Persuasive Presentation PowerPoint Rubric HSC/BUS516
Very Good
3 points
Satisfactory
2 points
Unsatisfactory
1 point
Unresponsive
0 points
1.Introduction Provides a
thorough, clear
and concise
introduction of
the overall topic
and draws the
audience into the
presentation with
compelling
questions or by
relating to the
audience's
interests.
The introduction
is clear and
coherent and
relates to the
topic; is
appealing to the
audience
The introduction
shows some
structure but
does not create
a strong sense
of what is to
follow. May be
overly detailed
or incomplete
but is
somewhat
appealing to
the audience.
The introduction
fails to orient
the audience
to what will
follow. It is
muddled and
unclear. The
sequencing is
unclear and
does not
appear
interesting or
relevant to the
audience.
The
introduction is
unintelligible
2. Effective
Content
The content is
written with a
logical
progression of
ideas and
supporting
information.
The content is
somewhat
vague in its
progression of
ideas and
supporting
information.
The content
lacks a clear
progression of
ideas and
supporting
information.
The content is
scrambled
and
unintelligible;
is totally offtopic and
fails to
respond to
the
directives.
CRITERIA
3. Text: Font
Choice and
Formatting
Excellent
4 points
The content is
written clearly
and concisely
with a logical
progression of
ideas and
supporting
information.
The content is
The content is
mostly
consistent with
consistent with
the driving
the driving
persuasive
persuasive
argument and
argument and
describes a
describes a plan
comprehensive or strategy to
plan or strategy resolve the
to resolve the
problems in the
case.
problems in the
case.
The content
The content
includes much of
includes a
the needed
complete
analysis of
analysis of
evidence to
evidence to
support the action
support the action plan or strategy,
plan or strategy,
including proper
including proper use of at least
use of at least
one analytical
one analytical
tool.
tool.
The content is
somewhat
consistent with
the driving
persuasive
argument and
describes the
basics of a plan
or strategy to
resolve the
problems in the
case—may lack
a couple key
elements or
contain a few
inaccuracies.
The fonts are
easy-to-read
and point size
varies
appropriately
for headings and
Overall
readability is
somewhat
difficult with
lengthy
paragraphs,
Most of the text
is easy-to-read,
but in a few
places the use of
fonts, italics,
bold, long
The content
includes an
attempted
analysis of the
evidence to
support the plan
or strategy;
attempts to
use at least
one analytical
tool.
The content
fails to
provide
consistency
among the
driving
persuasive
argument and
the described
plan or
strategy; lacks
several key
elements and
contains
numerous
inaccuracies.
OR
No
introduction
provided.
OR
No
PowerPoint
provided.
The content
fails to
analyze the
evidence to
support the
argument and
fails to
successfully
use at least
one analytical
tool.
The text is
extremely
difficult to
read with long
blocks of text
and small
No variance
at all in fonts
and headings
OR
text.
paragraphs, color
or busy
background
detracts from
the presentation
and does not
enhance
readability.
too many
different fonts,
dark or busy
background,
overuse of bold
or lack of
appropriate
indentations of
text.
point size of
fonts,
inappropriate
contrasting
colors, and
poor use of
headings,
subheadings,
indentations,
or bold
formatting.
No
PowerPoint
provided.
The layout is
visually
pleasing and
contributes to the
overall message
with appropriate
use of headings,
subheadings
and white
space.
The layout uses
horizontal and
vertical white
space
appropriately.
The layout
shows some
structure, but
appears
cluttered and
busy or
distracting with
large gaps of
white space or
uses a
distracting
background.
The layout is
cluttered,
confusing, and
does not use
spacing,
headings and
subheadings
to enhance
the
readability.
The layout has
absolutely no
pattern to it
at all
The graphics,
sound and/or
animation assist
in presenting an
overall theme
and effectively
enhance
understanding
of concept, ideas
and relationships.
The graphics,
sound/and or
animation
visually depict
material and
assist the
audience in
understanding
the flow of
information or
content.
Some of the
graphics,
sounds, and/or
animations
seem unrelated
to the content
and do not
enhance
understanding
of the overall
concepts.
The graphics,
sounds, and/or
animations are
unrelated to
the content.
There are no
graphics,
sounds
and/or
animations
OR
Original images
are used.
Most images
are clip art or
recycled from
the internet.
Graphics do not
enhance
understanding
but rather are
distracting
decorations
that create a
busy feeling
and detract
from the
content.
Contains
numerous
errors in
grammatical
conventions,
spelling, and
punctuation
that
Response is
totally off
topic and
fails to
respond to
the
directives.
Use of italics,
bold, and
indentations
enhances
readability. Text
is appropriate in
length for the
target audience
and to the point.
The background
and colors
enhance the
readability of text.
4. Layout
5. Graphics,
Sound and/or
Animation
Original images
are created
using proper size
and resolution,
and all images
enhance the
content.
6. Spelling,
Grammar and
APA Style for
References
and Citations
Consistently
contains
accurate and
proper
grammatical
conventions,
spelling, and
Images are
proper size,
resolution.
Contains
accurate and
proper
grammatical
conventions,
spelling, and
punctuation most
OR
No
PowerPoint
provided.
No
PowerPoint
provided.
Images are too
large/small in
size. Images are
poorly cropped
or the
color/resolutio
n is fuzzy.
Contains
frequent errors
in grammatical
conventions,
spelling, and
punctuation that
interfere with
7.Delivery of
Voice-Over
punctuation.
of the tim.
meaning.
Clearly and
consistently
uses proper APA
formatting for
citations and
references.
Consistently
uses APA
formatting for
citations and
reference.
Inconsistently
uses APA
formatting for
citations and
references.
Voice-over is
spoken at an
appropriate rate
and volume in an
engaging tone.
Voice-over is
spoken at an
appropriate rate
and volume most
of the time and
is in an engaging
tone.
Voice-over is
spoken at an
appropriate
rate and volume
some of the
time, may not
be in an
engaging tone.
Voice-over is
spoken without
regard to
appropriate rate
and volume,
and in a
monotone
voice.
Grammar
contains some
errors.
Grammar
contains
numerous
errors.
Uses excellent
grammar.
Provides full
explanation of
presentation
details in voiceover.
Grammar is
correct most of
the time, with
only one or two
errors.
Provides most of
the
presentation
details in voiceover as needed.
substantially
interfere with
meaning.
Consistently
fails to use APA
formatting
correctly for
citations and
references.
Provides some
of the details in Provides no
voice-over as
additional
needed.
details in the
voice-over;
reads slides
almost word
for word.
OR
No
PowerPoint
provided.
Voice-over is
unintelligible
OR
No
PowerPoint
provided.