Telematics Valley 2015-09-10 Volvo Cars Core values How can a car manufacturer improve product core values by using data analytics? Bertil Angtorp Volvo Cars Senior Business Analyst IT Strategy/Enterprise Architecture Information Management & Business Analytics 1 Privacy and IT Security Volvo Cars applies the same strict rules to protect the integrity of the end-users in a connected car as it applies to general safety issues. It will always remain the end-user’s decision if he or she would like to transmit personal data to another party. Volvo, however, believes that aggregated anonymized data from the whole Volvo car fleet can be useful to our customers – and society. For example sharing information about road conditions, collected by several connected Volvo cars, can in the close future be shared with other cars and with road-maintenance authorities. Automotive industry changes Digital transformation Autonomous driving Sunfleet Carsharing Personal Services Technician Secure deliveries to the boot of cars The Sensus Cloud links the car to your services and needs 3 1998-2013. IN-CAR computers (ECU) growth & increased complexity LIN 5 SWSR SHMR SHMRR AUD DDS RDDM LCM RPDM AUU TMPR DDM RTI PDM PHM UEM PSM DDM HLDF PDM PHM (TEM) IAM MMM MS-CAN SRS REC MODE SHML SHMRL MS-CAN SWM DIM TMPL PAM TRM KVM CPM PAC SRS PSM 1998 SWS ISO 9141 SHRC Only without KVM OWS RFR SWSL SWM LIN 2 HBS LHCU RHCU 2006 LSM J1962 ISO14229 J1962 ISO14229 BBS IMS RSM WMM CEM GSM DOR CEM GSM ISO 9141 / LIN LIN 0 LIN 1 RFR LIN 5 AUM LIN 7 DIM REM BPM SUB MOST HUS CCM CCM RDAR RCM ICM DEF VLITE LIN 11 LIN 3 LIN 6 ACM TCM HCM TCM EPB EHPAS SAS SUM IAU SCL SAS ECM HS-CAN ECM HS-CAN ETM DEM BCM BSC FSM FLR ABS Private CAN SENSOR-CAN LIN 5 SHM AQS SHM FAM FAM IEC RDM MP1 LDM LIN 4 ICM MMS CCM DIM DDM UEM REM AEM SWSR LIN ICM 1 AUD DABM RDAR ICM MOST MOST PDM MMM HLDRL MP2 LIN 8 AUD ATM CCM DIM DDM PAM POT TRM PDM IAM PHM (TEM) RSE Private CAN HLDRR SUB MS-CAN MS-CAN REC MODE SHML SHMRL TMPL RSM SRM SWM SRS PHM PSM CPM KVM CPM PAC PSM RFR LIN 5 LSM SHM RFR SWS ISM J1962 ISO14229 SHM CEM GSM EPB DEM SAS 2002 BLIS_RCM SWSL SWM ISO 9141 / LIN LIN 0 LIN 1 2012 LSM LIN 2 J1962 ISO14229 AGM LHCU RHCU HBS BBS IMS BMS RSM WMM IAU SCL CEM GSM LIN 8 RATD VQM LIN 11 LIN 3 ACM SUM LIN 6 TCM Only without KVM LIN 7 PAS BLIS_LCM ISO 9141 SHRC SCM HCM TCM EPB PSCM SAS SUM ECM HS-CAN BCM ECM HS-CAN OWS OBC ACCM BECM IEM IGM BCM RCM CVM OWS FSM FLR SENSOR-CAN HEV-CAN SENSOR-CAN Private CAN LIN 5 SHM AQS SHM FAM FAM FAM AUD DIM DDM PSM AEM MP1 MP2 LDM LIN 8 RDM LIN 4 CCM ICM PDM MOST MMM ATM SUB MS-CAN FAM FAM SRS KVM PAS PHM CPM SCM RRX NVM RSM WMM SCL GDL LIN 3 CAN OWS LIN 9 J1962 ISO14229 RWSR CEM GSM LIN 6 LIN 7 LWSR SWM TCM LIN 2 SCU GDL LIN 1 ACM EPS DEM ECM 2003 2015 HS-CAN BCM BSC SENSOR-CAN 4 Applications of In-Car Behaviour Analytics • Improve service quality • Provide valuable feedback to product and service development • Enhance future features and functions = Connected car Driver Model Insight Warranty analytics 6 QUALITY - Early warning system reduction of warranty problem resolution time Analysis/prediction engine 500 000 analyses / week Diagnostic readouts Repair reports Top concerns Data drilldown From To Warranty data conclusions could just be made by warranty data specialists (10 – 20 persons). All engineering areas can follow the performance, based on weekly updates Error prone analysis – many parameters to consider for correct statistics. The standard data model guarantees all considerations included in all statistics. Data analysis only made when plausible reason Prediction feature gives early warning. Graphs and predictions 7 Active safety research 8 Lead creation- digital marketing Meet John Smith John lives in Gattonside on the Scottish Border. John owns a 2009 XC60 with 78,690 miles 9 John´s Recent Visit to volvocars.com/uk User visited volvocars.com/uk from an iPad. User didn’t follow any campaigns into the site. First, user looks at V60 offers. Then moves to the virtual tour Then visits the request-abrochure page. User reviews the privacy policy. Then requests a brochure, stopping at both the e-brochure and brochure pages. 10 Web behavior- Digital marketing Path visitors take to request a brochure. In general visitors look at one specific car model and the car configurator before they request a brochure. 11 Using VIN profitability analytics to unlock new insights What do I WANT to happen? What is the right incentive (pricing sensitivity) to support the sales of more profitable cars? What IS happening? WHAT will happen? WHY did it happen? WHAT happened? What is the right mix of car configuration to send to markets for ”stock replenishment”? Are customers who buy more profitable cars more likely to be loyal customers? What are the drivers of profitability? Are COP cars more profitable than stock cars? 12 Making it work Consumer IT Enterprise IT Connected Car IT Security & API Strategic information integration Channels Common Business Language Analytical Corporate BI Data Integration Single Integrated Golden Truth Operational Appointed Master Sources Appointed Master Sources Master Data Management 14 – Implemented framework EIM – SEIM TRUCTURE, DESCRIBE, GOVERN Information analytics and business insight enablement Process execution and value chain realisation Process in/out put Work tasks CRM ERP SCM PLM Business processes Enterprise data management Data Governance Data Integration Global MDM Enterprise Data Warehouse Data Quality Enterprise Data Model Business Analytics Business data Organization structure Transaction data Master data External data Q&A