C RA FTSMANSHI P SECRE TS
Master Blenders use pioneering techniques to create BACARDÍ rum,
the world’s most awarded spirit*.
SUPERIOR SELECTION
All rums begin with a by-product of sugarcane. BACARDÍ founder Don Facundo BacardÍ Massó was the first to discover that
high-quality molasses was a key element in the production of great tasting rum. Today, Bacardi sources the best molasses from
around the world, selected for its flavor value and low water content.
F E R M E N TAT I O N
During fermentation, yeast turns sugar in the molasses into alcohol. In Cuba, Don Facundo discovered a high-quality levadura
(“yeast” in Spanish) and introduced controlled fermentation to the rum world. During the carefully controlled fermentation
process, the Bacardi Levadura and demineralized water are added to the molasses to form a “mash.” The 150-year-old Bacardi
Levadura is closely guarded as it provides BACARDÍ rum with qualities no other rum can replicate.
D I ST I L L AT I O N
Don Facundo pioneered the parallel process model whereby two types of spirits are distilled from the fermented mash,
Aguardiente, a heavy bodied spirit that forms the raw, robust essence of BACARDÍ rums, and Redestilado, a light-bodied young
spirit that delivers distinctive BACARDÍ smoothness.
C H A R C OA L F I LT R AT I O N
Charcoal filtration was pioneered by Don Facundo to eliminate the harsh, undesirable components from distilled rum. Today,
the Bacardi Master Blenders use a selection of charcoals from the original recipe crafted by Don Facundo, to create a balanced
flavor profile and consistent taste in every bottle of BACARDÍ rum.
M E L LO W I N G
Don Facundo was the first to purposely rest rum in oak casks to add flavor, aroma, color, and smoothness. With 150 years of
experience, Bacardi has perfected the art of mellowing rum in hand-selected and toasted American white oak barrels. No other
rum producer in the world can equal the taste, texture, and aroma of the sipping rums of BACARDÍ.
BLENDING TECHNIQUE
For seven generations, the Bacardi Master Blenders have completed the final step in rum production by blending the mellowed
Redestilado and Aguardiente. Every Bacardi Master Blender receives years of training to develop their senses to identify and
perfectly match the aroma, flavor and brilliance of BACARDÍ rum.
*Audited Third-Party Research May 2012
PARTY TOGETHER RESPONSIBLY.
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©2012 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM – 40% ALC. BY VOL.