Amanda Coffey
Arcoffey1421@gmail.com | M: (585) 615-0544 | http://www.linkedin.com/in/amandarcoffey1421
EDUCATION
SIMON BUSINESS SCHOOL, University of Rochester – Rochester, NY
Master of Business Administration, Marketing and Brand Management
Merits: Merit Scholarship Recipient, Early Leader, Crayola Case Competition 1st place, Judge for Simon School’s Early Leader’s Case Competition
Member: Simon Soccer Club; Forte Fellow, Simon Women in Business; Simon Marketing Association; Simon Language Exchange
Leadership: Simon Marketing Association- VP of General Operations/Communications, Grader/TA for MKT 433
ST. JOHN FISHER COLLEGE, Rochester, NY
Bachelor of Science in Business Management, Marketing; Minor in Communications & Journalism
Merits: Dean’s List spring 2011 & spring 2010
Member: SJFC Women’s Soccer 2009 & 2010
Leadership: VP of Social Media – SJFC AMA Marketing Club
Service: Note Taker & Exam Proctor
2014
2012
EXPERIENCE
VIEWSPORT – Rochester, NY
2015
Marketing Consultant,

Planned, directed and oversaw the digital marketing and online experience for the eCommerce side of the business, in charge of 2k budget for
30 days.

Ensured that the company's brand and products were actively and appropriately marketed using a variety of digital channels, including: social
media, our website, digital advertising, email campaigns and blogging.
CONSTELLATION BRANDS – Victor, NY
2014
Operational Finance Contract Consultant,

Assisted in the restructuring of the Canadian Wine and Spirits Supply Chain Process Narrative, in order to correctly document key business
processes that affect financial reporting controls.

Completed the Annual Survey of Manufacturing and Logging Industries for Canada to collect financial and commodity information used to
compile statistics, and help measure the production of Canada's industrial and primary resource sectors.
THE KELLER FAY GROUP, Simon School of Business – Rochester, NY
2013
Marketing Research Assistant,

Analyzed a list of over 700 established popular brands using Ad$pender in order to link brand advertising levels across various media platforms.

Effectively trained, organized and led team members to analyze data and generate reports as project leader.
THE MEMORIAL ART GALLERY – Rochester, NY
Marketing/PR/Event Planning Intern,

Coordinated a broad range of activities related to the annual Clothesline Art Festival, a capstone event that attracts thousands of people
to the MAG over the span of two days.

Redesigned the MAG events website, as well as their social media platform’s leading to increased interest, visual impact and engagement.

Developed a Preferred Vendor’s List that increased overall revenue and improved relationships with local businesses.
2012
MARTINO FLYNN LLC – Rochester, NY
Account Services Intern,

Implemented SWOT analyses to research new business opportunities, producing strategic communications
(creative briefs and decks) for various products and clients of the agency, such as Bausch & Lomb, OXY,
Canandaigua National Bank, Rohto Pharmaceutical Co. and Metro Mattress.

Worked with social media marketing, using various platforms including Facebook, Twitter and Blogs in order to create
brand awareness for the Martino Flynn Greenhouse Internship Program.
2011
PROJECTS
Unilever: Developed recommendations for Unilever's 7 brands in their Ice Cream portfolio, specifically in Wegmans stores. Sorted and analyzed Nielsen
data in order to come up with strategic solutions for how grow and develop the business – May, 2014.
Crayola: Developed ideas to create awareness around Crayola’s digital capabilities – Crayola Case Competition – 1st place, November, 2013.
Mederma: Worked with Partners + Napier to create an all-encompassing marketing campaign to revamp the brand promise and identity for Mederma
Stretch Marks Therapy – 1st place out of 15 groups, March, 2013.
ASSETS & INTERESTS
Technical Skills: Microsoft Office (Word, Excel, PowerPoint), Social Media Marketing & Listening (Twitter, Facebook - Advertisements, LinkedIn,
Pinterest, Foursquare, Instagram, Vine, Klout), Augmented reality ads, Google docs, SPSS, Qualtrics, NetBase’s Workbench Insight,
Copywrite, Google AdWords, Ad$pender, Focus groups.
Volunteer Work: Golisano Children’s Hospital – 10 Ugly Men Festival 2013. Camp Good Days – Soccer in the Sand Tournament 2014. Coach – Little
Cobras Academy 2013-Present. The Memorial Art Gallery – Clothesline Festival & General office help 2012 – Present.
Manage Ashley Grove: Professional women’s soccer player in the NWSL and Allianz Frauen Bundesliga 2012 – Present.