Where do you find answers
to your most puzzling questions?
WE FIT IT ALL TOGETHER | Integrated research solutions..
Marketing
Research
Computer
Information
Systems
Retail Sales
Measures
Mailing & Lead
Fulfillment
PAR's integration of research capabilities
saves our clients money...and time.
PAR PROVIDES QUALITY DATA. AT THE
RIGHT TIME. ON TIME. SAVING YOU TIME.
Founded in 1960, PAR has enjoyed unique
success developing custom research systems and
forward looking methods of data collection. And
PAR’s clients have been successful as a result.
Today, Skip Seaman heads PAR’s team of
professional, ingenious researchers who get
information clients need, when they need it, on budget.
At PAR we are usually called in early by
companies that are considering optional
strategies and ways of assessing their products
or services. Our experience, gained from
thousands of varied research studies, allows us
to provide intelligent, creative methods of
getting the data they need to make good
decisions, and getting it all done on time.
1
PAR provides answers
Our niche is customized, proprietary data
collection and reporting. We listen carefully
and learn your business thoroughly. We
operate as your partner to shift the demands
and stresses of research from you to us.
THE MORE CHALLENGING THE DATA, THE
MORE YOU NEED PAR
PAR does the seemingly impossible…getting
critical data when others cannot…going where
others will not.
Our project designers develop custom studies
of all types - quantitative and qualitative,
including a full range of data collection methods.
THE NEED FOR SPEED, ON A FAST TRACK
Part of our design objective is to deliver
the data quickly. Business today requires fast
turnarounds, and that applies to custom data
collection systems, too. We will comply with
your timetable.
PRIMARY DATA COLLECTION
METHODS INCLUDE:
• Telephone interviewing
• 70 line phone center, predictive dialer
• CATI, continuous monitoring
• Focus groups
• Staff moderators
• Mail surveys
• Database cleaning
• State-of-the-art
mailing systems
• High-speed printers and inserters
• In-person interviewing, conducted nationally
• Home use tests
• Web surveys
• Design, collection, reporting, analysis
MARKETING RESEARCH APPLICATIONS
• New product development
• Program assessments
• Image tracking
• Awareness, trial and use tracking
• Customer satisfaction research
• Employee satisfaction research
• Advertising evaluations
• Claims substantiation research
• Price sensitivity analysis
• Sensory evaluations
Some of the world's largest consumer products companies rely on PAR.
2
RETAIL SALES MEASURES | What PAR has in-store for you.
When you need measurements of market share,
promotion analysis or distribution audits, PAR is a clear choice.
THE BEER ROOM
When we take on a product category, we
take the time to learn it in depth. An example
of our dedication is the completeness with
which we study the beer market. We have a
room with thousands of cans and
bottles…domestic and foreign, beer, ale, malt
liquor, all sizes, all flavors. It just might be
the largest collection of its type in the world.
This is but one example of how PAR stays
current with its clients’ product categories.
IN-STORE MEASUREMENTS & ANALYSES
• Market share studies
• Promotion evaluations
• Distribution, pricing, display studies
• Photo audits
• Competitive reports
• Product pick-ups
• Secret shopper
• National in scope
• In-depth coverage of all
ethnic areas
More than 15,000 packages, representing an amazing range
of brands, sizes and containers shapes. All catalogued and
made into a ready reference for PAR customers.
4
COMPUTER INFORMATION SYSTEMS | Designed to tie it all together!
PAR’s CIS Department is employed in our
own research, tracking and fulfillment
operations. But, it’s extensive capabilities are
used directly by clients as well, to create
proprietary databases and to manage their data.
D ATA B A S E
C A PA B I L I T I E S .
• Creation and maintenace of proprietary databases
• List acquisition, cleansing and standardizing
• Data mining/forecasting/modeling
• Database integration
• Workflow systems
• Reporting – custom and standardized
3
MAILING & LEAD FULFILLMENT | Signed sealed and delivered.
When you need to improve the timeliness and
effectiveness of your mailing and lead fulfillment
requirements, and when you want to get better
reporting of information about consumers, ask
PAR for an analysis of your present situation.
We can develop a system to get the literature
or sample consumers request on its way within 24
- 48 hours. The same system will also keep your
management and sales
force informed by sending them summaries of
consumer requests and
mailings made.
C A PA B I L I T I E S
• Direct mail processing
• 800 number service (orders/re-orders, VISA,
Mastercard, C.O.D.)
• Brochures, sales materials
• Product sampling, premiums
• Coupons, checks, warranty cards
• Bounce - back cards
• Database development
• Automated sales representative support
• Mechanical inserting
• Custom laser and inkjet printing
Quick processing with state
of the art machinery
Our sophisticated array of printers means
the job is always delivered on schedule.
Your projects are assembled by hand to
ensure consistant precise quality
PAR can create the database, then turn it over to
our client - or we can update and maintain the database on
our servers. Either way, it is the property of our client.
SOFTWARE
• Oracle
• My SQL
• SPSS
• Quantum
• CATI Programming
• Microsoft Access & Excel
The quality of PAR data is of the utmost importance.
Every study goes through three checks, minimum.
PAR studies occur in countries around
the globe - wherever your needs dictate.
INTERNATIONAL AFFAIRS | No boundaries
We have partners and resources around
the globe, because information isn’t limited
by borders or languages.
If the information must come from
consumers in the United Kingdom, we get it. If
packaging needs to be evaluated in Argentina,
we’ll handle it. If market share in China is
required, we’ll deliver it.
PROFESSIONAL RESEARCHER CERTIFICATION
Professional development matters at PAR.
We believe ongoing training and the Professional
Researcher Certification designation helps assure
our clients that PAR data will always be top quality.
WE TRY TO BALANCE LIFE AND WORK.
The men and women who work at PAR
also have a life outside of PAR. We engage in
community affairs, charitable efforts, and
we’re active in our churches. Each year
PAR and our employees work with youth
organizations, universities
and colleges. We want to
be generous as a company,
and we encourage the
same in our associates.
For…
the highest quality research
in-store measurements
marketing support &
database handling
CALL ON PAR.
812-867-8600 • www.par-research.com
Put PAR’s people and extensive resources to work for you!
PAR-Product Acceptance & Research
PO Box 3126
9845 Hedden Road
Evansville, Indiana 47731-3126
812.867.8600
812.867.8699 fax
Call us, email us, visit us online.
To take a virtual tour of our facility go to: www.par-research.com