A6 Tuesday, October 4, 2011 The Iola Register www.iolaregister.com From the home of Wal-Mart, a world-class museum BENTONVILLE, Ark. — On Interstate 540 near Bentonville, a billboard shows what appears to be a wild circus costume, or an outlandish party dress for someone who stands about eight feet tall. It is a Soundsuit, a work by the contemporary African American artist Nick Cave, famous for his distinctive fabric sculptures covered in strange geegaws and decorative exotica. It is also an advertisement for Crystal Bridges Museum of American Art, the most-talked-about new museum in the United States in a generation. Opening Nov. 11 in the corporate home town of Wal-Mart and a bedrock of Middle America, the museum has ruffled feathers, challenged stereotypes and raised expectations as this country’s newest major cultural institution. That it is announcing its debut to a presumably conservative local audience not with a classic Western landscape, or a meticulous portrait of a Founding Father, but with a work of contemporary sculpture, is a sign of its larger cultural ambition. “Going against type is a big part of it,” says Crystal Bridges Executive Director Don Bacigalupi, who has been helping the fledgling museum beef up its con- “ It is unprecedented what she is doing. — Julian Zugazagoitia, director of the Nelson-Atkins Museum, Kansas City, Mo., of Alice Walton’s museum “ By PHILIP KENNICOTT The Washington Post temporary art collection. As the museum prepares for a deluge of foreign and national media coverage, it’s easy to anticipate the ready-made story line: The oddity of a world-class art museum rising in Arkansas, with reflexive condescension about its focus on American art and its origins in the Wal-Mart corporate fortune. But as workers put the finishing touches on the new building and curators oversaw the installation of art collected over decades by founder Alice L. Walton, a visit to the museum made it clear that Crystal Bridges intends to be taken seriously well beyond northwest Arkansas. It has not only gathered a synoptic view of American art, it will feature contemporary galleries and an extensive library, and its leaders profess no squeamishness about embracing all aspects of the canon, including the experimental and the controversial. Endowed by the Walton Family Foundation with $800 million, Crystal Bridges instantly joins the ranks of the richest museums in this country, and it has been using its extraordinary resources to assemble a collection of American art that may rival in quality, if not quantity, anything available to museum visitors in New York, Washington, Los Angeles or Chicago. It has aggressively pursued some of the most prized and iconic pieces of American art to come on the market in the past five years, leading some observers to detect an impact on prices that they call the “Walton effect.” The museum, designed by blue-chip institutional architect Moshe Safdie and nestled in a thickly forested basin near the main square of Bentonville, is Walton’s legacy project. Walton, 61, is the daughter of WalMart founder Sam Walton, who died in 1992. She is also “media shy,” a major contributor to Republican political candidates, a horse lover and, in the rare interviews she has given over the years, unabashedly patriotic and sentimentally devoted to the rolling Arkansas landscape she grew up in. Married and Register/Terry Broyles Humboldt High’s royal court Humboldt High School Homecoming candidates are, from left to right, Austin Coy, son of Tonya Coy Hurst; Michaela Bartlett, daughter of Richard and Yolanda Bartlett; Keifer Rutledge, son of Jon and Kelly Rutledge; Hannah McCall, daughter of Travis and Mindy McCall; Michael Zimmerman, son of Dewayne and Lori Zimmerman; Kindahl Young, daughter of Anthony Young and Frank and Sheila Coronado; Jeremy Setter, son of Mike and Pam Setter; Taylyn Wells, daughter of David and Soni Wells. The 2011 King and Queen will be crowned during half time ceremonies of Friday night’s game. Crystal Bridges Museum of American Art Architect Moshe Safdie designed the new Crystal Bridges museum in Bentonville, Ark., which will be free to the public thanks to $20 million from Wal-Mart. divorced once, she lives on an immense ranch in Texas and has been known to bid on art by cellphone while riding one of her beloved horses. WHILE MILLIONAIRES and billionaires before her have created museums, Walton’s Crystal Bridges — with its mix of contemporary and classic art, and its origins in the frugal, self-made ethos of the Wal-Mart empire — feels decidedly different from the museums of the Gilded Age, or the boomtown art collections of mid-century Texas. There is no anxiety about the status of American art, no looking to Europe for validation. There’s no embarrassment about the immense fortune that made the museum possible, no old-fashioned cultural money-laundering in the manner of Carnegie or Mellon. Nor is there any worry about whether the art is too conservative or too edgy. It is a mature, serious, relatively progressive museum launched at a time when increasing numbers of people consider themselves socially tolerant and fiscally conservative. It is a museum for people who are as comfortable with art as social experiment and provocation, as they are with untrammeled, winnertakes-all capitalism. The museum’s wealth, and its connection to the Wal-Mart fortune, has also led to a remarkable amount of hostility in art world circles, where there is an assumption that it is too rich, too conservative and too reflexively American in its focus to be a serious new player. The leaders of Crystal Bridges acknowledge the grumbling, mostly detectable in the blogosphere, but also aired publicly as it became clear that a 2005 Arkansas law specifically designed to exempt the museum from taxes could cost taxpayers millions of dollars of lost revenue. They point out that Crystal Bridges is hardly unprecedented, that virtually all of this country’s museums began with a collection, and a fortune, assembled by a wealthy art-loving member of the nouveax riches. The museum, when it opens, will be free to the public (thanks to a $20 million gift from Wal-Mart), with a vigorous public education program and a serious scholarly and curatorial agenda. Crystal Bridges is doing everything right, by the standards of contemporary museum practice. And while it is a beneficia- ry of Walton’s largess, it is also an independent nonprofit and not a Wal-Mart proxy. “It is unprecedented what she is doing,” says Julian Zugazagoitia, director of the Nelson-Atkins Museum in Kansas City, Mo., the closest major art museum to Bentonville. Zugazagoitia says his museum expects to benefit in a spike of visitors as patrons drawn to Crystal Bridges explore regional options. “I hope for a Bilbao effect” in Bentonville, he says, referring to the Guggenheim outpost that opened in Spain in 1997, transforming a littleknown Basque city into a major cultural hub. He says Crystal Bridges is already a good neighbor, planning collaborations with his museum. Employee of the Month Brian Silcox is the employee of the month for October 2011. Brian has been an employee at Gates Corporation since 2006. 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