From: Covelli Enterprises, LLC Panera Bread Franchisee Contact: Allen Ryan (330) 856-3176 ext. 259 FOR IMMEDIATE RELEASE COVELLI ENTERPRISES PURCHASES 19 PANERA BREAD BAKERY CAFES IN COLUMBUS OHIO Plans aggressive expansion in Columbus market Warren Ohio- Covelli Enterprises, the nation’s largest franchisee of Panera Bread with over 160 bakery-cafes in Ohio, Pennsylvania, Kentucky, West Virginia and Florida, announces the purchase of 19 Panera Bread restaurants in the Columbus, Ohio area. The agreement, which officially takes effect on December 21, 2010, gives Covelli the right to build additional cafes in Columbus and the five county areas surrounding the city. Covelli has plans to add multiple bakery cafes to the area in the near future. “Covelli Enterprises are valued members of the Panera family and are committed to delivering an excellent experience to our customers," said Mike Kupstas, Panera Bread SVP and Chief Franchise Officer. "It's wonderful that the Covelli group will be able to bring their talents to new communities and we look forward to working with them as they share the Panera experience with local neighborhoods and further develop the Columbus market." “We are extremely excited about our expansion into the Columbus Market, and are looking forward to providing to the people of Columbus the exceptional customer service that we are known for in our other markets.” said Sam Covelli, President and CEO of Covelli Enterprises. “We also believe strongly in giving back to the communities that we do business in, and will be extremely involved with the charitable causes that are important to the people of Columbus.” Covelli concluded. Headquartered in Warren, Ohio, Covelli Enterprises is currently the eighth largest franchisees of restaurants in the country, with gross sales of close to 350 million dollars. The company will now have over 20,000 employees. Covelli continually wins awards for exceptional service, cleanliness, customer service and expansive growth of their locations. Year after year, Covelli is honored with “Best of Awards” in all of the communities that the restaurants are located. Panera Bread was recently ranked in the 2010 list of top 100 fastest growing companies by Forbes Magazine. Additionally, Panera Bread was named ‘Most Popular' large restaurant chain in the 2010 Zagat Fast Food Survey. About Panera Bread: Panera Bread Company owns and franchises 1,399 bakery-cafes as of June 29, 2010 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. Our bakery-cafes are principally located in suburban, strip mall and regional mall locations. We feature high quality, reasonably priced food in a warm, inviting, and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic free chicken, whole grain bread, and select organic and all-natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Our menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across this country and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on the Company’s website, http://www.panerabread.com.