National Radio
Advertising
From the Direct-Response Advertising Brokers:
Last Second Media
Copyright Last Second Media, 2005, 2007, 2008
Access 2900+ Radio Stations
Nationally based on Unsold Local
Avails
Advertiser Demand
Affiliate Supply
Copyright Last Second Media, 2005, 2007, 2008
Enjoy Prime-Time delivery,
Top-Rated Stations,
and Precise Targeting by Format
Prime-Time Delivery
Top Markets
12a
2
4
6
8
10
12p
2
4
6
8
10
Copyright Last Second Media, 2005, 2007, 2008
Affiliate Supply
Most Advertisers are Direct-Response
Marketers Supplementing DRTV:
Consumer Finance
Insurance
Health Care
Low Income
Lead Generation
Mortgage Refinance
Business-To-Business
Travel
eCommerce
Reverse Mortgage
Legal Services
Electronics
Drive-To-Retail
Intellectual Property
Fundraising
Business Opportunity
High Income
Copyright Last Second Media, 2005, 2007, 2008
Many more….
Sample Costs:
Infinity
Local
Local Sales
Costs
Limited
Avails
Padded
Schedule
Clear
Channel
Local
Local Sales
Cost
“Tying”
Formats
For avails
:30 Only
National
Syndicated
Radio
OUR
NETWORK
ADAM
CORROLA
50 Markets
$70,000
WEEK
Performance
Approach
Custom Plans
Tight Control
4.25 Million
“listeners”
Opportunistic
$3.26 to $8
$3.00/CPM
Cost Per 1,000 Listeners (CPM)
$5 to $9
$4 to $9
Copyright Last Second Media, 2005, 2007, 2008
Solutions-Based Package is
created specifically for Your
Success.
Strategy
Creative
Telecom
Bottom Line
Customer Performance
Copyright Last Second Media, 2005, 2007, 2008
Media
Offers much more than just
radio time
Media Vendor
Solution Provider
Valuable Partner
Committed to Your Success
Unique Process
Highly Accountable,
Utilizes client input
Copyright Last Second Media, 2005, 2007, 2008
The most compelling
reason to work with us?
Results!
Our network offers low rates for prime
airtime inventory in top radio markets
around the country.
And just as importantly, this is a proven
model that virtually guarantees your
success.
Copyright Last Second Media, 2005, 2007, 2008
Process is Smart and Easy
…even if it sounds complicated.
Strategy Session
Creative Development
Testing Plan
Program Set-Up
Delivery
Copyright Last Second Media, 2005, 2007, 2008
To Start, begin with the
Fundamentals of your business.
Model
Creative
How Do You
Make Money?
What’s a Win?
Will Your Marketing
Translate to Radio?
What’s The Key Sales
Message?
Product Benefits?
Radio Appropriate Offer
and CTA?
Commerce
Media
Are You Ready For
Radio?
Are You Willing To
Sell Aggressively?
Are You Able To
Track Precisely?
Can We Reach
Your Target?
Integrate With
Your Business?
Sustain The
Results?
Copyright Last Second Media, 2005, 2007, 2008
This is how we know
the Progress Model works.
Model
Creative
87% New Account
Success Rate
340% Average
Test-To-Control
Improvement
Commerce
Media
73% Average Call
Center Sales or
Web Effectiveness
Increase
One Billion+
Impressions
Per Week
Copyright Last Second Media, 2005, 2007, 2008
Extreme care in crafting and
testing your offer so your money
is never wasted.
$
Validate
$
Refine
$
Benchmark
Month 1
Month 2
Month 3
Copyright Last Second Media, 2005, 2007, 2008
The end result is a campaign rollout
that’s Profitable from Start to Success
CPC
CPL
$
CPA
CPO
Validate
$
ROLLOUT
Refine
$
Benchmark
Month 1
Month 2
Month 3
Copyright Last Second Media, 2005, 2007, 2008
Months 4-5-6+
Interested Yet? Here’s what you get
with the National Radio System:
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Prime Inventory (6a-8p 94% of AQH)
All Formats – not just Talk
Advanced Call (or Web) Routing & Tracking
Fixed Pricing Year-Round
Best-in-class D.R. Creative & Production
Reporting detail against nearly every metric known
The most competitive rates, bar none, every day
Copyright Last Second Media, 2005, 2007, 2008
Over 150 advertisers have had
success with National Radio
Network, including:

Fischer Investments

BlueHippo Finance

General Steel

TimeshareOnly

Classmates

LowerMyBills.com

College Loan Corp.
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MBNA

DeVry

Midwest Center

Refinance.com

My Family

H&R Block
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
In Charge
Public Storage
VIMO

Invisalign


The Company Corp.
Copyright Last Second Media, 2005, 2007, 2008
Not just the Largest, but the Only DR
Radio Network of its kind
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55+ Passionate DR Radio Experts
Management team combines 100 years of
experience
76 billion impressions in ’04
6.8 million unique ad placements in ‘04
150+ national advertisers
Copyright Last Second Media, 2005, 2007, 2008
Sample Reporting
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Sample Targeting:
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Sample Targeting (cont)
Copyright Last Second Media, 2005, 2007, 2008
Contact Us For A Comprehensive Consultation:
Last Second Media
800.334.4500
Frank Pournelle
President/CEO Last Second Media Inc.
3017 W Charleston Blvd Ste 58
Las Vegas, NV 89102
Direct 702.641.6200
Fx 702.926.9500
frank@lastsecondmedia.com
www.lastsecondmedia.tv
D&B Number: 156157682
Copyright Last Second Media, 2005, 2007, 2008