Leaders using
popular media to
their advantage
CHANGING THE FACE OF FET COLLEGES
Ivor Price
Twitter: @ivorprice
Facebook: www.facebook.com
E-mail: ivor@rsg.co.za
Just so you know…
Daily and weekend
newspapers battling for
survival
Don’t bother with
newspapers, unless you’re
playing in the emerging
markets OR using
community newspapers
TV is expensive, but if you’re
clever there are many free
opportunities with radio
Social media is (still) a huge
deal… and mobile is the
future. Invest now
A quick word on radio…
Twitter: @ivorprice
Facebook:
www.facebook.com/ivorprice
E-mail: ivor@rsg.co.za
All public radio stations are compelled by
government to deliver educational content
for diverse audiences
At the SABC this is delivered through a
business united called “SABC Education”,
delivering the educational mandate
Identify the experts at your FET College…
then develop a relationship with radio
stations reaching your target audience
Many opportunities for free exposure…
Interview with Jandré
Bakker, Boland College,
Stellenbosch
Audience reached: 2 million
Interview duration: 24 minutes
Airtimevalue: R68 000
Cost to college: Free
Mobile and the revolution
Arab Spring: social media
used to spread information
and drive agenda
Social media affects public
opinion and gathers
international support
Consider it a mobilisation of
people and ideas…
95% of SA population have
mobile phones
“If you want to liberate a
people, give them the
Internet.” – Wael Ghonim,
Egyptian activist
So many options…
5 million users
6.6 million users
1.1 million users
1.6 million users
Twitter: @ivorprice
Facebook:
www.facebook.com/ivorprice
E-mail: ivor@rsg.co.za
Twitter: @ivorprice
Facebook: www.facebook.com/ivorprice
E-mail: ivor@rsg.co.za
Twitter:
@ivorprice
E-mail:
ivor@rsg.co.za
Other SA case studies
Dr Math (Meraka Institute in Pretoria)
Learner: May i ask a question about
applying there?
Academic: I have 5 minutes. Ask.
Learner: If u wr0te BCom(c0mputer science)
nd if u want BSc. . .hw cn I change?
Academic: Give me your ID, full names and
cell phone number. I will find out for you.
Math Tutoring using Mxit
• Launched Jan 2012
• Informed 3 schools
• 3 500 contacts
• On average 100 learners per hour
• 4 500 learners within first 2 years
Other SA case studies
Study guidance via Mxit (RLabs Cape Town & NMMU)
Study guidance for rural school
learners
Target audience does not have
access to traditional means of
communicating with university (i.e.
phones, e-mail, internet)
Now offered assistance with
application to university and career
guidance via JamiiX
Other SA cae studies
Study guidance via Mxit (RLabs Cape Town & NMMU)
Add JamiiX as a contact on Mxit or Google Talk
Short convo’s with university. In first 4 months
347 subscribers and almost 5 000 messages
sent
Follow-up information sent via post
Typical conversations:
- Subjects needed at school to qualify
- Information about different degrees or diplomas;
- Costs and duration of studies;
- Practical information regarding applying
Using social media to save lives
• Reconstructed Living Labs (RLabs) by Marlon Parker
• Athlone based, active in Europe, Asia, UK, South America, Africa
• Projects include “Social Media and Geeky Moms”, counseling for
drug addiction
You have the experts at your FETC’s
Consider a multichannel approach
• It’s best to begin by
promoting a specific cause so
your target audience can
engage
• YouTube, Twitter, Facebook
• Moderator inside FETC’s
Twitter: @ivorprice
Facebook: www.facebook.com/ivorprice
E-mail: ivor@rsg.co.za
Twitter: @ivorprice
Facebook: www.facebook.com/ivorprice
E-mail: ivor@rsg.co.za