C 2006) Innovative Higher Education, Vol. 31, No. 2, 2006 ( DOI: 10.1007/s10755-006-9010-z Implementing Effective Online Teaching Practices: Voices of Exemplary Faculty1 Cassandra C. Lewis and Husein Abdul-Hamid Published online: 26 May 2006 ABSTRACT: This qualitative study explores the process of implementing effective online teaching practices through interviews with thirty exemplary instructors. Emergent themes include providing students with constructive feedback, fostering interaction and involvement, facilitating student learning, and maintaining instructor presence and organization. Analyses of the findings and implications for online instruction are presented. KEY WORDS: college teaching; online; faculty; best practices. The literature on instructional practices in online learning has been categorized as lacking in rigor and sound methodological techniques (Knowlton, 2000; Phipps & Merisotis, 1999). However, recent scholarship has shown promise, reflecting that research done on web-based instruction is moving beyond anecdotal reports to substantive qualitative and quantitative research. Studies of student-centered teaching and constructivist principles in online teaching have also emerged (Gunn, 2001). Despite these gains, scholarship that illuminates and demystifies the process of online teaching is still relevant. Our focus was to explore and then describe how faculty members teaching online are using effective teaching practices in their online courses. On the basis of interviews with these faculty, we report on practices used to facilitate engaged student learning and the building of community so as to inform both policy and practice in virtual instruction. Related Literature Much has been written on principles that promote student engagement and learning in both the face to face and web-based 1 An earlier version of this paper was presented at the 2004 Annual Meeting of the Association for the Study of Higher Education. Cassandra C. Lewis is a research assistant at the University of Maryland University College. She is also a doctoral candidate in the department of Education Policy and Leadership at the University of Maryland, College Park. Husein Abdul-Hamid is Associate Provost and Executive Director of the Office of Evaluation, Research, and Grants at the University of Maryland University College. He holds a Ph.D. in Statistics from American University. E-mail address: habdul-hamid@umuc.edu. 83 C 2006 Springer Science+Business Media, Inc. 84 INNOVATIVE HIGHER EDUCATION instructional environment. One of the most cited examples is Chickering and Gamson’s (1987) work where they identified seven principles of quality teaching in undergraduate education. These principles include encouraging frequent faculty and student interaction and collaborative learning, using active learning techniques, giving prompt feedback, emphasizing time on task, communicating high expectations, and respecting diversity. Almost 10 years later, Chickering and Ehrmann (1996) expanded on these practices by addressing how these principles can be used in technology rich environments. Scholars who study instructional practices in the web-based environment have also contributed to the literature on best teaching practices. Knowlton (2000) presented a theoretical framework for a student-centered online teaching environment in which “the emphasis should be placed on managing the learning experience, not on managing the technology” (p. 11). As part of this learning experience, students are encouraged to interact and collaborate. The role of the faculty is to design the course so as to assist students in developing and implementing goals, establishing course objectives and learning outcomes, as well as providing feedback and evaluation of work (Knowlton, 2000). Berge (2002) extended the notion of establishing an interactive environment by arguing for the alignment of learning goals, learning activities, feedback, and evaluation. On the basis of a review of empirical studies, Hacker and Niederhauser (2000) outlined five learning principles for the enhancement of effective online instruction and student learning outcomes. Their principles include requiring students to become active participants in their own learning, grounding learning by using examples, using collaborative problem solving, giving appropriate feedback, and using motivation to challenge and enhance students’ self-efficacy. Undoubtedly, although these studies have added richness and depth to the teaching literature, there still remains a gap in pinpointing how faculty give life to these practices. Bain’s (2004) book What the Best College Teachers Do is one attempt to address this shortcoming in the literature. In the book’s introduction, Bain stated that he attempted not only to capture what the best teachers did, but how they thought about the teaching process. Likewise, although we recognize that many of the examples found in Bain’s (2004) work are universally applicable, we still see the need for focused exploration of how teachers in an online environment engage their students. For example, in chapter five of the book, Bain painted an eloquent picture of how the best teachers engage their students by talking and suggested that the most significant skill of the exemplary instructors was their ability to communicate orally. Implementing Effective Online Teaching Practices 85 Because many online courses are taught without the benefit of oral expression, it is even more critical that studies such as this offer insight into how instructors of web-based courses teach and communicate. The Study Given the intent of our study to focus on the “process, meaning, and understanding” (Merriam, 1998, p. 8) of faculty practices in online education, qualitative research methods were selected. The purpose of the interviews was to gain a concrete understanding of how the practices were implemented in the online classroom. Data collection consisted of semi-structured interviews with a total of thirty graduate and undergraduate instructors who teach at the University of Maryland University College (UMUC). UMUC is widely considered a leader in distance education. In 2005, UMUC’s offerings of more than 500 courses, 80 degree programs, and enrollments surpassing 87,000, all online, establishes the institution as one of the largest distance education providers in the country. The faculty participants were selected from a larger pool of faculty who had participated in Phase I of a more comprehensive study, the Best Online Instructional Practices (BOIP) Study, in which this study is nested. The first part of the BOIP study used survey methodology to probe what teaching strategies (identified and developed in a pilot study) faculty used in their online courses. Student course evaluation data were added and, in parallel with the faculty input, were analyzed to measure the effectiveness of the practices. Participants We selected faculty participants in this nested qualitative study through criterion sampling (Patton, 1990) based on an aggregated formula derived from their feedback on the Instructional Practices Inventory (IPI) of the BOIP. The formula uses faculty feedback on the proposed effective strategies in the IPI, recommendations of effective strategies which faculty believe to have contributed to their success in the online environment, and the level of confirmation by students in their classes. We considered faculty who scored high on the basis of this formula exemplary and subsequently invited them to participate in this nested study. On average, participants received student evaluation scores of 4.3 on a 1–5 Likert scale. Seventeen participants were 86 INNOVATIVE HIGHER EDUCATION undergraduate instructors and 13 were graduate instructors. Six participants had 1–2 years of experience teaching online, eight had 2–3 years of online experience, and 16 participants had 4 or more years of online teaching experience. Two of the participants had also received the University’s top award for excellence in teaching. Faculty participants represented various subject areas and specializations in Business Management, the Behavioral and Social Sciences, Biology, Legal Studies, Communication Studies, Psychology, Computers, and Information Technology. Data Collection and Analysis The research was conducted with the approval of the University’s human subjects review board. All interviewees were assured of confidentiality, the option to decline participation, and the ability to withdraw from the study at any point. Interviews ranged from thirty minutes to one hour and were conducted in person or by phone. Interviews were tape recorded and transcribed. Data analysis consisted of identifying and coding emerging themes through the use of the constant comparative method (Strauss & Corbin, 1990). After the related themes were developed, a select group of study participants who represented different disciplines were invited to participate in a videotaped focus group discussion about the identified themes and effective practices. Prior to the focus group, participants were sent a summary of the research findings and a list of questions or issues that would be covered. Analysis of this discussion revealed that no substantive changes to earlier themes were necessary. Findings As mentioned, the purpose of the interviews was to gain a concrete understanding of how the effective practices were implemented in the online classroom; therefore, in this article particular attention is paid to describing examples of the actual strategies that faculty utilized while teaching online. Although these approaches are based on the experiences of faculty who teach online, they are not all unique to that environment and in many cases are identical to those practices used in face-to-face instruction. However, the extent to which faculty of web-based classes rely on these tools to achieve course goals, develop critical thinking skills, or develop camaraderie among students marks a Implementing Effective Online Teaching Practices 87 clear distinction between what works in face-to-face and online courses. Examples of strategies will be presented in four broad categories: Fostering Interaction, Providing Feedback, Facilitating Learning, and Maintaining Enthusiasm, and Organization. Fostering Interaction Fostering an online atmosphere with vibrant interaction among students and between the instructor and the students was one of the primary areas of emphasis in the study findings. Much like the traditional face-to-face college classroom, research on the online environment shows that interaction among students and between the instructor and students is critically important for student satisfaction and retention (King & Doerfert, 1996). However, given the isolation that can arise from studying at a distance, creative methods which foster in-class interaction among peers, as well as with the instructor, allow students opportunity to feel integrated and connected into the culture of the institution (Moore, 1989, 1993; Wagner, 1997). In addition, meaningful and planned student interaction based on course content topical areas offers students the opportunity to learn from and with their peers in a collaborative process. The faculty in this study were fully conscious of this reality and focused on facilitating class interaction through course conferences, study groups, and group projects. In WebTycho, the UMUC online course management platform, conferences are considered the “heart” of the course. Conferences are typically created by the instructor by the listing of a main topic with discussion guidelines. In formal conferences students are usually required to respond to a main topic posting for an assigned grade. Informal conferences may be related to the course objectives, but are generally less structured and offer students opportunities for further discussion and connection in a relaxed environment. For about one third of the faculty participants the first step in nurturing a dynamic online interaction is to allow students the opportunity to introduce themselves in an introductory conference. According to one instructor: I start off the class with the conferences, so they have something to do— post an introductory conference. I started this about a year ago and it works just great. In addition to the introduction, you post a bio or intro to tell us something about yourself. And post a response to at least five others in the class. . .. I actually make that the first assignment. 88 INNOVATIVE HIGHER EDUCATION Following the initial introduction, interviewees reported that they maintained strong class interaction through both formal and informal conferences, chat rooms, and e-mail. Two thirds of the participants reported that interactions between students are maintained throughout the course by requiring students to make substantive contributions, such as the posting of an issue or question or by responding to the posts of others in formal conferences. However, faculty also explained that the issues selected as discussion conferences should be thought provoking or as categorized by one instructor “they have to be interesting issues. They can’t be no-brainers that 30 people have the same answer to and post 30 similar answers. They have to be interesting enough that people can come at the questions in a little different way and have a little different interpretation.” Faculty members who preferred to encourage rather than mandate student interaction explained that they focused on being explicit with the course requirements and expectations for participation, as well as the percentage of the grades allocated for substantive contribution. With this rubric in mind, these participants maintained that students were free to respond to issues or questions that they felt were most relevant to their own experiences and interests. One participant who teaches an undergraduate course in human sexuality explained how she managed conferences without stifling student interaction: When they have interchanges, I just let that occur. And then, when I see the discussion maybe needs to go in another direction to explore another part of the issue, or someone has brought up a very good point which could take us in another direction to explore the issue in more depth, I will weigh in at that point. . . to manage the discussion in the ways in which I want to see it play out. Faculty also saw the need for students to engage with each other through social interactions, which may or may not be directly related to the academic content of the course. Informal conference areas allowed students the opportunity to build on interactions that were developed in other areas of the course. According to one instructor, “I have a conference labeled “The Café,” for whatever course it is. . .that is just set up for them to initiate various discussion on the course topics. They can talk to each other on anything related to the course.” Other faculty set up conferences and chat rooms so that students can discuss subjects outside of subject matter—without instructor interjection or presence. One instructor shared that “[my] Web café conference, “Harmony House”. . .is just for students. As the instructor, I do not enter.” Implementing Effective Online Teaching Practices 89 In addition to attempts to recreate vibrant in class discussions or out-of-class interactions, faculty also spoke about connecting students through collaborative work. One instructor explained how she manages class discussions by groups: [The groups] are graded on the amount and quality of participation or they conduct a discussion on their own via chat room areas that I’ve set up for it and they submit a discussion summary. I provide a format for the discussion summary, where they have to tell when the discussion took place, who was in the discussion, points of the discussion, how did they feel about the discussion, how would they continue the discussion. There is a set format that I provide for that. Faculty who used group projects or study groups created them in a number of ways. Although some arranged students alphabetically, others strategically arranged students to ensure balancing of gender, demonstrated academic skill, or by allowing students to pick their own groups. Participants reported that the key to successful group work was to explain to students the benefit of learning to work effectively in groups and to give them clear instructions on what is expected of them during group participation. One instructor stated, “I always put in an incentive in the beginning, telling of the value of cyber teaming—that organizations tend to look at this as a real positive skill when people have it.” Interviewees also added that they are careful to tell students what they can expect when working in a group, and they provided tips to minimize conflict and encourage students who are not pulling their own weight. These strategies range from sharing the theoretical process of group formation to asking students to select a team captain or leader to manage the process and assign roles. A clear pattern in the portrayal of how interaction is facilitated by these instructors is the modeling of what works in the physical classroom experience. So, although these instructors can’t physically have students “go around the room” with introductions or talk among themselves in small group discussions, they can and do create spaces for students to learn with and from each other. Providing Feedback The benefit of providing prompt and substantive feedback to postsecondary students in general is well supported in the literature. In their seminal work on quality college teaching, Chickering and Gamson (1987) identified the need for this standard of feedback in traditional undergraduate education. However, for online students, 90 INNOVATIVE HIGHER EDUCATION timely and thorough instructor feedback is not only essential in cultivating the learning experience but in fostering connections to the institution (Brown, 2001; Mayadas, Bourne, & Moore, 2002; Shin, 2003). The strategies employed by instructors in this study exemplify the widespread implementation of the approach and is reflective of their desire to meet the needs of their students. Faculty recounted that feedback is given to students for a variety of reasons and situations, for example feedback is given on students’ contributions to conferences and as follow-up to submitted assignments. Whether it be individually, in small groups, privately, or in the public forum, all students regardless of their performance in the course are given individualized feedback and an overall impression of how they are doing at every stage of the course. Almost all the exemplary faculty reported that a large part of providing student feedback was to clearly express grading expectations or requirements prior to student submission of the assignment. A graduate instructor’s method for this is exemplified in the following: I have a little matrix on the front end that says this is how I want to see your paper laid out in general and these are the points I’m allocating to the different sections. . .. Even more than helping them focus their efforts, I think it really facilitates an understanding of where their grade comes from. . .. So, to the extent that you can show them on the front end what your criteria are for the different items you can show them in the paper where they had failed to meet the standards and students are typically satisfied. According to that instructor, the rubric would outline and identify characteristics of “A, B, C, etc. . ..” papers. Faculty also expressed the necessity of encouraging all students, regardless of skill and performance level. One instructor stated that he used feedback to “try to encourage the bright students and keep their quality up and then bring the quality of students that aren’t doing so well. . .up as well.” Other faculty reported that feedback was used to encourage students to participate in the class and to ask questions about areas that presented problems and confusion. One instructor commented as follows: In each part of the conference there is room for questions. I provide the explanations. . .I also have room for individual students to state the area where they have problems. . .. I provide room for each student to ask a question. In other words, part of the conference under each area is room for questions that students may ask. Faculty also stated that they tried to prompt ‘no show’ students to participate by sending reminder e-mails and messages. One instructor Implementing Effective Online Teaching Practices 91 shared her strategies for keeping in touch with absentee students, “[I] try to follow up with them like after 2–3 weeks and [if] I don’t see the person producing or posting anything, I tend to send them an e-mail saying, I noticed that you’re not participating. Is there anything I can do to make it easier for you?” Referrals to remedial and other educational support services not immediately available by way of bulletin boards or campus signs were also reported as effective means of giving feedback. The University’s online writing center was one of the most widely cited examples of support services promoted by faculty. Although participants resoundingly reported that providing quick, quality, and in-depth comments is critical in maintaining a presence in the online classroom, they also acknowledged that providing such feedback to students can be a lengthy and challenging process. Most faculty reported that they are online very frequently in order to provide a high level of attention to their online students. One participant stated “I normally check the website about four times a day and try to provide immediate feedback if it’s a question to me about something.” Another participant gave insight into how quickly grades are returned to students: “On their papers I try, within five days of submission, to have the grades back to them and give them personal feedback.” However, when asked to quantify the approximate time spent during the course of a week responding to students, most faculty admitted that they could not provide accurate time estimations beyond recounting that they were online at a minimum of once a day and at times four to five times per day. In addition, to balancing time demands, some interviewees also mentioned their struggle to balance the need to offer support and encouragement to students while still challenging them to take responsibility for their own performance and learning. The comments of a graduate instructor exemplified this concern: I feel that some of the students don’t take the initiative to find answers themselves or learn the process of learning enough because they feel that at any juncture they can just e-mail me or have a question and say, “I don’t understand!” That’s fine, but if at any time they take the time to look at the project or talk to a colleague via e-mail or do any step that would be more self-advocacy related, they could find the answer. And in a typical campus setting they would never contact a professor. I’m not so sure that all this attentiveness doesn’t foster a lack of initiative on the student’s part. Strategies developed to reduce the amount of time responding to common questions and concerns involved the development of “banks” 92 INNOVATIVE HIGHER EDUCATION of common problems, questions, and responses that were collected over time. Feedback comments were then cut and pasted as needed. Some faculty also reported that they used voice technology like RealPlayerTM to give students feedback in an effort to address the amount of time needed to be fully expressive in feedback and comments. Others found creative ways to provide prompt feedback to students who submit completed assignments prior to the due date, while other students were still working on the assignment. An undergraduate accounting instructor explained that he designs password-protected solutions for homework problems and only provides the password to students who submitted the assignment. According to that instructor, “Students. . .have to submit something to earn the password. As long as I know they’ve made some attempt. If they don’t make any attempt, they don’t get the password.” The strategies shared by the exemplary instructors dealt most specifically with addressing the challenges of giving feedback to students primarily through written communication. Accordingly, the tools that were shared allowed the instructors to spend less time on correcting common errors, which enabled them to focus on guiding students through the learning process. Facilitating Learning Berge’s (2002) recommendation for fostering active, interactive and reflective e-learning encourages instructors to foster student learning through prelearning activities which are tied to course organization and the setting of expectations, to engaging learning activities and projects, which are the hallmarks of active learning. Indeed, many of the types of methods and approaches suggested by Berge were themselves echoed in the strategies employed by the instructors in the study. When asked how learning goals are made clear to students, most of the participants stated that they directed students to the course syllabus, which outlined the goals and objectives of the course. However, some instructors went beyond this practice and used other strategies to reinforce or introduce course goals. According to one instructor: When I open the module, I restate what the goals are for that particular module. And when the module is finished, I wrap up the discussion and then reflect based on the conference postings or whatever is going on in that particular module. I assess whether I think the goals have been achieved, and if not, where I think we could have done better. I invite Implementing Effective Online Teaching Practices 93 students to make their comments or statements on my assessment, as to how well we have accomplished the goals. Another instructor spoke of introducing the goals through the syllabus and reinforcing them through the class announcements. According to her, “it’s not hard to break down the learning objectives in the syllabus. To reinforce those as you go through each module, I use classroom announcements a lot to make sure they’re on target.” One undergraduate instructor also mentioned that she administers a simple quiz based on the syllabus to ensure that the course goals are reiterated from the very beginning of the course. Faculty in particular spoke about efforts to reduce disconnection between students, the course content, and the learning process. In so doing, interviewees again emphasized enabling students to reflect and interact with each other in the conference section of the online course. Students are asked to post the areas with which they are having the most difficulty, report on what they have learned, or pose questions to their peers. The goal is for students to articulate, develop, and in some cases, defend clearly written lines of argument or to formulate questions for further exploration. Depending on the course level, students are also encouraged to share their own examples of companies or situations reflective of the subject matter. In explaining how course content is linked to student experience, an undergraduate instructor reported that, “whenever I talk about a phenomenon, I always encourage them, if they have personal anecdotes, to provide them for all the students to look at and relate to.” For other instructors, in particular the graduate faculty, connecting the personal experiences of their students or current events with the context of the course is done through a more formalized process. One graduate faculty member explained that she made the content of her course interesting and relevant to her students in many different ways, using many different approaches. According to her: I use a lot of contemporary news articles. When there’s something that’s going to be on TV, nation-wide broadcasts I mention that. . .. When I find an article that I think speaks to whatever we are working on for that particular module, then I will contact the library and have them put it into reserve reading, so that in my classes they may have five to six reserve readings which may not tie directly to a particular assignment, but allow them to explore and are relevant in today’s world, other than just looking at what the literature says about it. Faculty also invited guest speakers to visit the online class in real time chats or conferences in order to facilitate student learning about 94 INNOVATIVE HIGHER EDUCATION the subject matter. One graduate instructor stated that he decided to use a guest speaker to facilitate discussion on a component of the class that was particularly challenging for the students. According to that instructor, holding this web-based discussion in small groups with different time slots was critical to the logistical success of the practice. The small groups and flexible times enabled all students the opportunity to participate in meaningful dialogue with an expert in the field. According to him, after the visit by the expert, the students showed marked improvement on that particular component and provided positive feedback about that feature of the course. The use of learning objects such as video clips and other digital resources was another strategy for some of the exemplary faculty. The undergraduate Biology instructor maintains a library of scientific video java applets used to illustrate abstract principles or phenomena, such as how lighting is formed or what happens in a thunderstorm. According to him, using these tools to complement the course structure and textbooks offers students another method of understanding and interacting with the course content while capitalizing on the web-based environment of the course. The approach of the interviewees supports Lee and Gibson’s (2003) argument that strategies which encourage self-directed learning can enhance the student learning process by allowing students to benefit from collaboration and feedback from the instructor and peers. Furthermore, teaching strategies that enable students to integrate and share personal experiences in active engagement with the course content are critical in building virtual learning communities (Brown, 2001; Wilson & Ryder, 1996). Maintaining Enthusiasm and Organization Given the reality that most of the communication in online courses must be written and clearly presented to students without the assistance of bodily cues or facial expressions, many participants stressed the need for faculty to be organized and energetic and to have a visible persona in the classroom. One instructor’s comments reveal how he maintains that state through careful planning and preparation: In order to have a successful semester, since the students are not facing you, you need to give them a lot more information on the front end in terms of the structure, the class, and the deliverables and your expectations. Implementing Effective Online Teaching Practices 95 Another faculty member added: I think you need to be more organized when you teach an online class. You need to plan with care. I actually send out weekly e-mail greetings and the students really like that. I do that to remind them of what they are supposed to be doing. For the instructors well-organized and interactive classes are enjoyable and manageable for the faculty and the students. However, participants also spoke about the extent to which online teaching forces them to frequently self-assess their own teaching techniques, because most of the course—interactions, assignments, and communications— are forever emblazed in writing. The comments of one instructor, express this view: When I see what they’ve written, I get to see how they’re learning and I can intervene at that point. This is working; this is not working. This is what we need to do. Go back and read this; go think about this. . . and I can do that online. So, in a sense, the demands of the online [course] make me a better teacher in terms of learning outcomes and not about personality. . . It makes me a better teacher because the results are there and I have to do something about it. And one thing I find so really wonderful online is I have to constantly assess what worked and what didn’t work because I have before me weekly the results of what worked or didn’t work and I experimented with those kinds of things for years and years in a face-to-face classroom. Although the consensus by these 30 faculty members was that online teaching was challenging, and at times time-consuming, interviewees also acknowledged that some of the pressures of teaching in this medium can be alleviated through pre-course planning and organization, maintaining a continuous presence over the course of the semester, and performing frequent evaluations over the course of the semester. Implications For many online instructors, finding the intersection between the prescribed “best” online teaching principles and their practical application is, at best, an elusive and confusing process. However, the voices of these faculty, resoundingly spoke of strategies that, while reminiscent of the traditional face-to-face environment, must receive greater emphasis to establish and maintain the virtual communities of learning heralded in the literature. Despite differences in online course platforms, one of the expectations for effective online instruction is for structured pedagogical approaches, 96 INNOVATIVE HIGHER EDUCATION which evolve around interactivity and the deliberate actions of faculty willing to provide careful attention to student needs. Evident from this study is that this type of environment is not one that emerges naturally or unwittingly in online courses. Faculty must carefully plan, maintain organization, and creatively engage students with the course content and with each other. Enriching the course with real life applications, in addition to incorporating students’ backgrounds and areas of interests, enables students to challenge their own assumptions while benefiting from the diversity inherent in many online classes. Instructors must also be open to assessing their courses continuously for strategies that prevent the emotional and cognitive disconnection experienced by many students taking web-based courses. Part of the assessment of the course includes examining teaching techniques to assess whether or not students are being provided with clear and continuous guidance, prompt and constructive feedback, well-designed and regular assignments, and meaningful opportunities for interaction and support. Scalability issues of class size and faculty time are ever present in discussing the effective implementation of online teaching practices. Additional research which examines optimal class size, as well as how much instructor time it takes to create student-centered courses, would contribute practical knowledge for administrators of online programs. Thus, in addition to student learning, the implications of our results have special bearing on practical issues such as course planning and design, course assessment, as well as scalability concerns in online instruction. Conclusion Given the varying tasks inherent in online instruction, whether it be guiding student learning or facilitating student connections, it is apparent that the role of the online instructor is neither static nor one dimensional. The thoughtful use of creative instructional strategies, such as the ones featured in this article, will assist instructors in managing the demands of web-based instruction while engaging students in learning. 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