Insight Into Pakistan Tea Trade
Mohsin M. Saify
GM Tea Supply Chain
Tapal Tea (Pvt.) Ltd.
Karachi, Pakistan
Brief Introduction & Info
Pakistan Tea Facts
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Leading Tea Importer
from Various Origins.
Per Capita Intake is
1 Kilogram per Year.
Tea is Called “Chai” and is
Served Thick & Rich with
Milk & Sugar.
02
Tea & Pakistan Culture
Diverse Blends Preferred
3
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South – Thick & Milky
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Center – Milky & Sweet
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North – Kahwa or Green
Tea & Pakistan Culture
Cultural Bonding
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First Offer to Guests.
Chai Pani (Hot/Cold).
Family Values & Ties.
Chai Roti; Staple Diet.
Poor’s Full Meal/Food.
Pakistan Tea Imports
Multi-Origin Blends
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Almost All Origins
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Population = Intake
200 M Kg – Breakup
1.
2.
3.
Blenders ~ 90 M Kg
Traders ~ 40 M Kg
Smuggled ~ 70 M Kg
Five Years Imports (PTA)
Origin Wise Imports (M Kg)
Import Rate (US $ / Kg)
Taxes on Tea Business
Levy at Import Stage
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Import Duty 10 %.
Sales Tax 17 %.
Adv. Income Tax 5 %.
Other Taxes ~ 2 %.
Leads to Abuse ATTA and
Miss-Declaration.
Smuggling of the Tea
Pak-Afghan (ATTA)
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Bought for AFG but
Consumed in PAK
Duties/Tax Evasion
Damaging Economy
Hampering Industry
TBoK Stats via ITC
Adulteration of Tea
Influx of Cheap Teas
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S.India, China & V’nam have
dull cup & infusion.
Such teas are adulterated to
match African Origins.
Chemical colors are used &
consumers are unaware.
Health Hazards and Risk.
Pak Green Tea Intake
“Sabz” Chai
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Go Green Trending
Across Pakistan.
Common in North After
Every Meal.
Kashmiri ‘Pink’ Tea
Offered on Events.
Big Growth Potential.
Pak Green Tea Imports
3.64
2.34
2.01
1.36
0.91
0.80
www.TapalTea.com
The Out of Home Sector
HoReCa Channel
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Hotels
Restaurants
Cafes
Offices
Stations
Kiosks
By Mohsin Saify
www.TapalTea.com
Trend Setting in Pakistan
Leading Players
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Tapal Tea
Unilever Pak
Tetley Clover
Eastern Product
Strong Marketing to Promote
Tea as Social and Traditional
Artifact.
Tapal Tea (Pvt.) Limited
The Market Leader
From Local to Global
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Tapal Danedar
Family Mixture
Tapal Tezdum
Tapal Mezban
Green Teabags
Danedar
Mixture
Tezdum
Mezban
Green
By Mohsin Saify
www.TapalTea.com
The Unorganized Sector
Mushroom Brands
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Ethical Packers
Counterfeit Case
Bazar (Loose Tea)
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Jodia Bazar Karachi
Raja Bazar Rawalpindi
Qissa Khuwani Bazar
Peshawar
By Shakeel
Abbas
Traditional
Ways of Selling Loose Tea
www.TapalTea.com
Tea Future Forecasts
Next Five Years
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CAGR ~ 4.0 %
240-245 M Kg
Urban may Look for
Green/Herbal/Fruit.
Rural will Stick to
Traditional Style.
Tea Cultivation Prospects
At Mansehra & Swat
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~ 60,000 ha Land
Govt. is Interested
Public-Private Partners
Chinese Expertise
NTRI by PARC
Many Constraints
Questions and Answers
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