Henry Lopez Vega, Ph.D.
Strategy and International
Management
723G42 Spring Semester 2015 – 7,5 ECTS credits
Linköping University
Instructor: Henry López-Vega, Ph.D.
E-Mail: henry.lopez.vega@liu.se
Phone: +46-(0) 1328 2367
Office: A building entrance 19, 3A: 849
Office Hours: by appointment
1
Henry Lopez Vega, Ph.D.
Overview
Companies today confront an increasing array of choices
regarding markets, locations for key activities, outsourcing and
ownership modes, and organization and processes for managing
across borders. This course provides students with the
conceptual tools necessary to understand and work effectively
in today's interconnected world by developing strategic
perspectives that link this changing environment, the state of
the global industry, and the capabilities and position of the firm.
The goal of this course is to provide the foundations for taking
effective action in the multi-layered world of international
business. The first section of the course provides frameworks
for identifying and taking advantage of the opportunities
presented in a dynamic global environment at the level of the
country and industry. The second section of the course focuses
on firm-level strategic choices regarding where to engage in
which activities. The third section focuses on the challenges of
integrating the multiple perspectives, functions, and interests
that constitute the multinational firm.
Linköping University
Materials
Readings include one book and
a number of analytic articles
and company case studies
drawn from a variety of
different industries
(manufacturing and services) in
North America, Europe, Latin
America and Asia.
•
Global Strategic
Management (3rd edition)
by Philippe
Lasserre. http://www.palg
rave.com/business/lasserre
3e/index.asp
•
Coursepack: Strategy and
international management:
https://cb.hbsp.harvard.edu/
cbmp/access/35824490
In addition to traditional case/class discussions, students
working in groups will work on case studies over the term.
Goals
The aim of Strategy and International Management course
(723G42) is to provide a very contemporary course in which
the focus lies on global strategy and management in the
dynamic, internet-based and highly competitive business
context that has emerged over the last decades, and in which
BRIC countries, especially China, India and Brazil, play an
increasingly important role. There are good grounds to argue
that the international business context has indeed structurally
changed, and the pace of this structural change has only
increased with the financial crisis and the debt crisis in Europe.
2
Henry Lopez Vega, Ph.D.
Linköping University
Expectations
1. Attend all classes since class discussion is central to the
course.
2. Prepare for class by reading the assigned material. Wellprepared students are crucial for the success of the class.
3. Work in groups on numerous case studies.
4. Consult with me if, at any time during the semester, you
find yourself having trouble with work for the class. Do not
wait until the end when it is too late.
5. Share with me any suggestions regarding any aspect of the
course—contents, format, organization, and assignments—
by seeing us or email.
6.
Understand and practice academic integrity.
Course Schedule
Week 14: The process of globalization (1)
Date
2015
-0330
2015
-0331
2015
-0331
2015
-0402
2015
-0402
Teac
her
Time
Room
What
Content
•
•
•
Course introduction
Globalization of markets
Competition and designing a global
strategy
Readings
HLV
15:15 18:00
A31
Intro
+
lecture
HLV
13:15 15:00
S26
Lectur
e
Designing a global organization,
Chapter 3
HLV
16:15 18:00
A36
Lectur
e
How to work with a case study
Separate
reading
HLV
10:15 13:00
A303
13:15 17:00
Philips vs. Matsushita: The competitive
battle continues
A303
Semin
ar (1A)
Semin
ar (1B)
Based on
chapters 1,2
and 3
HLV
Chapter 1 and
Chapter 2
3
Henry Lopez Vega, Ph.D.
Linköping University
Week 15: The process of globalization (2)
2015
-0407
2015
-0409
2015
-0409
2015
-0410
HLV
10:1513:00
HLV
09:1513:00
A31
A33
HLV
13:1518:00
A33
HLV
9:15 12:00
A32
Lectur
e
•
•
Global strategic alliances
Global merger and acquisitions
Chapter 4 and
chapter 5
Semin
ar (2A)
Semin
ar (2B)
•
Volvo and Geely
Based on
chapters 4 and
5
Lectur
e
Assessing countries' attractiveness and
entry strategies
Chapter 6
Week 16: Managing globally (3)
2015
-0413
2015
-0413
2015
-0414
2014
-0416
2014
-0416
2015
-0417
15:1512:00
A32
HLV
13:1515:00
A32
Sem
(3-B)
HLV
9:1512:00
A38
Lectur
e
HLV
10:1512:00
A32
Sem
(4-A)
HLV
13:15
–
15:00
A31
Sem
(4-B)
MH
9:1512:00
Tbc
Lectur
e
HLV
Sem
(3-A)
Hummus Bar: Dipping into
International Markets
Based on
chapters 6 and
7
Global: marketing, operations and
innovation
Chapter 8,
Chapter 9 and
Chapter 10
Electrolux AB: Managing Innovation
Based on
chapters 8,9
and 10
Cross-cultural management
Chapter 11
4
Henry Lopez Vega, Ph.D.
Linköping University
Week 17: Broad issues in globalization
2015
-0420
2014
-0421
2014
-0421
2014
-0421
2014
-0423
PA
10:1512:00
A32
Lectur
e
Emerging Global players and Global
trends
PA
13:15
–
17:00
A31
Semin
ar
Course dynamic
PA
A31
Contemporary topics on Globalization
PA
10:1512:00
A303
Semin
ar
Course dynamic
PA
10:15
–
13:00
A303
Semin
ar
Course dynamic
Chapter 14
and Chapter16
Chapter 14
and Chapter16
Week 18: Broad issues in globalization
2014
-0427
2014
-0428
2014
-0430
HLV
09:15 13:00
A38
Semin
ars (5A; 5B; 5C)
HLV
13:15
–
14:00
A38
–
Course evaluation and Q&A about the
exam
-
HLV
08:00 11:00
Exam
Individual written exam (Do not forget
to sign up)
Entire book and
invited speakers
Exam
Individual written exam (re-take 1)
Exam
Individual written exam (re-take 2)
Natura: Global beauty made in Brazil
Base on the
whole book
Exam - Retake
05-June
Next
Semester
HLV
14:00 18:00
Entire book and
invited speakers
Entire book and
invited speakers
5
Henry Lopez Vega, Ph.D.
Linköping University
EXAMINATION:
•
Case Seminars (3,5 ECTS): Each seminar gives a maximum of 20 points, where 10
points is for participation at the seminar and 10 for handing in the assignment
•
Written Exam (4 ECTS): The written exam assess your theoretical knowledge which
is acquired from attending lectures, reading the book and applying the theory in the
case studies. The exam will consist of multiple choice questions and essay questions.
•
Final grading: The case seminars accounts for 50% of your final grade and the written
exam for the other 50%. To pass the course you need to obtain a minimum of 50% in
each of the examination forms. Your final grade will be an average of both grades.
Grade
A
B
C
D
E
F
Grade
VG
VG
G
G
G
U
Points
90-100
80-89
70–79
60-69
50-59
0-49
723G42 Spring Semester 2015 – 7,5 ECTS credits
Comments
Outstanding performance
Very good
Good
Satisfactory
Sufficient
Fail
1