National School Boards Association
2015 Media Guide
Your interest in improving public education is our business.
National School Boards Association
www.nsba.org/mediaguide
Corporate Partner
NSBA connects you
with decision-makers and education leaders
at 13,500 school districts nationwide!
2015
National School Boards Association
MEDIA GUIDE
Connecting you with decision-makers and education leaders at 13,500
school districts nationwide! Reach school board members, superintendents,
and top-level administrators through NSBA.
page
3
PRINT
page
4
DIGITAL
page
6
7
page 9
page
2
American School Board Journal (ASBJ) and other NSBA publications and mailings offer a focused
environment for education leaders seeking a deeply respected, consistently insightful, and trusted
assessment of trends shaping education.
ASBJ and E-Newsletters created for education leadership on the go and delivered directly to school
leaders’ desktops and mobile devices. Two digital-only supplements sent to subscribers in January and
June on targeted topics.
ONLINE
Position your advertising with online resources for school board leaders. Efficiently and economically
impact decision-makers via online advertising.
EXHIBITS & SPONSORSHIPS
Customized opportunities to engage influencers at our high-impact, industry-leading events.
PARTNERSHIPS
Grow your engagement with NSBA to a 365-day relationship. Command the attention of our targeted
membership and access the NSBA audience through all platforms.
PRINT ADVERTISING
American School Board Journal
THE SOURCE FOR SCHOOL LEADERS
NSBA’s flagship magazine, American School Board Journal (ASBJ) reaches
more than 50,000 school board members and school administrators
who value their copies and share with their colleagues. This award-winning
bi-monthly education magazine is a trusted, “go-to” source for practical
advice on school governance and management, policy making, student
achievement, and school leadership.
Subscribers by Title
ASBJ by the Numbers
ASBJ readers turn to the magazine to obtain information they need
to make decisions for their districts. Our 100% paid circulation
base of 23,115 subscribers represents key decision-makers in
public schools across the United States. According to a recent
independent survey*:
79% Board Member
13%
5%
Superintendents
Central Office
Administrator
23,115 Subscribers
100% Paid circulation
49% have visited the website of an ASBJ advertiser
Purchasing Power
ASBJ readers are most likely to make the final decision with the superintendent on these products and services:
33% Facilities design, constructions, maintenance, and renovation
33% Paperless board solutions
33% Insurance, employee benefits, and financial services
29% Curriculum products and services
28% Safety/security equipment, devices, and systems
3
Plans for Upcoming Purchases
Print Advertising Rates
ASBJ readers are planning purchases in these areas:
•
•
•
•
•
•
•
•
80% Computer hardware/software
80% Curriculum products and services
75% Safety and security equipment, devices, and systems
74% Professional development/continuing education
64% Insurance, employee benefits, and financial services
63% Facility design/construction/maintenance/renovation
60% Online learning
60% Office equipment and supplies
Size
1x
3x
6x
Full-Page
$7845
$7600
$7230
2/3 Page
$6090
$5885
$5600
½ Page Island
$5145
$4960
$4715
½ Page Horiz.
$4760
$4565
$4365
1/3 Page
$3240
$3125
$2940
¼ Page
$1960
$1900
$1810
Ask about cover pricing
ASBJ 2015 Editorial Calendar
ISSUE
Focus
Space Closing
Materials Due
February
Common Core State Standards Assessments
12.09.2014
12.16.2014
April
NSBA Conference Issue with
Bonus Distribution/NSBA’s 75th Anniversary
02.09.2015
02.16.2015
June
Technology
04.14.2015
04.21.2015
August
Finance and Outsourcing
06.15.2015
06.22.2015
October
School Security
08.13.2015
08.20.2015
December
Health, Nutrition, and Wellness
10.13.2015
10.20.2015
ASBJ Digital Edition
Looking for a more dynamic advertising opportunity? Incorporate your video advertisements for an
interactive reader experience! Gain business insight: Craft survey questions to our readership.
Advertising Contacts
Jane Radenhausen
J Daly Associates
407.898.2876
advertising@nsba.org
4
Alexandre Bouche
Senior Director, Business Development
703.838.6765
abouche@nsba.org
Digital Only Supplements
Digital only supplements—in January and June 2015—providing information and articles to subscribers on
focused topics of interest. They will be emailed to ASBJ subscribers and featured on our website.
ASBJ Technical Specifications
File Formats
All files should be submitted as high
resolution 300 dpi, CMYK, X1-A PDF files.
Publication Specifications:
Trim size: 8.5” x 10.5”
Bleeds: All bleeds should be set for .25”
Safety: All live matter should be 1/2” from
bleed edge,top, bottom, and sides.
Sending Materials
Please email ad materials to:
production@nsba.org
For production questions or information on
submitting materials, please contact
Mary Endres at 703.838.6793 or
via email at production@nsba.org.
5
NSBA ONLINE
WWW.NSBA.ORG
NSBA delivers valuable content and professional development opportunities directly
to school leaders’ computers, tablets, and smart phones. Reach district
decision makers efficiently and economically.
Advertisements
Ad Position
Webpage
Monthly Rate
Promo Ad Size (pixels)
Video
NSBA.org Home Page
$4,500
1920x1080 - bookend
Button
NSBA.org Dept or ASBJ.com
$1,000
120x90
Vertical Banner
NSBA.org Dept or ASBJ.com
$2,000
120x240
Skyscraper
NSBA.org Dept or ASBJ.com
$2,000
120x600
Square
NSBA.org Dept or ASBJ.com
$2,000
250x250
Standard Banner
NSBA.org Dept or ASBJ.com
$2,000
468x60
Video
NSBA.org Dept or ASBJ.com
$4,000
1920x1080 - bookend
For more information contact Charlotte Hughes, Director of Corporate Sponsorships, at 703.838.6769 or chughes@
nsba.org or Jane Radenhausen, J Daly Associates, at 407.898.2876 or advertising@nsba.org.
White Papers
$2,500 stand-alone pricing (Bundled pricing available)
• Link and summary included in the National Connection e-newsletter that goes to 17,000 school leaders in
National Connection districts.
• Posted to the ASBJ site on NSBA.org in Resources page for one YEAR.
Video Resources
• We partner with companies on topic-specific video resources on critical issues of interest to school leaders and
administrators. Advertisers receive recognition on all video marketing efforts, recognition at the beginning of the
video, an opportunity for your corporate message at the end of the video. Video will be posted to NSBA.org and
the ASBJ site on NSBA.org for one month and remain active in the ASBJ section resources page for one year.
Rate: $5,000
National Connection E-Newsletter
6
This weekly update is filled with critical information for superintendent/school board leadership teams, including
legislative initiatives, upcoming court cases, and more. Circulation is more than 17,000.
Advertising Rate:
Square: $1,500/week
Specs: 250 x 250 pixels
EXHIBITS & SPONSORSHIPS
NSBA’s 75th Annual Conference and Exhibition
Join us in Nashville, March 21-23, 2015, for a one-of-a-kind opportunity to reach school
board leadership teams. With more than 5,000 board members, superintendents, and other
district administrators attending, you are sure to connect with decision-makers from all over
the United States.
Last year, attendees represented 1,379 public school districts
that spent more than $139 billion dollars.
Their Futures
Start with You
THE CONFERENCE FOR
PUBLIC EDUCATION LEADERS
Conference Mobile App Banner Ad
Our Conference App was downloaded more than 3,100 times during our conference! Advertisers are
provided with metrics and usage information post-show to demonstrate app user activity and ROI.
Banner ads rotate at the top of the app’s dashboard page. When the ad is tapped, the user is taken
to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate
Registration opens
October 2014
www.nsba.org/conference
Conference Program Book
Not only do attendees consult it on site, they also use it as a resource long after the event is over as a
valued reference tool.
Advertising Rates:
Full Page $3,500
Half Page $1,500
Issue Date:
March 21-23, 2015
Space Close:
Jan. 15, 2015
Materials Due: Jan. 22, 2015
Conference Daily
Online Conference Daily is the place attendees turn to throughout the day for updates on
programming and summaries of key conference events. Advertisers will receive online ads on the
website and within the daily email recap sent to 5,000 attendees. It’s a great way to drive buyers to
your exhibit booth, session, or website.
Advertising Rates:
$2,500 – Leader board
$1,250 – Box ad
For Program Book, Conference Daily, and Mobile App information, Contact: Karen Miller at
703.535.1616 or via email at kmiller@nsba.org.
7
Their Futures
Start with You
THE CONFERENCE FOR
PUBLIC EDUCATION LEADERS
Registration opens
October 2014
www.nsba.org/conference
Exhibits and Sponsorships
Your Conference Exhibits & Sponsorhip Team
Contact Susan Clubb at sclubb@nsba.org or 703.838.6167 to discuss your exhibiting options.
Contact Karen Miller at kmiller@nsba.org or 703.535.1616 to discuss your sponsorship opportunities.
Send your message direct via NSBA’s Mailing Lists
ASBJ Subscribers
Reach 23,000+ board members,
superintendents, and district administrators.
Target your prospects by job function,
location, gender, and home or business
address. For more information, contact Lisa
Hamilton, Rickard Squared, lhamilton@
rickard2.com or and 631.820.3706.
8
Annual Conference Attendee List
Exhibitors at the NSBA Annual Conference
may rent a list of attendee mailing and email
addresses for one-time use. 2014 post-show,
2015 pre-show and 2015 post-show lists are
available. Please note only confirmed exhibitors
may rent the lists. For more information,
contact Susan Clubb at sclubb@nsba.org or
703.838.6167.
CORPORATE PARTNERSHIP PROGRAM
Gain exposure to school leaders in a year-round partnership.
Opportunities include:
•
•
•
Focus groups
Introduction to key NSBA leadership
Access invitation-only meetings and events
•
•
•
Thought leadership
In-kind sponsorship opportunities
Service partnerships
Basic partnership levels start with our 1680 Club Membership, affordably priced at $1,680 per year.
Focus your message to leadership most relevant to your business, such as:
• Council of Urban Boards of Education (CUBE) – Supporting urban school boards, fosters
effective school district leadership, and addresses the educational challenges that exist in our
nation’s urban centers
• Council of School Attorneys (COSA) – Representing nearly 500 of the nation’s most
influential school attorneys, most of whom are in private practice and represent districts
nationwide
• Councils and Caucus – National Black Council of School Board Members, National Caucus
of American Indian/Alaska Native School Board Members, and National Hispanic Council
of School Board Members—addressing the educational needs of minority students in our
communities through a national dialogue on public school diversity issues.
• Technology Leadership Network (TLN) – Serving the nation’s most innovative schools for
over 25 years, engage the district technology team with resources and experiences to help
them make well-informed technology decisions
CONTACT INFO:
Together we can customize a partnership package that leverages our collective resources to better
serve public schools.
To discuss a strategic
partnership for your
organization, please
contact Alexandre
Bouche at abouche@
nsba.org or 703.838. 6765
9
About NSBA
Founded in 1940, NSBA is a not-for-profit organization representing state associations of
school boards and their more than 90,000 local school board members throughout the United
States, virtually all of whom are elected. These local officials govern more than 13,600 local
school districts serving the nation’s 50 million public school students. NSBA achieves that
mission by representing the school board perspective in working with federal government
agencies and na-tional organizations that impact education, and provides vital information
and services to state associations of school boards throughout the nation.
NSBA can connect you to the school leaders who are making these important buying
decisions. Contact us today!
Alexandre Bouche
Senior Director, Business Development
703.838.6765
abouche@nsba.org
National School Boards Association
Corporate Partner