Internal Brand Portfolio
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BRAND SUPPORT
Supply chain- item specification
Standardized recipes
Uniforms
Design and layout
Monthly Features (LTO’s)- Marketing
Cost Cards
HBI- Nutritional analytics
Training and quality coaching visits
Rustic Crust menu is similar in offerings
to
California Pizza Kitchen Express
Which is the industry leader known for
its innovative and
non traditional pizzas
Unique to the Rustic Crust is our
stone conveyor oven
This produces a fully cooked 9” pizza
in 2 minutes
The Rustic Crust has many attributes
that make it HBI friendly
• Pizza sauce made without preservatives
• Part Skim and Whole Milk Mozzarella cheese
blend
• Multi Grain crust as an option
• Wings may be baked not fried
• Vegetable toppings are fresh or flash frozen, no
canned vegetables
• Menu has standard menu offerings as well as a
build to order component
• Bombers’ menu is similar in offerings to the
Chipotle Mexican Grill
• One of the industry leaders of Fast Food
Service Specializing in Burritos and Tacos
• Health.com included Chipotle in its list of
“Healthiest Fast Food Restaurants”
Bombers Fresh Mex has many
attributes that make it HBI friendly
• Whole Wheat and Flour Tortilla Chips are
Baked Not Fried
• Vegetable toppings are Fresh or Flash Frozen
• All menu Items are Create your own with
Healthier portioning sizes
• No Fryers / No Trans Fat / No Microwaves
• Multigrain and Spinach Tortillas as an option
• Food made Fresh Daily
Better Burger is similar in concept to a
Smashburger or Five Guys, providing
customization with fresh ingredients and
healthy alternatives
Turkey Burger
All Beef Nathan’s Hot Dog
Big Beef Burger
Santa Fe Black Bean Burger
Sweet Potato Fries
Better Burger Stealth Health
HBI Friendly Attributes
• Whole Grain In-House Fresh Baked as Our Default
Hamburger Bun
• Low Cholesterol, Low Sodium, Lower Fat, High Fiber
Alternatives
• No Trans Fats
• Fresh Ingredients (Living Foods) at our Toppings Bar
• Offers a Variety of Options and Sizes to Accommodate
Appetites and Dietary Considerations
• Ingredients and Products are MSG Free
• Toppings Bar allows for custom toppings
• Gourmet Bean’s menu is similar in offerings to
a Panera known for fast casual, high quality,
fresh foods.
• This is a good fit for “Healthy Base Initiative”.
• Foods feature par baked breads, large salads,
lean protein sandwiches, and healthy soups.
• Menu/Production/Labor/Packaging designed
for carryout/delivery catering.
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• Spinz “Hand Crafted Food”brings menu items
from the Rustic Crust, Gourmet Bean and
Better Burger & Fries together into our
Bowling Centers.