ANZMAC2015 Tracks, Chairs, and Track Philosophies
Jack Cadeaux, ANZMAC2015 Academic Program Coordinator
1. Marketing Strategy and Strategic Marketing
Chairs:
A/Prof Jack Cadeaux, UNSW
Dr Laszlo Sajtos, University of Auckland
Marketing strategy can be best defined as a distinct path to achieve one or more distinct
marketing objectives such as category growth, market share, or improved profitability. Thus,
it involves strategies such as, for example, acquiring new-to-market users, expanding use,
acquiring customers from competitors and retaining own customers, trading up customers,
and bundling products for sale. Thus, it inherently involves the selection of target markets to
serve. Strategic marketing (as opposed to operational marketing) can be best defined as
those marketing decisions that involve irrevocable long term commitments of resources and
which have high levels of performance uncertainty and competitive interdependency.
Papers on any of these topics can be submitted to this track. Top papers will be given special
consideration for further development and possible publication by the Australian Journal of
Management (ABDC A)
2. Innovation and New Product and Service Development
Chairs:
A/Prof Angela Paladino, University of Melbourne
A/Prof Wim Biemans, University of Groningen
Innovation involves the development of products, services, information goods, and business
processes that are distinct from those that currently exist and which offer benefits for users
and perhaps even nonusers. Such innovations can be either incremental or radical, either
market adaptive or market transformative or entrepreneurial, and either sustaining or
disruptive of competitors’ positions. This track will consider all papers on these and other
closely related topics in innovation, new product and service development.
3. Advertising and Sales Promotion
Chairs:
Dr Ravi Pappu, University of Queensland
Dr Aaron Gazley, Victoria University of Wellington
Advertising involves communication efforts that aim to stimulate demand via the creation of
awareness and preferences for market offerings. Sales promotion involves the use of
incentive-oriented tools to stimulate sales such as price promotions, contests, loyalty
programs, dealer incentives, cooperative promotions, and point of sale promotions.
Advertising and sales promotion tools can be directed at buyers, users, distributors,
employees, and others in order to achieve a variety of communication and marketing
performance objectives. This track particularly invites papers that investigate innovative
theories and practices in advertising and sales promotion management and performance
evaluation.
4. Retailing, Retail Management and Distribution Channels
Chairs:
A/Prof Paul Ballantine, University of Canterbury
Prof Harmen Oppewal, Monash University
Product and service assortments and availability levels must competitively match the wants
of target market customers. Retailing involves the management and marketing of
assortments of merchandise for direct sale to the consumer and distribution involves the
creation of product and service availability through marketing channels. This track will
consider all traditional and innovative aspects of these topics including retail assortment
management, retail store location and design, retail operations, shopper behaviour, store
branding, experiential retail and store atmospherics, e-channels, and e-retailing. This track
will also consider papers on channel design and managing relationships with channel
participants. Top papers will be given special consideration for further development and
possible publication by the Journal of Retailing and Consumer Services (ABDC A).
5. Marketing Research Methods
Chairs:
A/Prof Leonard Coote, University of Queensland
A/Prof Yelena Tsarenko, Monash University
This track will consider all methodological papers dealing with academic and practiceoriented marketing research. Topics can range from those that examine the managerial
value of research information to data collection, data base management, instrument
development and testing, qualitative methods, quantitative and analytic methods for
measurement, and model testing. The track is particularly interested in papers on innovative
approaches to laboratory and non-laboratory measurement of marketing and consumer
response, scale development and scale validation, and new unobtrusive and observational
methods.
6. Marketing Analytics and Marketing Models
Chairs:
Dr Steven Lu, University of Sydney
Dr Kyuseop Kwak, University of Technology, Sydney
This track will consider all papers in traditional and non-traditional marketing science
including analytic and empirical papers that model multiple participants in a marketing
system (e.g., consumers, competitors, distributors, and/or suppliers) as well as papers that
build and/or test models for marketing decision-making and marketing decision support.
Models can consider any of the full range of marketing management variables or develop
analytic approaches to investigating behavioural marketing phenomena.
7. Macromarketing and Marketing and Public Policy
Chairs:
A/Prof Ben Wooliscroft, University of Otago
A/Prof Srinivas Sridharan, Monash University
This track will consider theoretical and empirical papers on topics that go beyond the
traditional management of exchange between sellers and buyers. These topics could include
the examination of the boundaries and sustainability of marketing systems, negative and
positive marketing externalities, the role of marketing in regional economic development (in
and outside of the local Australasian region), the study of market failures and regulatory
responses as well as the study of regulatory failures and market responses. Top papers will
be given special consideration for further development and possible publication by the
Journal of Macromarketing (ABDC A)
8. Industrial and Business Relationship Marketing
Chairs:
A/Prof Margaret Matanda, University of Sydney
Dr Chris Medlin, University of Adelaide
This track will consider all topics in organisation-to-organisation marketing including
organisational buyer behaviour, sales management, inter-organisational relationship
management, business network planning and analysis, business market segmentation,
value-in-use pricing, contracting, and subcontracting. It encourages rigorous theory
development and testing and the use of innovative methods including multiple case studies,
network analytics, archival data analysis, and business simulations.
9. International and Intercultural Marketing
Chairs:
Prof Julie Lee, University of Western Australia
A/Prof Fang Liu, University of Western Australia
This track will consider all papers with a transnational, international, global, inter-regional,
inter-cultural or inter-subcultural dimension. It particularly encourages papers that go
beyond conventional surveys of export market orientation and the use of conventional
measures of cultural orientation and that instead use theory and/or methods that capture
emerging regional and cultural structures and phenomena and the political-economic
contexts that constrain or encourage marketing operations.
10. Marketing of Services and Information Goods
Chairs:
Prof Paul Patterson, UNSW
Dr Christine Mathies, UNSW
Services are intangibles that occupy time more so than they do space. In marketing
academia, the study of services has devolved from its early 1980s vision of an optimistic
strategic counterpoint to what had then been a purely operational focus to what is now an
arena in which a diverse range of theories of individual consumer and service employee
behaviour are developed, tested and applied. This track encourages a return to the
optimistic roots of the field and a re-examination of core strategic and managerial questions
of demand, revenue, and capacity management, customer mix management, productservice substitution and complementarity in use, business service self-production, and the
organisational development of service capabilities. It also encourages papers on the
marketing of information goods such as data, software, websites, e-media, virtual products,
and virtual experiences. Top papers will be given special consideration for further
development and possible publication by the Journal of Service Theory and Practice
(formerly Managing Service Quality) (ABDC A)
11. Consumer Behaviour
Chairs:
Dr Dewi Tojib, Monash University
Dr Mathew Chylinski, UNSW
This track encourages quality papers on any topic of consumer and buyer behaviour that
have the potential to contribute to marketing thought and marketing practice. Papers are
free to develop, test, and/or apply theories and methods from the widest possible range of
behavioural, social, and mathematical sciences including, for example, behavioural
economics, psychology, sociology, anthropology, geography, stochastic modelling, and
choice modelling. The guiding principles would be fruitfulness and explanatory power for
marketing thought and analysis rather than adherence to any particular paradigmatic
doctrine or method.
12. Marketing Education
Chairs:
Dr David Gray, Macquarie University
Dr David Waller, University of Technology, Sydney
This track invites theoretical and empirical papers on any aspect of marketing education in
the contemporary and future tertiary context. Topics could range from marketing education
in the wider university context of non-business education; relations between marketing
scholarship, marketing practice, and industry; the integrity and quality of the marketing
curriculum and of marketing teaching resources; marketing education within and between
different student populations; competition, entrepreneurship, innovation and business
models for marketing education services; the education of marketing scholars and
researchers; and marketing education in the institutional context of university business
education and business school accreditation.
13. Brand and Brand Management
Chairs:
Prof Mark Uncles, UNSW
A/Prof Liem Ngo, UNSW
This track invites conceptual and empirical papers that provide insight into current and
emerging issues in brand management. Topics include branding and brand innovation,
brand meaning in a digitally empowered world, co-creation between stakeholder identity
and brand identity, branding and brand relationships in context (e.g. services, technology,
celebrities, luxury, and entrepreneur), and consumer responses to different branding
strategies. Top papers will be given special consideration for further development and
possible publication by the Journal of Brand Management (ABDC A).
14. Social Marketing
Chairs
Prof Sharyn Rundle-Thiele, Griffith University
Dr Denni Arli, Griffith University
This track invites empirical and theoretical papers that challenge the science and practice of
social marketing (use of marketing tools and techniques to achieve behaviour change).
Topics can range from advances in social marketing theory; the impact of commercial
marketing and institutions on society; health and well-being; charity and not-for profit;
environment and sustainability; crime, safety and justice; tobacco control; licit and illicit
substance abuse; and behaviour change interventions.
Top papers will be given special consideration for further development and possible
publication by Young Consumers (ABDC B)
14. Consumer Culture Theory
Chairs
A/Prof Karen Fernandez, University of Auckland
Dr Bernardo Figueiredo, RMIT
Consumer culture theory examines consumption choices and behaviours from a social and
cultural point of view, by addressing the dynamic relationships between consumer actions,
the marketplace, and cultural meanings. Although much existing work in CCT utilises
qualitative methods, this school of thought also welcomes quantitative inquiry. Top papers
will be given special consideration for further development and possible publication by
Consumption, Markets, and Culture (ABDC B)
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Special Sessions
Proposals for special sessions should be submitted by the paper submission deadline
directly as e-mail attachments to the Academic Coordinator, Jack Cadeaux
(j.cadeaux@unsw,.ed.au), and not through the ScholarOne system. Proposals should contain
a 50-word bio of each speaker, a one paragraph overview of the session, and a oneparagraph description of each presentation. The conference committee will assess all
special session proposals as a batch collectively, and those rated as highest quality and most
in keeping with the conference theme of Innovation and Growth Strategies in Marketing will
be accepted for presentation and allocated a session time and place. Notification of
acceptance or rejection of such proposals will follow the same timeline as for competitive
papers. However, any papers arising from or related to special sessions will not be included
in the conference proceedings since they would not have undergone a formal blind review.
As in the past, top papers across all tracks should be considered for further development
and possible publication by the Australasian Marketing Journal (ABDC B)