interface
for Amadeus users in the Indian subcontinent
Next generation travel
& technology
Wins all the way
Awards and accolades
Amadeus stays as the uncontested leader
Winner of Superbrands award for the last three consecutive years; twice awarded as the
‘Best GDS’ by TAAI; and the recent recipient of ‘Times Travel 2011’ award in the category of
‘Best Backend System’.
Amadeus key advantages & USPs
• Highest number of System User Airlines (over 150)
• Only GDS to have integrated content in Amadeus PNRs from 3rd party
• Unique solution to sell LCC content through ‘Booking Builder’
• First to launch mobile solution in India through Mobile Selling Platform
• Largest number of saleable airlines
• Largest number of saleable hotel properties with highest number of Best Available Rate
• First GDS to launch solution for corporates to track their employees through Amadeus One Click
To learn more about how the world’s best travel technology provider can help your business
succeed, call us on our 24x7 help line on 1800 111 200 or visit us at www.amadeus.in
GLOBAL NEWS
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Contents
Issue 2, August 2012
3 INDUSTRY SPEAK
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GDS Revolution in Tourism & Avaiation Industry
•
What the press has to say
7 EVENTS
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Event organised for Amadeus hospitality solutions
Bird Group sponsors CII’s National Conference and
Annual Session 2012
Spotlight: Future of Indian Aviation
IATA Convocation ceremony held in Vadodara
Going green
This calls fora celebration!
Transcending Boundaries
Bird Retail opens Bally store in Mumbai now
World renowned Segway tours now in India
Bird Automotive launches the iconic Mini Cooper in India
Bird Academy: Spreading education and hope for a
better India
Bollywood’s hottest go ice skating
IATA convocation ceremony held at iSkate
When Winning Becomes A Habit
15PRODUCT+
•
•
•
•
•
Amadeus Ticket Changer (ATC)
BirdRes Hotels
Amadeus e-Travel Management
Mobile Selling Platform App for iPhone & iPad users
Amadeus OneClick
Published by:
Marketing & Corporate Communications
E-9, Connaught House, Connaught Place
New Delhi - 110 001
•
•
•
•
Amadeus training session organized in Chittagong
and Sylhet
Amadeus practice training environment is replaced
with Amadeus skilling environment
Training session organized in Coimbatore
Amadeus e-Support centre for travel agents
25 PROVIDERS
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China Southern Airlines enjoys Interactive Seat Map
Five Forty Aviation enjoys Amadeus Access Sell
Israir Airlines enjoys Interactive Advanced Seat Reservation
and Interactive Seat Map
Aircompany Khors enjoys Amadeus Access Sell
Germania enjoys Amadeus Access Sell
Syphax Airlines enjoys Amadeus Access Sell
Singapore Airlines successfully migrates to Amadeus’ Altéa CMS
Jetairfly enjoys Amadeus Access Sell
Eritren Airlines enjoys Amadeus Access Sell, Interactive
Advanced Seat Reservation and Interactive Seat Map
Eurolot enjoys Amadeus Access Sell
Nature Air enjoys Amadeus Access Sell
Delta Airlines enjoys operational flight information
Joint Promotion
29 GLOBAL NEWS
Amadeus and OAG launch market-leading daily airline schedule
Amadeus confirms landmark appointment of Herve Couturier
Amadeus releases its latest corporate responsibility report
Amadeus recent study: Asia region leads global travel growth
Amadeus signs global partnership agreement with Akamai
Marketing & Corporate Communications
Graphics & Design: Sibendra Kumar Sahoo
For Private Circulation only
1
interface
Tidings
from Managing Director’s desk
We make progress together
The GDS channel
today is the most
cost-effective
tool for buyers
of business
travel to manage
the complexity
of supply, and
in fact many
airlines utilize
the technology
and products of
the GDSs to run
their web sites.
2
Welcome to the August issue of e-Interface
2012. As we step into the third quarter of the
financial year, business and industry need to
revitalize themselves in order to re-energize the
economy and successfully surmount domestic and
global challenges. I welcome all constructive debate
and suggestions on ways to improve and evolve
the travel distribution system in the best interests
of the whole travel industry. Change is currently
sweeping through our communities, and this
momentous drive promises a new way forward.
The GDS industry experienced a secondquarter slowdown in all regions of the world,
particularly in the U.S. and Western Europe.
Global traffic results for June show a continued
slowing of growth in the demand for air transport,
as per International Air Transport Association
(IATA) reports. The global economic outlook
remains uncertain, and both air traffic and
GDS volumes have shown weakness in recent
months.Although there are some pockets of solid
performance, it is difficult to detect a strong
trend—positive or negative—at the global level.
DGCA data shows that in March last year, all
airlines had together operated a total of 49,168
domestic flights, but this March, the number fell
to 48,926. Growth will continue in the domestic
Indian market in FY2012/13, albeit at a slower
pace, partly on account of increasing costs and
fares. Meanwhile, international traffic continues
to feel the impact of the rupee’s decline against
the dollar and deteriorating global economic
conditions. For the airline industry the result
is higher costs – of fuel, aircraft leases and
maintenance. Rising airport costs are another issue
impacting airlines. CAPA had recently released
its annual outlook reporting that Indian aviation
enters 2012 facing its most critical challenges
since the advent of the 2004 industry reforms.
We, at Amadeus India, remain committed
to working closely with airlines to help them
differentiate and personalise their content, and that
we share their goal of creating the most efficient
and cost-effective method of distribution for all
stakeholders in the value chain.
Airlines have a similar set of goals as we do,
to grow revenue and optimize costs and get
close to their travelers. The growing number of
airlines agreeing to sell their branded fares and
ancillaries via the Amadeus marketplace serves
as an evidence of the value GDSs represent to
carriers in the sale of ancillary products. We
currently have agreements in place with 43
airlines to implement ancillary services in one
or more of their sales channels including GDS,
their website and/or their ticket offices.
The situation is same across the world, with
GDSs having invested heavily in new technology
to make airline ancillary services available, so
that our members can distribute and sell these
ancillary services to consumers. Ancillary revenue
has become a crucial factor in fiscal viability
for airlines all over the world. Ancillary revenue
methods allow consumers to add convenience,
comfort, and value to the travel experience.
The GDS channel today is the most costeffective tool for buyers of business travel to
manage the complexity of supply, and in fact
many airlines utilize the technology and products
of the GDSs to run their web sites.
I also take this opportunity to express my
heartfelt gratitude and sincere thanks for your
continuous support throughout our business
journey.
I assure you that Amadeus India will continue
to be the best place to work at, will offer you the
best of the services and will be a loyal associate
to our channel partners in the years to come.
Wishing a Happy, Warm and Safe festive
season to you and your family in advance.
Ankur Bhatia
Managing Director
Amadeus Indian subcontinent
GLOBAL NEWS
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Industry Speak
Aviation news
GDS Revolution in Tourism and Aviation Industry
What the press has to say
3
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INDUSTRY SPEAK
GDS Revolution in Tourism
By Anil Mathur
Change, undoubtedly, is the rule of
the world in all spheres of life, and travel
and aviation are no exceptions to this. A
lot of changes and upgradations keep on
occurring in this industry at frequent intervals
and depending, to a large extent, on the
requirement of the hour.
In this context one of the most revolutionary
changes that has taken place, is the coming on
scene of the Global Distribution Systems and
the products that they offer, and continue to
add on a regular basis, led by big players like
Amadeus. This ensures that the GDSs continue
to be relevant for all the stakeholders in the field,
be it the airline, agent or the actual traveler.
It is easy to forget the past, atleast as far
as technology, or its gains, are concerned. How
many in the travel and aviation industry today
recall what ABC is, apart from being the first
three letters of the English alphabet?
Do many even know what ABC stands for
in the aviation and travel sectors? It is the Air
Booking Catalogue, which was a necessary
part of any airline/agent’s office. It was bulky,
costly and had to be replaced every month, and
frequent changes had to be incorporated even
in between the weeks, as changes in airline
schedules were made. Needless to say, all this
was done manually, causing many hassles and
updating problems.
All this has changed now, thanks to the
Global Distribution Systems like Amadeus,
which has dispensed with the need to have the
ABCs in all offices. Click of a button is all you
need to do now, instead of staff having to go
through pages and pages of the bulky ABCs,
points out Mukesh Goel, Director, Oriental
Travels, who has seen it all – the past and the
present and how this revolution has made life
more convenient and easy.
“What the GDS can do in a minute will
take a long time if one relied on the internet
as such”, says Goel.
This view is shared by most agents, airlines
and other stakeholders. Arun Varma, Director,
Allways Marketing, who is a keen observer and
player in the tourism field, shares his views on
the subject , saying that ‘GDS system is the best
4
GLOBAL NEWS
INDUSTRY SPEAK
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and Aviation Industry
thing to happen to the travel industry, as the
inventory of the seat capacity is available at
the click of a button and with shorter response
time, productivity is higher.’ He goes on to
add that ‘it is beneficial for all segments of
the industry as it facilitates management of
inventory, revenue and record keeping. Audit
and central control becomes easier as well.’
Interestingly, these views of Arun Varma
are echoed and shared by most stakeholders
that this writer spoke with.
For Rajindera Kumar, Director, Ambassador
Hotel, New Delhi, a former president of the
FHRAI, a major plus point of the GDSs is that
they go in for a contractual agreement with
the other stakeholders, and this ensures the
vital safety and security for all concerned.
To be fair, there are certain negative points
of the GDSs as well, as pointed out by Goel, like
the cost factor involved and the fact that most
LCCs are out of their systems. But Kapil Kaul,
CEO South Asia , CAPA, who is big into research
and consultancy, reveals that encouraged by
the success and gains of the GDSs, even some
LCCs are opting to use the systems, at least
in a limited way. When long haul travel and
bigger fleets are involved, the use of the GDSs
becomes all the more beneficial.
Kaul calls the GDSs a ‘critical component’
of the whole travel chain. He notes that
gradually the use of the GDS may be getting
reduced but they are still important and will
continue to be so.
In this context, it is important to note that
major players like Amadeus have continued
to add products and services which make it
attractive and enhance its utility for the travel
community, be it the airlines, agents or the
actual traveler, to whom the benefits reach
through the airlines and agents. They are able
to give quick and comprehensive service to the
client, thanks to the Global Distribution System.
Krishna Mohan, Managing Director,
Southern Travels, points out that the GDS
has played a major part in his growth and
development strategy and has ensured a
better service to clients and wider reach for
his many programmes and products.
Change,
undoubtedly,
is the rule of
the world in all
spheres of life,
and travel and
aviation are no
exceptions to this.
A lot of changes
and upgradations
keep on occurring
in this industry at
frequent intervals.
5
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INDUSTRY SPEAK
What the press has to say
6
GLOBAL NEWS
interface
Events
Across Amadeus Indian subcontinent
Event organised for Amadeus hospitality solutions
Bird Group sponsors CII’s National Conference and Annual
Session 2012
Spotlight: Future of Indian Aviation
IATA Convocation ceremony held in Vadodara
Going green
This calls fora celebration!
Transcending Boundaries
Bird Retail opens Bally store in Mumbai now
World renowned Segway tours now in India
Bird Automotive launches the iconic Mini Cooper in India
Bird Academy: Spreading education and hope for a better India
Bollywood’s hottest go ice skating
IATA convocation ceremony held at iSkate
When Winning Becomes A Habit
7
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EVENTS
Event organised for Amadeus hospitality solutions
Amadeus Srinagar organised an event
to showcase various hospitality solutions in
collaboration with Hotel Silver Star Srinagar.
A total of 40 members attended this event.
An interactive session took place to brief all
members of the Jammu & Kashmir Hoteliers’
club association about various hospitality
solutions offered by 1A.
Mr. Sandeep Saxena and Mr. Muzim Karim
from HBG were responsible for organising
this event on behalf of Amadeus India.
Presentations were made to discuss key
challenges that the hospitality industry
is facing in order to maximise customer
satisfaction and profitability through revenue
management.
Bird Group sponsors CII’s National Conference and
Annual Session 2012
Over 1000 industry members and non-members, especially decision makers from the Indian
industry, administrators and experts attended CII’s National Conference and Annual Session
2012 held on 17-18 April at Hotel Taj Palace, New Delhi. The National Conference took place on
the theme - ‘Industry’s Role in National Building:Government-Industry Partnership’ and focused
on issues that would help create an environment where industry can play an important role
in nation building.
Bird Group marked its presence as a corporate sponsor for this event and had participation
by Mrs. Radha Bhatia, Chairperson, Bird Group. The conference was inaugurated by Mr Pranab
Mukherjee, President of India, and brought together Union Ministers, Chief Ministers, key policy
makers, strategic thinkers, corporates and media under one roof.
8
GLOBAL NEWS
EVENTS
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Spotlight: Future of Indian Aviation
An interactive session was organized by CII on ‘Building the future
of Indian Aviation on 25th July, 2012 at The Leela Palace, New Delhi.
Bird Group/ Amadeus India was the exclusive sponsor of this event.
Mr. Ankur Bhatia, Member CII National Committee on Civil Aviation &
Executive Director, Bird Group in his opening remarks hoped applauded the
role played by CII in not only highlighting the crucial issues impeding the
growth but also in promoting India as an attractive investment destination.
The session was attended by stakeholders from the civil aviation sector,
hospitality industry and a host of government & research agencies.
IATA Convocation ceremony held in Vadodara
IATA Course Convocation ceremony was
organised on Wednesday, 20 June’12 for the
IATA GDS Fares & Ticketing, IATA/UFTAA
Foundation & IATA/UFTAA Consultant students
who cleared their IATA exams (Mar’12) with
flying colours from Vadodara.
The certificates were handed over to 20
students by Ms. Meenakshi Jani, Manager
-Business Development, Gujarat who
congratulated the students for achieving
outstanding results and making everyone
proud. A special token of appreciation was
also given to Mr.Biren Shah who was awarded
the “Best Performer” recognition for his
outstanding performance in IATA GDS Fares
& Ticketing Course-Amadeus (Mar’12 exam)
by IATA.
The students were thankful to their faculty,
Ms.Aishani Patel for putting in all her efforts
and bringing out the best in them. They were
very proud to be associated with Bird Academy
& Amadeus for providing a platform where
they could gain the much needed knowledge
in the field of Travel & Tourism.
Going green
This time again India’s leading news network NDTV launched
the much-awaited Television campaign Greenathon 4. After
completing three successful years of association with NDTV for
this cause, this year also Bird Group supported NDTV with its call
center services. The company logo was flashed in all promos and
campaigns run during this campaign. The finale of Greenathon
4 was aired live on May 20th 2012 from 9am to 9 pm on all
the channels of NDTV Network. Brand Ambassador Priyanka
Chopra launched the campaign on the banks of Yamuna River
in Agra. The campaign was also supported by TERI and Ministry
of Environment & Forests, Government of India.
9
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EVENTS
This calls for a celebration!
Mr. Ankur Bhatia, Director, Amadeus India,
has been bestowed upon yet another honour
for his entrepreneurial vision and contribution
towards innovation in travel technology.
Mr. Bhatia was awarded “Entrepreneur
of the Year (Innovation in Technology)” at
the Second Annual Edition of Entrepreneur
India Summit & Awards on May 18, 2012.
These awards were hosted by Franchise India
in association with Bloomberg UTV at The
Claridges, Surajkund, New Delhi. This national
summit and awards ceremony attracts India’s
eminent business personalities, academicians
and new-age entrepreneurs who have
contributed extensively towards the growth
of entrepreneurship in our country.
Transcending Boundaries
Bird Group participated at the Arabian Travel Mart held from the 30th – 3rd May 2012 at
Dubai International Convention Center wherein the five business verticals were showcased.
Arabian Travel Market is the travel and tourism event unlocking business potential within
the Middle East for inbound and outbound tourism professionals. Tourism destinations from
the Middle East and around the world showcase a diverse range of accommodation options,
breathtaking tourism attractions and new airline routes.
Event attendees included Mr. Umesh Nair, Ms. Priya Bhide & Ms.Swati Bhatia from Bird
Group. Mr.Ankur Bhatia, Executive Director, Bird Group was also present during this exhibition.
Bird Retail opens Bally store in Mumbai now
Bird Retail unveiled its first Bally store in Mumbai at the Palladium
Mall on 23rd May 2012. Mr. Ankur Bhatia, Executive Director, Bird
Group, was present at the launch.
BirdGroup had launched India’s first Bally store in New Delhi in
2011 at DLF Emporio Mall. Bally, the Swiss heritage luxury leather
goods brand entered the Indian market after forming a strong strategic
partnership with Bird Group. Housed at the newest luxury destination
in Mumbai at the Palladium Mall, the Bally showroom is spread over
1300sq ft. The new store was launched along with the Bally SpringSummer 2012 Collection, which is the perfect combination of Swiss
taste and quality and international, contemporary trends.
10
GLOBAL NEWS
EVENTS
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World renowned Segway tours now in India
Bird Segway is proud to bring the worldfamous Segway India Tours to the nation’s
Capital City – New Delhi. The Segway India
Tours within a week of its launch gathered
huge responses. As a pilot project, Segway
India Tours have started the India Gate tour
covering Secretariat, Rashtrapati Bhavan,
Parliament, ministry buildings on Rajpath and
Amar Jawan Jyoti.
Segway India Tours offer you a complete
experience: a great orientation, historical
information, fantastic photo-ops, superb
personal service from your guide, the
opportunity to ride the coolest machine in
the world, and more!
Bird Automotive launches the iconic Mini Cooper in India
Bird Automotive launched its first exclusive Mini Cooper showroom in Vasant Kunj,New
Delhi. The company has introduced four variants of the Mini. The car has a very urban feel
to it and oozes a modern design that packs a punch even from a performance perspective. A
special pooja ceremony took place on this occasion. Later, select clients, family & friends were
seen admiring the sleek looks and beautiful interiors of the Mini cars displayed
Bird Academy: Spreading education and hope for a better India
IATA course convocation ceremony was organized on 02nd
May 2012 for the first IATA GDS Fares & Ticketing batch from
Ahmedabad. The students cleared their IATA exams in Dec
2011. These students were awarded the IATA certificate by Ms.
Meenakshi Jani and Mr.Niket Zala. They congratulated the students
for achieving outstanding results and making everyone proud.
Students were also informed about other courses offered by
Bird Academy which could be undertaken by them to expand their
knowledge in the travel field, after which the students were asked
to share their experiences & their future plans. The students felt
proud to be associated with Bird Academy & were very thankful
to their faculty with special thanks to Mr. Niket Zala for putting
in all his efforts.
11
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EVENTS
Bollywood’s Hottest Go Ice Skating
Bollywood starlets Arjun Kapoor & Parineeti
Chopra of the Ishqzaade fame seen here with
Mr. Ankur Bhatia and Mrs. Smriti Bhatia.
Bollywood Stars Emraan Hashmi, Isha
Gupta along with director Mahesh Bhatt, Kunal
Deshmukh and Randeep Hooda were present
at iSKATE to promote their movie Jannat 2.
Seen here in the picture are bollywood
actors promoting their movie in a super cool
style at iSKATE. Adult comedy ‘Kyaa Super Kool
Hain Hum’ is directed by Sachin Yardi and
released on 13th July worldwide. The movie
features Tusshar Kapoor, Riteish Deshmukh,
Neha Sharma and Sarah Jane Dias. The film
is a sequel to the 2005 superhit hit comedy,
‘Kyaa Kool Hai Hum’.
12
Fashion show at iSKATE
The first ever fashion show on ice in
India took place on 29th May, 2012 at
iSKATE as part of the movie promotions for
Bollywood flick “Rowdy Rathore”. Bollywood
Stars Akshay Kumar, Sonakshi Sinha, Prabhu
Deva and rest of the Rowdy Rathore team
walked the ramp alongside models wearing
clothes designed by Bani Khurana. The
fashion show was followed by an informal
session with media.
A parallel Amadeus contest was also run
for travel agents during these promotions.
Winners of this contest were also present there
at the venue alongside media, fans, clients and
the general public.
GLOBAL NEWS
EVENTS
Meet the Stars @ iSKATE
Bird Group/Amadeus India hosted a press
conference as part of the movie promotions
for “Cocktail” at iSKATE. The film is directed
by Homi Adajania, of ‘Being Cyrus’ fame. This
was the third time that Saif and Deepika were
seen together in a film, after ‘Love Aaj Kal’
and ‘Aarakshan’.Bollywood Starlet Deepika
Padukone and Director Homi Adajania were
present at iSKATE to have an informal session
with the media. The stars happily gave away
their autographs to the fans present and later
were joined by Mr. Ankur Bhatia.
A parallel contest was also run on Facebook
“Meet the Stars@iSKATE where fans posted
pictures of their best buddies and had to
complete the slogan My Friends & I Love iSKATE
because…..Thousands of entries were received for
interface
this slogan writing competition which was a huge
success. Winners of this contest were present
there at the venue and had the opportunity to
get clicked with Deepika Padukone.
Ferrari Ki Sawari @ iSKATE
Bird Group/Amadeus India hosted a press
conference as part of the movie promotions
for”Ferrari Ki Sawari” at iSKATE. The film is
written and produced by Vidhu Vinod Chopra.
Ferrari Ki Sawari” is Sharman Joshi’s first solo
hero film and has no female lead. Bollywood
Stars Boman Irani and Sharman Joshi were
present at iSKATE to have an informal session
with the media.
The stars happily gave away their autographs
to the fans present and later were joined by
Mr. Ankur Bhatia.
13
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EVENTS
IATA convocation ceremony held at iSKATE
The students
were very
proud to
be associated
with Bird
Academy
& Amadeus
for providing
a platform
where they
could gain the
much needed
knowledge in the
field of Travel &
Tourism.
Bird Academy organized the IATA convocation
ceremony on the 18th of July at iSKATE, for
its students who had recently cleared the
IATA certified courses. Mr P S Nair, CEO Corporate Airports, GMR Group who was the
Chief Guest at this event gave a congratulatory
speech on the occasion. Mrs. Radha Bhatia,
Chairperson ,Bird Group had an open house
session with the students. Also present at the
award ceremony were Ms Kumkum Bhatia,
CEO- Gitanjali Travels, Mr Gurjit Gill, Regional
Training Business Development Manager- IATA,
Dr. T V Narayanan, HOD-Bird Academy and
other faculty members. The students were very
thankful to their faculty for putting in efforts
and bringing out the best in them. They were
very proud to be associated with Bird Academy
& Amadeus for providing a platform where they
could gain the much needed knowledge in the
field of Travel & Tourism.
When Winning Becomes A Habit
Mr. Ankur Bhatia has been honoured with “Entrepreneur of the
Year – Travel Technology” award in recognition for his valuable and
outstanding contribution to the travel industry at the Brands Academy
Entrepreneurship Excellence Awards 2012. These awards were
presented to significant individuals in various business fields, whose
excellent performance in all areas has made significant contributions
towards society.
The award ceremony took place on Saturday, July 07, 2012 at
Four Points by Sheraton in Navi Mumbai. Mr. Rajiv Bhatia, Senior Vice
President, Amadeus India was present on this occasion to receive the
award on behalf of Mr. Bhatia. BIG Research and Brands Academy are
India’s premier brand management consultancies providing expertise
and services to a diverse set of organisation’s from all around the world
for over 10 years now.
14
GLOBAL NEWS
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Product+
for better efficiency
Amadeus Ticket Changer (ATC)
BirdRes Hotels
Amadeus e-Travel Management
Mobile Selling Platform App for iPhone & iPad users
Amadeus OneClick
Amadeus training session organized in Chittagong and Sylhet
Amadeus practice training environment is replaced with
Amadeus skilling environment
Training session organized in Coimbatore
Amadeus e-Support centre for travel agents
15
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PRODUCT +
Amadeus Ticket Changer (ATC)
Expanded parameters
Expanded parameters restrict which fares
can be selected during the re-pricing. Several
codes are available and allow specifying the
type of fares that should be selected:
16
Code
Description
NAP
Fares with No advance Purchase
NDA
Fares with No Day /Time Restrictions
NMM
Fares with No Minimum nor
Maximum stay requirements
NMN
Fares with No Minimum stay
Requirements
NMX
Fares with No No Maximum stay
Requirements
NPE
Fares with No Penalty
NRF
Non-refundable Fares
NR
Fares with No Restrictions
PE
All fares With A Penalty of 50 units
in the currency of fare filling
PE50P
All fares with a 50% penalty or less
RF
Refundable Fares
EU
Economy Unrestricted
Expanded parameters are available with all
ATC cryptic entries: FXF, FXQ, FXE and FXO as
well as ATC web services.
Format:
FXQ/R,*(EXPANDED PARAMETER CODE)
FXQ/R,XP-(EXPANDED PARAMETER CODE)
Past date option in confirmed re-pricing
This option overrides the current reissue
date with the date specified in this option.
This option used to be available only for ATC
informative transactions and is now also
available for ATC confirmed transactions, i.e.
FXQ, and FXO, on open segments.
Format:
FXO/R,15JAN11
Refer HEATC
For further information please contact your
nearest Amadeus Helpdesk toll free number
1800 111 200 or product@amadeus.in
GLOBAL NEWS
PRODUCT +
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BirdRes Hotels
Be it a hotel reservation in a 3 star hotel
or a luxurious 5 star hotel, a holiday resort, or
a therapy resort in India. We offer every type
of destination through these Hotel Bookings.
Come and explore the latest Hotel Bookings
by selling BirdRes broad product portfolio.
l
l
Why BirdRes Hotel Bookings
Low rates
Wide choice of Hotels
l
Multiple payment options
l
Round the clock customer support
Transparent cancellation & refund policies
l Define your own mark up
l
Features & Benefits
More than 6000 hotels covering 400 cities
in India.
l Define your own commission & Mark up.
l Use of existing Birdres creditlimits.
l Making Domestic Hotel bookings from the
same interface used for selling Mobile/DTH.
l Facility of recharges & bill payments, air
& rail ticket bookings, movie tickets etc.
l Convenience & Faster Revenues assured
l Electronic confirmation of payments made.
l Possible to recharge and make payment
l
online anytime and anywhere.
Choice of payment through credit limit or
credit card.
Easy and user friendly accessibility and fully
Secure.
l
We value every opportunity to be associated
with you.
For further information, call us on +91 11 4609
2654 or reach us at help@birdres.com or visit
www.birdres.com
17
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PRODUCT+
PRODUCT +
Amadeus e-Travel Management (AETM)
Control your corporate programme/
policy implementation
Global automation of processes:
l Wizard-driven online site administration
l Global automation thanks to PNR customization via “Command Builder” module
l Ability to Clone any existing community to
further speed-up roll out
l Flexible site hierarchy
Corporate travel policy compliance:
l Policy engine
l Multi-level and multi-channel travel request approval
l Online and offline convergence
l Mobile approval
l Reports run on periodic basis with results
automatically emailed within the corporation
Choice of your travel, technology and
content suppliers
Provider choice flexibility:
l More than 500 airlines connected directly
to Amadeus (or depending on the GDS used)
+ more than 80 Low Cost Carriers
Customised integration:
l Seamless integration between HR. Expense
Finance and Travel management companies
systems Off-the-shelf-integration
l Integrated with corporations preferred expense management solution (SAR Concur)
18
Care for your travellers & environment
Traveller care:
l Flexible user-friendly interface
l Automated ticket changing
l Extended with Amadeus Mobile Partner
environmental cart
l CO2 impact calculator and reporter
Content sourcing management,
searching and booking
Availability of COS and external content:
l Search for and book air, rail, hotel
l Fast integration of local content through
the Integrated Partners Program
l Ancillary services on Air and on Rail
(for Swedish Rail)
l e-Oirect Connect for Cars, allowing direct
connection to car rental providers
l On Request Hotel Catalogue
Advanced search tools:
l Single View display available for air & rail
content (Swedish Rail); one way containable fares
A proven track record
Enables data security and reliability with
fulry owned data center
l PCI OSS certification
l Over 4,500 companies use AeTM worldwide
l
For further Information contact your nearest
Amadeus Helpdesk toll free number 1800
111 200 or product@amadeus.in
GLOBAL NEWS
PRODUCT +
interface
Mobile Selling Platform App
for iPhone & iPad users
Mobile Selling Platform App is a service that
now allows travel agents the facility to access
Amadeus Selling Platform on their iPhone &
iPad devices.
Travel Agents simply need to enter the
Amadeus entry to access a wealth of real-time
information on the Amadeus Selling Platform.
All this without the need to have the Amadeus
Selling Platform installed on your phone.
Using regular Amadeus entries you can
perform all Availability, Bookings, Fare and even
Ticketing. You can now access your Amadeus
office id from anywhere and anytime.
Key feature
Designed for B2B world of travel consultants
familiar with Amadeus entries
lAllows travel agents to retain customers by
providing all services of flight changes due
to delay
lBoosts sales & productivity as Amadeus
booking & ticketing is possible through the
access of Amadeus Selling Platform
lAll this on agents own Amadeus official Id
lProvides the possibility to access commands
performed in the past
lTravel Agents can send email of the trip to
the Customers
lFosters Customer Loyalty
lTravel Agents can cater to the customer needs
immediately without calling anyone (saves on
multiple call costs & effort)
lTravel Agents have access to Customer Profiles
on Amadeus. Also can sell Travel Insurance &
Hotels
Its time you get the latest Mobile Selling
Platform app on your device!
To get in touch, call us on +91 11 4133 6600.
Reach us at msp@bis.co.in or visit www.bis.co.in
l
19
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PRODUCT +
What is Amadeus OneClick?
Interactive traveller tracking
Amadeus OneClick allows you to easily
locate and obtain traveller information from a
central portal - a dynamic calendar search and
mapbased view to show full itinerary details
an clear route view display.
A ‘One stop
shop’ to help you
quickly find and
access travellers’
trips information
at your fingertips.
Whether you are
a professional
travel agent or
an experienced
travel manager,
Amadeus OneClick
can bring you
even closer to
your travellers no
matter where they
are travelling to.
20
Comprehensive travel reports
Amadeus OneClick consolidates a wide
range of travel data into one dashboard-style
reporting interface with the ability to export
information to different file formats. All data
is instantly available in one page.
Efficient communicator
You can stay connected to your travelers
via Email and the two-way SMS feature from
the same platform, providing 24/7 real-time
support and prompt communication.
Easy to configure
As a web-based application, Amadeus
OneClick is easy to set up with minimal
configuration and maintenance free. You can
simply access Amadeus OneClick anytime,
anywhere.
Simple and graphical design
With its intuitive and cutting-edge user
interface, Amadeus OneClick is designed
to enhance agency visibility of travellers’
itineraries. Amadeus OneClick even allows you
to personalise your homepage, so you can work
your own way.
GLOBAL NEWS
PRODUCT +
interface
Reasons to choose Amadeus OneClick for Travel Agencies/Corporations
Shorten your process of finding traveler
information, from conventional selling platform
to interactive online tool
Enhance your productivity of finding
traveler information, from conventional selling
platform to interactive online tool
Promote your customer relationship by
adding ‘personal touch’ in your services
Increase your revenue through reseller
channel and service fee strategy
Promote duty of care within your officefor
better staff well-being
Improve your internal communication with
your employee via Email and SMS
21
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PRODUCT +
Amadeus Training session organized in Chittagong
and Sylhet
GTD Bangla Pvt Ltd, Bangladesh organized
eight days onsite training program for
Chittagong and Sylhet agents. The objective
of the session was creating awareness
about the new entries and products for
new users. The young batch of enthusiastic
students explored new avenues of Tourism
and enjoyed the session enhancing their
knowledge about the importance and role of
GDS in today’s travel business. The session
generated a positive response and was
appreciated by all agents.
Training session organised in Coimbatore
A week’s training session of Amadeus basic
and ticketing was organized for TRIP GO TRIP.
COM. The training was facilitated locally by
Mr Kalyan Raman from Coimbatore. Total
22
20 participants were trained. The feedback
received was very positive as they rated the
session as an eye opener helping them to serve
their clients better.
GLOBAL NEWS
PRODUCT +
interface
Amadeus Practice Training Environment is replaced
with Amadeus Skilling Environment
We are pleased to announce that Amadeus
Skilling System is replacing Practice Training to
become the sole dedicated training environment.
Hence, it’s not possible to accidentally change
data in Production. The added benefits of the
migration to Amadeus Training are increased
security and the ability to deliver training on
all Amadeus products. We can access the same
by browser http://training.amadeusvista.com or
http://training.1a.amadeusvista.com
For more valuable information, please contact
your nearest Amadeus office.
Amadeus e-Support
Centre for Travel Agents
We take immense pleasure in presenting
you state of the art self-sufficiency tool and
knowledge base access for instant results at
the click of the mouse. The launch of Amadeus
E-Support for our subscribers is another
milestone for Amadeus towards reaching our
goal of maximum user satisfaction. It is an
online self-paced, self-help search just like
Google search at no extra cost.
No separate Log-ins credentials needed, just
click on the smart tab on your Amadeus Selling
Platform. You can search the resolution to the
error message received or system response by
specifying Error Message in the Search Box.
For more valuable information, please
contact your nearest Amadeus office.
23
GLOBAL NEWS
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Providers
Airline news & Joint promotions
China Southern Airlines enjoys Interactive Seat Map
Five Forty Aviation enjoys Amadeus Access Sell
Israir Airlines enjoys Interactive Advanced Seat Reservation and
Interactive Seat Map
Aircompany Khors enjoys Amadeus Access Sell
Germania enjoys Amadeus Access Sell
Syphax Airlines enjoys Amadeus Access Sell
Singapore Airlines successfully migrates to Amadeus’ Altéa CMS
Jetairfly enjoys Amadeus Access Sell
Eritren Airlines enjoys Amadeus Access Sell, Interactive Advanced
Seat Reservation and Interactive Seat Map
Eurolot enjoys Amadeus Access Sell
Nature Air enjoys Amadeus Access Sell
Delta Airlines enjoys operational flight information
Joint Promotion
25
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PROVIDERS
Airline News
China Southern Airlines enjoys
Interactive Seat Map
We are pleased to announce that China
Southern Airlines (CZ) has been successfully
implemented on Interactive seat Map.
Interactive seat map provides with up-todate displays in a common amadeus format.
For more information please refer to GGPCACZ.
amadeus format. For more information please
refer to GGPC6H.
Aircompany Khors enjoys Amadeus
Access Sell
We are pleased to announce that
Aircompany Khors (KO) has been successfully
implemented on Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCAKO.
Germania enjoys Amadeus Access Sell
Five Forty Aviation enjoys Amadeus
Access Sell
We are pleased to announce that Germania
(ST) has been successfully implemented on
Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCAST.
We are pleased to announce that Five
fourty Aviation (5H) has been successfully
implemented on Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCA5H.
Israir Airlines enjoys Interactive
Advanced Seat Reservation and
Interactive Seat Map
We are pleased to announce that Israir
airlines(6H) has been successfully implemented
on Interactive advanced seat reservation and
Interactive seat Map .
Interactive advance seat reservation
immediately confirms or rejects the seat
number(s) reserved. Interactive seat map
provides with up-to-date displays in a common
Syphax Airlines enjoys Amadeus
Access Sell
We are pleased to announce that Syphax
Airlines (FS) has been successfully implemented
on Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCAFS.
Singapore Airlines successfully
migrates to Amadeus’ Altéa CMS
Singapore Airlines (SQ) have successfully
migrated to the reservation and Inventory
modules of its next-generation Altéa Customer
Management System (CMS) and core
components of the Amadeus e-Commerce suite.
The introduction of next generation
26
GLOBAL NEWS
PROVIDERS
interface
Interactive advance seat reservation
immediately confirms or rejects the seat
number(s) reserved. Interactive seat map
provides with up-to-date displays in a common
amadeus format. For more information please
refer to GGPCAB8.
Eurolot enjoys Amadeus Access Sell
technology systems is part of a modernization
program aimed at both improving the
passenger experience and enhancing
operational efficiency implementation. For
more information please refer to GGPCASQ.
We are pleased to announce that Eurolot(K2)
has been successfully implemented on
Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCAK2.
Jetairfly enjoys Amadeus Access Sell
Nature Air enjoys Amadeus Access Sell
We are pleased to announce that Jetairfly
(TB) has been successfully implemented on
Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCATB.
Eritren Airlines enjoys Amadeus Access
Sell, Interactive Advanced Seat
Reservation and Interactive Seat Map
We are pleased to announce that Eritrean
Airlines (B8) has been successfully implemented
on Amadeus access sell, Interactive advanced
seat reservation and Interactive seat Map.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
We are pleased to announce that Nature
Air(5C) has been successfully implemented
on Amadeus access sell.
Amadeus access sell provides immediate
segment confirmation (HK) and a full secure
sell reporting to the airline’s inventory system.
For more information please refer to GGPCA5C.
Delta Airlines enjoys operational
flight information
We are pleased to announce that Delta
Airlines(DL) has been successfully implemented
on operational flight information.
Amadeus operational flight information
provides Amadeus end users up to date
information related to the operation of a
particular flight. For more information please
refer to GGPCADL..
Joint Promotion
Amadeus and Thai Airways held an exciting Joint Promotion for
all Amadeus Agents in West India from 01st Mar’12 to 31st Mar’12.
Five lucky travel agencies who won exciting gift vouchers are:
1. Ms. Janet - Trust travels
2. Mr. Ravi Shetty - Akbar travels
3. Mr. Harshal - Hashil travels
4. Mr. Atique - Allied Aviation
5. Mr. Jay - Rowel travels -Surat
27
GLOBAL NEWS
interface
Global News
Across the Amadeus world
Amadeus and OAG launch market-leading daily airline schedule
Amadeus confirms landmark appointment of Herve Couturier
Amadeus releases its latest corporate responsibility report
Amadeus recent study: Asia region leads global travel growth
Amadeus signs global partnership agreement with Akamai
29
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GLOBAL NEWS
Amadeus and OAG
LAUNCH MARKET-LEADING DAILY AIRLINE SCHEDULE
Approximately
one third of the
flight schedules
in the Amadeus
system are
based on OAG´s
data. Airlines
can also update
their schedules
directly in the
Amadeus system.
30
OAG, the global leader in aviation
intelligence, and Amadeus, a leading travel
technology partner and transaction processor
for the global travel and tourism industry, today
announce a new enhancement to provide bestin-class airline schedule information. Under the
agreement, OAG now provides to Amadeus a
daily transmission of schedule data files. OAG’s
data is used globally by Amadeus-served travel
management companies, travel websites, and
agencies.
“Amadeus is the first global distribution
system to use a daily OAG schedule feed,” said
John Grant, EVP Networks of UBM Aviation,
parent company of OAG. “This enables travel
agents and their customers to access more
accurate information when they’re looking to
book a flight – a major competitive advantage
for any global distribution system.”
The OAG database contains schedules for
over 1,000 airlines and over 4,000 airports. The
database tracks over 28 million departures a
year ahead. This data is updated continuously,
and OAG processes up to 50,000 airline
schedule-change messages per day.
“Airlines change their flight schedules to
enhance margins, meet market demand, and
seize competitive advantage and it is key that
this information is made available quickly to
travel agencies,” said David Doctor, Director
Distribution Marketing, Amadeus. “With this
new agreement, we can ensure that, for airlines
which file their information in OAG, schedule
changes are processed and new flights
proposed for sale, immediately on the day.”
Approximately one third of the flight
schedules in the Amadeus system are based
on OAG´s data. Airlines can also update their
schedules directly in the Amadeus system.
GLOBAL NEWS
GLOBAL NEWS
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Amadeus Confirms
LANDMARK APPOINTMENT OF HERVÉ COUTURIER
Amadeus, a leading travel technology
partner and transaction processor for the global
travel and tourism industry, today announces
the appointment of ex-SAP Executive Vice
President Hervé Couturier as Executive Vice
President of Development.
Couturier, who brings with him some 25
years of international software development
experience gleaned from previous high-profile
roles at SAP, IBM and Business Objects, will
head up Amadeus’ 4,500+ strong software
development organisation across its 15
different sites worldwide.
At the same time, Jean-Paul Hamon
is now set to retire after more than two
decades in the role of Head of Development
at Amadeus.
Hervé Couturier, Executive Vice President
of Development says: “I am delighted to
be joining Amadeus and my challenge is to
continue to push the boundaries of innovation
whilst maintaining Amadeus’ position of
technology leadership and customer driven
innovation and excellence; both of which are
key drivers for Amadeus’ continued success”.
Luis Maroto, CEO and President, Amadeus
says: “Hervé has a strong understanding of
software development, including product
strategy, planning and delivery; coupled with
an incredibly successful track record in
integrating new businesses and managing
the expansion of complex solution
portfolios. I am delighted to welcome him
to Amadeus and I look forward to working
closely with him”.
Maroto continues: “At the same time I
would also like to place on record my sincere
gratitude and thanks to Jean-Paul for the
fantastic role he has performed for the past
two decades as Head of Development at
Amadeus. Jean-Paul oversaw many ‘firsts’
at Amadeus globally and he has made an
instrumental contribution to our current
standing in the world. We wish him a long
and happy retirement”.
In 2011 Amadeus was listed as the
number one R&D investor in Europe for
computer services and travel & tourism
sectors by the European Commission.
The 2011 EU Industrial R&D Investment
Scoreboard, an annual report published
by the EC, examined the largest 1,000
European companies investing in R&D
during 2010 and ranked them according
to the total amount invested. In 2011,
Amadeus invested in excess of €340
million representing around 12.7% of
consolidated revenues. Innovation is one of
the drivers behind Amadeus’ progress and
growth, which has allowed the company’s
technology to achieve an outstanding
competitive position within the market: total
investment since 2004 stands at more than
€2 billion, reflecting a consistent investment
every year. Amadeus has fifteen R&D centres
around the world (Nice, London, Sydney,
Antwerp, Aachen, Frankfurt, Boston, Miami,
Toronto, Strasbourg, Tucson, Bangalore,
Bogota, Warsaw and Bangkok), which
currently house a team of over 4,500 people.
Hervé Couturier joined Amadeus on
May 1st, 2012 and has officially assumed
responsibilities from Jean-Paul Hamon on
July 2nd 2012 following the conclusion of this
well-planned handover period.
Couturier, formerly
Executive Vice
President of
SAP’s Technology
Group, becomes
Executive Vice
President of
Development at
Amadeus, whilst
Jean-Paul Hamon
is set to retire
after 20 years in
the role.
Amadeus is a
major investor in
technology R&D
with €2 billion
invested since
2004
31
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GLOBAL NEWS
Amadeus Releases
ITS LATEST CORPORATE RESPONSIBILITY REPORT
Amadeus
processes an
average of
1 million +
bookings per
day. 463 million
bookings were
processed and
439 million
passengers were
boarded in 2011.
32
Amadeus, a leading travel technology
partner and transaction processor for the global
travel and tourism industry, today published its
Corporate Responsibility Report highlighting
the company’s performance on Corporate
Responsibility issues across the Amadeus Group
in 195 countries over the past year.
The company’s commitment to sustained
investment in innovation and the value
placed on Amadeus’ staff is reflected in this
extensive document –as is Amadeus’ strategy
to proactively promote projects that make a
real contribution to communities and to the
environment. The latest Amadeus Corporate
Responsibility Report also highlights Amadeus’
activities with 165 projects in 45 countries.
Areas covered include education (language and
tourism skills training, PC donations, expansion
of the Amadeus Tourism Observatory ),
technology transfer to support business
development in the tourism industry (by
helping small, emerging entrepreneurs adopt
professional processes in their businesses,
broadening their commercial reach), local
community initiatives and crisis relief.
Here are some figures highlighting the
company’s Corporate Responsibility efforts
in the past year:
• Amadeus around the world is supported by
a diverse team that includes 123 different
nationalities.
• Employees received 155,057 hours of
classroom training in 2011, with 6. 3 million
euros invested in training.
• Amadeus processes an average of 1 million
+ bookings per day. 463 million bookings
were processed and 439 million passengers
were boarded in 2011.
• R&D investment since 2004 totals more
than two billion euros (344 million euros in
2011). The 2011 European Union Industrial
Research and Development Investment
Scorecard highlighted Amadeus as one
of the leading companies in Europe for
investment in R&D.
• There are 16 R&D centres around the world
•
•
•
•
and a team of more than 4,000 people
enhancing the company’s value proposition
for customers worldwide.
There are Corporate Responsibility initiatives
in 45 countries (nearly twice as many as in
2009).
There are close to 800 Amadeus corporate
volunteers (four times as many as in the
previous year)
More than 17,470 working hours were
granted by Amadeus volunteers to support
community initiatives.
A network of 90 Amadeus Corporate
GLOBAL NEWS
GLOBAL NEWS
Responsibility specialists leads local, regional
and global projects worldwide.
• On environmental matters, Amadeus
continued its commitment to optimise
operational performance and improved the
energy efficiency per transaction processed
by 8%. In addition, electricity consumption
per employee was reduced for the second
consecutive year.
• Despite increased business operations,
Amadeus reduced its overall CO2 emissions
by more than 5% in 2011, due both to
improved energy efficiency and increased
use of renewable energy in the company’s
largest sites.
Amadeus subscribed to the Global Code
of Ethics for Tourism, thus pledging to
uphold, promote and implement the values
of responsible and sustainable tourism
development. The Code, adopted in 1999 by the
United Nations World Tourism Organisation
(UNWTO) General Assembly and endorsed by
the UN General Assembly in 2001, is a set of
principles designed to guide the development
of tourism in a way that maximises the
socio-economic benefits of the sector, whilst
minimising negative impacts.
Crisis relief has also received increased
support from Amadeus. The initiatives developed
during 2011 include Corporate Responsibility
activities aimed at reducing the effects on
the population of natural disasters such as
the earthquake in Haiti [see more details at
Amadeus in Haiti short video], floods in Bangkok
and Australia, the Japanese Tsunami and Sendai
earthquake, the typhoon in the Philippines and
the crisis in the Horn of Africa.
“At Amadeus we believe our expertise in
the travel industry combined with our staff’s
motivation to make a difference provides a
perfect platform to improve our environmental
performance and support the communities
in which we operate,” says Tomás López
Fernebrand, Senior Vice President, General
Counsel and Corporate Secretary. “This is a
mission where every effort is needed and
welcomed. We are committed to further
promote and facilitate this kind of initiative.”
The Amadeus Corporate Responsibility
Report follows the Global Reporting Initiatives
(GRI) Guidelines which set a framework for
organisations to disclose their economic,
environmental, and social performance, in
a transparent manner. GRI awarded the
Amadeus latest CR report the highest possible
grade (A+).
“I am satisfied to see that resulting figures
confirm that during 2011 we were able to
increase and strengthen our cooperation in
Corporate Responsibility projects with various
stakeholders such as airlines. A clear example
of this is our close collaboration with carriers
such as Iberia, AviancaTaca, Kenya Airways or
Turkish Airlines, “ comments Svend Leirvaag,
Vice President, Industry Affairs, Amadeus.
“Education is clearly one of the key drivers
to make this support more efficient and
durable –therefore we have also highly
reinforced our projects in this area. At the
same time we remained focused on improving
our environmental performance and our
cooperation with industry stakeholders.”
For more information on Amadeus’
Corporate Responsibility programme and
to view the interactive Amadeus Corporate
Responsibility Report, please visit www.
amadeus.com/amadeus/travelfurther.
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On environmental
matters,
Amadeus
continued its
commitment
to optimise
operational
performance and
improved the
energy efficiency
per transaction
processed by
8%. In addition,
electricity
consumption
per employee
was reduced
for the second
consecutive year.
33
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GLOBAL NEWS
Amadeus recent study:
ASIA REGION LEADS GLOBAL TRAVEL GROWTH
Passenger
demand
analysis by
Amadeus reveals
Indonesia, the
Philippines and
Chile join BRIC
countries as
fastest growing
travel markets.
34
Asia leads the world’s growth in travel
and holds seven out of the ten busiest
inter-city routes. In addition to the BRIC
markets, Indonesia, the Philippines and Chile
showed an impressive growth, according to
analysis by the market intelligence solution
Amadeus Total Demand. The review looks
at trends in worldwide passenger demand*
between regions, countries and specific
airports, comparing the full 2011 passenger
volumes with 2010 data**. All figures relate to
passengers travelling between a given origin
and final destination airport, irrespective of
the number of connecting stops.
The most important interregional growth patterns of
last year are led by Asia. Traffic
between Asia and Europe, and
between Asia and North America,
grew by 9%. Traffic between Asia
and the Middle East grew 6%
reaching 38 million travellers
in the year. Compared with
the previous year, 2% fewer
passengers travelled between
Africa and Europe in 2011; this
was the only region pair with a
significant traffic flow decrease
over the period.
Traffic between North
America and Europe remains
the busiest inter-regional flow
with over 60 million passengers
in 2011, followed by Asia and
Europe with over 53 million, and
Latin America and North America
with 47 million passengers.
In terms of connecting
traffic, over 50% of all
passengers in the triangle
between Asia, Europe and
North America change aircraft
at least once. On the other
hand, only 7% of all passengers
travelling within Asia travel
with a connecting flight,
compared to 10% in Europe
and 31% in North America. The largest
airports in Asia have a lower percentage of
connecting traffic than the North American
and European hubs. The average connecting
rate of the ten busiest airports in Asia is 19%
compared with 32% for the top ten hubs in
Europe and 45% in North America.
The 2011 country statistics*** reveal,
unsurprisingly, that the strongest growth
in absolute passengers is led by the BRIC
countries. China registered an additional 19
million in 2011 than 2010, Brazil, 12 million,
India 8 million and Russia 6 million. Indonesia
was the 5th strongest growth market with an
GLOBAL NEWS
GLOBAL NEWS
additional 5 million passengers in 2011.
Brazil (17%), India (13%) and Russia (15%)
also featured in the top ten fastest-growing
countries by % growth. Chile (21%), the
Philippines (15%) and Indonesia (11%) are also
among the fastest growing travel markets.
Egypt and Japan are among the fastest
shrinking markets, probably due to the Arab
Spring and the Tsunami.
Countries showing highest % growth in
passengers between 2010 and 2011 (excluding
markets with fewer than 5 million annual
passengers)
It is interesting to note that the strongest
traffic in between cities takes place within
the same country. From the world’s top ten
inter-city routes, seven are within the domestic
borders of Asian countries, out of which three
are in Japan. In terms of volume, the route
between Jeju and Seoul is the most important
(almost 10 million passengers) followed by
Rio de Janeiro and Sao Paulo (circa 8 million
passengers).
TOP WORLD
INTER-CITY ROUTES
Amadeus Total Demand is able to
provide detailed demand data for any
origin and destination pair in the world.
Data is mined from a large number
of sources including commercial and
government airline and airport traffic
statistics as well as major GDSs. The
data is then processed by a cutting
edge computing algorithm and robustly
tested to ensure the highest accuracy
of results.
*
Passenger demand is measured in
terms of Origin and Destination
(O&D) traffic e.g. passengers
travelling between a given origin
and final destination airport,
irrespective of the number of
connecting stops.
interface
The most
important interregional growth
patterns of last
year are led
by Asia. Traffic
between Asia
and Europe,
and between
Asia and North
America, grew
by 9%. Traffic
between Asia
and the Middle
East grew 6%
reaching 38
million travellers
in the year.
** All percentages make reference to
the difference between 2011 full
year passenger volumes and 2010.
*** Only countries with more than
5 million inbound and outbound
passengers have been taken into
account.
35
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GLOBAL NEWS
Amadeus signs global
PARTNERSHIP AGREEMENT WITH AKAMAI
The partnership
between
Amadeus and
Akamai was
trialled through
test scenarios
for five Amadeus
customers from
28 countries
worldwide.
36
Amadeus recently signed a global partnership
agreement with Akamai, the leading cloud
platform for helping enterprises provide secure,
high-performing user experiences on any device,
anywhere, to improve the performance of all
web-based services and applications used by
Amadeus and its customers, including airline
e-Commerce websites and Amadeus’ own suite
of booking tools.
Under the terms of the agreement, Amadeus
customers across all segments will be able to
leverage the benefits of the Akamai Intelligent
Platform™, which provides route, protocol and
application layer optimisations for the internet
in order to deliver content and applications more
quickly, reliably, and securely.
The partnership between Amadeus and
Akamai was trialled through test scenarios
for five Amadeus customers from 28 countries
worldwide. As part of the pilot for airline
e-Commerce customers in particular, one large
network carrier’s home-page response time
performed 3.7 times faster than before. At the
same time, the response time for accessing
Amadeus’ owns Flex Pricer calendar via the
Amadeus e-Retail engine was 3.1 times quicker
than previous speeds.
Denis Lacroix, Vice President of Product
Development, Sales and e-Commerce
Platforms, Amadeus commented: “Improved
responsiveness across all of our web-based
applications and services at Amadeus essentially
means increased revenues for our customers.
By combining the globally distributed Akamai
Intelligent Platform with our own leading
technology platforms, applications and
solutions, customers can ensure the data their
own customers are accessing is located closer
to them, which drastically improves response
times and the overall user experience.”
He continues: “Amadeus of course wants to
ensure only the very best global performance
for all users accessing our applications,
regardless of location. Our tests prove that
overall response speeds can be improved by
two to three times, and in some cases up to
nearly five times previous speeds. We very
much look forward to offering this service to
our existing customers across the Amadeus
portfolio”.
“For global companies such as Amadeus,
the cloud is fast becoming the application
delivery channel of choice for both business
to consumer and business to business
services,” explained Willie M. Tejada, senior
vice president and general manager, Enterprise
Cloud Division, Akamai. “Our solutions are
designed to provide an exemplary end user
experience independent of device or location.
This is critical to overall service adoption and
ultimate customer satisfaction.”
The massively distributed Akamai Intelligent
Platform, which delivers as much as 30 percent of
global Web traffic on any given day, is designed
to transform the chaos of the Internet into a
predictable, scalable, and secure platform for
business. Akamai provides the security, scalability,
and visibility customers require to more easily
and cost-effectively move mission-critical
applications to the cloud. Amadeus powers more
than 260 websites for over 100 airlines in more
than 110 countries around the world.