Worldwide (USD)
Print
FOUR COLOUR
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Outside back cover
Inside Front Cover Spread
LH Facing Contents
211,350
347,850
203,000
207,123
340,893
198,940
202,896
333,936
194,880
198,669
326,979
190,820
194,442
320,022
186,760
Half page spread under Politics This Week*
221,800
217,364
212,928
208,492
204,056
Page in Leaders
184,700
181,006
177,312
173,618
169,924
Facing opening section
180,750
177,135
173,520
169,905
166,290
Pre-Leaders spread and Leaders spread
330,500
323,890
317,280
310,670
304,060
Half page spread under Letters*, bookends* or fireplace*
212,600
208,348
204,096
199,844
195,592
Third page spread under Financial Indicators*
76,500
74,970
73,440
71,910
70,380
Third of page under Financial Indicators*
38,250
37,485
36,720
35,955
35,190
Double page spread guaranteed position
316,100
309,778
303,456
297,134
290,812
One page facing editorial guaranteed position
176,700
173,166
169,632
166,098
162,564
Double page spread
One page facing editorial
Half page facing editorial
287,375
160,650
97,000
281,628
157,437
95,060
275,880
154,224
93,120
270,133
151,011
91,180
264,385
147,798
89,240
BLACK AND WHITE
1x
6x
RUN OF BOOK
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
One page facing editorial
Double page spread
Half page facing editorial
Quarter page facing advertisement
12x
18x
24x
45,700
22,850
44,786
22,393
43,872
21,936
42,958
21,479
42,044
21,022
68,650
114,475
42,200
19,575
67,277
112,186
41,356
19,184
65,904
109,896
40,512
18,792
64,531
107,607
39,668
18,401
63,158
105,317
38,824
18,009
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover Position
The World This Week
First ad in Leaders
93,775
78,650
73,810
91,900
77,077
72,334
90,024
75,504
70,858
88,149
73,931
69,381
86,273
72,358
67,905
60,500
59,290
58,080
56,870
55,660
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
49,412
6x
46,941
12x
44,471
18x
42,000
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All prices are gross
Prices valid until 31 December 2015
24x
39,530
Display Worldwide excluding North America (USD)
Print
1x
$
6x
$
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
160,800
150,575
146,750
143,550
157,584
147,564
143,815
140,679
154,368
144,552
140,880
137,808
151,152
141,541
137,945
134,937
147,936
138,529
135,010
132,066
Leaders spread
244,550
239,659
234,768
229,877
224,986
Half page spread under Letters, bookends or fireplace *
162,800
159,544
156,288
153,032
149,776
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
76,500
38,250
74,970
37,485
73,440
36,720
71,910
35,955
70,380
35,190
Double page spread guaranteed position
One page facing editorial guaranteed position
233,900
140,350
229,222
137,543
224,544
134,736
219,866
131,929
215,188
129,122
Double page spread
One page facing editorial
Half page facing editorial
212,650
127,600
74,300
208,397
125,048
72,814
204,144
122,496
71,328
199,891
119,944
69,842
195,638
117,392
68,356
BLACK AND WHITE
1x
6x
FOUR COLOUR
12x
$
18x
$
24x
$
PREMIUM POSITIONS
RUN OF BOOK
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
55,850
50,800
84,450
30,500
54,733
49,784
82,761
29,890
12x
53,616
48,768
81,072
29,280
18x
52,499
47,752
79,383
28,670
24x
51,382
46,736
77,694
28,060
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
75,080
62,971
60,549
73,579
61,711
59,338
72,077
60,452
58,127
70,576
59,192
56,916
69,074
57,933
55,705
48,439
47,470
46,501
45,533
44,564
RUN OF APP
Full page
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2014
Display EMEA (USD)
Print
1x
$
6x
$
12x
$
18x
$
24x
$
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
122,600
114,800
111,900
109,450
120,148
112,504
109,662
107,261
117,696
110,208
107,424
105,072
115,244
107,912
105,186
102,883
112,792
105,616
102,948
100,694
Leaders spread
186,250
182,525
178,800
175,075
171,350
Half page spread under Letters, bookends or fireplace *
133,200
130,536
127,872
125,208
122,544
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
46,300
23,150
45,374
22,687
44,448
22,224
43,522
21,761
42,596
21,298
Double page spread guaranteed position
One page facing editorial guaranteed position
178,100
107,000
174,538
104,860
170,976
102,720
167,414
100,580
163,852
98,440
Double page spread
One page facing editorial
Half page facing editorial
161,950
97,300
60,800
158,711
95,354
59,584
155,472
93,408
58,368
152,233
91,462
57,152
148,994
89,516
55,936
BLACK AND WHITE
1x
6x
FOUR COLOUR
PREMIUM POSITIONS
RUN OF BOOK
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
48,800
44,350
73,900
27,650
47,824
43,463
72,422
27,097
12x
46,848
42,576
70,944
26,544
18x
45,872
41,689
69,466
25,991
24x
44,896
40,802
67,988
25,438
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
69,829
58,566
56,314
68,432
57,395
55,187
67,036
56,224
54,061
65,639
55,052
52,935
64,243
53,881
51,809
45,051
44,150
43,249
42,348
41,447
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
14,705
6x
13,970
12x
13,235
18x
12,499
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All prices are gross
Prices valid until 31 December 2015
24x
11,764
Display Total Europe (USD)
Print
1x
$
6x
$
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
111,500
104,450
101,800
99,600
109,270
102,361
99,764
97,608
107,040
100,272
97,728
95,616
104,810
98,183
95,692
93,624
102,580
96,094
93,656
91,632
Leaders spread
169,500
166,110
162,720
159,330
155,940
Half page spread under Letters, bookends or fireplace *
121,200
118,776
116,352
113,928
111,504
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
42,125
21,075
41,283
20,654
40,440
20,232
39,598
19,811
38,755
19,389
Double page spread guaranteed position
One page facing editorial guaranteed position
162,100
97,350
158,858
95,403
155,616
93,456
152,374
91,509
149,132
89,562
Double page spread
One page facing editorial
Half page facing editorial
147,350
88,500
55,350
144,403
86,730
54,243
141,456
84,960
53,136
138,509
83,190
52,029
135,562
81,420
50,922
BLACK AND WHITE
1x
6x
FOUR COLOUR
12x
$
18x
$
24x
$
PREMIUM POSITIONS
RUN OF BOOK
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
42,350
38,500
64,000
23,825
41,503
37,730
62,720
23,349
12x
40,656
36,960
61,440
22,872
18x
39,809
36,190
60,160
22,396
24x
38,962
35,420
58,880
21,919
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
44,149
37,028
35,604
43,266
36,287
34,892
42,383
35,547
34,180
41,500
34,806
33,468
40,617
34,066
32,755
28,483
27,913
27,344
26,774
26,204
RUN OF APP
Full page
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
Display UK only (USD)
Print
FOUR COLOUR
1x
$
6x
$
12x
$
18x
$
24x
$
PREMIUM POSITIONS
RH facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section and page opposite Bagehot
50,500
47,200
46,000
45,000
49,490
46,256
45,080
44,100
48,480
45,312
44,160
43,200
47,470
44,368
43,240
42,300
46,460
43,424
42,320
41,400
Leaders spread
76,750
75,215
73,680
72,145
70,610
Half page spread under Letters, bookends or fireplace *
60,000
58,800
57,600
56,400
55,200
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
19,050
9,525
18,669
9,335
18,288
9,144
17,907
8,954
17,526
8,763
Double page spread guaranteed position
One page facing editorial guaranteed position
73,300
44,000
71,834
43,120
70,368
42,240
68,902
41,360
67,436
40,480
66,750
40,000
27,400
65,415
39,200
26,852
64,080
38,400
26,304
62,745
37,600
25,756
61,410
36,800
25,208
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
24,275
22,050
36,750
14,825
6x
23,790
21,609
36,015
14,529
12x
23,304
21,168
35,280
14,232
18x
22,819
20,727
34,545
13,936
24x
22,333
20,286
33,810
13,639
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Display UK only
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
21,946
18,407
17,699
21,508
18,039
17,345
21,069
17,670
16,991
20,630
17,302
16,637
20,191
16,934
16,283
14,159
13,876
13,593
13,309
13,026
RUN OF APP
Full page
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
The Economist Espresso App
1x
Weekly sponsorship
12,353
6x
11,735
12x
11,118
18x
10,500
24x
9,882
Display London only
Print
Not available on Digital Editions
FOUR COLOUR
Double page spread
One page facing editorial
All prices are gross
Prices valid until 31 December 2015
1x
$
38,970
23,400
6x
$
38,191
22,932
12x
$
37,411
22,464
18x
$
36,632
21,996
24x
$
35,852
21,528
Display Middle East and Africa (USD)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
$
6x
$
30,100
27,350
17,300
15,725
9,950
12x
$
29,498
26,803
16,954
15,411
9,751
28,896
26,256
16,608
15,096
9,552
18x
$
28,294
25,709
16,262
14,782
9,353
24x
$
27,692
25,162
15,916
14,467
9,154
Display Middle East and Africa
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Leaders
First in Section
2,059
1,980
2,018
1,940
1,977
1,901
1,936
1,861
1,894
1,822
1,584
1,552
1,521
1,489
1,457
RUN OF APP
Full page
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
Display Middle East only or Africa only
Print
Not available on Digital Editions
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
1x
$
6x
$
12x
$
18x
$
24x
$
17,075
15,525
10,300
9,350
16,734
15,215
10,094
9,163
16,392
14,904
9,888
8,976
16,051
14,594
9,682
8,789
15,709
14,283
9,476
8,602
1,125
1,103
1,080
1,058
1,035
Display Middle East only or Africa only
Digital Editions
RUN OF APP
Full page
All prices are gross
Prices valid until 31 December 2015
Display North America (USD)
Print
1x
$
6x
$
157,200
79,450
74,200
72,300
154,056
77,860
72,716
70,854
150,912
76,272
71,232
69,408
147,768
74,683
69,748
67,962
144,624
73,094
68,264
66,516
70,700
69,286
67,872
66,458
65,044
Leaders spread
144,600
141,708
138,816
135,924
133,032
Half page spread under Letters, bookends or fireplace *
102,300
100,254
98,208
96,162
94,116
27,350
13,675
26,803
13,402
26,256
13,128
25,709
12,855
25,162
12,581
138,350
69,150
135,583
67,767
132,816
66,384
130,049
65,001
127,282
63,618
Double page spread
One page facing editorial
Half page facing editorial
125,750
62,875
51,150
123,235
61,618
50,127
120,720
60,360
49,104
118,205
59,103
48,081
115,690
57,845
47,058
BLACK AND WHITE
1x
6x
FOUR COLOUR
12x
$
18x
$
24x
$
PREMIUM POSITIONS
Second inside front cover spread
RH facing Contents
Page in The World This Week
Page in Leaders
Facing opening section and page opposite Lexington
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
Double page spread guaranteed position
One page guaranteed position
RUN OF BOOK
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
45,900
41,750
83,575
30,400
44,982
40,915
81,904
29,792
12x
44,064
40,080
80,232
29,184
18x
43,146
39,245
78,561
28,576
24x
42,228
38,410
76,889
27,968
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
31,028
26,023
25,023
30,407
25,503
24,522
29,787
24,982
24,022
29,166
24,462
23,521
28,546
23,942
23,021
20,018
19,618
19,217
18,817
18,417
RUN OF APP
Full page
The Economist Espresso App**
1x
Weekly sponsorship
20,000
6x
19,000
12x
18,000
18x
17,000
**Includes Latin America
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All prices are gross
Prices valid until 31 December 2015
24x
16,000
Display Latin America (USD)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
$
6x
$
21,000
19,100
12,050
10,950
6,800
12x
$
20,580
18,718
11,809
10,731
6,664
20,160
18,336
11,568
10,512
6,528
18x
$
19,740
17,954
11,327
10,293
6,392
24x
$
19,320
17,572
11,086
10,074
6,256
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Leaders
First in Section
8,767
8,430
8,592
8,261
8,417
8,093
8,241
7,924
8,066
7,756
6,744
6,609
6,474
6,339
6,204
RUN OF APP
Full page
Display Brazil only
Print*
Not available on Digital Editions
FOUR COLOUR
Double page spread
Page facing editorial
1x
$
6x
$
7,850
3,925
12x
$
7,693
3,847
7,536
3,768
18x
$
7,379
3,690
* Last issue of every month
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All prices are gross
Prices valid until 31 December 2015
24x
$
7,222
3,611
Display Asia / Pacific (USD)
Print
FOUR COLOUR
1x
$
6x
$
12x
$
18x
$
24x
$
PREMIUM POSITIONS
RHP facing Contents
Page facing The World This Week
Page in Leaders
Facing opening section
30,350
28,350
27,625
27,025
29,743
27,783
27,073
26,485
29,136
27,216
26,520
25,944
28,529
26,649
25,968
25,404
27,922
26,082
25,415
24,863
Leaders spread
45,950
45,031
44,112
43,193
42,274
Half page spread under Letters, bookends or fireplace *
30,600
29,988
29,376
28,764
28,152
Third page spread under Financial Indicators*
Third of page under Financial Indicators*
11,450
5,725
11,221
5,611
10,992
5,496
10,763
5,382
10,534
5,267
Double page spread guaranteed position
One page facing editorial guaranteed position
43,950
26,400
43,071
25,872
42,192
25,344
41,313
24,816
40,434
24,288
39,950
24,025
13,975
39,151
23,545
13,696
38,352
23,064
13,416
37,553
22,584
13,137
36,754
22,103
12,857
RUN OF BOOK
Double page spread
One page facing editorial
Half page facing editorial
BLACK AND WHITE
One page facing editorial guaranteed position
One page facing editorial
Double page spread
Half page facing editorial
1x
11,950
10,850
18,000
6,975
6x
11,711
10,633
17,640
6,836
12x
11,472
10,416
17,280
6,696
18x
11,233
10,199
16,920
6,557
24x
10,994
9,982
16,560
6,417
2 colour rates are available for a premium of 50% on the black and white rates
* only non-bleed creative
Digital Editions
1x
6x
12x
18x
24x
PREMIUM POSITIONS
Cover position
Leaders
First in section
25,684
21,541
20,713
25,170
21,110
20,298
24,656
20,679
19,884
24,142
20,249
19,470
23,629
19,818
19,056
16,570
16,239
15,907
15,576
15,244
RUN OF APP
Full page
The Economist Espresso App
1x
Weekly sponsorship
14,705
6x
13,970
12x
13,235
18x
12,499
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
24x
11,764
Display Asia only (USD)
Print
Not available on Digital Editions
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
Half page facing editorial
1x
$
38,700
35,175
23,250
21,125
12,875
6x
$
37,926
34,472
22,785
20,703
12,618
12x
$
37,152
33,768
22,320
20,280
12,360
18x
$
36,378
33,065
21,855
19,858
12,103
24x
$
35,604
32,361
21,390
19,435
11,845
Display South Asia* (USD)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
1x
$
13,225
12,025
7,900
7,200
6x
$
12,961
11,785
7,742
7,056
12x
$
12,696
11,544
7,584
6,912
18x
$
12,432
11,304
7,426
6,768
24x
$
12,167
11,063
7,268
6,624
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
3,255
3,190
3,125
3,060
2,995
*Bangladesh, Bhutan, India, Nepal, Pakistan, Sri Lanka
Display Hong Kong only or Singapore only (USD)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
1x
$
12,200
11,100
7,325
6,675
6x
$
11,956
10,878
7,179
6,542
12x
$
11,712
10,656
7,032
6,408
18x
$
11,468
10,434
6,886
6,275
24x
$
11,224
10,212
6,739
6,141
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
3,150
3,087
3,024
2,961
2,898
Display Australia & New Zealand (USD)
Print
FOUR COLOUR
Double page spread guaranteed position
Double page spread
One page facing editorial guaranteed position
One page facing editorial
1x
$
11,750
10,700
7,100
6,425
6x
$
11,515
10,486
6,958
6,297
12x
$
11,280
10,272
6,816
6,168
18x
$
11,045
10,058
6,674
6,040
24x
$
10,810
9,844
6,532
5,911
Digital Editions
1x
6x
12x
18x
24x
RUN OF APP
Full page
4,280
4,194
4,109
4,023
For Print and Digital Editions in combination, a discount of 5% is given on the total price of Print and Digital
All rates are gross
Prices valid until 31 December 2015
3,938
Conditions of Acceptance and Indemnification - The Economist
These conditions (“Conditions”) apply to all advertisements, insertion orders,
drafts and mock-ups submitted to The Economist for publication.
All words which first appear in these conditions in quotation marks and bold type
will have the meaning given them when they first appear in that form.
Bookings
1
The placing with The Economist Newspaper Limited (“Publisher”) of a booking for the insertion
of an advertisement (“Advertisement”) in “The Economist” will amount to acceptance
of the Conditions by the party placing the booking (“Buyer”). Any other conditions
stipulated by the Buyer shall be void to the extent they are inconsistent with the Conditions.
In these Conditions the “Advertiser” means the legal person either advertising the products
or services promoted in the Advertisement or making the announcement contained in it.
2
The Buyer contracts with the Publisher as principal.
3
If the Buyer is acting as the advertising agency or media buyer for the Advertiser or in
some other representative capacity, the Buyer warrants that it is authorised by the Advertiser
to place the Advertisement with the Publisher and will indemnify the Publisher against any
claim made by the Advertiser against the Publisher arising from its publication.
Acceptance of Advertisements
4
All Advertisements are accepted subject to the Publisher’s approval of the copy and the space
being available and the Publisher reserves the right, for any reason at any time, to reject, cancel,
suspend publication or change the position of an Advertisement. However, the Publisher will use
reasonable efforts to comply with the wishes of the Buyer although it does not warrant the date
or position of insertion, the wording or the quality of the Advertisement’s reproduction.
5
If an Advertisement does not appear, or does not appear on the specified date, the Publisher
will not be liable, whether for breach of contract or otherwise.
6
If any non-appearance of the Advertisement occurs as a result of the act or default of the Advertiser
or its servants or agents then the space reserved for the Advertisement shall be paid for in full.
7
The Publisher will not be responsible for any error in the Advertisement, or for any damage to or loss
of copy, artwork, photographs or other materials supplied in connection with the Advertisement,
which the Buyer warrants it has insured as it thinks fit and retained in sufficient quality and quantity
for its purposes.
8
The Publisher reserves the right to destroy all materials received in connection with an Advertisement which
have been in its custody for three months, without giving further notice to the Buyer.
9
Material supplied for Advertisements must conform to the Publisher’s published requirements.
The Buyer must consult with the Publisher before supplying materials in electronic format and
ensure the materials comply with the Publisher’s specific requirements. Any additional work
involved will be charged to the Buyer.
10
The Publisher cannot accept responsibility for errors in key numbers or changes in copy unless
these are confirmed in writing before the copy deadline or such later date as agreed by the Publisher.
The Publisher reserves the right to charge for any additional expense involved in such changes.
11
The Publisher is not responsible for any adverse consequences for the Advertiser of an Advertisement
being backed by another advertisement with a coupon, reply card or other matter designed for separate use.
12
The Publisher reserves the right to use process colours to match second colour requirements.
13
Classified Advertisements are set in house style unless otherwise arranged with the Publisher.
Cancellation and Copy Deadlines
14
Cancellations of bookings for advertisements appearing on cover positions, facing Contents,
“The world this week” spread, facing the first Leader or within the section cannot
be accepted within eight weeks of insertion dates. Cancellations of all other bookings cannot be
accepted within six weeks (for colour bookings) or three weeks (for black and white bookings) of insertion dates.
15
If copy instructions and materials are not received by the Publisher before the copy deadline,
Page 11
the Publisher reserves the right to repeat the copy last used. Unless the Publisher chooses to repeat
such copy, the Buyer will incur forfeiture of the space booked at full cost.
16
The Buyer warrants that the Advertisement complies with all national and international legal and regulatory
requirements and codes of practice (whether voluntary or obligatory), in all jurisdictions in which the Advertisment
will appear. Without limiting the generality of the foregoing, the Buyer also warrants that the Advertisement:
i)
does not contain any libellous, inaccurate, misleading or false material;
ii)
does not unfairly prejudice the legitimate interests of any third party or infringe or violate any copyright,
trade mark or other personal or proprietary right of any person or render the Publisher
liable to any proceedings whatsoever;
iii)
complies with all applicable content and approval requirements of the Financial Services and
Markets Act 2000 in the UK, the Buyer forthwith on the Publisher’s request to provide written
confirmation of any required approval; and
iv)
17
complies with all applicable state and federal laws of the USA including laws relating to the offer or sale of securities.
The Buyer shall indemnify the Publisher fully and hold it harmless against any and all losses, claims, damages,
costs (including legal costs) or liabilities which the Publisher may incur as a result of (i) the Publisher’s publication
of the Advertisement and (ii) without prejudice to the generality of the foregoing, any breach or alleged breach
of any of the warranties set out in clause 16 above.
Advertisement Rates and Payment Terms
18
The Publisher reserves the right to adjust the rates to bookings already made on 50 days’ notice.
19
Payment for each insertion must be made within 30 days following the insertion date
or such earlier date as may be required by the Publisher. If payment has not been received
within 30 days, the Publisher reserves the right to charge interest on the overdue amount at the rate of 4%
above Barclays Bank PLC base rate accruing from day to day from the day after payment was due to the
date of receipt by the Publisher. Any such interest is payable within seven days following the date of the
Publisher’s invoice charging it. The Publisher reserves the right to suspend insertion of Advertisements
where the relevant Buyer is in arrears. The Buyer must pay for irrespective of whether the Buyer
has been paid by the Advertiser in respect thereof.
20
The Publisher reserves the right to require that a pre-payment, bank guarantee or other collateral
security is furnished as a condition of accepting any booking.
21
Cheques or money orders should be made payable to The Economist Newspaper Limited.
22
Orders subject to a series discount must be completed within 12 months. Series discounts are granted
on a page column basis for an Advertiser’s individual campaigns only.
23
If a cancellation results in an Advertiser failing to reach agreed insertion levels to qualify for a series discount,
the Advertiser will lose the right to such discount on all previous insertions and will be invoiced by the Publisher
accordingly, such invoices to be settled within seven days.
Miscellaneous
24
The Publisher shall be entitled to reproduce, republish and distribute the Advertisement in any medium
(print, electronic or otherwise), and as part of any service, in which The Economist is published or made available
under licence from the Publisher and including part of any press-cuttings service.
25
The contract which incorporates these Conditions shall be construed under and be governed by the law of England,
and for the Publisher’s benefit the English courts shall have non-exclusive jurisdiction in respect of any dispute arising.
The heavy demand on advertisement pages restricts the guarantee of specific publication dates. Although requested
dates will normally be adhered to, it would assist the publisher if alternative dates could be shown for each insertion.
If space limitations prevent publication of an advertisement on the specific date requested, in the absence of an
alternative date the advertisement may automatically be transferred to the following week’s issue.
In view of the global nature of The Economist’s circulation we ask all advertisers to be sensitive to the world’s various cultures
and to avoid age, racial or sexual discrimination in advertisements.
Page 12
Specification - The Economist
TECHNICAL DATA
The cover, four colour inserts and newsprint are printed by heat set web offset.
LIVE MATTER AREA
Type material or other illustrative material on a non-bleed page, or on a bleed page, but not
intended to bleed, must be kept 10mm within quoted trimmed size on all four sides.
Digital
Digital files must be pre-flighted to The Economist Newspaper specifications.
Quickcut. Preferred method of delivery (www.quickcut.com).
File formats:
● PDF 1.3 format using the latest Pass4Press specifications (see www.pass4press.com) based on
the internationally recognised PDF/X-1a format [ISO 15930-1:2001].
● Full page or double page spreads must be centred within a 10mm border - over and above trim
size on all 4 sides.
● All digital files must be named with the following syntax, using only alpha-numeric
characters and the underscore, for example, Advertiser_20122006.pdf
● All graphics must be supplied as 300ppi continuous tone or 2400 ppi bitmap files.
● Preferably, fonts should be supplied as embedded and subset Type 1 PostScript fonts.
We cannot accept Multiple Master fonts or instances.
● Four Colour guides should be produced from the final PDF file only. The Economist recommends the use
of Proof4Press verified colour proofs or similar, based on current ISO specifications for web-offset
printing.
Please note that the following items are not acceptable:
●
●
●
●
●
●
●
●
Microsoft PowerPoint documents
RGB graphics
Four Colour graphics in mono ads
JPEG/ASCII graphics within documents
Spot colours (CMYK only)
Native files
EPS files
TIFF files
Cromalin/digital proof requirements for regional print sites
The following are required for each edition.
Worldwide
7 Eurostandard Cromalins
World Ex-UK
World Ex-North America
6 Eurostandard Cromalins
5 Eurostandard Cromalins
World Ex-Asia/Pacific
World Ex-UK/Ex-North America
6 Eurostandard Cromalins
4 Eurostandard Cromalins
Asia/Pacific and Asia Only
Total Europe
North America
UK
1
3
3
1
Continental Europe
and Middle East/Africa
2 Eurostandard Cromalins
Latin America
2 Cromalins
Eurostandard Cromalin
Eurostandard Cromalins
Cromalins
Eurostandard Cromalin
Page 13
SPOT COLOUR
The Economist can only accept spot colour advertisements supplied out of CMYK
Dimensions: Display
mm
inches
Full page
Half page horizontal
Half page vertical
Half page DPS under Letters
Half page bookends in Letters
Quarter page
Spread
Bleed page (inc. bleed)
Trimmed page
240
118
240
118
250
118
240
273
267
x
x
x
x
x
x
x
x
x
180
180
88
380
86
88
380
209
203
9 7/16 x 7 1/16
4 5/8 x 7 1/16
9 7/16 x 3 7/16
4 5/8 x 15
9 7/8 x 3 3/8
4 5/8 x 3 7/16
9 7/16 x 15
10 3/4 x 8 1/4
10 1/2 x 8
Bleed spread (inc. bleed)
Trimmed spread
273 x 412
267 x 406
10 3/4 x 16 1/4
10 1/2 x 16
World In: DPS considerations
World In is a perfect bound publication.
All spread advertisements must be supplied as two separate full
page advertisements.
Please allow approximately 1/8’’ (3mm) for image
overlap in the design. If possible avoid text or illustrations
that are difficult to align through the gutter.
Dimensions: Classified
Full page (four columns)
Single column width
Double column width
Depth dimensions are given first.
mm
235 x 180
42
88
Dimensions: Executive Focus/International Property
mm
Full page
235 x 180
Half page horizontal
115 x 180
Half page vertical
235 x 88
Quarter page
115 x 88
Depth dimensions are given first.
inches
9 1/4 x 7 1/16
2
3
inches
9 1/4 x 7 1/16
4 9/16 x 7 1/16
9 1/4 x 3 7/16
4 9/16 x 3 7/16
The quality of reproduction cannot be guaranteed if The Economist’s specifications are not adhered
to or if the material is received after our copy deadlines.
For technical and production data contact:
Andrew Rollings, Advertisement Production Manager
Tel: London (44 20) 7830 7065 Fax: (44 20) 7930 0458
E-mail: andrewrollings@economist.com
Connie Baker, Production Manager
Tel: Virginia 1 (540) 465 4833 Fax: 1 (540) 465 4835
E-mail: conniebaker@economist.com
Page 14
Creative Formats:
Gatefolds
Following formats are available:
Single page gatefold opening to DPS
Half page gatefold opening to 3/4 DPS
DPS gatefold opening to 3 page spread
DPS gatefold opening to 4 page spread
Wrap around covers
Special distribution can be arranged for wrapped copies. They can be delivered
to a single address (bulk delivery) or mailed to an advertiser’s own mailing list.
Prices for distribution to individual addresses are for second class post and are
subject to list presentation details. Prices for delivery by first class post are
available on request.
The Economist takes no responsibility for items which could not be delivered to
supplied names and addresses.
Your Economist representative can also provide you with details of special
distribution opportunities at trade shows or other key events. Bulk charges
apply for this type of distribution.
A premium is payable for wrap-around cover orders lower than 1,000 on any
single regional edition of The Economist.
Bound-in inserts
Bound-in inserts can run in any edition of The Economist. They must be the same
size as The Economist and must appear in the centre of the paper.
Advance notice is required to ensure availability.
Maximum weight of paper:
Minimum weight of paper:
120gsm
80gsm
80lbs
54lbs
Minimum number of pages:
4
4
Please ask for complete technical specifications from your representative or a
member of The Economist’s advertisement production department.
Page 15
Loose inserts
Maximum size
Minimum size
Maximum weight of insert
Minimum weight of stock for single
sheet unfolded insert
Minimum number of inserts
UK
247mm x 173mm
Continental Europe*
180mm x 145mm
148mm x 105mm
30g
148mm x 105mm
20g
130gsm
26,000
130gsm
20,000
*In Continental Europe, loose inserts of more than two sides can only be inserted into
polywrapped copies.
If there is a fold, it must be on the longest side of the insert.
Please liaise with the advertisement production department at all stages of
your project. The team will help ensure that your insert meets The Economist’s
requirements.
Bound- in Reply Cards
Final artwork is required eight weeks prior to the insertion date. Note that sizes
differ between editions.
Edition
Size
Bleed size
Trim size
Live type area
UK
(H x W) mm
156 x 164
150 x 158
142 x 150
Continental Europe/Middle
East/Africa
(H x W) mm
146 x 168
140 x 162
132 x 154
Requirements for Asia/Pacific Edition: For self mailers, two sets of copy must
be provided: one with a Hong Kong return address and one with a Singapore
return address. All material must also be approved by the post offices in
Hong Kong and Singapore.
Bound-in reply cards cannot run in the following months:
UK:
April, May, August, December
Continental Europe:
Other editions:
February, April, August, December
No restrictions
Page 16
Asia/Pacific
(H x W) mm
196 x 131
190 x 125
182 x 117
North America
(H x W) mm
108 x 199
102 x 193
96 x 187
Tip-on Cards
Maximum size:
Minimum size:
Maximum weight of stock:
Minimum weight of stock:
Adhesive:
210mm x 160mm
85mm x 60mm
300gsm
120gsm
Glued inserted cards are attached by low tack, fugitive adhesive.
Tip-on cards can only be attached to premium-paid right hand pages or spreads.
Display 1/3 Page Rates
Third of Page Advertisement must be non-bleed. Advertisement guaranteed to appear outside edge.
Page 17