University of Sussex
Students’ Union
Media Pack and
Price List
2014 - 15
mediasales@sussexsudent.com
01273 873874
1
Table of Contents
Introduction
4
Why Us?5
Freshers Week
8
Options for Freshers Week
9
Freshers Fair Stalls
10
Wallplanner and Postcard
11
Freshers Badger
12
Sponsor an Event
13
Freshers Packages
15
Year Round Options
18
Badger Adverts
19
Sponsor an Event
20
Refreshers, Flyering and Stalls
21
Website Adverts
22
2
We can help you
reach 14,000
students
3
Hello, we’re the University of
Sussex Students’ Union...
Advertising and sponsorship opportunities with the us are the official and
most effective way of targeting around 14,000 students.
This guide will take you through the many exciting media sales and
sponsorship opportunities we have available. We hope you find this pack
useful in helping you to choose the most suitable channel your business.
Let’s get started...
We’d be happy to work with you to find a solution that fits your needs
and budget. We’re open to innovative suggestions and building tailor-made
packages, so please get in touch with any questions.
Contact us at:
mediasales@sussexstudent.com
01273 873874
4
Why Us?
There are 3.2 million people in the UK in higher education
with a combined spending power of £15.5 billion.
The Students’ Union is made up of all the students at
Sussex University and Brighton and Sussex Medical
School. Last year we had over 14,000 students and over
the course of the next few years this will increase to over
18,000 students.
“if they do take on your
brand, they can take it to
great places for you”
on market research to gain a greater understanding of
needs and want to identify market trends. The Students’
Union regularly communicate via e-communications
and traditional direct marketing methods. We host many
major sell out events and entertainments and provide an
extremely successful Freshers week year in year out.
We are in an ideal position to provide effective marketing
opportunities to our vibrant and vast student population
whilst offering your organisation access to this highly
sought after audience.
NUS in The Guardian
At Sussex Students’ Union we have excellent and direct
links with our students. We also regularly undertake
5
“It is important to target students
when they are at University, as
graduates they are more likely to
be high-spending consumers of
the future, as they earn a third
more than non-graduates over
their lifetime”
NUS in The Guardian
6
Tap into a whole
new market with
Freshers Week
7
Freshers Week: What Can I Do?
5000 new students are joining us at Sussex!
This is a fantastic opportunity to get your brand noticed and create loyal
customers. With students moving away from home for the first time,
effective advertising can make a lasting impression and develop long-term
brand awareness.
We also have many returning students who also get involved with Freshers
Week so it’s a great chance to reintroduce brands and organisations to them.
8
What Can We Do?
Some of the options available to you for Freshers Week
Freshers Fair Stall
Bronze, Silver, Gold and Platinum options available
£350 - £1500
Pg 10
Wallplanner Advert
Circulated to all Sussex University Freshers
£500
Pg 11
Postcard Advert
Posted directly to students’ home addresses
Various options
Pg 11
Badger Advert
Various sizes from quarter to full page
£350 - £12500
Pg 12
Event Sponsorship
Sponsor one of our many different student events
Various options
Pg 13
What Can We Offer You?
The Freshers Fair
The Freshers Fair is our main commercial event of the
year for students, old and new.
This is the perfect opportunity to engage with students
when they are enthusiastically forming new relationships
with brands. It’s a time when students are willing to try
new things and are deciding which brands to use and
trust for the first time.
This gives you the chance to exhibit, demonstrate and
promote your products and services to thousands of
students.
Platinum Stall£1500
Large stall with premium
positioning for maximum footfall.
Also, your logo will feature on all
promotional materials (posters,
facebook postings, website etc.)
Gold Stall £1000
Excellent positioning for high levels
of footfall
Silver Stall£500
Aimed at specific, local,
independent businesses
Bronze Stall£350
Aimed at local charities or
voluntary organisations
What Can We Offer You?
Freshers Wall Planner
Wallplanners will be given out to all new students in their
goody bags when they arrive. This is a great chance to
get your advert seen by 5000 Freshers and advertise
your event.
Freshers Postcard
This year we’re sending out a postcard to all UK
students’ home addresses, welcoming them to the
Union. This is a perfect opportunity to contact students
and their parents directly, setting a trend even before
they arrive.
11
What Can We Offer You?
The Freshers Badger
As the only official Students’ Union newspaper, the
Badger is the real voice of the students, written for
students by students. The Freshers edition is distributed
directly into the homes of 5000 Freshers’ as part of their
welcome goody bags!
Full Page£1000
289mm (w) x 360mm (h)
Half Page£500
289mm (w) x 178mm (h)
Quarter Page£350
142mm (w) x 178mm (h)
Back Page£1200
289mm (w) x 360mm (h)
Bottom Third Back Page
£750
289mm (w) x 119mm (h)
12
Sponsor Freshers Events
Sunday Welcome Party
This event is the first and biggest event of Freshers
Week. The night takes on the style of festival with
various walk-round entertainment and a big top tent
bursting with entertainment and music. 2000 students
attending this event makes it the perfect chance to
appeal to this market.
Exclusive Official DJ Package
•
Stall at the event, which can be used to
publicise nights and upcoming events
•
Signing on fencing and the stage
•
DJ set for a minimum of 1 hour
•
Headline logo on all promotional material
(posters, facebook postings)
•
Logo on tickets
•
3 exclusive social media postings
Welcome Sunday Package
•
On site activity stall at the event
•
Signage on fencing
•
Logo on all promotional material (posters,
facebook postings)
•
Social media posting
Or why not hold an activity stall at the event?
13
Sponsor Freshers Events
Sunday Welcome Party
Laid Back and Latte
Sussex University takes over the Pier for one night! This
is your chance to get involved!
Ideal for local coffee shops, a laid back event with
acoustic music.
•
Exclusive deal to be advertised as the
Students’ Union Official After Party
•
Stall at the event to sell and publicise
produce
•
Headline on all promotional material
(posters, facebook postings)
•
Logo on promotional materials (posters,
facebook postings)
•
Logo on tickets
•
2 social media postings
•
2 exclusive social media postings
The Sussex Students’ Union hosts a wide variety of
events, to find out about more about different options
to suit your business please get in contact:
mediasales@sussesstudent.com
01273 873874
14
What deals can
we do? Freshers
Packages
Package A
•
Platinum Freshers Stall
•
Freshers Wallplanner advert
•
Full-page newspaper advert
•
Feature on the ‘What’s on’ app
•
TOTAL = £2800 + VAT
•
DEAL = £2500 + VAT
Save
£300
15
To discuss other options and prices,
please contact us on
mediasales@sussexstudent.com
or 01273 873874
Package B
•
Platinum Freshers’ Stall
•
Freshers Wallplanner Advert
•
Half -page newspaper advert
•
TOTAL = £2250 +VAT
• DEAL = £2000 + VAT
Save
£250
Save
Package C £150
•
Gold Freshers Stall
•
2 x Quarter-page
newspaper adverts
•
TOTAL = £1300 +VAT
•
DEAL = £1150 + VAT
16
Maintain the
momentum with
our year round
opportunities
17
What Can I Do?
Badger Advert
Various sizes from quarter to full page
£150 - £500
Pg 19
Event Sponsorship
Sponsor one of our many different student events
Various options
Pg 20
Various options
Pg 21
Refreshers Fair
Book a stall at the Refreshers Fair
Flyering
We will distribute 1000 flyers on our campus
£300
Pg 21
On Site Stall
Arrange a stall at various locations on our campus
£250 - £500
Pg 21
Website Advert
Various locations and lengths available
£100 - £2500
Pg 22
What Can We Offer You?
The Badger
As the only official Students’ Union newspaper, the
Badger is the real voice of the students, written for
students by students. 2000 copies of our 20-page
tabloid are distributed across campus each week.
The Badger presents a great opportunity to promote
your organisation or business to students whether
that is a regular advertisement, vouchers (which most
students say affects where they buy!) or inserts.
Why not upgrade to the Freshers addition of
the Badger? See page 12
Full Page£300
298mm (w) x 360mm (h)
Half Page£250
298mm (w) x 178mm (h)
Quarter Page£150
142mm (w) x 178mm (h)
Back Page£500
298mm (w) x 360mm (h)
Bottom Third Back Page
£350
298mm (w) x 119mm (h)
19
Sponsor an Event
Cultural Events
Diwali, Chinese New Year, Holi, Eid
The Student Awards
Various opportunites and prices, please
contact us on
mediasales@sussexstudent.com
or 01273 873874 for more information! Ceremony for student campaigns, sports groups,
societies, volunteers and student staff
Varsity
Ceremony for student campaigns, sports groups,
societies, volunteers and student staff
Well Being Week
Initiative to encourage healthy lifestyle and physical and
mental wellbeing
20
What Can We Offer You?
The Refreshers Fair
It’s time for Freshers’ round 2! In January we run another
fair to give students another chance to meet brands,
businesses and societies they may have missed first
time around, now that they have settled in.
Various opportunites and prices, please
contact us on
mediasales@sussexstudent.com
or 01273 873874 for more information! Flyer and Product Distribution
Distributing flyers, vouchers, posters, promotional
items or samples is one of the best ways to directly
contact students.
We have an excellent promotions team to distribute
materials on your behalf, in the hubs of social activity.
Stalls on Site
On site promotional stalls are the ideal opportunity to talk
to students face-to-face. Prime locations are available
to be used in many ways, from sampling, to demos,
competitions and flyering.
21
What Can We Offer You?
Website Advertising
www.sussexstudent.com has an average of over
29000 views per week.
One Month£350
Web banner
Banner advert - the perfect opportunity to promote and
attract students to your business. It’s a highly visible,
direct, trackable link to your website.
One Term£500
Web Lozenge - feature on our site to get your logo
out there to students and improve your search engine
success rate and attract customers.
One Year£1250
Or, advertise your business on specific areas of the
website relating to your field, for example sports,
volunteering, events and advice.
A typical advert will be 468px x 60px JPG., PNG., or
GIF. with a click through URL
Web banner
Web banner
Banner Update£100
After more than one term
Specific Area£250
22
mediasales@sussexstudent.com