Case Study: Singleton Birch Ltd. Virtualisation enhances company performance and facilitates further growth for Singleton Birch Ltd With an ageing IT infrastructure standing in the way of continued growth, long established market leaders Singleton Birch turned to HBP Systems to implement a modern virtualised environment suitable for an ambitious business that has consistently evolved with the times. “We now have much more efficient and modern servers and we feel confident that we could get our system up and running quickly following a major disaster. Much of our software is bespoke so the fact that the whole of the system is backed up was a key factor in our decision. ” Tracing its roots all the way back to 1815, Singleton Birch Ltd is a company that has a proud past and a very bright future, evolving for two centuries to become the UK’s leading independent supplier of Lime and Chalk products and services. Producing 300,000 tonnes of Lime and 500,000 tonnes of Chalk annually sees Singleton Birch serve a thriving worldwide customer base, utilising a key strategic location within northern Lincolnshire that is ideal for exporting. As a result, IT forms a key component in ensuring the effectiveness of operations, from quarrying and production right through to export. Fully aware of this importance, the Singleton Birch management team proactively set out, with the future of the business in mind, to work closely with a trusted IT specialist partner, in order to ensure that their IT systems could comfortably handle their requirements both in the present day and the long-term future. Turning to HBP Systems, an initial review of the existing infrastructure identified several issues that meant the introduction of virtualised servers was required to sustain the desired level of operations going forward. Over the years, the Singleton Birch IT infrastructure had grown to requiring fifteen physical due to the number of services added to the network, such as industry specific software, CAD packages, and the task of taking information from PC’s out on site. In the case of an emergency, this type of setup prevented efficient data and system recovery through disaster recovery planning, whereas the utility costs of maintenance and cooling were also a factor negatively impacting the company financially. Additionally, since the servers were reliant on a 32-bit legacy, the processing power and use of modern applications was significantly limited. For Singleton Birch to plan ahead to future years and improve their operations, it was agreed that the option of virtualisation would be the correct solution, as its agile nature meant the new streamlined infrastructure would open the door to further growth. Case Study: Singleton Birch Ltd. As a solution, virtualisation reduces the number of physical servers used, consolidating the majority and using them more effectively, albeit actually increasing the memory capacities. Subsequently, a company operating with an implemented virtualised IT infrastructure benefits from a reduction in IT ownership and reduced utility outlays, including greater security from easier back-up and disaster recovery procedures. Commenting on the project since converting to a virtualised infrastructure, Singleton Birch Financial Director Ellen Tatterton described the most important benefits the company has experienced; “Knowing our IT systems are now futureproofed makes decision making that bit easier when we’re striving to achieve longterm ambitions for the company. “ “Also knowing our systems can even be recovered much quicker in the event of an emergency really does install peace of mind.” For any company, a large infrastructure transition is always going to be a demanding project with noticeable barriers to overcome, whereby all parties need to be on the same page. In Singleton Birch’s case, it was imperative that the services developed and all critical software on the old system wasn’t offline at any point during the transition. With the virtualised infrastructure now in place, Singleton Birch has now turned another corner in modernising the business. A more modern, reliable infrastructure will provide more room to grow and help maintain productivity, which will collectively aid the growth of the business. As the business expands, the company is reassured by the ability to utilize additional capacities and run more services required to perform tasks that will no doubt also grow in complexity into the future. Fortunately, this was overcome thanks to careful planning between both companies, to the delight of the team at Singleton Birch; “The project was well planned and went very smoothly. From the beginning of the “We can implement more powerful, modern project the engineers from HBP Systems programs to aid all departments, using took our needs on board and made sure an intelligent system that will improve there was little disruption to business” operations efficiency. Not to mention explained Ellen. what we now save financially, which will contribute towards more important projects”. Key Benefits • Increased Reliability & Capacity - Modern equipment, improved processing abilities and easier to recover in emergencies • Reduced Cost of Ownership - Less hardware and capital outlay, fewer human errors and lower running costs • Resourceful Support - Flexible, dynamic, around the clock IT service and support For over 20 years, HBP Systems have helped ambitious businesses grow through the implementation, integration and support of innovative business IT systems. Specialising in the best accounting software, IT hardware, Customer Relationship Management and EPOS solutions for your business, supported by an exceptional range of national accreditations and certifications, HBP Systems provide the highest quality service dedicated to finding the perfect solutions for your business. To find out how our products and services can benefit your organisation, get in touch and call 0800 0433 106 or visit www.hbpsystems.co.uk www.hbpsystems.co.uk