2014 Network Information
&
Demographics
A&E programming is dramatic, engaging, unique and tells stories in
unexpected ways. A&E offers a diverse mix of high-quality entertainment
through the network’s signature Real-Life Series franchise, the most
successful justice shows on cable, original scripted series, high-profile
acquisitions, original movies and specials that keep viewers coming back
for more.
Program Inserts:
Value to advertisers:
Local Avails: 2 one-minute local avails per hour
Times: Avail break #1- between :10 and :20 mins. past the hour
Avail break #2- between :40 and :50 mins. past the hour
Exception: During information programming block, avail
breaks at :29 & :59 past the hour
Insertion hours: 24 hours Saturday and Sunday
Subscribers: 98.6 million
Duck Dynasty, Intervention, Barter Kings
Daypart
Sat.-Sun.
3.
On pace to deliver 9 years of
consecutive growth.
Getting younger!
Male/Female Skew
Male 50% Female 50%
Median Income: $49,200
Demographic Skew by Daypart:
578
626
A top 5 network for women 25-54 and
top ten for men 25-54.
Median Age: 47 years old
Adults (25-54) –Bates Motel, Storage Wars, Shipping Wars,
Duck Dynasty,The Glades, Longmire, Barter Kings
Mon.-Fri.
8a-8p
Mon.-Sun. 8p-11p
2.
A&E’s viewers are…
Adults (18-29)- Bates Motel, Storage Wars, Shipping Wars,
A18-49
Best third quarter ever, 2012 (total
viewers).
Network Viewer Profile:
Demographic Targeted Programming:
Daypart
1.
A25-54
7a-8p
631
ABC Family programming is a mix of scripted drama, original movies,
quality acquired series and blockbuster theatricals. It reflects today’s
families, entertaining and connecting with young adults through relevant
stories about today’s relationships, all told with diversity, passion, humor
and heart.
Program Inserts:
Value to advertisers:
1.
2.
3.
ABC Family has one of the best
audience profiles in television.
ABC Family viewing among Adults
18-49 has increased over 55% in the
past decade.
The AD Sales team for ABC Family
provides uniquely tailored marketing
solutions that increase brand
awareness.
Network Viewer Profile:
Local Avails: 2 minutes per hour
Times: Approximately 00:15 and 00:30
Times varies depending on program segment durations.
Insertion hours: 24 hours per day
Subscribers: 97.5 million
Demographic Targeted Programming:
Persons: 12-34, 18-34, 18-49, 25-54
Popular Established Programs:
Original Series: The Fosters, Pretty Little Liars, Melissa & Joey,
Twisted, Ravenswood, Switched at Birth, Chasing Life, Baby
Daddy
ABC’s viewers are…
More Loyal Viewers!
Median Age: 29 years old
Median HH Income: $53,000
Holiday Events: 13 Nights of Halloween, 25 Days of Christmas,
Spring Crush, Summer Crush
Blockbuster Theatricals & Original Movies
Acquired Hits: 8 Simples Rules, Gilmore Girls, That 70’s Show,
The Middle, Reba
Animal Planet immerses viewers in the full range of the animal kingdom
with rich, engaging, high-quality entertainment, information and
enrichment. Animal Planet taps into the instincts that drive us with stories
and characters that resonate with the human condition.
Popular Programming:
Too Cute! Pint Sized
Redwood Kings
Ice Lake Rebels
Tree House Masters
Dirty Jobs
Network Viewer Profile:
Median Age: 48.3 years old
Median HH Income: $60,700
Program Format:
Local Avails: 2 (:60 sec breaks/hour)
BET Networks is the leading provider of media and entertainment
for African Americans and consumers of Black culture globally. Our
brands reflect a full range of the Black experience and connect with
fans of hip hop, gospel, jazz, comedy, drama, news, and more. We stay
connected to our diverse audience through our television networks,
broadband, video on demand, mobile and home entertainment.
Times: :13 to :23 mins past each hr.
:40 to :50 mins past each hr.
Value to Advertisers:
Cue tones during our
1.
Attracts Demographics - BET’s audience’s spending on consumer
products on African Americans is more than $913 billion. During
prime-time, BET has one of cable television’s highest concentration of
female and teen viewers.
2.
A Distinct Audience with Diverse Users – We enable cable affiliates to
reach upscale, specialized market segments. We have expanded our
reach to become the preferred network of multi cultural households.
3.
Use BET to Your Advantage – BET provides a platform for advertisers
to increase their reach of cable viewers through packaging
opportunities that target age and gender-specific groups.
Inspirational Programming
Block are :29 and :59
Insertion Hours: 24 hours per day
Subscribers: 89.5 Million
Network Viewer Profile:
Adults 18-34
Adults 18-49
Occupation: Sales & Office Occupations
Education: Attended College
Marital Status: Single
(Based on Adults 18+)
Index
172
132
114
120
199
Primetime Viewers Per 1000 Viewing
Households:
Women 18+
612
Men
381
18+
Viewer Targeted Programming:
Everybody Hates Chris, The Game, The Wendy Williams Show,
Jamie Foxx Show, The Family Crews, Sunday Best, 106 & Park, BET
Blackbuster Movies, Bobby Jones Gospel Show, Celebration of
Gospel, The Mo’Nique Show, Lifts Every Voice, Rip The Runway,
Spring Bling
With more breakout stars and critically-acclaimed original series than any
other network on cable, Bravo’s original programming-from hot cuisine to
haute couture-delivers the best food, fashion, beauty, design and pop
culture, has the most engaged, upscale, and educated audience in cable.
Consistently the fastest growing top 20 ad-supported cable entertainment
network, Bravo continues to translate buzz into reality with criticallyacclaimed breakout creative competition and docu-series.
Program Format:
Local Avails: 2 (:60 sec breaks/hour)
Times: :10 to :20 mins past each hr.
Value to Advertisers:
1.
Bravo is ranked the #9 network among viewers A25-54, and #10
among viewers A18-49
Insertion Hours: 24 hours per day
2.
Bravo is the #1 cable network for Program Engagement (70%).
Subscribers: 95.2 million
3.
Bravo is the #1 network for affluent and educated adults.
Network Viewer Profile:
Viewer Targeted Programming:
Persons 18-49 & 25-54: Top Chef, Top Chef Extreme, The Millionaire
:29 to :59 mins past each hr.
:35 to :50 mins past each hr.
Median Age:
Median Income:
42
$60,700
%P18+Comp.
4+ Years of College
33.9%
White Collar Occupation
50.1%
Home Owner
63.8%
Daypart Viewing:
Total Day
Day
Early Fringe
Primetime
Latenight
Weekend
P18-49
P25-54
62.0%
63.2%
59.4%
62.0%
61.5%
61.0%
64.9%
60.2%
61.9%
66.3%
65.7%
63.4%
Matchmaker, Vanderpump Rules, Below Deck, Courtney Loves
Dallas, Ladies of London, Toned Up, Blood, Sweat & Heels, Southern
Charm, 100 Days of Summer, Untying the Knot, Flipping Out, Million
Dollar Listing: Los Angeles, Million Dollar Listing: New York, The Real
Housewives, Watch What Happens Live, Shahs of Sunset, Inside
The Actor Studio
Popular Programs
Top Chef,, The Millionaire Matchmaker, Vanderpump Rules, Million Dollar
Listing, The Real Housewives, Below Deck, Courtney Loves Dallas, Toned
up, Blood Sweat & Heels, Ladies of London, Southern Charm, 100 Days
of Summer, Untying the Knot, The New Atlanta, Watch What Happens
Live, Inside the Actors Studio
BTN (Big Ten Network) is dedicated to capturing the passion and tradition
of the Big Ten Conference and college sports. Showcasing hundreds of live
sporting events each year in stunning high definition along with award
winning original programming and in-depth studio analysis, BTN is the
premiere college sports network and the go-to destination for Big Ten fans
and alumni across the nation.
Value to advertisers:
1. Hundreds of live Big Ten Conference
sporting events cablecast in high
definition, plus other Big Ten
programming including studio
shows, women’s sports, classic
games and other original
programming.
2. Hard-to-reach demographics with
less commercial clutter than most
cable networks.
3. Live event programming, which is
less likely to be recorded.
Program Inserts:
Network Viewer Profile:
Football, Men’s Basketball, Big Ten Elite, The Journey:
Big Ten Basketball, #BTN Live, Pre & Post Game Coverage,
Women’s Basketball, NCAA Sponsored Sports
Median Age: Varies
Median HH Income: Varies
Local Avails: Varies
Times: Times varies depending on program segment durations.
Insertion hours: 24 hours per day
Subscribers: 53 million
Demographic Targeted Programming:
Persons: 18-29, 29-54
Popular Established Programing:
Adults & Men 18-49 & 25-54:
CMT is the #1 destination for country music fans featuring the latest in
contemporary country music. CMT’s programming mix reflects its audience’s
diverse passions, blending hit music franchises with family, adventure and comedyoriented series’ that reach the heart of the country audience.
Program Format:
Value to advertisers:
Local Avails: 2 mins. per hour
Times: Floating avails
Insertion hours: 24 hours per day
Subscribers: 92 million
1.
CMT is the #1 country music entertainment channel delivering the
best mix of music, news, concerts and series.
2.
CMT is a Top 10 cable network for A18-49 who own a home.
3.
CMT viewers rank in the Top 10 for Influential Consumers of Outdoor
Activities including Gardening, Hunting and Fishing.
Network Viewer Profile:
The typical CMT viewer:
43 years old
Full time job
Average income of $58,000
Married
Has children
Homeowner
Popular Establish Programs:
Events
CMT Music Awards
CMT Artists of the Year
Specials
CMT Crossroads
CMT’s Big Comedy Week
Series
Daypart Viewing:
Audience
P18-34
P18-49
P25-54
Women
Men
Total Day
28%
59%
58%
56%
44%
Primetime
36%
54%
55%
53%
47%
Bayou Billionaires
My Big Redneck Vacation
Sweet Home Alabama
Dallas Cowboys Cheerleaders:
Making the Team
The Singing Bee
CMT Top 20 Countdown
CMT Insider
Viewer Targeted Programming:
Persons 18-49
CMT Music Awards
CMT Artists of the Year
CMT Crossroads
Bayou Billionaires
My Big Redneck Vacation
Sweet Home Alabama
Dallas Cowboys Cheerleaders:
Making the Team
CMT Top 20 Countdown
CMT Insider
As the recognized world leader in Business News, CNBC empowers viewers
with real-time actionable insights that has the power to move markets. Whether
it's in the news room, stock exchange or in the field, CNBC has unparalleled
access to globally recognized C-suites, business and political leaders, and
innovators who share their insights on the financial industry with our trusted
talent.
Value to advertisers:
Program Inserts:
1.
CNBC is the World Leader in
Business News
Local Avails: 3 minutes per hour
CNBC is #1 in Reach for affluent
viewers
Insertion hours: 24 hours per day
2.
3.
CNBC Delivers Key Audiences: CLevel executives and top
management
Daypart Demographic
Mon-Fri 5a-7p
C-Suite Executive
Affluent
Educated
Out-of-Home
Hard-To-Reach
Primetime Mon-Fri 7p-2a Intelligent
Innovative
Thought Leader
Affluent
Times: :03 -:20; :23 -:37; :48 -:58
Subscribers: 97.4 million
Demographic Targeted Programming:
Persons, Men and Women: 25-54
Popular Established Programs:
Persons 25-54:
Worldwide Exchange, Squawk Box, Squawk on the Street,
Fast Money Halftime Report, Power Lunch, Street Signs,
Closing Bell, Fast Money, Mad Money, The Kudlow Report,
CNBC Prime, The Suze Orman Show
CNN is a news brand that connects with more people through more touch points
than any other news organization. Through an unmatched blend of news breaking
coverage and appointment shows, CNN connects desirable viewers-valued
consumers.
Program Format:
Local Avails: 2 min. per hour
(If system carries HLN & TBS-additional 1 min.
break/hr.)
Times: 2 floating 1 min. break per hour
(If system carries HLN & TBS- Additional 1
min. break per hour)
Value to advertisers:
1.
CNN continues to reach more people on more platforms
than any cable news competitor.
2.
CNN is a top choice among a community of the most highly
prized consumers: Influentials.
3.
CNN viewers are 23% more likely to talk about specific
advertised brands with friends and family.
Insertion hours: 24 hours per day
Demographic Targeted Market:
Persons 18-49, 25-54:
Subscribers: 99.7 million
Early Start, New Day, The Lead with Jake Tapper, The Situation
Room with Wolf Blitzer, Crossfire, Erin Burnett OutFront,
Anderson Cooper 360°,Piers Morgan Live, Anderson Cooper
360° Later, State of the Union with Candy Crowley, Fareed
Zakaria GPS
Network Viewer Profile:
Base: Cable Viewers 18 - 54
Median Age: 61 years old
Median Household Income: $51,000
Demographic Skew by Daypart:
CNN (Mon-Sun) VPVH
Time
P18+
M18+
24 hour
1118
536
8p-11p
1162
508
W18+
582
653
P25-54
425
586
Time
6a-12n
12n-7p
11p-2a
P18+
1085
1114
1136
M18+
542
548
510
W18+
543
566
626
P25-54
400
528
347
COMEDY CENTRAL is the undisputed, go-to comedy provider—the one and only network dishing it
out 24/7. Powered by the biggest names and freshest talent, it’s guaranteed to be brutally honest,
slightly absurd and always relevant. COMEDY CENTRAL engages a young adult audience eager to
watch—and share—unexpected, up-to-the-minute originals
Value to advertisers:
1.
Comedy Central is a top 5 cable network with young
men in prime, late night and total day
2.
Top 2 programs among all late night talk shows with
young adults and men.
3.
Comedy Centrals Original Programs continue to hold #1
rankings among young adult men.
Network Viewer Profile:
Base: Cable Viewers 18 - 49
Program Format:
Local Avails: 3 min. per hour
Times: 3 floating 1 min. break per hour
(1 minute in the first half hour, and 2 in the
second )
Demographic Targeted Market:
Men 18-24, 18-34, 18-49:
The Daily Show with Jon Stewart, South Park, The Colbert
Report, Tosh.0, Workaholics, Key & Peele, Brickleberry,
Futurama, Ugly Americans, The Nick Show Kroll, Russel
Simmons Presents the Rukus, Stand-up, Comedy Central Roast
Insertion hours: 24 hours per day
Subscribers: 98.5 million
Demographic Skew by Daypart:
P18-34
P18-49
P25-54
M18-34
M18-49
Mon –Sun 6p-11p
42%
62%
47%
28%
41%
Mon – Fri 8a-5a
44%
64%
46%
30%
43%
Illustrating the world in all its wonder, diversity and
amazement, Discovery creates the highest quality content that ignites
viewers' curiosity, immerses them in the how and why and satisfies
them with information.
Value to Advertisers:
1.
Discovery Channel ranked #1 as a favorite channel
for viewers for the 8th year in a row.
2.
For the 20th year in a row, Discovery Channel ranked
#1 among total adults in importance to the enjoyment
of cable.
3.
Subscribers: 97.6 million
Discovery Channel ranked #1 as a Favorite Channel
and Important to the Enjoyment of Cable among
adults who would definitely switch cable providers if
channel was dropped.
Network Viewer Profile:
Demographic View by Daypart:
Program Format:
Local Avails: 2 mins. per hour
Times: 2 one-min. breaks floating within the hour
Insertion Hours: 9a-10a Summer months only
10a-3a ET/PT Mon-Fri
9a-3a ET/PT Sat-Sun
Adults 18+
Median Age:
44.6
Median Individual Income:
$36,623
Median Household Income: $57,514
Median Home Value:
$159,284
% Any College:
55.4%
Men 18+ Women 18+
44.0
45.3
$43,393
$29,135
$61,636
$52,918
$164,399
$152,424
55.4%
55.5%
Demographic Targeted Programing:
Gold Rush, Amish Mafia, Moonshiners, Fast N’ Loud, Mythbusters,
Alaska: The Last Frontier, Street Outlaws, Naked & Afraid, Bering
Sea Gold, Klondike
Base: Adult 18+
Daypart
Daytime
Fringe
Primetime
Late Night
Weekend
P18-49
M-F(10a-4p)
48.3%
M-F(4p-8p)
60.5%
M-Sun(8p-11p) 64.7%
M-Sun(11p-3a) 74.1%
Sat-Sun(9a-8p) 64.6%
P25-54
55%
61.1%
64.9%
70.1%
63.4%
E! is television’s top global destination for all things pop culture. E!’s mission is to
Inspire and Entertain the Pop Culture Fan in All of Us. The network is currently
available to 96.8 million subscribers in the U.S. and E! content is available on all
platforms anytime and anywhere from E-online to social media to mobile to VOD
to the latest emerging platforms.
Value to advertisers:
Program Inserts:
1.
Local Avails: 2 minutes per hour
E!’s median age is 34, right in the
sweet spot, and we reach an
upscale audience.
2.
E! is a leader in digital programming
and a multiplatform powerhouse.
3.
E! is a leader in original
programming.
Network Viewer Profile:
Median Age: 34 years old
Median HH Income: $75,000
Times: Approximately 00:15 and 00:45
Insertion hours:
Mon- Sun
7am-4am
Subscribers: 96.8 million
Popular Established Programs:
Persons, men and women: 18-34, 18-49, 25-54
After Lately, Burning Love, Chasing the Saturdays, Chelsea Lately,
E! After Party, E! Investigators, E! Live from the Red Carpet, E! News,
E! Specials, E! True Hollywood Story, Fashion Police, Ice Loves Coco,
Keeping up with the Kardashians, Kourtney and Kim take Miami, Married
to Jonas, Playing with Fire, What would Ryan Lochte do?
Value to Advertisers:
ESPN offers the widest and most diverse
schedule of sports programming
available.
Program Format:
1.
ESPN currently reaches 86% of US TV households.
2.
ESPN delivers more Men 18-34, 18-49 and 25-54 who are
in upscale households ($100,000+) than any other cable
network.
3.
ESPN Networks have collectively won 148 Emmy Awards.
Local Avails: 2.5 min. per hour on average
Network Viewer Profile:
Times: Vary
Persons: 18-49, 25-54
Insertion Hours: 24 hours per day
Median HHI: $62,400
Subscribers: 98.6 million
Median Age: 41
Demographic Targeted Programming:
M18-49: X Games, NBA, NBA Countdown, Sport Center, NFL Live
M25-54: NFL Primetime, Sports Center, Monday Night Countdown, NFL Draft,
College GameDay
Demographic Skew by Daypart:
M18+
M18-34
M18-49
M25-54
Total Day
692
243
432
393
Prime Time
1496
408
801
785
•ESPN2 is a differentiated 24-hour sports network that feature more
than 7,000 hours a year of live and/or original sports programming,
complementing and extending the ESPN viewing experience.
Program Format:
Local Avails: 2 mins. per hour on average
Network Viewer Profile:
Times: Vary
Insertion Hours: 60-second positions in all day
parts
Persons 18-49
Median Age: 45
Median HHI: $57,200
Subscribers: 98.5 million
Value to Advertisers:
1.
ESPN2 currently covers 86% of U.S. TV households.
2.
ESPN2 is viewed at a higher rate among upscale men 18-34 and 18-49 ($100,000+) than total men.
Demographic Targeted Programming:
Male Teen: High School Basketball
Men-18-49: UEFA Soccer, College Football, Golf, Fantasy Show, SportsCenter
Men 25-54: NCAA Hockey Selection Show, UEFA Soccer, NFL Draft
Demographic Skew by Daypart:
Total Day
Composite PRJ
VPVH
M18+
196
815
M18-34
60
248
M18-49
114
476
M25-54
109
453
Food Network is built around authentic storytelling that’s as much about what’s
going on in people’s lives as what they’re eating. Its dramatic true stories of people in
the food business, whether we’re watching them save a restaurant, find a job, or
even compete for their own Food Network show, creating emotional connections and
building loyalty.
Value to Advertisers:
Popular Establish Programs:
Chopped
1.
Food Network is available in more than over 100 million
households.
2.
Food Network Ranks #1 as a network were viewers are “More
Inclined to Buy What’s Advertised.”
3.
Food Network is a Consistent Top Ten Upscale Network.
Diners, Drive-ins and Dives
Food Network Star
Rachael vs. Guy: Kids Cook-off
Restaurant: Impossible
America’s Best Cook
Network Viewer Profile:
Day part Viewing
Day Part
Cutthroat Kitchen
Guy’s Grocery Games
Food Court Wars
Trisha’s Southern Kitchen
A25-54
W25-54
A18-49
W18-49
Total Day
51%
32%
46%
29%
Prime Time
53%
32%
47%
29%
Weekend
49%
31%
42%
26%
Program Format:
Local Avails: 2 mins per hour
Times: 1 minute local break at each :18-:19 & :48-:49 after the hour
Insertion Avails: 24 hours per day
Subscribers: 100.6 million
Percent Composition
FOX Deportes is the leader in Spanish-language sports media, featuring
premier soccer programming with live coverage of the UEFA Champions
League, Copa Bridgestone Libertadores, and Copa Bridgestone Sudamericana
Value to Advertisers:
1.
Fully measured by Nielsen within the U.S.
National Hispanic Television universe giving
advertisers measurable, guaranteed delivery for
their investment.
2.
Reaching 6.2 million Hispanic television
households, +50% of the total Hispanic Cable
Universe.
3.
Fox Deportes is distributed on cable systems in
over 175 DMA’s throughout the U.S.
Program Format:
Local Avails: 2 mins per hour
Subscribers: 21.7 million
Times: At the top of the hour and the half hour
Insertion Hours: 24 hours per day
Popular Established
Programming:
International Soccer: UEFA Champions League, Copa
Libertadores, Copa Sudamericana, FA Cup, FIFA Club
World Cup
Major League Baseball Regular Season, All-Star Game,
Post-season and World Series
Fight Sports: Ultimate Fighting Championship, Golden Boy
Promotions Boxing
College Football: Big 12, Pac 12
Network Viewer Profile:
Viewers Ages 18-49
51%
Median Household Income:
$38K
Home Ownership
49%
Speak Spanish in Home
96.5%
The Fox News Channel is a 24-hour general news service devoted to
delivering fair and balanced coverage of the day’s events. Weekdays FNC
offers 17-hours of live programming, including one-hour programs in the
evenings that take an in-depth look at the days events and feature newsmaker
interviews.
Value to Advertisers:
Program Format:
1.
Ranked 3rd in Total Day in all of basic cable.
2.
Influential viewers, decision-makers, and
community leaders.
3.
Top 9 cable programs, consistently (within
category), 13 of the top 15 overall.
4.
Powerful demos – Adults 25-54 and $100K.
5.
Loyal and engaged viewers who stay longer to
see spots, #1 in category.
Local Avails: 3 mins per hour
Subscribers: 97.6million
Times: 00:18
- 60 seconds
00:45 - 120 seconds
Insertion Hours: 24 hours per day
Demographic Targeted Programming:
Network Viewer Profile:
Men: Your World with Neil Cavuto, Hannity, The O’Reilly Factor
Median Age:
Women: On the Record with Greta Van Sustern,, Fox &
Median Household Income:
$147,7K
Friends, The Kelly Files
Median Individual Income:
$76.9K
Popular Established
Programming:
Red Eye, The Five, FOX & Friends, Special Report with
Brett Baier, FOX & Friends, The Kelly Files
52.3 years
College Degree of Higher:
63%
Household with Children:
33%
FOX Sports 1 is the national sports network that puts fans first. FOX Sports 1 will
feature live coverage of the most compelling sporting events in the world. Plus, a
unique ability to connect with fans through entertaining studio shows and an
informative news operation.
Demographic Targeted Programming:
Primary: Men 18-49, 18-34
In Select Programming: Men & Women
PROGRAMMING GENRES:
Sports:
College Football, College Basketball, UFC, NASCAR,
Soccer, Boxing, MLB (2014), USGA (2015)
Value to Advertisers:
1.
Connection to premiere rights from 7 key sports pillars previously found on niche sports and entertainment
networks will have a dedicated sports home with FOX Sports 1 adding convenience, quality advertisers want to be
part of.
2.
Reach the coveted sports consumer
3.
97% of sports viewing is live (DVR proof).
Program Format:
Local Avails: 3 minutes per hour (subject to change)
Times: Vary
Insertion Hours: 24 hours per day
Subscribers: 87.7 million
Popular Programs:
Ultimate Fighting Championship, NASCAR,
Soccer, College Football, College Basketball,
Major League Baseball, FOX Sports Live,
Crowd Goes Wild, UFC Tonight
FOX Sports Regional Networks is the nation’s leading provider of local sports. Sixty-seven
million subscribers in our owned and operated including FSSW and FSMW.
Marquee National Programming:
World Poker Tour
Ultimate Fighting Championship
Championship Bull Riding
UEFA Champions League
Marquee Collegiate Programming:
Big East Men’s Basketball Tournament- 2 hours live
Big 12 Football- 3.5 hours live
Conference USA Football: 3.5 hours live
Value to Advertisers:
1.
FOX Sports Regional Networks owned–or affiliated-regional sports networks serve as the TV home to 41 pro
teams and 22 exclusive regional networks.
2.
FOX Sports Regional Networks produce over 5,000 live sporting events and more than 3,000 live MLB, NBA,
NHL and NCAA football in native HD telecasts.
3.
In addition to its thousands of home team games and a wide variety of locally produced sports programs, FOX
Sports Regional Networks televises national sports events and programs, including Big East & Big 12 Basketball;
ACC, Big 12, C-USA and SEC football; Ultimate Fighting Championship, World Poker Tour, and more
Program Format:
Local Avails: 2 – one minute local avail breaks per hour
Times: Avail Break #1 between :10 and :20 mins. past the hour
Avail Break #2 between :40 and :50 mins. past the hour
Exception 5am-7pm (ET) breaks at :29 and :59 past the hour
Insertion Hours: 24 hours per day
Subscribers: 70 million
Demographic Targeted Programming:
Primary: Men 25-54
In Select Programming: Men & Women
FX consistently delivers groundbreaking shows that wow critics and shatter expectations.
This commitment to producing provocative, original series combined with strong performing
acquisitions and a slate of blockbuster movies fresh from the theater, has earned FX a
fiercely dedicated following of A18-49
Value to Advertisers:
Program Format
1.
FX is one of cable’s most honored networks, earning reviews and
awards for Original Series that elevate the network with both the
audience and the industry.
2.
FX delivers the key components of an effective advertising
environment, highly engaged A18-49 viewers with extremely
valuable consumer behavior characteristics.
3.
FX Integrated Sales and Marketing provides advertisers with
customized, integrated programs and value added sponsorship
opportunities in our highly acclaimed original series, movie franchises
and acquired hit shows.
Local Avails: 2 mins per hour
Times: :20 and :55
Insertion Hours: 19 hours (7am-2am)
Subscribers: 97+ million
Demographic Targeted
Programming:
Primary: Adults 18-54
In Select Programming: Men &
Women
Popular Established Programs:
American Horror Story: Coven, Anger Management, Archer, Chozen, Justified,
Louie, Sons of Anarchy, The Americans, The Bridge and The Strain.
Daypart Viewing:
Network Viewer Profile:
Daypart
Time
P 18-34
P18-49
Morning M-F
7a-9a
24.4%
Daytime M-F
9a-3p
Fringe
Median Respondent Age:
38 years
51.8%
Median Household Income:
$63,324
32.2%
54.3%
HH with Children < 18 years old:
44%
3p-6p
33.5%
55.4%
Primetime M-Sun
6p-11p
28.6%
53.3%
Late Night M-F
11p-2a
32.2%
58.1%
M-F
HLN is the national television network that focuses on the “must-see, must-share” stories
of the day. Drawing upon the network’s deep bench of talent, HLN dissects and demystifies
the news stories and newsmakers people are talking about. HLNtv.com, the network’s
digital platform, is the online destination for users to go deeper into the top stories driving
the conversation and generating the national buzz.
Program Format
Value to Advertisers:
Local Avails: 2 mins per hour
1.
Times: :29 and :59
Insertion Hours: 24 hours per day
In Q3 2013, HLN enjoyed the largest Total Day increases in total
viewers across the cable news landscape (the net tied with CNN for
the largest Total Day adults 25-54 growth, both +15%). Furthermore,
HLN posted the only growth in M-Su Prime among the nets:
Subscribers: 99.7 million
1. Total Day: HLN grew +19% among total viewers and +15%
among adults 25-54
Demographic Targeted
Programming:
2. Prime: The network was also up +17% among total viewers and
+21% among adults 25-54
Primary: Adults 18-54
Popular Established Programs:
Adults 29-54
Morning Express with Robin Meade, Jane Velez-Mitchell, Nancy Grace, Dr. Drew
On Call, Showbiz Tonight, Weekend Express.
Daypart Viewing
Network Viewer Profile:
Daypart
Time
AA P 18+ (000’s)
Median Respondent Age:
57 years
Mon-Sun
6a-6a
311
Median Household Income:
$43,000
Mon-Sun
8p-11p
417
HH with Children < 18 years old:
22%
Mon-Sun
6a-12p
269
Mon-Sun
12p-7p
362
Mon-Sun
11p-2a
293
Viewers who are passionate about home will find a plethora of programming options on HGTV.
The network is producing more than 800 hours of series and specials that focus on fun,
entertaining stories and authentic homeowner experiences. In 2014, HGTV will continue to
showcase the charismatic experts who offer fresh perspectives on renovation, remodeling,
refurbishing, design, real estate, landscaping and more.
Value to Advertisers:
Program Format:
1.
HGTV delivers the largest number of Upscale viewers in all of
cable.
2.
HGTV delivers and audience with the highest discretionary
income in all of TV.
3.
HGTV delivers engaged and motivated viewers.
Local Avails: 2 min per hour
Times: Break #1- :08 to :23
Break #2- :38 to :53
Insertion Avails: 7am-4am ET
Subscribers: 99.5 million
Demographic Targeted Programming:
Buying and Selling
Cousins Undercover
Flip or Flop
Renovation Raiders
Elbow Room
Extreme Homes
Flea Market Flip
Brother vs. Brother
House Hunters Renovation
Income Property
Love It or List It
House Hunters
House Hunters International
Property Brothers
Network Viewer Profile: (Monday-Sunday) Base: A18+
Upper Demos:
Median HHI
Home Ownership
VPVH
A25-54 HHI $100K+
W25-54 HHI $100K+
A25-54 HHI $125K+
W25-54 HHI $125K+
$75,300
79%
Primetime
(8p-11p)
#2
#1
#2
#1
Total Day
(6a-6a)
#3
#1
#3
#1
Weekend
(6a-8p)
#2
#1
#2
#1
Network Viewer Profile: (Monday-Sunday) Base: A18+
Dayparts
P25-54 W25-54 P18-49 W18-49
Total Day
42%
30%
36%
26%
Prime Time
42%
29%
36%
25%
Weekend
42%
31%
36%
25%
The History Channel is a leading destination for revealing, award-winning original
non fiction series and event-driven specials that connect history with viewers in an
informative, immersive and entertaining manner across multiple platforms.
Programming covers a diverse variety of historical genres ranging from military
history to contemporary history, technology to natural history, as well as science,
archaeology and pop culture.
Value to Advertisers:
1.
Top 5 Cable Network, ranking #3 among M25-54 & #5 among
A25-54.
2.
11 series averaging over 1.0 million A25-54 viewers- the most
of any cable network.
Program Format:
Local Avails: 2 mins per hour
Times: Break #1- :00 to :30 past the hour
Break #2- :31 to :60 past the hour
Demographic Targeted Programming:
Insertion Avails: 24 hours
Adults & Men 18-49, 25-54:
Event Specials: Hatfield's & McCoy's, Men Who Built America,
Mankind The Story of All of Us, Vikings, The Bible, America The
Story of Us, Vietnam in HD, WWII in HD, 102 Minutes That
Changed America, Gettysburg, Houdini
Subscribers: 99.5 million
Series: Swamp People, Pawn Stars, American Pickers, Ax Men,
Mountain Men, American Restoration, Counting Cars, Vikings
Network Viewer Profile: (Monday-Sunday) VPVH
Dayparts
A 18-34 A18-49 A25-54
Prime
196
490
579
Daytime
197
448
494
Weekend
189
472
557
Network Viewer Profile:
Median HHI
Median Age
$52,800
53.3
HHI $50K+
HHI $75K+
History Viewers
54%
33%
LIFETIME is a premier female-focused entertainment destination, and the
most favorite and trusted network for women, offering the highest-quality
programming with shows that are modern, sexy, exciting, daring and
provocative
Value to Advertisers:
Program Format:
1.
Lifetime is the #2 female skewing network in primetime among W1849 & W25-54
2.
Successful programming across 3 genres: Original Scripted, Original
Unscripted, Original Movies..
3.
Prime destination for original movies.
Local Avails: 2 one-min break per hour
Times: Avail Break #1 between :00 and
:30 minutes past the hour
Avail Break #2 between :31 and :60
minutes past the hour
Insertion Hours: 24 hours per day
Subscribers: 98.7 million
Network Viewer Profile:
The Lifetime Viewer
Female Audience
76%
Male Audience
24%
Median Age-Women
47.7
Mean HHI
$48,000
Demographic Targeted Programming: Lifetime Television’s original
series, acquired series, movies and specials appeal to the most sought
after demographics:
-Women 18-34
-Adults 18-49
-Women 18-49
-Adults 25-54
-Working Women
Popular Established Programming:
Lifetime Original Movies: Flowers in the Attic, Lizzie Borden took an Ax,
The Gabby Douglas Story, The Trip to Bountiful, A Day Late and a Dollar
Short, Deliverance Creek
Lifetime Unscripted Series: Dance Moms, Project Runway All Stars, Kim
of Queens, Emmy Award winning Project Runway, Under the Gunn
Lifetime Scripted Series Drop Dead Diva, Devious Maids, Witches of East
End
MSNBC is the destination for progressive insight, political commentary and perspective
on the issues facing Americans. MSNBC offers a full schedule of live, world-class
reporting and analysis, and award-winning documentary programming - 24 hours a day,7
days a week.. Drawing on its award-winning original journalism and trusted sources,
MSNBC digital delivers diverse and compelling content designed to invite consumers into
the conversation
Value to Advertisers:
Program Format:
1. Advertising with msnbc allows advertisers to align with msnbc’s
passionately progressive and incredibly loyal viewers that
ultimately makeup quality consumers.
Local Avails: 3 mins per hour
2. Through emerging technology, MSNBC provides seamless cross
media opportunities for advertisers looking to reach consumers
on all platforms.
Viewer Targeted Programming:
Times: floating breaks between- :03-:20
window, :23-:37 window, :40-:58 window
Insertion Hours: 24 hours per day
Subscribers: 95.7 million
Network Viewer Profile:
P25-54:
Adults 25-54
Morning Joe, The Daily RunDown, Jansing & Co., msnbc Live, NOW with
Alex Wagner, Andrea Mitchell Reports, NewsNation, The Cycle, The Ed
Show, PoliticNation with Al Sharpton, Hardball with Chris Matthews, All in
with Chris Hayes, The Rachel Maddow Show, The Last Word with Lawrence
O’Donnell
Demographic Skew by Daypart:
Daypart
Morning
Daytime
Weekend
Fringe
Prime
Mon-Fri
Mon-Fri
Sat/Sun
Mon-Fri
Mon-Fri
Sat/Sun
6a-9a
9a-4p
6a-6p
5p-7p
7p-2a
7p-2a
M25-54
60%
59%
57%
64%
61%
50%
F25-54
40%
41%
43%
36%
39%
30%
Median Age
42.8
Median HHI
$81,400
Median Individual Income
$48,300
Median Home Value
$205,876
MTV is the world’s premier youth entertainment brand. With a global reach of more
than a half-billion households, MTV is the cultural home of the millennial generation,
music fans and artists, and a pioneer in creating innovative programming for young
people, including its Emmy®, Grammy® and Peabody® award-winning content built
around compelling storytelling, music discovery and activism across TV, online and
mobile.
Value to Advertisers:
Program Format:
Local Avails: 2 minutes per hour
Times: 00:20 and 00:50
Insertion Hours: 24 hours per day
1.
#1 full day, ad-supported entertainment cable network
2.
5 of the Top 20 cable series, more than any other network
3.
3 of the top 5 reality cable series
Subscribers: 96.8 million
Viewer Targeted Programming:
Network Viewer Profile:
Median Age:
Income:
$ 60K+
$ 75K+
$100K+
23.3
41%
31%
20%
Education:
1-3 years of college 39%
4+ years of college 19%
Persons 18-34:
Teen Mom 2, Ridiculousness, Teen Wolf, Awkward, Catfish, Girl Code,
2014 MTV Movie Awards, The Real World 29, 2014 MTV Video Music
Awards
Popular Established Programs:
1st Quarter- Teen Wolf Season 3, Teen Mom 2, The Real World EXPLOSION, Jerks with Cameras, Are You the One?, Woodie Awards
2nd Quarter- 16 and Pregnant, 2014 MTV Movie Awards, Faking it,
Awkward
3rd Quarter- Happyland, 2014 MTV Video Music Awards
Value to Advertisers:
Program Format:
Local Avails:
Times:
Insertion Avails:
Subscribers:
Demographic Targeted Programming
Network Viewer Profile:
Nickelodeon is the number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The company includes
television programming and production in the United States and around the world,
plus consumer products, online, recreation, books and feature films. Nick at Nite is
Nickelodeon’s nighttime programming block that features popular hit family
comedies.
Program Format:
Demographic Targeted Programming
Local Avails: Nickelodeon has three (3) one (1) minute avails
every hour
Children 2-5
Times: Three (3) avails: (3 x :60 breaks for hour)
Floating Avail Break #1: avail falls the second half-hour
Floating Avail Break #2: (8p-10p): one avail per half-hour
Insertion Avails: 7 days a week; All day except from 9am-11am
Network Viewer Profile:
•
Children Ages 2 -14
•
Programming targeted towards all
ethnicities
Bubble Guppies, Dora the Explorer, The
Fresh Beat Band, Go Diego, Go!, Max
and Ruby, Ni Hao, Kai-Ian, Peter Rabbit,
Team Umizoomi, Yo Gabba Gabba!.
Children 6-11
SpongeBob SquarePants, The Fairly
OddParents, and Teenage Mutant Ninja
Turtles,Fanboy and Chum Chum, The
Penguins of Madagascar, Kung Fu
Panda: The Series, T.U.F.F. Puppy, and
Winx Club.
Tweens 9-14
True Jackson, VP, The Troop, Big Time
Rush, Victorious, Power Rangers
Samurai, Supah Ninjas, Marvin Marvin,
Wendell & Vinnie, Sam and Cat, and The
Haunted Hathaways.
The Channel contributes to the National Geographic Society’s
commitment to exploration, conservation and education
with smart, innovative programming and profits that directly support its
mission.
Value to Advertisers:
Program Format:
High Quality - #1
Local Avails: 2 mins per hour
Bold and Tries New Things - #1
Times: Break #1- :15 to :30 past the hour
Break #2- :45 to :57 past the hour
Valuable - #1
Insertion Avails: 9am-6am Mon-Sun
Distinctive - #1
Subscribers: 85 million
Demographic Targeted Programming
Wicked Tuna
Brain Games
Ultimate Survival Alaska
Network Viewer Profile:
Median HHI
Median Age
Life Below Zero
Diggers
Cosmos: A Space Time Odyssey
HHI $100K+
Own Home
$86,955
48
NGC Viewers
32%
67%
ESPN and the Southeastern Conference have joined forces to create The SEC
Network, launching August 14, 2014. The new channel will super serve fans of
one of the nation’s elite conferences – the SEC. It will deliver live coverage
of SEC sports, with a heavy focus on top-tier football and basketball games, along
with other live men’s and women’s sports, studio shows, and original content. The
SEC Network will embody what makes the SEC special: an elite conference, a
powerful brand, and a passionate, national fan base.
Value to Advertisers
1.
30.4 million Americans name an SEC team as their favorite
team
Program Format:
2.
SEC fans make sports a priority
Local Avails:
3.
Four of the five highest-rated college football games of 2013
were SEC match ups
Times:
SEC Football viewers are 18% more likely than average
television viewers to be SuperSubscribers
Subscribers:
4.
Demographic Targeted Programming:
Live Events
45 Football Games, 100 Men’s Basketball Games, 60 Women’s
Basketball Games, 75 Baseball Games, 50 Softball Games. 40
Volleyball Games. 25 Women’s Soccer Games, Exclusive coverage
of other SEC Men’s and Women’s sports, including softball, track &
field, volleyball and soccer.
Other Programming
SEC Nation The Paul Finebaum Show, SEC Storied , SEC Rewind
Insertion Avails:
Network Viewer Profile:
Median HH
Median Age
SEC Viewers
HHI $50K+
HHI $75K+
SPIKE is a general entertainment brand for adults with a male point-of-view defined
through bold, high stakes original programming, events, sports, and movies. SPIKE
provides content that inspires, thrills and entertains.
Value to Advertisers:
1.
Spike is the leader in entertainment for men
Program Format:
Local Avails: 2 minutes per hour
Times: 2 floating- :60 breaks, 1-avail will hit in both the first half and second
half-hour
Insertion Hours: 24 hours per day
Subscribers:
TBS is basic cable's reigning champion among young adults in primetime. Available in 101
million households, TBS features original scripted comedies, original unscripted series along
with blockbuster movies and championship sports.
Value to Advertisers:
1.
TBS ranks #1 overall cable network for reach of A18-34 in primetime.
2.
TBS is a Top 5 network in Prime Time delivery of A18-34, 18-49, and
A25-54.
3.
TBS is a Top 5 network in Total Day delivery of A18-34, A18-49 and
A25-54.
Network Viewer Profile:
Median Age
Median HH Income
% with 4+ Years College
% Households with Children
% A Counties
Ethnic Breakdown
% White
% Black
% Other
% Hispanic Origin
41
$53.3K
26%
39%
36%
76%
15%
9%
9%
Program Format:
Local Avails: 2 mins per hour
Times: 2 floating 1-min breaks per hour
Insertion Hours: 24 hrs per day
Subscribers: 100.2 million
Demographic Targeted Programming:
Women: Cougar Town, Conan, The Big Bang Theory, Ground Floor, Deal
With It, The Pete Holmes Show, King of the Nerds, Men at Work,Premiere
Movies;
Men: Conan, The Pete Holmes Show, American Dad, Deal With It, Sullivan
& Son, Men at Work, Ground Floor, The Big Bang Theory, Family Guy,
Premiere Movies, Major League Baseball;
Adults: Cougar Town, King of the Nerds, Conan, The Big Bang Theory,
Family Guy, American Dad, Deal With It, Men At Work, Sullivan & Son,
Ground Floor, Major League Baseball, Premiere Movies
Daypart Viewing:
W18+
M18+
P18-34
P18-49
P25-54
Daytime
Weekend
Late
50%
43%
37%
32%
29%
34%
56%
54%
61%
53%
53%
56%
39%
46%
42%
TLC engages and entertains with insightful programming that transports viewers
into the authentic lives of real-life extraordinary characters you can learn from.
TLC programs are entertaining, unfiltered and always reveal something
worthwhile.
Program Format:
Value to Advertisers:
1.
Local Avails: 2 mins per hour
Times:2 floating 1-min breaks per hour
2.
Insertion Hours: 24 hrs per day
3.
Subscribers: 96.4 million
Top 5 ad-supported Primetime cable network with W2554/18-49.
Top 5 Cable Network with Women on Tuesdays, Thursdays,
Fridays and Sundays.
#1 Female Cable Network among Women on Friday nights.
Demographic Targeted Programming:
Network Viewer Profile:
19 Kids and Counting
Prime Median Age:
47.2
Little Couple
A25-54 Median HHI:
$58,000
Long Island Medium
Here Comes Honey Boo Boo
Demographic Overview:
Primary Audience: Women 25-54
Viewer Composition: 75% women
25% men
90 Day Finance
Sister Wives
Gypsy Sisters
Four Weddings
Who do you think you are?
Next Great Baker
TNT is the first and only network dedicated to drama. TNT, one of the top-rated cable
networks, is an action-packed, thrilling, and edge of your seat ride for all types of drama
lovers.
Program Format:
Value to Advertisers:
Local Avails: 2 minutes per hour
1. TNT is a top 5 cable net in Prime Time deliveries A25-54 (3rd), A18-49 (3rd)
and HH (2nd).
Times: 2 floating one-minute breaks
per hour
Insertion Hours: 24 hrs per day
Subscribers: 100.9 million
Network Viewer Profile:
50
Median HHI
$47,600
4+ Years of College
24%
Households w/Children 32%
36%
Demographic Skew by Daypart:
Daypart
Daytime
Access
Prime
Late
Weekend
3. TNT claimed four of basic cable's top 10 summer series, more than any other
network.
Viewer Targeted Programming:
Median Age
A Counties
2. TNT is a top 5 cable net in Total Day deliveries of A25-54 (1st), A18-49 (5th)
and HH (4th).
Composition
P18-49
P25-54
43%
47%
35%
38%
40%
43%
46%
49%
39%
46%
Women: Dallas, Rizzoli & Isles, Perception, Major Crimes, Cold Justice, Private
Lives of Nashville Wives, The Mentalist, Bones, Castle
Men: Falling Skies, Mob City, The Last Ship, Legends, NBA, NASCAR,
Championship Golf, The Mentalist, NCAA March Madness
Adults: Dallas, Rizzoli & Isles, Falling Skies, The Last Ship, Legends, Perception,
Major Crimes, Cold Justice, Inside Job, Save Our Business, Marshall Law: Texas,
Boston’s Finest, The Mentalist, Bones, Castle, NBA, NASCAR, Championship
Golf, NCAA March Madness
Travel is hardwired into the human experience; as essential to us as food and shelter.
Travel Channel is where viewers go to satisfy the urge to explore new places,
experiences and cultures. Our experts and adventurers go far beyond the horizon to
bring back a unique perspective on the world, with engaging stories that inspire,
entertain and, ultimately, tap into this basic human desire
Program Format:
Value to Advertisers:
Local Avails: 1 minute segment 1
1. Travel Channel is Upscale: Travel ranks #5 in Median Annual
1 minute segment 2
Discretionary Spending.
1 minute segment 3
2. Travel ranks #9 in upscale $100K+ VPVH’s
1 minute segment 4
3. Channel delivers ad friendly targets: Ranking #2 in A25-54 VPVH’s.
Times: N/A
Insertion Hours: 24 hrs per day
Viewer Targeted Programming:
Subscribers: 94.9 million
Hotel Impossible; Bizarre Foods America; Toy Hunter; Trip Flip;
Mysteries at the Museum; Baggage Battles; Insane Coaster Wars:
World Domination; Xtreme Waterparks, Dangerous Grounds;
Monumental Mysteries and Food Paradise
LEADING NATIONAL
ADVERTISERS
Appliances, Entertainment
Packaged Goods, Autos, Financial,
Retail, Communications, Health
Tech, Credit Cards, Insurance,
Travel
Demographic Skew by Daypart:
Daypart
Daytime
Access
Prime
Late
Weekend
Composition
P18-49
P25-54
43%
47%
35%
38%
40%
43%
46%
49%
39%
46%
TV Land is dedicated to helping our core A25-54 audience “Laugh More” by presenting
the best sitcoms of all times—from classic and contemporary hits to TV Land Original
Sitcoms. Presented on all platforms and featuring a full-service website at tvland.com,
TV Land is now seen in over 97.6 million U.S. homes.
Program Format:
Value to Advertisers:
Local Avails: 3 minutes per hour
1.
TV Land retains 100% of its A25-54 audience during commercials.
2.
TV Land keeps viewers watching. A25-54 viewers spend an average of 25
minutes tuned in, ranking 6th among cable networks.
3.
TV Land’s original series all deliver significant growth versus Prime.
Times: 3 floating one-minute breaks
per hour
Insertion Hours: 24 hrs per day
Subscribers: 97.6 million
Network Viewer Profile:
Male Skew:
38%
Female Skew:
62%
Viewer Targeted Programming:
Original Sitcoms
Hot in Cleveland, Kristie, The Exes, The Soul Man
Contemporary Hit Sitcoms
Demographic Skew by Daypart:
Daypart
M-F 8a-4p
S-Su 6a-7p
M-Su 4-7p
M-Su 7p-2a
M-Su 2-4a
M-Su 4-6a
M-Su 6-6ab
Composition
P18-49
P25-54
17%
29%
44%
50%
19%
30%
34%
42%
451%
56%
53%
56%
33%
41%
Curb Your Enthusiasm, Friends, Golden Girls, The Cosby Show, Everybody Loves
Raymond, King of Queens, Home Improvement, The Nanny, Roseanne, Scrubs,
That 70’s Show
Classic Series
The Dick Van Dyke Show, The Andy Griffith Show, Bonanza, Gunsmoke
The Weather Channel delivers unparalleled live coverage of weather 24 hours a day, 365
days a week. The Weather Channel is the premier source for local, regional, national
and international weather. A team of expert forecasters clearly illustrates the where, when
and whys of weather, interpreting its course and how it impacts the lives of the viewers.
Value to Advertisers:
1.
The Weather Channel is the least cluttered national TV outlet, running less than 4
commercial messages per break.
2.
The Weather Channel maintains its #1 status as Most Valuable Network and is
also ranked in the Top 3 Network in Importance and Satisfaction.
3.
Viewers are 30% more likely to remember a specific message of The Weather
Channel, as compared to average recall of commercials on other news networks.
Program Format:
Local Avails: 2 :60 breaks per hr
Times: at approximately 00:17 and 00:47 (During evening addition 9p-11p, local
avails fall at approximately 00:20 to 00:50
Times: Approximately 138 times a day
Insertion Hours: 24 hrs per day
Subscribers: 100.8 million
At USA, we celebrate the characters that surround us and embrace the quirks and
talents that make their stories unique. Through original programs, acquired series,
movies, groundbreaking digital storytelling and social platforms, we create a
connection with our audience that invites them to recognize and celebrate their
own unique character. That’s what makes our network a place where original
characters, engaged viewers, and great brands can come together and build
powerful relationships
Program Format:
Value to Advertisers:
Local Avails: 2 minutes per hour
Times: Breaks occur inside the
program
Insertion Hours: 24 hrs per day, 7
days per week
Subscribers: 98.6 million
1.
USA is the number one network with Cable viewers for 8 years in a row,
fueled by its hit shows.
2.
USA Network is cable’s home for quality original movies, series and
acquired blockbuster hits.
3.
USA Blockbuster Movies are a leading movie franchise on basic cable.
USA’s strong relationship with Universal Pictures gives us the ability to
view all the top blockbuster hits.
Network Viewer Profile:
Media Age
Media HHI
% Attended College
% Home Owner
54
$49,500
24%
70%
Demographic Skew by Daypart:
Daypart
P18-49
P25-54
Total Day
Early Morning
Day
Early Fringe
Primetime
Late Night
Weekend
39%
40%
36%
39%
44%
39%
44%
42%
41%
37%
42%
47%
42%
48%
Viewer Targeted Programming:
USA Network Originals:
Suits, Covert Affairs, White Collar, Royal Pains, Psych, Sirens, Playing
House, Horizon, and Graceland
USA Network Franchise events:
WWE: Monday Night RAW, Westminster Kennel Club Dog Show, Characters
Unite Quarterly Film Series, Characters Unite NFL Documentary
Acquired Series:
Modern Family, NCIS, NCIS: Los Angeles, Law & Order: SVU, Law & Order:
CI, CSI
VH1 connects viewers to the music, artists, and pop culture that matters to them
the most, with popular series, franchises and one-of-a-kind specials. Its iconic
public affairs initiative, the VH1 Save The Music Foundation, continues to support
music education in our nation's public schools.
Program Format:
Value to Advertisers:
Local Avails: 2 minutes per hour
Times:
15 minutes past each hour to
minutes past each hour
27
45 minutes past each hour to 57
minutes past each hour
Insertion Hours: 24 hrs per day
Subscribers: 97.6 million
Viewer Targeted Programming:
Persons 18-49:
Network Viewer Profile:
Media Age
Median HHI
4+ years of college
Available in close to 99 million households in the U.S., VH1 is
the cultural home of the Adultster audience. Adultsters are a
unique segment comprised of people who straddle the Millennial
and Older Millennial generations and defined by the firsts they
are experiencing at this life stage (marriage, babies, homes, “real
jobs”). They are a valuable audience not only for their spending
power but because they are developing brand loyalties for
many years to come.
30.8
$36,628
28%
Basketball Wives, Behind the Music, Best Week Ever, Big Morning Buzz
Live, Black Ink Crew, Couples Therapy, Hit The Floor, La La’s Full Court
Life, LeAnn and Eddie, Love & Hip Hop, “The Greatest...”, Mob Wives,
Miss U Much, Single Ladies, T.I. & Tiny: The Family Hustle
Daypart Viewing:
Daypart
Total Day
Prime
A18-34
39.9%
39.4%
A18-49
63.7%
63.9%
A25-54
44.7%
46.5%
The Yankees Entertainment and Sports Network (YES) is an American Cable
and satellite regional sport network based in New York City, New York; it broadcasts
a variety of sports events, with an emphasis on New York Yankees baseball games,
and Brooklyn Nets basketball games.
Program Format:
Value to Advertisers:
Local Avails: minutes per hour
Times:
Insertion Hours: 24 hrs per day
Subscribers:
Viewer Targeted Programming:
Network Viewer Profile:
Media Age
Median HHI
4+ years of college