2015 Silver Anvil Finalists
Name of Organization
Abengoa
Allen Edmonds Corporation
Name of Agency
Ogilvy Public Relations
SCC Public Relations
Allstate Insurance Company
American Academy of Periodontology
American Television Alliance (ATVA)
Weber Shandwick
Porter Novelli
Anheuser-Busch
Weber Shandwick
Anheuser-Busch
Anthem
Aptean
Weber Shandwick
Ketchum
Arketi Group
Arby’s Restaurant Group
Edelman
Arby’s Restaurant Group
Ascension
BASF
Boston Market
Boston Market
Boys & Girls Clubs of America
Bridgestone
CA Technologies
California Center for Public Health Advocacy
Can Manufacturers Institute
Caribou Coffee
Caribou Coffee
CarMax
Edelman
Carnegie Mellon University
Hornercom
Carnival Corporation
LDWWgroup
Carnival Corporation
Christopher and Banks
LDWWgroup
Beehive PR
Arby’s™ Tips Their Hat to Millenials: Integrating a Brand into a Pop-Culture Moment
Re-imagining Health...Re-imagining One Ascension
Taking Journalists from Behind the Desk to Behind the Scenes
Boston Market: Serving Up the Holidays - Events and Observances
Boston Market: Serving Up the Holidays - Marketing
Great Futures Campaign Launch
DriveGuard - Disrupting the Consumer Tire Category
CA Technologies - Business, Rewritten by Software
Serving Up the Bitter Truth About Sugary Drinks
Cans Get You Cooking
Brewing Inspiration to Engage Coffee Fans
Five Stories of Living Inspiration
CarMax Responds to 20/20 Allegations
Carnegie Mellon University Named First, Exclusive Higher Education Partner of the
Tony Awards
Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise
Company
Carnival Corporation: Navigating the World’s Leading Cruise Company to Smoother
Waters
Search for Amazing Women
Coloradans for Responsible Energy Development
Crossroads Hospice
Dell Inc.
Duluth Trading Co.
DuPont Crop Protection
DuPont Crop Protection
Emerson Climate Technologies
Enroll America
Pac/West Communications
Simon Public Relations and Tag Strategies
PPR Worldwide
Exponent PR
Exponent PR
Exponent PR
Fahlgren Mortine
Ogilvy Public Relations
Coloradans for Responsible Energy Development—Educating Coloradans on Fracking
Crossroads Hospice “Does More” to Honor Unsung Heroes in Healthcare
Dell breaks down barriers for female entrepreneurs
Flannel is the New Black
Feeding the World One Farmer at a Time
Local Influence, Global Impact
Emerson Innovation Center Launch
Get Covered America: Your Health. Your Choice.
PadillaCRT
FleishmanHillard
FleishmanHillard
PadillaCRT
Edelman PR
Brown Miller Communications
Hunter Public Relations
Exponent PR and Colle+McVoy
Exponent PR
PadillaCRT
Title of Entry
Biotechnology Renewed
Allen Edmonds - Turning Around an Iconic American Brand
Allstate Reality Rides® Combats Distractions with a Virtual Driving Simulator
Love The Gums You're With
Stuck in the '90s – Updating U.S. Retransmission Consent Rules
America’s Beer Celebrates America’s Pastime: Budweiser & Ozzie Smith Campaign to
Make Opening Day a Holiday
America’s Beer Celebrates America’s Pastime: Budweiser and Mr. (Ozzie) Smith Go to
Washington to Make MLB Opening Day a Holiday
Healthy Dad Blogger Campaign
Where Software and Marketing Works
Arby’s Smoking Hot Brisket Campaign Breaks Marketing Record with 13-Hour
Commercial
2015 Silver Anvil Finalists
Name of Organization
Excellus BlueCross BlueShield
Name of Agency
Roberts Communications Inc.
Financial Engines
Florida Hospital Association
Food Lion
Food Lion
Fundo Soberano de Angola (FSDEA)
Genuine Thermos Brand
Google Russia and Yasnaya Polyana
GREY GOOSE Vodka
H&R Block
Hallmark Cards
Hallmark Cards
Hilton Worldwide
Allison+Partners
Weber Shandwick
Hilton Worldwide
Ketchum, Gensler and Digital Royalty
Albers Communications Group, FleishmanHillard and
Immersion Active
Coyne Public Relations
Ketchum
Home Instead Senior Care
Humana Inc.
Hyundai Motor America
Mullen
Djembe Communications
Spong
Ketchum Maslov, Action, SLAVA and Pichesky
Harrison & Shriftman
Ketchum
FleishmanHillard
FleishmanHillard
Ketchum, Gensler and Digital Royalty
International Society on Thrombosis and Haemostasis The Yu Crew
Title of Entry
It's Only Super if You Take It
Financial Engines and Allison+Partners Take the Work and Worry Out of Claiming
Social Security
Saving Lives and Setting a National Example for Quality Health Care
Food Lion Feeds: Redirecting Associate Passion to End Hunger
Food Lion Feeds: Reinventing Our Philanthropic Giving
FSDEA: Challenging Misconceptions of Angola
Overnight Coffee Challenge Heats Up Genuine Thermos Brand
Karenina. Live Edition
GREY GOOSE Le Melon Modern Kings of Culture
Billion Back with Block
Fuel the Craze: Hallmark Itty Bittys Steal the Spotlight
12 Gifts-A-Giving: Deals by Day, Inspiration by Night
Cookie Care Delivers Sweet Results for DoubleTree by Hilton - Marketing
Cookie Care Delivers Sweet Results for DoubleTree by Hilton - Integrated
Communications
Making Home Safer for Seniors
Humana Hits the Road to Assist Uninsured Mississippians
Driving on Hydrogen – Launching Hyundai’s Tucson Fuel Cell Vehicle
International Society on Thrombosis and Haemostasis
Jack Link's
Jack Link's
Jennie-O
La Crema
Leafly
Leafly
Linhart Public Relations
The Yu Crew
Spong
Spong
Spong, BBDO and Barefoot Proximity
MasterCard
Ketchum
MasterCard
Ketchum
MasterCard
Ketchum
World Thrombosis Day: Powering 175 Partners Around the Globe - Public Service
World Thrombosis Day: Powering 175 Partners Around the Globe - Events and
Observances
From Meat Snack to Mainstream Brand - Marketing
From Meat Snack to Mainstream Brand - Integrated Communications
Jennie-O Inspires Thanksgiving Perfection With The Holiday Table
Virtual Vintner
Leafly "Just Say Know" New York Times Ad
Leafly Food Truck Takeover Event
Linhart Public Relations: Culture Matters for People and Business
MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless
Payments - Marketing Consumer Services Technology
MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless
Payments - Marketing Consumer Services Financial Services
MasterCard Bites into Apple Pay, Gets to the Core of Safe & Secure Contactless
Payments - Events and Observances
McDonald's USA
Meet Minnepolis
Missouri Foundation for Health
Golin, IW Group, Inc., DDB Worldwide, Boden PR, OMD
Worldwide, Alma Advertising, Burrell Communications
Group, Purple Strategies and Sprinklr
Spong
FleishmanHillard
Our Food. Your Questions.: How McDonald’s Opened Up On Its Biggest
Misperceptions
#askMPLS Provides Virtual Concierges During MLB All-Star Week
Cover Missouri Campaign
C+C, Heckler Associates and Press House
C+C
2015 Silver Anvil Finalists
Name of Organization
National Academy of Television Arts and Sciences
(NATAS)
National Pork Board
Northern Star Council, Boy Scouts of America
Novartis Pharmaceuticals Corporation
Name of Agency
Title of Entry
MWW
Lessing-Flynn
Risdall Public Relations
Burson-Marsteller and Ruder Finn
Saving the Daytime Emmy® Awards from Becoming A Daytime TV Rerun
Engaging Consumers Through #RealPigFarming
Rocket Into Scouting Lifts Cub Scout Recruitment to New Heights
Our Voice in Song
Old Spice
Citizen Relations
OLD SPICE RE-FRESH BODY SPRAY ROAD SHOW HELPS END OVERSPRAYING EPIDEMIC
P&G Always
MSLGROUP, Leo Burnett Toronto and SMG
Always #LikeAGirl: Turning an Insult into a Confidence Movement - Public Service
P&G Always
MSLGROUP, Leo Burnett Toronto and SMG
P&G Always
MSLGROUP, Leo Burnett Toronto and SMG
P&G Always
PetSmart
Procter & Gamble
MSLGROUP, Leo Burnett Toronto and SMG
Golin
MMK (Marina Maher Ketchum)
Progressive Insurance
Allison + Partners
Always #LikeAGirl: Turning an Insult into a Confidence Movement - Marketing
Always #LikeAGirl: Turning an Insult into a Confidence Movement - Integrated
Communications
Always #LikeAGirl: Turning an Insult into a Confidence Movement - Global
Communications
An Inspired Mission: Taking Heart on the Road
P&G Thank You Mom
Progressive Insurance Keys to Progress: 58 cities, 117 vehicles and one day to help
veterans in need
QVC Re-energizes Workplace Philanthropy with Partners in Giving® - Community
Relations
QVC Re-energizes Workplace Philanthropy with Partners in Giving® - Internal
Communications
QVC
QVC
Red White and Food Coalition
Ricoh Americas Corporation
RPM International Inc.
Sanofi Pasteur & The National Association of School
Nurses
Scholastic, Inc.
McNeely Pigott & Fox Public Relations
Weber Shandwick
Roop & Co.
Red White and Food Campaign To Bring Wine to Tennessee’s Retail Food Stores
WorkIntelligent.ly and the Incite Messaging Process
Reinvigorating the Retail Investor Base
Bisector 2
Porter Novelli
Voices of Meningitis™
Open a World of Possible
Sea Life Charlotte-Concord Aquarium
Sisters Network and Eisai Inc.
Sling TV
Spark Strategic Ideas
Chamberlain Healthcare Public Relations
Sea Life Charlotte-Concord Aquarium Makes a Splash Leading Up to Opening
Teens 4 Pink
Taking the Pain Out of Pay-TV
Overturning the Barrio Logan Community Plan Update: Protecting A Billion Dollar
Industry in San Diego
Star-Spangled 200
Celebrate My Drive®: Powered by State Farm®
The First Case of Ebola in the U.S.
#TonsOfHope
The Allstate Foundation #GetThereSafe
Allstate Foundation Purple Purse
The Monster-Free Mouths Movement
Southwest Strategies
Star-Spangled 200
State Farm Insurance Companies
Texas Health Resources
Texas Oncology
The Allstate Foundation
The Allstate Foundation
The American Academy of Pediatric Dentistry
Sandy Hillman Communications
The Marketing Arm and Weber Shandwick
Burson-Marsteller
FleishmanHillard
Zeno Group
Zeno Group
Weber Shandwick
2015 Silver Anvil Finalists
Name of Organization
Name of Agency
Title of Entry
The Christopher & Dana Reeve Foundation
The Clorox Company
The Clorox Company
The Coca-Cola Company
The College Board
Coyne Public Relations
Ketchum
Ketchum
Newlink America
The Butler Bros
Catalyst, GOOD Corps, Anomaly, OMD and Tribeca Digital
Studios
The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
The Clorox Ick Awards - Marketing
The Clorox Ick Awards - Events and Observances
Coca-Cola World's Cup Campaign
The College Board’s Renewed Commitment to Delivering Opportunity
The Embassy of the Republic of Korea
The Mushroom Council
The National Warplane Museum
The Nature Conservancy
The PNC Financial Services Group
The Principal Financial Group
Finn Partners
Edelman
McDougall Communications
Complete Communication Consulting
U.S. Korea Connect - Building U.S Awareness of the U.S.-Korea Free Trade Agreement
Mushrooms: The Culinary Trend is to Blend
Taking Flight: The Return to Normandy Mission
Connecting City Water Supplies with Nature
PNC Grow Up Great: Vocabulary Goes Wild!
Movin' It With Campus Blueprint
Toyota Motor North America, Inc.
Allison+Partners
Hello Texas! Toyota Gives Hearty Thanks for Rolling Out the Welcome Wagon
Trane Residential Solutions
Spong
Creating Unstoppable Preference for America’s Most Reliable HVAC Brand
Tyson Foods
FleishmanHillard
U by Kotex, from Kimberly-Clark Corporation
Marina Maher Communications and Crowdtap
U by Kotex, from Kimberly-Clark Corporation
U. S. Department of Veterans Affairs (VA)
Marina Maher Communications and Crowdtap
Duty First Consulting
Loud and Clear: National FFA Members Drive a New Conversation on Twitter
U by Kotex Taps into a Universal Female Truth, Connects with Young Women
Everywhere and Saves the Undies - Marketing
U by Kotex Taps into a Universal Female Truth, Connects with Young Women
Everywhere and Saves the Undies - Integrated Communications
eBenefits: Awareness and Enrollment Campaign
The DICK'S Sporting Goods Foundation
U.S. Army Corps of Engineers Galveston District
Sports Matter
Corps in the Classroom: Building Tomorrow's Leaders
Deconstructing Dams’ Designation: Army addresses aging infrastructure in nation’s
fourth largest city - Integrated Communications
Deconstructing Dams’ Designation: Army addresses aging infrastructure in nation’s
fourth largest city - Community Relations
U.S. Army Corps of Engineers Galveston District
U.S. Army Corps of Engineers Galveston District
U.S. Department of Agriculture (USDA) Animal and
Plant Health Inspection Service (APHIS)
U.S. Farmers & Ranchers Alliance
U.S. Farmers & Ranchers Alliance
broadhead
Ketchum
Ketchum
U.S. Highbush Blueberry Council
PadillaCRT
U.S. Navy 21st Century Sailor Office
U.S. Third Fleet and U.S. Pacific Fleet
United Nations Foundation
Booz Allen Hamilton
Havas PR
Mobilizing Communities to Take Action During Tree Check Month
Lights, Camera, FARMLAND - Reputation/Brand Management
Lights, Camera, FARMLAND - Issues Management
Little Changes, Big Rewards: Blueberries Attract Attention and Lead American
Families to Healthier Lives
Keep What You've Earned: The U.S. Navy's Responsible Drinking Campaign
Rim of the Pacific
A Global Collaboration Wins the Day for Climate Science
2015 Silver Anvil Finalists
Name of Organization
United Nations Foundation and 92nd Street Y
United States Marine Corps
Utah Department of Transportation and Utah
Department of Public Safety
Name of Agency
Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR
North America, Sunshine Sachs, Turner 4d, Weber
Shandwick
Isom Global Strategies
Title of Entry
Penna Powers
Zero Fatalities "Twist"
UDOT’s Walking School Bus App: A Catalyst for Overcoming the Barriers of Walking
and Biking to School
UDOT’s Walking School Bus App Campaign: Increasing Safe Walking and Biking to
School One Download at a Time
UDOT’s Walking School Bus App: Bringing Communities Together to Increase Safe
Walking and Biking to School
Utah Department of Transportation SNAP
Intrepid
Utah Department of Transportation SNAP
Intrepid
Utah Department of Transportation SNAP
Intrepid
#GivingTuesday: The Day the World Gave Back
Marine Week Seattle 2014
Virginia Department of Rail and Public Transportation PadillaCRT
Visit Orlando
GMAC Communications
Washington University in St. Louis
Amtrak “Take the Train” Campaign Rocks Ridership
What’s Cooking in Orlando: Cultivating Orlando’s Culinary Scene
Responding to "Ferguson": From Tragedy to Positive Change
Washington, D.C. Justice Grants Administration
Wendy's
“Show Up, Stand Out”: The Washington, D.C. Campaign to Combat School Truancy
Wendy’s New Salad Collection
Finn Partners
Ketchum