Bachelor of Science in Integrated Marketing Communications
Degree Requirements – Students entering program after 3/13/2013 must take *
(124 Hours)
Title of Course
Required IMC and JOUR Core – 33 Hours
Jour 101 Intro to Mass Communication
IMC 204 Intro to Integrated Marketing Communications
IMC 205 Writing for Integrated Marketing Communications
Jour 273 Creative Visual Thinking (IMC 205 pre-­‐req or consent of instructor)
IMC 304 Account Planning (IMC 204 & 205 pre-­‐req or consent of instructor)
* IMC 306 Internet Marketing (IMC 205 pre-­‐req) Jour 371 Communications Law
* IMC 390 Intro to Writing for Advertising (IMC 205 pre-­‐req)
Jour 391 Public Relations (Jour 102 or IMC 205 pre-­‐req)
IMC 404 IMC Research (IMC 204 and 205 pre-­‐req)
IMC 555 IMC Campaigns (IMC 304, 391 and 404 pre-­‐req or consent of instructor)
Grade
Special Notes
1) Honors students should refer to prescribed honors curriculum
set forth by the Sally McDonnell Barksdale Honors College.
2) A "C" or better is required for all Jour, IMC and business minor courses
(except ACCY 201) and each course may be attempted only two times.
3) IMC requires a minimum total of 124 hours; 42 hours must be 300-­‐level or higher.
4) By completing the requirements for the IMC major, students also
fulfill a minor in Business Administration.
5) Some electives require a specified MacBook Pro. See meek.olemiss.edu for details.
Journalism/IMC Electives – Students need at least 124 hours to graduate. To meet that requirement, in addition to core classes, courses may be chosen from any other courses/subjects offered in other schools and/or Required Business Core (includes Minor in Business Administration) – 24 Hours
departments on campus. When choosing electives, advanced electives are suggested, because it helps meet the advanced-­‐level requirement. See catalog
for pre-­‐reqs and refer to myOleMiss for an updated list of semester courses.
Accy 201
Accy 202
Econ 202
Econ 203
Bus 271
Mktg 351
Mktg 353
Mgmt 371
Accounting I (D is passing)
Accounting II (Accy 201 pre-­‐req)
Principles of Microeconomics
Principles of Macroeconomics (Econ 202 pre-­‐req)
Business Communication (Engl 102, Liba 102, Hon 102 or Writ 102 pre-­‐req)
Marketing Principles (must be a junior)
Advertising and Promotion (Mktg 351 pre-­‐req)
Principles of Management (must be a junior)
OPTIONAL Media Sales and Management Specialization – 6 Hours
Jour 386 Media Sales
Jour 388 Media Management (Jour 386 pre-­‐req)
OPTIONAL Magazine and Management Specialization – 6 Hours
Jour 401 Magazine Service Jour (Jour 273 pre-­‐/co-­‐req, IMC 205 or Jour 271 pre-­‐req
Jour 501 Magazine Service Jour Publishing (Jour 401 pre-­‐req)
10/24/14