Advertising-­‐Public Relations at a Glance •
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Advertising seeks to persuade someone who’s in the market for a product to consider a particular brand Public Relations is maintaining the public image for people, organizations, and programs For more information, contact LIMITED ACCESS MAJOR – MUST APPLY FOR ADMISSION the Nicholson Academic • Fall deadline – June 1 • Spring deadline – October 1 Student Services Center • Summer deadline – February 1 (NASSC) • Admission based on cumulative GPA and proctored essay (407) 823-­‐2681 Minimum admission criteria: • ADV 3008 – Principles of Advertising (must be completed or enrolled in) nassc@ucf.edu • PUR 4000 – Public Relations (must be completed or enrolled in) • 45 credit hours completed www.communication.cos.ucf.
• ENC 1101 and ENC 1102 with a “B” or higher OR edu Pass Grammar Proficiency Exam in UCF Testing Center (effective Feb. 2, 2012) Other courses that can be completed while pending: • SPC 1608 – Fundamentals of Oral Communication • STA 2014 – Statistics • ECO 2013 or ECO 2023 – Micro or Macro Economics • Foreign Language – up to Elementary II • MMC 3200 – Mass Communication Law • MMC 3420 Mass Media Research Methods • MMC 3630 – Social Media as Mass Communication • PUR 3210 – Communication Approach to Corporate Social Responsibility • VIC 3001 – Visual Communication • PUR or ADV 4914 – Internship (after completion of ADV 3008 or PUR 4000) Courses that can only be completed once admitted: • PUR 3100 – Public Relations Writing • ADV 4101 – Advertising Copywriting • MMC 4411 – Ad-­‐PR Campaigns • PUR 4110C – PR Publications • PUR 4801 – PR Case Studies • ADV 4300 – Media Planning • ADV 4103 – Radio-­‐TV Advertising • COM 3110 – Business & Professional Communication What you can do with this major: • Copywriter • Event Coordinator • Public Relations Coordinator • Public Information Officer • Media Buyer • Campaign Manager • Media Planner • Speech Writer • Account Manager • Lobbyist • Social Marketing Specialist • Development Coordinator