Notice for Young Drummers Competition
("Notice")
The organizer of Golden Drum International Advertising Festival, Slovenian Advertising Chamber - SOZ
(registered seat: SI-1000 Ljubljana, Letaliska cesta 35, Slovenia) ("Organizer") and UPC Magyarország Kft.
(registered seat: H-1092 Budapest, Kinizsi utca 30-36., Hungary; company registration number:
01-09-366290) ("Partner") call for young creatives' national competition (born after 16 October 1985) in
Hungary according to the terms and conditions set out in this Notice.
The winner will attend the 22nd Golden Drum Festival that will be held from 13-16 October 2015 in Portorož,
Slovenia.
Call for Young Drummers Competition
Mobile phones and social networks addiction
Background / context
Mobile phones have been for many years a part of our everyday lives, especially true for the
generation, born in a digital world. The European Union research confirm that the use of mobile or
smart phones has rapidly increased in the age group between 9 and 16 years; the children in
countries of research have on average first started using internet at the age of 8 years, received their
first mobile phone at age 9 and started using mobile phones at the age of 12, while the age of first
contact with internet and gadgets has been decreasing from generation to generation. Approximately
two thirds of adolescents have profiles on one of the social networks and at the same time being
generally certain (confirmed by 79%) that they know how to use a smart phone better than their
parents.
Research indicates the danger of real risk that a certain percentage of adolescents (between 10%
and 30%) get over attached to using the internet and mobile devices. Close to one fourth of under
aged have forgotten to eat or have given up sleep because of internet while 52 percent of
adolescents have unsuccessfully tried (and failed) to reduce using their smart phones. Some
research also indicates that one third of adolescents use social networks more than 2.5 hours per
day.
Not all adolescents are equally endangered. Data, gathered by organizations which deal with
addiction from web related activities, point out the following high risk groups of children:
• introverted
• lonely (highest risk)
• adolescents who show signs of anxiety or depression
• low self-esteem, low personal image
• unpopular adolescents (who are looking to form new identities)
• shy (fear of not being accepted)
• ones that are suffering from other forms of addiction
• emotionally unstable
• bored adolescents who lack guidance
The following risk factors are especially relevant and can lead to addiction:
• uncontrolled first contact with a device/phone
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device/computer owned by a child at an early age and is placed in the child’s room
bad examples in the family
no clear definitions regarding the purpose and use of the device/computer
dissonance between parents
generally chaotic family habits
lack or no discussions on the influence of devices/computers
lack of joint online activities that would bring family members closer
passive spending of free time
adolescent has no family chores
boredom
undeveloped strategies of dealing with burdens/stress
bad interpersonal relations
Unconstructive solving of problems…
UPC’s commitment
UPC Magyarország Kft. as one of the leading integrated ICT service provider in Hungary, offers
access to the unlimited opportunities of the digital world for its customers through its innovative
applications and services. Besides the high end possibilities of services providing unlimited data
traffic, such as UPC Mobile packages or Wi-Free, UPC also feels responsible for people challenged
by the side effects of unlimited internet usage, especially for the youngsters. That is why UPC
considers significant to highlight the importance of responsible internet usage through creative
education programs like Young Drummers Competition.
Why advertise
We wish to challenge adolescents to critically evaluate their use of mobile phones and social
networks, recognise signs of addiction and search help.
Target audience
Adolescents between 14 and 16 years of age. Mobile phones represent an extension of their own
body; it’s a tool to gain experience, additional sense, a prosthetic device with which they sense,
understand and learn their environment; it’s a materialisation of the social glue that keeps everyday
life in place. It is for that reason that interaction in social networks becomes an everyday obligation;
without their repeated use they feel empty and develop feelings of restlessness, anxiety or mental
distress.
The aim of communications
To increase number of contacts and calls for help or talks with the institutions of societies dealing
with the problems of online addiction/addiction with mobile phones and social networks.
The tone of communication
• relevant to the selected target audience
• using the tone and type of address, adapted to the communication with adolescents
• include an activation component
Requirements
Create a poster/print
Rules for participation in the tender
• Submission of entries for young creatives is free (no registration fee).
• The competition is open to young creatives from Hungary
• Must be born after 16 October 1985.
Technical Specifications
50 x 70 cm (150 dpi) RGB JPG, not bigger than 4 MB
Eligibility Rules & Conditions
• Entering this competition is free of charge.
• Deadline for submission: 2 October 2015
• Send your work via email (or using Wetransfer or other online services for submitting larger files)
to csaba.gosztonyi@carbongroup.hu
• Your submission should include the following attachments:
an application form (please link PDF here)
• o
your work in accordance with the technical requirements
• o
• Once you made a submission it shall not be revoked and no submission is returnable.
• The judging will take place on 5 September 2015 with the expected announcement of the winners
on 7 October 2015.
• The Jury that will evaluate all works submitted is Boglárka Ádám (UPC), Csaba Gosztonyi (Carbon
Group Communication: Golden Drum Ambassador), Diána Török (Média Piac), Bálint Nagy,
(IBS).
• You understood and agree that no legal action can be taken against the decision of the jury.
• The winner (1st place) will attend the 22nd Golden Drum International Advertising Festival as
Young Drummer. The Organizer shall cover the travel and accommodation costs (covered by
Partner) and complimentary Delegate Pass (provided by Golden Drum).
• With your submission, you give your express consent to the terms and conditions of this Notice.
This consent includes the consent to the terms and conditions of the management of your
personal data.
Use of works
With the submission of your work you grant a non -exclusive, non-transferable right of use for the
entire duration of the copyright and without any geographical restrictions; the licence will extend to all
known manners of use, including the reproduction (digital and non-digital), the distribution, the public
performance and the presentation of the work to the public (especially to the case in which the work
is made accessible to the public in a manner such that the members of the public can individually
determine the time and place of access). You are aware of the fact that your work will be published
on www.goldenrum.com and will be used in press releases and exhibited at an entry exhibition, if
selected by the jury. Furthermore you are aware of the fact that your work may be published on
Facebook or on other social networks for the purpose of promotion of the competition.
You warrant that the work is your own copyright protected material and it was not published to the
public before this competition. You warrant that no third party has the right over the work at the time
of submission that would limit the Organizer's or the Partner's right to use the work or prevent them
from using the work. The Organizer and the Partner may modify the work without your prior
approval.
If any third party issues a claim in connection with your work on the basis of intellectual property law,
you shall be obliged to immediately reimburse Organizer and Partner for all financial burdens
imposed by either a final and binding judgement or a mutual settlement irrespective of the fact
whether such financial burdens emerged under the term of this competition or after it.
Personal data protection
By submitting its work, any participant of the competition gives its consent that the Organizer use its
personal data collected here for the purposes of data analysis concerning participants of the
competition and for information purposes about all events organized by it. Personal data obtained
this way can be used for the period of no more than 5 years. Each individual can at any time file a
written request to the Organizer for a temporary or permanent cease of his or her personal data for
the purposes described above. Within 15 days the Organizer is obliged to prevent from using
personal data as stated above and inform the individual thereof in the next 5 days. If you disagree
with the decision of the Organizer or the Organizer fails to meet the above deadlines, you may turn
to the ordinary courts of Hungary based on Section 22 of Act CXII of 2011 on the Right of
Informational Self-Determination and on Freedom of Information.
The Organizer is entitled to publish the names and the age of the winners in the social media and in
its own marketing materials in connection with the competition.
The Organizer handles all personal data in compliance with the applicable legal provisions, in
particular, in compliance with Act CXII of 2011 on the Right of Informational Self-Determination and
on Freedom of Information. In the not expected event there is any non-compliance with the law
during the management of data, you may turn to the competence authority (National Authority of
Data Protection and Freedom of Information - Nemzeti Adatvédelmi és Információszabadság
Hatóság) or to the courts of Hungary.
Detailed rights and remedies in connection with data management are regulated by subsections
13-17 and 30 of Act CXII of 2011 on the Right of Informational Self-Determination and on Freedom of
Information.