Reach nearly 15 million2 household CFOs
MSN Money users have to stay on top of a rapidly changing economy. Fortunately, they’re tech-savvy and smart
about retirement, credit, personal finance, mortgages, and insurance. They’re better educated, wealthier, and more
likely to hold professional, executive, or managerial positions than users of competitive sites.1 They spend more
time with us per visit than on competitive sites.2 They’re also more likely than the competitors to:
• have a portfolio worth more than $250,000+1
• have bought or made bond transactions online in the past six months1
• have purchased/transacted stocks online in the last 30 days1
People look up to the MSN Money audience
MSN Money users are used to making smart money decisions, and
people seek their advice. They use our content to manage their own
investments. They’re more likely to influence financial decision making
of friends and colleagues. And they’re more likely to shop for and
make influential decisions online than are users of competitive sites.1
MSN Money will be even simpler, easier to use,
and more informative in 2011.
In 2011, you’ll see a redesigned MSN Money that accommodates the
new ways in which users seek and use information. Now MSN Money
has a cleaner, more intuitive interface, so users can get the information
they need more quickly and engage more deeply with your brand.
• The Home Page has fewer, more targeted landing pages so users find
information more quickly.
• Data-rich content with built-in video engages users more deeply.
• Content and tools from new partners like SeekingAlpha, Bundle.com,
Bloomberg, plus content from our existing trusted partners such as
MSNBC help users stay on top of their money.
• Unique analytical data insight from Bing helps users understand
markets so they can base investment decisions on fact.
1
2
Nielson @Plan Release 2 2010
comScore MediaMetrix, September 2010
How does the MSN Money audience stack up?
Sixty-one percent of MSN Money users are ages
25-54. Sixty percent of them are married.1
• They skew lightly older than Yahoo! Finance users and
slightly younger than AOL Money & Finance users2
• They are more likely to have HHI over $150K2*
• They’re more likely than AOL Money & Finance users
to have children1
The MSN Money audience is attractive for
advertisers outside of Financial Services
Autos
• MSN Money users are more likely to have shopped
for new autos online in the past 30 days than
Yahoo! Finance or AOL Money & Finance users
• MSN Money users are more likely to shop for auto
loans online in the last 6 months than users of AOL
Money & Finance
• MSN Money users are more likely to shop for auto
insurance online in the last 6 months than Yahoo! Finance
or AOL Money & Finance users2
Source: comScore MediaMetrix, September 2010
*Numbers in the pie charts are in millions (000)
Travel
• MSN Money users are more likely to stay overnight in hotels/motels for business in the last 30 days than users of
Yahoo! Finance or AOL Money & Finance
• MSN Money users are more likely to take 3+ round trips for business in the last 30 days than users of Yahoo!
Finance or AOL Money & Finance
• MSN Money users are more likely to spend heavily on car rentals online in the past six months than AOL Money
& Finance users2
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools, and services to drive
deep and profitable engagement with their audiences. This includes a global media network of all of
Microsoft’s digital advertising businesses: MSN, Windows Live, Office Live, Xbox LIVE, Bing, and more;
Microsoft Advertiser and Publisher suites, which simplify planning and management of campaigns and
content; and a range of services that help advertisers and publishers untangle the complexities of digital
media and get more out of their marketing and content investments. Microsoft Advertising makes
buying and selling media simple, smart, and cost-effective across media and devices in the Microsoft
network of properties and beyond. Visit http://advertising.microsoft.com for more information.
1
2
comScore MediaMetrix, September 2010
Nielson @Plan Release 2 2010 *than the average internet user
This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
© 2010 Microsoft Corporation. All rights reserved.
Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.