Health Club Sampling
Health Club Sampling
When an advertiser wants to reach a select audience of
health-focused, fitness- driven consumers, there is no better way
than through sampling at health clubs and gyms. Gym sampling
is a great way to reach gym-goers accomplishing their daily
workouts as it aligns the brand with a health and wellness
message at the place where consumers are most receptive.
Capabilities include but are not limited to product sampling,
collateral distribution, sponsored classes, and onsite interaction
with trained Brand Ambassadors.
SHAPE MAGAZINE
Trident Sampling
Markets: New York, NY and Los Angeles, CA
Overview: TH was approached by SHAPE Magazine to produce a gym sampling
program for its advertiser, Trident. The objective with this particular campaign
was to sample Trident at gyms in order to reach hygiene-conscious gym-goers.
The product was placed in reception areas of gyms as well as locker rooms.
Results: Gyms reported tremendous feedback and many went through their
samples in one day.
REAL SIMPLE MAGAZINE
Biore Sampling
Markets: New York, NY, Miami, FL, Chicago, IL, and Los Angeles, CA
Overview: TH sent 4 Brand Ambassadors to distribute Biore face wash samples
to various gyms in their respective cities. Each staff member brought a clear
rectangular container to display the samples and placed it on the front desk of
each gym for women to take while passing through. Women between the ages
of 18-34 responded favorably to the free samples and were excited to try the
new face scrub. The Brand Ambassador in New York City distributed at the Boom
Fitness facilities on Third Avenue and Park Avenue, John Street Fitness Club and
5 Point Fitness. In Los Angeles, samples were distributed at Curves in Marina del
Ray and UCLA, Meridian Sports Club in Century Park East and West Los Angeles
on Olympic Boulevard. The Brand Ambassador in Chicago distributed at West
Loop Gym, the Cheetah Gym on West North Avenue and West Kinzie Street, and
the World Fitness Center. Finally, the staffer in Miami distributed at M Power
Project Gym, Miami Health Fitness and New Fitness Concepts.
Results: A total of 20,000 samples were distributed in the 4 markets.
US Weekly Magazine
Gift Bag Distribution
Markets: Atlanta, GA, Chicago, IL, Los Angeles, CA and Miami, FL.
Overview: TH sent Brand Ambassadors to distribute US Weekly gift bags at
popular gyms in each market. Each staff member set up a table at the front desk
of each gym where they distributed gift bags and engaged gym visitors to raise
brand awareness. Each gift bag contained a copy of US Weekly Magazine and
other promotional items. At each participating gym, TH assisted in securing US
Weekly sponsored gym classes where loose copies of the magazine were
displayed and made readily available.
Results: A total of 4,000 copies of US Weekly were distributed across the 10
markets.
JOHNSON & JOHNSON
Gym Sampling
Markets: Phoenix, AZ, Baltimore, MD, Columbus, OH, San Antonio, TX, and East
Lansing, MI
Overview: TH sent Brand Ambassadors to distribute samples of Johnson and
Johnson Shave and Shower Gel for Women at popular gyms in each market. Each
staff member set up a display at the front desk of each gym and engaged gym
visitors to raise brand awareness.
Results: A total of 15,000 samples were distributed at 12 gyms across all 5
markets.
NIKE
Trade In - Trade Up Gym Sampling
Market: Los Angeles, CA and New York, NY
Overview: TH teamed up with Lucky Magazine and Nike to promote their new
workout video. 2 “fit” female Brand Ambassadors targeted certain key locations
with the client to hand out Nike t-shirts and raise awareness for the video.
Results: All three gyms that participated in the program were altogether thrilled
with the results. They commented on how happy their clients were and that
they continue to see many of their members wearing the shirts when they work
out. One gym used the “Trade-up” program as an incentive for new members
and felt that it really enhanced the gym’s image and overall feel.
CONTACT | TH
154 Spring Street, 2nd Floor
New York, New York 10012
p 646.649.4515
www.thoutdoor.com