April 2012 www.rsg.co.za
rsg
75 jaar van afrikaanse radio
AFRIKAANSE
RADIO REVOLUSIE
advertorial
75 years ago, the first Afrikaans word was sent out on the
airwaves from the SABC….and that was the start of Afrikaans
radio broadcasting in South Africa!
RSG will celebrate 75 years of Afrikaans radio broadcasting in
October this year. The radio station without borders started out as
the SABC’s B-Service in 1937. It was known as the “Afrikaanse
Diens van die SAUK” (Afrikaans Service of the SABC) for many
years until it became known as “Radio Suid-Afrika” (Radio South
Africa) in 1986. In the early 1990’s, it changed its name to
“Afrikaans Stereo” and then took on its slogan “Radio Sonder
Grense” or RSG as commonly known as its new name after the
SABC Radio restructuring in 1996.
The Afrikaans radio has come a long way since the days with its
first station manager, Kowie Marais, to the current format and style
under the leadership of station manager, Magdaleen Krüger. The
Afrikaans radio service was formed as a cultural offering with the
purpose to inform, educate and entertain.
RSG still has this total offering, with programming that is relevant,
empowering, informative and compelling. The music offering is
a key component, with an average of 70% local music. Afrikaans
music has a very strong following in the country and offers a wide
varierty of sub-genres for its loyal audience. Afrikaans music thus
also forms part of the music offering on RSG and is supported at
festival participation as well as on-air. On the first Friday of every
month, RSG only plays local music from 5:00-22:00. Other music
genres also vary from Afrikaans, classical, opera, popular and
country, to gospel, jazz and world music.
But that’s enough about the past 75 years….there are very exciting
times lying ahead for both listeners and the industry!
• The very popular afternoon drive time show, Tjailatyd will
be extended by an hour; now on weekdays from 15:00-18:00,
boasting with more music, competitions, short features, traffic
and weather updates.
• The lifestyle show from 9:00-12:00 will also undergo a revamp
to include more music, features and humour.
VAN ZERO TOT HERO,
IN STEREO
• A very exciting offering is the introduction of laid back music
from the 80’s and 90’s to be aired in the evenings at 22:00 when
listeners can just “Tjil”.
• The classical music, literature, art and drama offerings
move earlier between the 20:00-22:00 slot for connoisseurs’
appreciation.
• A specialist music programme will be aired on Monday’s at
21:10 that will alternate in series’ of 13 episodes, focusing on
cult, jazz, blues, rock, hip-hop and rap music respectively.
• The self-help phone-in shows that focus on matters of the heart,
the mind, job search and finding people and things, also move
slightly earlier to 23:00.
As one of the leading radio stations, RSG offers immediacy and
flexibility to advertisers and the media, which gives it a competitive
advantage over TV and print media. Innovative, exciting promotions
and competitions with cash prizes or desirable offerings such as
holidays are generally welcomed by the RSG listener. Besides
classical advertising and sponsored OBs, opportunities exist for
live reads, sponsorships, advertorials, features, interviews, guests
on shows or providing content for shows. RSG’s website also
offers flexible advertising opportunities.
RSG has great people – with a passion for their language and a
passion for radio. We strive to offer quality through the various
programmes and many genres of music offering. Whether it’s a
children’s story for a tween or a specialist award-winning drama –
RSG has something for everyone that tunes in. We will continue to
interact with our listeners to bring them programs and music that
will touch their hearts and change their lives. We will continue to
move with times, embrace digital offerings and give back to the
community. We will continue to strive to be the preferred radio
station to listen to for all who understand Afrikaans.
We will continue to be the one – RSG, dis die een!
RSG strives to be the preferred radio station
to listen to for all who understand Afrikaans…
it is an all in one radio station and it is this
distinct difference from commercial stations
that brings the success.
- Magdaleen Krüger, RSG Station Manager