National School Boards Association
2016 Media Guide
Your interest in improving public education is our business.
www.nsba.org/mediaguide
National School Boards Association
Corporate Partner
NSBA connects you
with decision-makers and education leaders
at 13,500 school districts nationwide!
2016
National School Boards Association
MEDIA GUIDE
Connecting you with decision-makers and education leaders at 13,500
school districts nationwide! Reach school board members, superintendents,
and top-level administrators through NSBA.
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PRINT
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DIGITAL
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American School Board Journal (ASBJ) and other NSBA publications and mailings offer a focused
environment for education leaders seeking a deeply respected, consistently insightful, and trusted
assessment of trends shaping education.
ASBJ and E-Newsletters created for education leadership on the go and delivered directly to school
leaders’ desktops and mobile devices. Two digital-only supplements sent to subscribers in January and
June on targeted topics.
ONLINE
Position your advertising with online resources for school board leaders. Efficiently and economically
impact decision-makers via online advertising.
EXHIBITS & SPONSORSHIPS
Customized opportunities to engage influencers at our high-impact, industry-leading events.
PRINT ADVERTISING
American School Board Journal
THE SOURCE FOR SCHOOL LEADERS
NSBA’s flagship magazine, American School Board Journal (ASBJ) reaches
more than 50,000 school board members and school administrators
who value their copies and share with their colleagues. This award-winning
bi-monthly education magazine is a trusted, “go-to” source for practical
advice on school governance and management, policy making, student
achievement, and school leadership.
Subscribers by Title
ASBJ by the Numbers
ASBJ readers turn to the magazine to obtain information they need
to make decisions for their districts. Our 100% paid circulation
base of 23,569 subscribers represents key decision-makers in
public schools across the United States. According to a recent
independent survey*:
79% Board Member
13%
5%
Superintendents
Central Office
Administrator
23,569 Subscribers
100% Paid circulation
49% have visited the website of an ASBJ advertiser
Purchasing Power
ASBJ readers are most likely to make the final decision with the superintendent on these products and services:
33% Facilities design, constructions, maintenance, and renovation
33% Paperless board solutions
33% Insurance, employee benefits, and financial services
29% Curriculum products and services
28% Safety/security equipment, devices, and systems
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American School Board Journal Editorial Calendar 2016
Issue
Focus
Space Closing
Materials Due
12.08.2015
12.15.2015
02.09.2016
02.16.2016
04.08.2016
04.15.2016
06.10.2016
06.17.2016
08.11.2016
08.18.2016
10.11.2016
10.18.2016
College and Career Readiness
January/February
• Higher graduation rates: What works?
• Trends in career and technical education (CTE)
Student achievement
March/April
• The school board’s role in increasing student
achievement
• Student achievement success stories
• Bonus distribution to NSBA conference
Technology
May/June
• Are school buildings ready for new technology?
• Digital citizenship
• Online learning 2.0
July/August
• Restorative justice
• Keeping children safe online and offline
September/October
• New school year trends for school leaders
• Special education – Compliance issues and
assistive technology trends
Security
Back to school
Health, Nutrition, and Wellness
• Can schools be designed to support student
mental and physical health?
November/December
• Hunger in our schools: What are schools (and
outside providers) doing to battle childhood
hunger in their communities?
ASBJ Digital Edition
Looking for a more dynamic advertising opportunity?
Incorporate your video advertisements for an interactive
reader experience! Gain business insight: Craft survey
questions to our readership.
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Advertising Contacts
Jane Radenhausen
J Daly Associates
407.898.2876
advertising@nsba.org
Print Advertising Rates
Size
1x
3x
6x
Full-Page
$7845
$7600
$7230
2/3 Page
$6090
$5885
$5600
½ Page Island
$5145
$4960
$4715
½ Page Horiz.
$4760
$4565
$4365
1/3 Page
$3240
$3125
$2940
¼ Page
$1960
$1900
$1810
Ask about cover pricing
Digital Only Supplements
Digital only supplements—in January and June 2016—providing information and articles to subscribers on
focused topics of interest. They will be emailed to ASBJ subscribers and featured on our website.
ASBJ Technical Specifications
File Formats
All files should be submitted as high
resolution 300 dpi, CMYK, X1-A PDF files.
Publication Specifications:
Trim size: 8.5” x 10.5”
Bleeds: All bleeds should be set for .25”
Safety: All live matter should be 1/2” from
bleed edge, top, bottom, and sides.
Sending Materials
Please email ad materials to:
production@nsba.org
Questions?
For production questions or information
on submitting materials, please contact
Print Production Coordinator Donna Stubler
703.838.6748 or via email at
production@nsba.org.
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NSBA ONLINE
WWW.NSBA.ORG
NSBA delivers valuable content and professional development opportunities directly
to school leaders’ computers, tablets, and smart phones. Reach district
decision makers efficiently and economically.
Advertisements
Ad Position
Monthly Rate
Promo Ad Size (pixels)
Video
$4,500
1920x1080 - bookend
Button
$1,000
120x90
Vertical Banner
$2,000
120x240
Skyscraper
$2,000
120x600
Square
$2,000
250x250
Standard Banner
$2,000
468x60
Video
$4,000
1920x1080 - bookend
For more information contact Jane Radenhausen, J Daly Associates, at 407.898.2876 or advertising@nsba.org.
White Papers
$2,500 stand-alone pricing (Bundled pricing available)
• Link and summary included in the National Connection e-newsletter that goes to 13,000 school leaders in
National Connection districts.
• Posted to the ASBJ site on NSBA.org in Resources page for one YEAR.
Video Resources
• We partner with companies on topic-specific video resources on critical issues of interest to school leaders and
administrators. Advertisers receive recognition on all video marketing efforts, recognition at the beginning of the
video, an opportunity for your corporate message at the end of the video. Video will be posted to NSBA.org and
the ASBJ site on NSBA.org for one month and remain active in the ASBJ section resources page for one year.
Rate: $5,000
National Connection E-Newsletter (NewsBytes)
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This bi-weekly update is filled with critical information for superintendent/school board leadership teams, including
legislative initiatives, upcoming court cases, and more. Circulation is more than 13,000.
Advertising Rate:
Square: $1,500/bi-weekly
Specs: 250 x 250 pixels
EXHIBITS & SPONSORSHIPS
NSBA’s 76th Annual Conference and Exhibition
Join us in Boston, April 9-11, 2016, for a one-of-a-kind opportunity to reach school board
leadership teams. With more than 5,000 board members, superintendents, and other
district administrators attending, you are sure to connect with decision-makers from all
over the United States.
Your Conference Exhibits & Sponsorhip Team
Contact Susan Clubb at sclubb@nsba.org or 703.838.6167 to discuss your exhibiting options.
Contact Karen Miller at kmiller@nsba.org or 703.535.1616 to discuss your sponsorship opportunities.
Conference Mobile App Banner Ad
Our Conference App was downloaded more than 4,700 times during our conference! Advertisers are provided with
metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of
the app’s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more
information about the advertiser. $1,000 flat rate
Conference Program Book
Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued
reference tool.
Advertising Rates:
Full Page $3,500
Half Page $1,500
Issue Date:
April 9-11, 2016
Space Close:
Jan. 11, 2016
Materials Due: Jan. 27, 2016
Online Conference Daily
Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries
of key conference events. Advertisers will receive online ads on the website and within the daily email recap sent to 5,000
attendees. It’s a great way to drive buyers to your exhibit booth, session, or website.
Advertising Rates:
Full Page $3,500
Half Page $1,500
Issue Date:
April 9-11, 2016
Space Close:
Mar. 18, 2016
Materials Due: Mar. 25, 2016
For Program Book, Conference Daily, and Mobile App information, Contact: Karen Miller at 703.535.1616 or
via email at kmiller@nsba.org.
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Exhibits and Sponsorships
Your Conference Exhibits & Sponsorhip Team
Contact Susan Clubb at sclubb@nsba.org or 703.838.6167 to discuss your exhibiting options.
Contact Karen Miller at kmiller@nsba.org or 703.535.1616 to discuss your sponsorship opportunities.
Send your message direct via NSBA’s Mailing Lists
ASBJ Subscribers
Reach 23,000+ board members,
superintendents, and district administrators.
Target your prospects by job function,
location, gender, and home or business
address. For more information, contact Lisa
Hamilton, Rickard Squared, lhamilton@
rickard2.com or 631.820.3706.
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Annual Conference Attendee List
Exhibitors at the NSBA Annual Conference
may rent a list of attendee mailing and email
addresses for one-time use. 2015 post-show, 2016
pre-show and 2016 post-show lists are available.
Please note only confirmed exhibitors may rent
the lists. For more information, contact Susan
Clubb at sclubb@nsba.org or 703.838.6167.
About NSBA
Founded in 1940, NSBA is a not-for-profit organization representing state associations of
school boards and their more than 90,000 local school board members throughout the United
States, virtually all of whom are elected. These local officials govern more than 13,500 local
school districts serving the nation’s 50 million public school students. NSBA achieves that
mission by representing the school board perspective in working with federal government
agencies and national organizations that impact education, and provides vital information
and services to state associations of school boards throughout the nation.
NSBA can connect you to the school leaders who are making these important buying
decisions. Contact us today!
Mike Fuard
Director, Strategic Partnerships,
Business Development
703-838-6769
mfuard@nsba.org
National School Boards Association
Corporate Partner