Lecture 6: Conformity, Compliance, and Obedience
· The automaticity of social influence o Monkey see, monkey do: Chartrand and Bargh’s (1999) “chameleon effect”
· Conformity o The early classic studies § Sherif’s (1936) “autokinetic effect” study § Asch’s (1951) line judgment task o Why do people conform? § informational versus normative influences § private versus public conformity
· How do you distinguish between the two? o Majority influence § group size: The power in numbers § an ally in dissent: Getting by with a little help o Minority influence § the power of style
· Compliance o The language of request o The norm of reciprocity o Trapping us into compliance: Sequential request strategies § Revisiting the foot­in­the­door phenomenon § Revisiting the low­balling technique § Introducing the door­in­the­face technique
· Obedience o Milgram’s (1963) research: Forces of destructive obedience § The obedient participant § The authority § The victim § The procedure o Fighting the power: Defiance