1@tulane.edu
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